営業支援ソフトウェアの市場規模、シェア、成長分析、コンポーネント別、展開別、組織規模別、最終用途別、地域別 - 産業予測、2025年～2032年

営業支援ソフトウェアの世界市場規模は2023年に53億米ドルと評価され、予測期間（2025年～2032年）のCAGRは17.2%で、2024年の62億1,000万米ドルから2032年までには221億1,000万米ドルに成長する見通しです。

営業支援ソフトウェア市場は、企業が買い手エンゲージメントの改善、販売サイクルの短縮、AI主導のツールをチームに装備することを優先しているため、勢いを増しています。CRMシステム、AIコーチング、コンテンツインテリジェンス機能の台頭は、デジタル販売における営業支援ソフトウェアの役割を確固たるものにしています。リモートワークやハイブリッドワークモデルへのシフトは、売り手の生産性と顧客のパーソナライゼーションを強化する適応性の高いソリューションへのニーズをさらに高め、市場の成長に貢献しています。しかし、中小企業では、既存技術との統合の問題、新規ユーザーの学習曲線、コンテンツガバナンスの懸念などにより、より広範な導入に向けた課題に直面しています。さらに、ROI重視の販売戦略に対する強い需要があるにもかかわらず、特に価格に敏感で規制の厳しい分野では、進化するデータプライバシー規制へのコンプライアンスが複雑さを増しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主要な市場の考察

• 主要な成功要因
• 競合の程度
• 主要な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客購買行動分析

世界の営業支援ソフトウェアの市場規模：コンポーネント別・CAGR（2025年～2032年）

• 市場概要
• プラットフォーム
• サービス

世界の営業支援ソフトウェアの市場規模：展開別・CAGR（2025年～2032年）

• 市場概要
• オンプレミス
• クラウド

世界の営業支援ソフトウェアの市場規模：組織規模別・CAGR（2025年～2032年）

• 市場概要
• 大規模組織
• 中小企業

世界の営業支援ソフトウェアの市場規模：最終用途別・CAGR（2025年～2032年）

• 市場概要
• BFSI
• 消費財・小売
• ヘルスケア・ライフサイエンス
• 消費財・小売
• IT・通信
• 製造業
• その他

世界の営業支援ソフトウェアの市場規模・CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022年～2024年）

主要企業プロファイル

• Accent Technologies, Inc.
• Bloomfire
• Brainshark, Inc.
• Highspot
• Mediafly
• Mindtickle Inc.
• PITCHER AG
• QorusDocs Ltd.
• Qstream, Inc.
• Rallyware, Inc.
• SAP SE
• Seismic

結論と提言

Global Sales Enablement Software Market size was valued at USD 5.3 billion in 2023 and is poised to grow from USD 6.21 billion in 2024 to USD 22.11 billion by 2032, growing at a CAGR of 17.2% during the forecast period (2025-2032).

The sales enablement software market is gaining momentum as businesses prioritize improving buyer engagement, shortening sales cycles, and equipping their teams with AI-driven tools. The rise of CRM systems, AI coaching, and content intelligence capabilities has solidified the role of sales enablement software in digital selling. The shift to remote and hybrid work models has further fueled the need for adaptable solutions that enhance seller productivity and customer personalization, contributing to market growth. However, small and medium-sized enterprises face challenges in broader adoption due to integration issues with existing technology, steep learning curves for new users, and content governance concerns. Additionally, compliance with evolving data privacy regulations adds complexity, particularly in price-sensitive and highly regulated sectors, despite a strong demand for ROI-focused sales strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sales Enablement Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sales Enablement Software Market Segments Analysis

Global Sales Enablement Software Market is segmented by Component, Deployment, Organization Size, End Use and region. Based on Component, the market is segmented into Platform and Service. Based on Deployment, the market is segmented into On-premise and Cloud. Based on Organization Size, the market is segmented into Large Organization and Small and Medium Organization. Based on End Use, the market is segmented into BFSI, Consumer Goods & Retail, Healthcare & Lifesciences, Consumer Goods & Retail, IT & Telecom, Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sales Enablement Software Market

The expansion of the Global Sales Enablement Software market is largely driven by the growing necessity for adaptable sales processes among remote and hybrid teams in diverse industries. There is a notable transition toward platforms that incorporate AI-driven coaching, content analytics, and pipeline insights, aimed at delivering real-time support to sellers while accelerating training periods and enhancing win rates, which in turn boosts revenue. As companies increasingly seek quantifiable results and enhanced engagement with buyers, the adoption and utilization of these platforms are poised to surge across sectors aiming to advance their digital selling capabilities.

Restraints in the Global Sales Enablement Software Market

A significant barrier to the growth of the Sales Enablement Software market is the challenge of integrating these tools with existing legacy CRM systems and diverse sales technologies. Many mid-sized organizations operate with fragmented tech ecosystems, which hampers the efficiency of enablement workflows. As a result, numerous features of the software remain underused, leading to delayed returns on investment. This circumstance fosters reluctance towards adopting such solutions, particularly in conservative IT environments where established systems dominate. Consequently, the overall potential for market penetration is hindered, as companies grapple with the complexities of technological integration.

Market Trends of the Global Sales Enablement Software Market

The Global Sales Enablement Software market is witnessing a significant shift towards the integration of generative AI, as evidenced by Highspot's recent launch of its AI-powered Enablement Copilot. This trend highlights the growing demand for AI-driven coaching technologies that offer personalized advice and real-time feedback during the sales process. Competitors like Allego and PitchFlow AI are also embedding AI into sales conversations, enabling timely course corrections throughout the deal cycle. As organizations adopt microlearning formats, they are experiencing a 20%-23% reduction in time-to-ramp and improved knowledge retention, underscoring the measurable value of innovative training solutions in hybrid sales environments.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Sales Enablement Software Market Size by Component & CAGR (2025-2032)

• Market Overview
• Platform
• Service

Global Sales Enablement Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-premise
• Cloud

Global Sales Enablement Software Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Organization
• Small and Medium Organization

Global Sales Enablement Software Market Size by End Use & CAGR (2025-2032)

• Market Overview
• BFSI
• Consumer Goods & Retail
• Healthcare & Lifesciences
• Consumer Goods & Retail
• IT & Telecom
• Manufacturing
• Others

Global Sales Enablement Software Market Size & CAGR (2025-2032)

• North America (Component, Deployment, Organization Size, End Use)
  • US
  • Canada
• Europe (Component, Deployment, Organization Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Organization Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Organization Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Organization Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Accent Technologies, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloomfire
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brainshark, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Highspot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mediafly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindtickle Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PITCHER AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QorusDocs Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qstream, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rallyware, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seismic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations