液体洗濯洗剤市場規模、シェア、成長分析、製品タイプ別、包装サイズ別、形態別、用途別、地域別 - 産業予測、2025年～2032年

液体洗濯洗剤の世界市場規模は、2023年に262億米ドルと評価され、予測期間（2025-2032年）のCAGRは5.7％で成長し、2024年の276億9,000万米ドルから2032年には431億5,000万米ドルに成長する見通しです。

世界の液体洗濯洗剤市場は、都市化の進展、洗濯機所有者の増加、衛生意識の高まりによって推進されています。新興国では、便利で高効率な製品に対する需要が顕著であり、環境に優しい処方と持続可能な包装は環境意識の高い消費者の共感を呼んでいます。共働き世帯では洗剤の消費量が増加しており、特に高効率洗濯機では、その利便性と汚れ落ちの良さから液体洗剤が支持されています。パンデミック（世界的大流行）後は衛生への関心が高まり、需要がさらに高まっています。しかし市場は、粉末洗剤に比べて高価格であること、包装や化学物質の安全性に関する厳しい規制圧力、原材料コストの変動といった課題に直面しています。また、プライベートブランドとの競合や、地域によっては従来の粉末洗剤に対する消費者の嗜好も、液体洗剤への移行に影響を与えており、ブランド間の戦略的適応が必要となっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客購買行動分析

液体洗濯洗剤市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 標準液体洗剤
• 高効率（HE）液体洗剤
• 濃縮液体洗剤
• 特殊液体洗剤

液体洗濯洗剤市場規模：包装サイズ別& CAGR（2025-2032）

• 市場概要
• 小（1リットル未満）
• 中（1～2リットル）
• 大（2リットル以上）

液体洗濯洗剤市場規模：形態別& CAGR（2025-2032）

• 市場概要
• ボトル
• パック/サシェ
• ディスペンサー

液体洗濯洗剤市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 家庭用
• 商業用

液体洗濯洗剤市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン小売
• オフライン小売
• スーパーマーケット/ハイパーマーケット
• コンビニエンスストア
• 専門店
• その他

液体洗濯洗剤市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Procter & Gamble（US）
• Unilever（UK）
• Lion Corporation（Japan）
• KAO CORPORATION（Japan）
• Henkel AG & Co. KGaA（Germany）
• Church & Dwight Co., Inc.（US）
• Reckitt Benckiser Group plc.（UK）
• Wipro Consumer Care and Lighting（India）
• Guangzhou Blue Moon Industrial Co., Ltd.（China）
• Method products, PBC（US）

結論と提言

Global Liquid Laundry Detergent Market size was valued at USD 26.2 billion in 2023 and is poised to grow from USD 27.69 billion in 2024 to USD 43.15 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The global liquid laundry detergent market is propelled by rising urbanization, increased washing machine ownership, and heightened hygiene awareness. Emerging economies show a marked demand for convenient, high-efficiency products, while eco-friendly formulations and sustainable packaging resonate with environmentally conscious consumers. Dual-income households are driving higher detergent consumption, as liquid options are favored for their convenience and effectiveness in stain removal, especially with high-efficiency machines. The focus on hygiene has intensified post-pandemic, further elevating demand. However, the market faces challenges including higher prices relative to powder detergents, stringent regulatory pressures concerning packaging and chemical safety, and raw material cost volatility. Competition from private labels and consumer preference for traditional powders in certain regions also impacts the transition towards liquid detergents, necessitating strategic adaptability among brands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Liquid Laundry Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Liquid Laundry Detergent Market Segments Analysis

Global Liquid Laundry Detergent Market is segmented by Product Type, Packaging Size, Form, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Standard Liquid Detergent, High-Efficiency (HE) Liquid Detergent, Concentrated Liquid Detergent and Specialty Liquid Detergent. Based on Packaging Size, the market is segmented into Small (less than 1 liter), Medium (1-2 liters) and Large (more than 2 liters). Based on Form, the market is segmented into Bottle, Pack/Sachet and Dispenser. Based on Application, the market is segmented into Household and Commercial. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Liquid Laundry Detergent Market

The evolving lifestyle of consumers, driven by urbanization, is significantly boosting the demand for convenient cleaning solutions, particularly liquid laundry detergents. As more individuals relocate to urban areas, their fast-paced lives necessitate easy-to-use products that simplify household chores. This trend is further supported by the proliferation of retail outlets in cities, enabling easier access to these cleaning essentials. Additionally, the growth of the middle-class population enhances market expansion, as more consumers seek effective, low-mess laundry solutions that align with their busy lifestyles. Overall, the combination of urban living and a focus on convenience is propelling the liquid laundry detergent market forward.

Restraints in the Global Liquid Laundry Detergent Market

The Global Liquid Laundry Detergent market faces challenges due to the relatively high prices compared to traditional powder detergents, which limits adoption in cost-sensitive markets. Consumers in these regions often prioritize affordability over convenience and effectiveness, leading to a cautious approach toward liquid products. Consequently, companies need to adapt their market strategies by offering smaller packaging options or budget-friendly refill solutions. This approach not only enhances product accessibility but also encourages potential customers to try liquid detergents, ultimately increasing market penetration and acceptance among price-conscious consumers who may be hesitant to switch from powders.

Market Trends of the Global Liquid Laundry Detergent Market

The Global Liquid Laundry Detergent market is witnessing a significant shift towards sustainability and eco-friendliness, as consumers increasingly prioritize products that feature plant-based ingredients, recyclable packaging, and biodegradable formulations. This evolving consumer preference is compelling manufacturers to innovate, focusing on redesigned products, refillable models, and reduced plastic content to meet demand. Sustainability has transcended from being an optional luxury to a core purchasing criterion, fundamentally shaping market dynamics. As this trend continues to gain momentum, it is expected to drive substantial growth within the sector, fostering enhanced brand loyalty among environmentally-conscious consumers and paving the way for new market opportunities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Liquid Laundry Detergent Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Standard Liquid Detergent
• High-Efficiency (HE) Liquid Detergent
• Concentrated Liquid Detergent
• Specialty Liquid Detergent

Global Liquid Laundry Detergent Market Size by Packaging Size & CAGR (2025-2032)

• Market Overview
• Small (less than 1 liter)
• Medium (1-2 liters)
• Large (more than 2 liters)

Global Liquid Laundry Detergent Market Size by Form & CAGR (2025-2032)

• Market Overview
• Bottle
• Pack/Sachet
• Dispenser

Global Liquid Laundry Detergent Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Liquid Laundry Detergent Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Others

Global Liquid Laundry Detergent Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KAO CORPORATION (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Consumer Care and Lighting (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangzhou Blue Moon Industrial Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Method products, PBC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations