液体洗剤の市場規模、シェア、成長分析、製品タイプ別、最終用途別、性質別、販売チャネル別、用途別、地域別 - 産業予測、2024年～2031年

世界の液体洗剤の市場規模は、2022年に315億米ドルとなり、2023年の333億3,000万米ドルから、2031年までには523億2,000万米ドルに成長し、予測期間中（2024年～2031年）のCAGRは5.8％で成長する見通しです。

液体クリーナー市場は、主に個人の衛生と清潔さを重視する消費者の増加により、著しい上昇傾向を示しています。これらの製品は、水への効果的な溶解性と優れた洗浄能力を持ち、消費エネルギーも少ないことから支持されています。健康志向の消費者は、有害な化学物質を含まない自然な液体石鹸を選ぶようになっており、メーカー各社は、敏感な人にも対応するPuracyのシミ抜き剤に代表されるように、植物由来の成分で技術革新を促しています。都市化や、洗濯機や食器洗い機などの家電製品の使用増加も、液体洗剤の売上をさらに押し上げています。特に、ミレニアル世代はホームケア製品への投資を増やしており、ブランドは進化する消費者の選好にマーケティング戦略を適応させる必要に迫られています。液体クリーナーの魅力は、その利便性、効果、大手ブランドの魅力的なパッケージで入手できる幅広い選択肢によって高められています。同時に、ソーシャルメディア、有名人の支持、環境に優しい製品への需要によって、衛生上の利点に対する認識が高まり、市場の拡大が続いています。とはいえ、メーカー各社は価格競争や既存ブランドとの間の敵対関係といった課題に直面しており、これが成長の妨げになる可能性もあります。さらに、一部の地域では低価格の代替品の存在や不十分な流通網が、市場の潜在力をフルに活用する上での障害となっています。全体として、液体洗浄剤市場は成長機会に恵まれますが、新たな機会を生かそうとするメーカーにとっては、こうした課題をうまく乗り切ることが重要です。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主要な市場の考察

• 主要な成功要因
• 競合の程度
• 主要な投資機会
• 市場エコシステム
• 規制情勢
• 特許分析
• バリューチェーン分析
• ケーススタディ分析
• 顧客と購買基準の分析
• PESTEL分析
• マクロ経済指標
• 貿易分析
• スタートアップ分析
• 市場の魅力指数
• サプライチェーン分析
• 価格分析

世界の液体洗剤市場規模：製品タイプ別・CAGR（2024年～2031年）

• 市場概要
• 無機液体洗剤
• 有機液体洗剤

世界の液体洗剤市場規模：用途別・CAGR（2024年～2031年）

• 市場概要
• 住宅用
  • ランドリー
  • 食器洗い
  • トイレ掃除
  • その他
• 商業用
  • ホテル
  • 病院
  • ランドリーサービス
  • その他
• 産業
  • 食品・飲料
  • ヘルスケア
  • その他

世界の液体洗剤市場規模：性質別・CAGR（2024年～2031年）

• 市場概要
• オーガニック
• 従来型

世界の液体洗剤市場規模：販売チャネル別・CAGR（2024年～2031年）

• 市場概要
• オンライン販売チャネル
• スーパーマーケット・ハイパーマーケット
• デパート・コンビニエンスストア
• 独立系食料品店

世界の液体洗剤市場規模：用途別・CAGR（2024年～2031年）

• 市場概要
• ランドリー
  • 家庭用ランドリー
  • 業務用ランドリー
• 食器洗い
  • 手洗い
  • 自動食器洗浄機
• 食器
• 衣類
• トイレ掃除

液体洗剤市場規模・CAGR（2024年～2031年）

• 北米（製品タイプ、最終用途、性質、販売チャネル、用途）
  • 米国
  • カナダ
• 欧州（製品タイプ、最終用途、性質、販売チャネル、用途）
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州地域
• アジア太平洋（製品タイプ、最終用途、性質、販売チャネル、用途）
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ（製品タイプ、最終用途、性質、販売チャネル、用途）
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（製品タイプ、最終用途、性質、販売チャネル、用途）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主要な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2021年～2023年）

主要企業プロファイル

• Unilever PLC
• The Procter & Gamble Company
• Johnson & Johnson
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• Amway Corporation
• Reckitt Benckiser Group PLC
• Colgate-Palmolive Company
• The Clorox Company
• Godrej Consumer Products Limited
• Kao Corporation
• S. C. Johnson & Son, Inc.
• Lion Corporation
• LG Household & Health Care Ltd.
• Nirma Limited
• Seventh Generation, Inc.
• Ecover
• Method Products
• Persan S.A.
• McBride plc

結論と提言

Global Liquid Detergent Market size was valued at USD 31.5 billion in 2022 and is poised to grow from USD 33.33 billion in 2023 to USD 52.32 billion by 2031, growing at a CAGR of 5.8% during the forecast period (2024-2031).

The liquid cleaner market is witnessing a significant upward trend, primarily fueled by growing consumer emphasis on personal hygiene and cleanliness. These products are favored for their effective solubility in water and superior cleaning capabilities, while also consuming less energy. Health-conscious consumers are increasingly opting for natural liquid soaps free from harmful chemicals, prompting manufacturers to innovate with plant-based ingredients, exemplified by products like Puracy's stain remover, which caters to those with sensitivities. Urbanization and the rise in appliance usage, such as washing machines and dishwashers, further boost liquid cleaner sales. Notably, millennials are investing more in home care products, compelling brands to adapt their marketing strategies to evolving consumer preferences. The appeal of liquid cleaners is enhanced by their convenience, effectiveness, and a wide range of options available in attractive packaging from major brands. Concurrently, heightened awareness of hygiene benefits, bolstered by social media, celebrity endorsements, and eco-friendly product demands, continues to drive market expansion. Nonetheless, manufacturers face challenges such as price competition and rivalry from established brands, which may hinder growth. Additionally, the presence of lower-priced alternatives and inadequate distribution networks in certain regions poses obstacles to tapping into the full market potential. Overall, while the liquid cleaner market is set for growth, navigating these challenges will be crucial for manufacturers aiming to capitalize on emerging opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Liquid Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Liquid Detergent Market Segmental Analysis

Global Liquid Detergent Market is segmented by product type, end-use, nature, sales channel, application and region. Based on product type, the market is segmented into inorganic liquid detergent and organic liquid detergent. Based on end-use, the market is segmented into residential (laundry, dishwashing, toilet cleaning, others), commercial (hotels, hospitals, laundry services, others) and industrial (food & beverage, healthcare, others). Based on nature, the market is segmented into organic and conventional. Based on sales channel, the market is segmented into online sales channels, supermarkets and hypermarkets, departmental & convenience stores and independent grocery stores. Based on application, the market is segmented into laundry (household laundry, commercial laundry), dishwashing (hand dishwashing, automatic dishwashing), tableware, clothing and toilet cleaning. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Liquid Detergent Market

One of the key factors propelling the growth of the global liquid detergent market is the convenience and ease of use it provides to consumers. Liquid detergents are available in a ready-to-use format, which removes the hassle of measuring and minimizes the risk of spills. Additionally, their user-friendly packaging and precise dosing mechanisms enhance the overall laundry experience, making it simpler and more enjoyable for users. This convenience factor resonates with busy lifestyles, driving increased demand for liquid detergents as consumers seek efficient solutions that fit seamlessly into their routines, ultimately fostering the market's expansion.

Restraints in the Global Liquid Detergent Market

The Global Liquid Detergent market faces several restraints that could hinder its growth. One major challenge is the high production costs, which can create significant pressure on manufacturers. Additionally, intense competition between niche producers and large, established brands may stifle market expansion. The increasing availability of low-cost alternatives also poses a threat to market stability. Furthermore, a weak distribution network, particularly in underdeveloped regions, limits the market's reach and potential for growth. These factors combined create substantial obstacles for the liquid detergent industry in achieving its full market potential.

Market Trends of the Global Liquid Detergent Market

The Global Liquid Detergent market is witnessing a significant trend towards the increasing demand for eco-friendly products, as consumers become more environmentally conscious. This shift is characterized by a growing preference for liquid detergents formulated with natural and biodegradable ingredients, reflecting a broader desire for sustainable cleaning solutions. Companies are responding to this trend by innovating and reformulating their products to meet these eco-friendly standards, thereby appealing to the modern consumer's values. Consequently, this shift not only promotes environmental responsibility but also drives competition among manufacturers, potentially leading to market growth and diversification in product offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Regulatory Landscape
• Patent Analysis
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Trade Analysis
• Startup Analysis
• Market Attractiveness Index
• Supply Chain Analysis
• Pricing Analysis

Liquid Detergent Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Inorganic Liquid Detergent
• Organic Liquid Detergent

Liquid Detergent Market Size by End-Use & CAGR (2024-2031)

• Market Overview
• Residential
  • Laundry
  • Dishwashing
  • Toilet Cleaning
  • Others
• Commercial
  • Hotels
  • Hospitals
  • Laundry Services
  • Others
• Industrial
  • Food & Beverage
  • Healthcare
  • Others

Liquid Detergent Market Size by Nature & CAGR (2024-2031)

• Market Overview
• Organic
• Conventional

Liquid Detergent Market Size by Sales Channel & CAGR (2024-2031)

• Market Overview
• Online Sales Channels
• Supermarkets and Hypermarkets
• Departmental & Convenience Stores
• Independent Grocery Stores

Liquid Detergent Market Size by Application & CAGR (2024-2031)

• Market Overview
• Laundry
  • Household Laundry
  • Commercial Laundry
• Dishwashing
  • Hand Dishwashing
  • Automatic Dishwashing
• Tableware
• Clothing
• Toilet Cleaning

Liquid Detergent Market Size & CAGR (2024-2031)

• North America, (Product Type, End-Use, Nature, Sales Channel, Application)
  • US
  • Canada
• Europe, (Product Type, End-Use, Nature, Sales Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, End-Use, Nature, Sales Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, End-Use, Nature, Sales Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, End-Use, Nature, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nirma Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seventh Generation, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecover
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Method Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Persan S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation