液体洗剤の市場規模、シェア、動向、予測：製品タイプ別、最終用途別、流通チャネル別、地域別、2025年～2033年

液体洗剤の市場の世界市場規模は、2024年に351億2,000万米ドルとなった。今後、IMARC Groupは、2033年には548億4,000万米ドルに達し、2025年から2033年にかけて5.01%のCAGRを示すと予測しています。現在、市場を独占しているのは北米で、2024年には30.2％以上の市場シェアを占める。北米地域の成長の原動力は、便利な洗浄ソリューションに対する需要の増加、衛生に対する意識の高まり、環境に優しい製品へのシフトです。

液体洗剤は、洗濯や様々な清掃作業に広く使用される汎用性の高い洗浄液です。液体洗剤は、布地や表面に付着した汚れ、シミ、垢を効果的に除去するように設計された液体洗浄剤です。界面活性剤、ビルダー、漂白剤、整泡剤、酵素、その他の洗浄剤のブレンドで構成されています。粒子を分解して浮遊させ、簡単に洗い流せるようにします。水に素早く溶けるため、衣類や洗濯機に残留物を残さないです。

急速な都市化と、便利で効率的な洗浄ソリューションへのニーズの高まりが、世界中で液体洗剤の需要を喚起しています。さらに、大衆の間で個人衛生に対する意識が高まっていることも、市場の成長を後押ししています。さらに、特定の布地や敏感肌のタイプに合わせた洗剤に対するニーズの高まりが、特殊な液体洗剤の需要を促進しています。これとは別に、高品質の素材を使用して生産される高級衣料品への需要の高まりが、世界中で生地の品質を維持するための柔軟剤入り高級液体洗剤へのニーズを後押ししています。さらに、オンライン小売プラットフォームへの依存度が高まっていることも、割引情報や送料無料でさまざまな液体洗剤ブランドに簡単にアクセスできるようになり、市場の成長を強化しています。

液体洗剤の市場傾向／促進要因：

利便性と使いやすさへのニーズの高まり

液体洗剤の需要を牽引している主な要因は、それが消費者に提供する利便性と使いやすさです。液体洗剤はすぐに使える形になっているため、計量する必要がなく、こぼれるリスクも軽減されます。使いやすいパッケージと正確な吐出機構は、手間のかからない洗濯体験に貢献しています。

効果的な汚れ落としの増加

もうひとつの大きな要因は、頑固な汚れを落とす液体洗剤の効果です。最近の液体洗剤は、油、グリース、食べこぼしなど、さまざまな汚れに対応するように設計されています。このシミ抜き能力は、特に汚れのひどい衣類の優れた洗浄効果を求める消費者にアピールしています。

最新の家電製品への適合性の高まり

液体洗剤と高効率洗濯機や高度な洗濯機器との相性は重要な要素です。液体洗剤は冷水でも温水でも素早く溶け、エネルギー効率の高い洗濯機で最適な性能を発揮します。この相性の良さは、環境に優しいというトレンドの高まりと一致し、液体洗剤の需要増に貢献しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界の液体洗剤市場

• 市場概要
• 市場実績
• 価格分析
• COVID-19の影響
• 市場内訳：製品タイプ別
• 市場内訳：最終用途別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
  • 概要
  • 研究開発
  • 原材料調達
  • 製造
  • マーケティング
  • 流通
  • 最終用途
• ポーターのファイブフォース分析
  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第6章 市場内訳：製品タイプ別

• 無機液体洗剤
  • 市場動向
  • 市場予測
• オーガニック液体洗剤
  • 市場動向
  • 市場予測

第7章 市場内訳：最終用途別

• 住宅用
  • 市場動向
  • 市場予測
• 商業用
  • 市場動向
  • 市場予測

第8章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• コンビニエンスストア
  • 市場動向
  • 市場予測
• 百貨店
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• アジア太平洋地域
• 北米
• 欧州
• 中東・アフリカ
• ラテンアメリカ

第10章 液体洗剤の製造工程

• 製品概要
• 原材料要件
• 製造工程
• 主要成功要因とリスク要因

第11章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Henkel & Company KGaA
  • Procter & Gamble
  • The Clorox Company
  • Church and Dwight Company
  • Unilever Plc

List of Figures

• Figure 1: Global: Liquid Detergent Market: Major Drivers and Challenges
• Figure 2: Global: Liquid Detergent Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Liquid Detergent Market: Breakup by Product Type (in %), 2024
• Figure 4: Global: Liquid Detergent Market: Breakup by End Use (in %), 2024
• Figure 5: Global: Liquid Detergent Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Global: Liquid Detergent Market: Breakup by Region (in %), 2024
• Figure 7: Global: Liquid Detergent Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 8: Liquid Detergent Market: Price Structure
• Figure 9: Global: Liquid Detergent Industry: SWOT Analysis
• Figure 10: Global: Liquid Detergent Industry: Value Chain Analysis
• Figure 11: Global: Liquid Detergent Industry: Porter's Five Forces Analysis
• Figure 12: Global: Liquid Detergent (Inorganic) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Liquid Detergent (Inorganic) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Liquid Detergent (Organic) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Liquid Detergent (Organic) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Liquid Detergent (Residential Use) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: Liquid Detergent (Residential Use) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Global: Liquid Detergent (Commercial Use) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: Liquid Detergent (Commercial Use) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Global: Liquid Detergent Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
• Figure 21: Global: Liquid Detergent Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
• Figure 22: Global: Liquid Detergent Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
• Figure 23: Global: Liquid Detergent Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
• Figure 24: Global: Liquid Detergent Market: Sales through Departmental Stores (in Million USD), 2019 & 2024
• Figure 25: Global: Liquid Detergent Market Forecast: Sales through Departmental Stores (in Million USD), 2025-2033
• Figure 26: Global: Liquid Detergent Market: Sales through Online Stores (in Million USD), 2019 & 2024
• Figure 27: Global: Liquid Detergent Market Forecast: Sales through Online Stores (in Million USD), 2025-2033
• Figure 28: Global: Liquid Detergent Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
• Figure 29: Global: Liquid Detergent Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
• Figure 30: North America: Liquid Detergent Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: North America: Liquid Detergent Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Europe: Liquid Detergent Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Europe: Liquid Detergent Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Asia Pacific: Liquid Detergent Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Asia Pacific: Liquid Detergent Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: Middle East and Africa: Liquid Detergent Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: Middle East and Africa: Liquid Detergent Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: Latin America: Liquid Detergent Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: Latin America: Liquid Detergent Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: Liquid Detergent Manufacturing: Detailed Process Flow

List of Tables

• Table 1: Global: Liquid Detergent Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Liquid Detergent Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
• Table 3: Global: Liquid Detergent Market Forecast: Breakup by End-Use (in Million USD), 2025-2033
• Table 4: Global: Liquid Detergent Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 5: Global: Liquid Detergent Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 6: Liquid Detergent Manufacturing: Raw Material Requirements
• Table 7: Global: Liquid Detergent Market: Competitive Structure
• Table 8: Global: Liquid Detergent Market: Key Players

The global liquid detergent market size was valued at USD 35.12 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 54.84 Billion by 2033, exhibiting a CAGR of 5.01% from 2025-2033. North America currently dominates the market, holding a market share of over 30.2% in 2024. The growth of the North American region is driven by increasing demand for convenient cleaning solutions, rising awareness about hygiene, and a shift toward eco-friendly products.

Liquid detergent is a versatile cleaning solution widely used for laundry and various cleaning tasks. It is a fluid cleaning agent designed to effectively remove dirt, stains, and grime from fabrics and surfaces. It consists of a blend of surfactants, builders, bleach, foam regulators, enzymes, and other cleaning agents. It works by breaking down and suspending particles, which allows them to be easily washed away. It dissolves quickly in water, which leaves no residue on clothes or in washing machines.

Rapid urbanization and the increasing need for convenient and efficient cleaning solutions are catalyzing the demand for liquid detergents around the world. Moreover, the rising consciousness about personal hygiene among the masses is favoring the growth of the market. In addition, the growing need for detergents tailored to specific fabrics and sensitive skin types is fueling the demand for specialized liquid detergent variants. Apart from this, the increasing demand for premium apparel that is produced using high quality materials is driving the need for premium quality liquid detergents with fabric softeners to maintain the fabric quality worldwide. Furthermore, the rising reliance on online retail platforms, as they have facilitated easier access to a variety of liquid detergent brands with discounted deals and free shipping, is strengthening the growth of the market.

Liquid Detergent Market Trends/Drivers:

Increasing need for convenience and ease of use

The primary factor driving the demand for liquid detergent is the convenience and ease of use it offers to consumers. Liquid detergents come in ready to use form, which eliminates the need for measuring and reducing the risk of spillage. Their user-friendly packaging and precise dispensing mechanisms contribute to a hassle-free laundry experience.

Rise in effective stain removal

Another significant driver is the effectiveness of liquid detergents in removing stubborn stains. Modern liquid formulations are designed to target a wide range of stains, including oil, grease, and food spills. This stain-removing prowess appeals to consumers seeking superior cleaning results, especially for heavily soiled garments.

Growing suitability of modern appliances

The compatibility of liquid detergents with high efficiency washing machines and advanced laundry appliances is a critical factor. Liquid detergents dissolve quickly in both cold and warm water, ensuring optimal performance in energy-efficient machines. This compatibility aligns with the growing trend of eco-friendly practices, contributing to the rising demand for liquid detergents.

Liquid Detergent Industry Segmentation:

Breakup by Product Type:

• Inorganic Liquid Detergent
• Organic Liquid Detergent

Inorganic liquid detergent dominates the market

Organic liquid detergents are cleaning products that prioritize natural and biodegradable ingredients. They are derived from plant-based sources that are formulated to provide effective cleaning while minimizing environmental impact. They often feature botanical extracts, essential oils, and enzymes to tackle stains and odors. They are free from synthetic additives like artificial fragrances and dyes, which makes them a preferred choice for those seeking eco-friendly cleaning solutions. They are gentle on fabrics, safe for sensitive skin, and align with sustainable practices, which makes them a suitable option for environment conscious consumers.

Breakup by End-Use:

• Residential
• Commercial

Residential holds the largest share in the market

In commercial settings, liquid detergents play a pivotal role in maintaining cleanliness and hygiene across diverse industries. In the hospitality sector, these detergents are utilized for laundering hotel linens, towels, and staff uniforms, which ensure impeccable guest experiences. They also find applications in restaurants and food establishments for efficient dishwashing and maintaining strict cleanliness standards.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Departmental Stores
• Online Stores
• Others

Supermarkets and hypermarkets dominate the market

Convenience stores provide a convenient option for consumers seeking to purchase liquid detergents quickly and efficiently. These compact retail establishments cater to immediate needs and are often strategically located in residential areas or along commuter routes. Liquid detergents are usually available in smaller sizes in convenience stores, which makes them ideal for customers looking for a single-use solution or a quick replenishment.

Departmental stores offer liquid detergents as part of their homecare and household goods sections. These stores often curate a variety of premium and specialized brands, which appeal to consumers seeking specific features or formulations. They provide a more personalized shopping experience, which assists customers in finding the most suitable liquid detergent for their preferences and needs.

The rise of e-commerce has led to a significant presence of liquid detergents on online platforms. Online stores provide the convenience of browsing and purchasing from the comfort of the home of an individual, which offers a vast array of options and the ability to compare prices and reviews. The direct-to-consumer model allows manufacturers to reach a wider audience and enables consumers to receive products at their doorstep.

Breakup by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

North America exhibits a clear dominance, accounting for the largest liquid detergent market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.

The increasing need for comfort and convenience in household chores represents one of the primary factors driving the demand for liquid detergents in the North America region. Moreover, the rising awareness about hygiene and cleanliness is bolstering the market growth in the region. Besides this, the growing inclination toward maintaining a clean and hygienic living environment is influencing the market positively in the region.

Asia Pacific is estimated to witness stable growth, owing to the extensive research and development (R&D) activities, product innovations, integration of advanced technologies, etc.

Competitive Landscape:

The leading companies are using enzyme technology that targets different types of stains, such as protein-based stains, starches, and fats. Enzymes break down these substances at a molecular level, which results in more effective stain removal. This technology enhances cleaning performance while minimizing the need for harsh chemicals. They are also incorporating nano-sized cleaning particles that can penetrate fabric fibers at a deeper level to provide enhanced cleaning action, which ensures the removal of even the most stubborn stains and dirt particles. Moreover, leading players are launching liquid detergents that are equipped with scent microcapsule technology, wherein fragrances are encapsulated and released over time. This ensures that clothes maintain a fresh scent for an extended period, even after being stored for some time.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Henkel & Company KGaA
• Procter & Gamble
• The Clorox Company
• Church and Dwight
• Unilever Plc

Key Questions Answered in This Report

• 1.How big is the liquid detergent market?
• 2.What is the future outlook of the liquid detergent market?
• 3.What are the key factors driving the liquid detergent market?
• 4.Which region accounts for the largest liquid detergent market share?
• 5.Which are the leading companies in the global liquid detergent market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Liquid Detergent Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Price Analysis
• 5.4 Impact of COVID-19
• 5.5 Market Breakup by Product Type
• 5.6 Market Breakup by End-Use
• 5.7 Market Breakup by Distribution Channel
• 5.8 Market Breakup by Region
• 5.9 Market Forecast
• 5.10 SWOT Analysis
  • 5.10.1 Overview
  • 5.10.2 Strengths
  • 5.10.3 Weaknesses
  • 5.10.4 Opportunities
  • 5.10.5 Threats
• 5.11 Value Chain Analysis
  • 5.11.1 Overview
  • 5.11.2 Research and Development
  • 5.11.3 Raw Material Procurement
  • 5.11.4 Manufacturing
  • 5.11.5 Marketing
  • 5.11.6 Distribution
  • 5.11.7 End-Use
• 5.12 Porters Five Forces Analysis
  • 5.12.1 Overview
  • 5.12.2 Bargaining Power of Buyers
  • 5.12.3 Bargaining Power of Suppliers
  • 5.12.4 Degree of Competition
  • 5.12.5 Threat of New Entrants
  • 5.12.6 Threat of Substitutes

6 Market Breakup by Product Type

• 6.1 Inorganic Liquid Detergent
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Organic Liquid Detergent
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by End-Use

• 7.1 Residential
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Commercial
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Convenience Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Departmental Stores
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Online Stores
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Europe
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Asia Pacific
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Middle East and Africa
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Latin America
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Liquid Detergent Manufacturing Process

• 10.1 Product Overview
• 10.2 Raw Material Requirements
• 10.3 Manufacturing Process
• 10.4 Key Success and Risk Factors

11 Competitive Landscape

• 11.1 Market Structure
• 11.2 Key Players
• 11.3 Profiles of Key Players
  • 11.3.1 Henkel & Company KGaA
  • 11.3.2 Procter & Gamble
  • 11.3.3 The Clorox Company
  • 11.3.4 Church and Dwight Company
  • 11.3.5 Unilever Plc