高効率洗濯用液体洗剤市場- 世界の産業規模、シェア、動向、機会、予測、エンドユーザー別、流通チャネル別、地域別、競合、2020-2030F

高効率洗濯用液体洗剤の世界市場規模は、2024年に95億4,000万米ドルとなり、予測期間中のCAGRは7.24%で、2030年には156億5,000万米ドルに成長すると予測されています。

高効率洗濯用液体洗剤市場は、いくつかの促進要因によって活性化されています。第一に、水とエネルギーを節約するために設計された高効率（HE）洗濯機の採用が増加しており、HE専用洗剤の使用が必要となっています。第二に、環境の持続可能性に関する消費者の意識の高まりが、環境への影響を最小限に抑える環境に優しい製品へのシフトを促しています。これは、多くの地域で環境規制が厳しくなっていることで、さらに強まっています。第三に、濃縮液体洗剤が提供する利便性は、包装や保管の手間を省き、現代のライフスタイルに合致しています。また、洗剤配合の継続的な進歩により、洗浄性能、シミ除去、ファブリックケアが向上し、製品革新の原動力となっています。最後に、オンラインやオフラインの小売チャネルを通じてHE洗剤が入手しやすくなり、市場への浸透が進んでいます。

市場促進要因

成長する住宅セクター

主な市場課題

主要プレーヤー間の競合激化

主要市場動向

革新的なパッケージングへの注目の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購入決定に影響を与える要因

第5章 世界の高効率洗濯用液体洗剤市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • エンドユーザー別（住宅、商業）
  • 流通チャネル別（スーパーマーケット、ハイパーマーケット、コンビニエンスストア、オンライン、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米の高効率洗濯用液体洗剤市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の高効率洗濯用液体洗剤市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域の高効率洗濯用液体洗剤市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカの高効率洗濯用液体洗剤市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米の高効率洗濯用液体洗剤市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品の発売
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • CC Holdings, Inc.
  • Henkel AG & Co. KGaA
  • The Colgate-Palmolive Company
  • Ecolab Inc.
  • Church & Dwight Co., Inc.
  • The Procter & Gamble Company
  • Nexton International
  • Diversey Inc.
  • Whirlpool Corporation
  • Yeser Chemicals

第15章 戦略的提言

第16章 調査会社について・免責事項

Global High-Efficiency Laundry Liquid Detergent market was valued at USD 9.54 billion in 2024 and is expected to grow to USD 15.65 billion by 2030 with a CAGR of 7.24% during the forecast period. The High-Efficiency Laundry Liquid Detergent market is fueled by several converging drivers. Firstly, the increasing adoption of high-efficiency (HE) washing machines, designed to conserve water and energy, necessitates the use of specialized HE detergents. Secondly, growing consumer awareness regarding environmental sustainability is prompting a shift towards eco-friendly products that minimize environmental impact. This is further amplified by stringent environmental regulations in many regions. Thirdly, the convenience offered by concentrated liquid detergents, requiring less packaging and storage, aligns with modern lifestyles. Also, continuous advancements in detergent formulations, leading to improved cleaning performance, stain removal, and fabric care, are driving product innovation. Finally, the growing availability of HE detergents through online and offline retail channels enhances accessibility and market penetration.

Key Market Drivers

Growing Residential Sector

The expanding residential sector globally is a significant driver propelling the high-efficiency laundry liquid detergent market. As a part of this, according to a recent study, as of 2023, India's residential real estate market hit unprecedented levels, with home sales totaling USD 42 billion, marking a 48% increase compared to the previous year and a 36% rise in volume. As urbanization increases and living standards improve, more households are investing in modern appliances, including high-efficiency (HE) washing machines. This surge in HE appliance adoption directly correlates with a rising demand for compatible detergents. Also, the growing number of households translates to a larger consumer base for laundry products. With increased awareness of hygiene and cleanliness, especially in densely populated urban areas, the frequency of laundry cycles is also rising. This heightened usage pattern further fuels the demand for efficient and effective laundry solutions. Also, the trend towards smaller living spaces in urban environments encourages consumers to opt for concentrated liquid detergents that require less storage space. The convenience and efficiency offered by these products align with the evolving needs of modern households. Thus, the continuous expansion of the residential sector, coupled with changing consumer preferences, is a key catalyst for the growth of the high-efficiency laundry liquid detergent market.

Key Market Challenges

Increased Competition Among Major Players

Increased competition among major players presents a significant challenge to the global high-efficiency laundry liquid detergent market. The market is witnessing intense rivalry as established brands and new entrants vie for market share. This competition drives down profit margins and forces companies to invest heavily in marketing and advertising to maintain their position. Also, the pressure to innovate and differentiate products leads to continuous research and development costs. Companies are compelled to introduce new formulations, packaging designs, and marketing campaigns to stand out in a saturated market. This constant need for innovation can strain resources and increase operational expenses. Also, the rise of private label brands and online retailers further intensifies competition. These entities often offer products at lower prices, attracting price-sensitive consumers and eroding the market share of established brands. The challenge lies in balancing the need to offer competitive prices while maintaining product quality and brand value. This heightened competition necessitates strategic pricing, effective marketing, and continuous innovation to ensure sustainable growth in the market.

Key Market Trends

Increased Focus on Innovative Packaging

The global high-efficiency laundry liquid detergent market is witnessing an intensified focus on innovative packaging, driven by consumer demand for convenience, sustainability, and reduced waste. Companies are moving beyond traditional plastic bottles to explore more eco-friendly and user-friendly packaging solutions. This trend includes the development of concentrated and ultra-concentrated formulas, which require smaller packaging and reduce transportation costs. Also, manufacturers are investing in biodegradable and recyclable packaging materials, minimizing the environmental impact of plastic waste. Smart packaging solutions are also gaining traction, with features like precise dosage dispensers and refillable containers. These innovations aim to reduce detergent waste and enhance user convenience. Also, companies are exploring water-soluble packaging and pouches, which dissolve during the wash cycle, eliminating the need for plastic waste altogether. The focus on innovative packaging extends to aesthetic appeal, with companies designing visually appealing and ergonomic containers that enhance the consumer experience. This trend reflects a broader shift towards sustainable and convenient packaging solutions that align with evolving consumer preferences and environmental concerns.

Key Market Players

• CC Holdings, Inc.
• Henkel AG & Co. KGaA
• The Colgate-Palmolive Company
• Ecolab Inc.,
• Church & Dwight Co., Inc.
• The Procter & Gamble Company
• Nexton International
• Diversey Inc.,
• Whirlpool Corporation
• Yeser Chemicals

Report Scope:

In this report, the Global High-Efficiency Laundry Liquid Detergent Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

High-Efficiency Laundry Liquid Detergent Market, By End User:

• Residential
• Commercial

High-Efficiency Laundry Liquid Detergent Market, By Distribution Channel:

• Supermarket & Hypermarket
• Convenience Stores
• Online
• Others

High-Efficiency Laundry Liquid Detergent Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global High-Efficiency Laundry Liquid Detergent Market.

Available Customizations:

Global High-Efficiency Laundry Liquid Detergent Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global High-Efficiency Laundry Liquid Detergent Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By End User (Residential, Commercial)
  • 5.2.2. By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America High-Efficiency Laundry Liquid Detergent Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By End User
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States High-Efficiency Laundry Liquid Detergent Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By End User
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada High-Efficiency Laundry Liquid Detergent Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By End User
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico High-Efficiency Laundry Liquid Detergent Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By End User
      • 6.3.3.2.2. By Distribution Channel

7. Europe High-Efficiency Laundry Liquid Detergent Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By End User
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France High-Efficiency Laundry Liquid Detergent Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By End User
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany High-Efficiency Laundry Liquid Detergent Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By End User
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain High-Efficiency Laundry Liquid Detergent Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By End User
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy High-Efficiency Laundry Liquid Detergent Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By End User
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom High-Efficiency Laundry Liquid Detergent Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By End User
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific High-Efficiency Laundry Liquid Detergent Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By End User
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China High-Efficiency Laundry Liquid Detergent Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By End User
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Japan High-Efficiency Laundry Liquid Detergent Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By End User
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India High-Efficiency Laundry Liquid Detergent Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By End User
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Australia High-Efficiency Laundry Liquid Detergent Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By End User
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea High-Efficiency Laundry Liquid Detergent Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By End User
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa High-Efficiency Laundry Liquid Detergent Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By End User
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa High-Efficiency Laundry Liquid Detergent Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By End User
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia High-Efficiency Laundry Liquid Detergent Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By End User
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE High-Efficiency Laundry Liquid Detergent Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By End User
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey High-Efficiency Laundry Liquid Detergent Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By End User
      • 9.3.4.2.2. By Distribution Channel

10. South America High-Efficiency Laundry Liquid Detergent Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By End User
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil High-Efficiency Laundry Liquid Detergent Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By End User
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina High-Efficiency Laundry Liquid Detergent Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By End User
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia High-Efficiency Laundry Liquid Detergent Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By End User
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. CC Holdings, Inc.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Henkel AG & Co. KGaA
  • 14.1.3. The Colgate-Palmolive Company
  • 14.1.4. Ecolab Inc.
  • 14.1.5. Church & Dwight Co., Inc.
  • 14.1.6. The Procter & Gamble Company
  • 14.1.7. Nexton International
  • 14.1.8. Diversey Inc.
  • 14.1.9. Whirlpool Corporation
  • 14.1.10. Yeser Chemicals

15. Strategic Recommendations

16. About Us & Disclaimer