デフォルト表紙
市場調査レポート
商品コード
1588759

セールスイネーブルメントプラットフォームの市場規模、シェア、動向分析レポート:コンポーネント別、展開別、組織規模別、最終用途別、セグメント別予測、2025年~2030年

Sales Enablement Platform Market Size, Share, & Trends Analysis Report By Component, By Deployment, By Organization Size, By End Use, And Segment Forecasts, 2025 - 2030


出版日
ページ情報
英文 120 Pages
納期
2~10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
セールスイネーブルメントプラットフォームの市場規模、シェア、動向分析レポート:コンポーネント別、展開別、組織規模別、最終用途別、セグメント別予測、2025年~2030年
出版日: 2024年10月30日
発行: Grand View Research
ページ情報: 英文 120 Pages
納期: 2~10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

セールスイネーブルメントプラットフォーム市場の成長と動向:

セールスイネーブルメントプラットフォームの世界市場規模は、2030年には127億8,000万米ドルに達すると予測され、2025年から2030年までのCAGRは16.3%で成長すると予測されます。

インターネット普及率の上昇と相まって、自動コンテンツ作成のニーズが高まっていることが、セールスイネーブルメントプラットフォームの需要を促進しています。セールスイネーブルメントプラットフォームは、通信業界の営業担当者に、社内営業を強化するためのコンテンツやツールを提供します。新興企業も大手ハイテク企業も、ワークフローを強化し部門間のボトルネックを最小化するため、リードジェネレーションのためにセールスイネーブルメントを導入しています。

さらにCOVID-19では、AI、IoT、クラウド、機械学習などのテクノロジーの浸透が進んでいます。さらに、営業支援にコネクテッド・デバイスを採用することで、営業担当者の生産性と売上が向上しています。例えば、タブレット端末は、購買体験を差別化し、営業生産性の問題を是正することで、収益を促進する可能性を示しています。Sales Management Associationの調査によると、販売会社の70%がROIを高めるためにタブレットを活用しています。

セールスイネーブルメントプラットフォームは、営業担当者にパーソナライズされたコンテンツを提供し、プロセスを合理化してスムーズな購買体験を実現します。トレーニングやコーチングにより、営業担当者はビジネス目標を達成することができます。また、AIなどの高度なテクノロジーを活用することで、成長率を測定し、売上を促進する指標を販売担当者に提供することができます。クラウドベースのソリューションは、クラウドプラットフォームが提供するコスト削減と拡張性により、オンプレミスのソリューションよりも支持を集めています。クラウドベースのサーバーは、企業のアプリケーションをオフプレミスでホストするために仮想技術を利用します。

設備投資が不要であること、データ・バックアップが頻繁に利用できること、従量課金制であることなどが、クラウド・ソリューションを有利なものにしています。クラウドベースのソリューションは、消費者や他のビジネス・パートナーへの訴求力が高いため、いくつかの大企業はクラウドベースのソリューションを好んでいます。大企業、中小企業を問わず、セールス支援プラットフォームに対するニーズが高まっているのは、自社製品の配送や流通の変化、技術的な問題といった課題です。企業は、在庫中断の原因となる供給能力を低下させる旧式のオペレーティング・システムなどの問題に直面する可能性があります。ソフトウェアの問題は、財務上のコストや生産不足を引き起こす可能性があります。

セールスイネーブルメントプラットフォーム市場レポートハイライト

  • プラットフォーム分野は2024年に74%以上の最大市場シェアを占め、予測期間中もその優位性を維持すると予測されます。BFSI、IT&テレコム、ヘルスケアなど、さまざまな業界の組織が、トレーニング、コーチング、コンテンツ管理、営業コミュニケーションなどの面で効率性を高めるために、営業支援プラットフォームの利用を採用しています。
  • 中小組織セグメントは、予測期間中に大きなペースで成長すると予想されます。セールスイネーブルメントプラットフォームにおけるデジタルセールスルームやビデオ形式のミーティングの採用拡大が、中小企業のビジネスリーチ向上に貢献します。
  • クラウド分野は、予測期間中にCAGR 53%で例外的な成長を遂げると予測されます。クラウド・イネーブルメント・サービスは、中小企業から大企業まで高性能計算を簡素化する拡張性の高いプラットフォームを提供します。
  • 消費財・小売最終用途セグメントは、2024年に最大の市場シェアを占め、予測期間中もその優位性を維持すると予想されます。世界的に急成長している小売業界は、セールスイネーブルメントプラットフォームの需要を生み出しています。
  • 北米地域市場は、2024年に35%超の最大シェアを占め、予測期間中もその地位を維持すると予測されます。Accent Technologies, Inc.やSAP、Mediaflyといった主要プレイヤーの存在感の高さとインターネット普及率の上昇が、同地域における営業支援プラットフォームの需要を牽引しています。
  • 市場の主要プレーヤーは、長年の事業実績、大規模な顧客基盤、大きな競争力を持っています。無機的な成長戦略に加え、ベンダーはアフターサービスを充実させ、導入済み製品の定期的な保守を重視しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 セールスイネーブルメントプラットフォーム市場の変数、動向、範囲

  • 市場系統の見通し
  • 市場力学
    • 市場 促進要因分析
    • 市場抑制要因分析
    • 業界の課題
  • セールスイネーブルメントプラットフォーム市場分析ツール
    • 業界分析- ポーターのファイブフォース分析
    • PESTEL分析
  • 問題点分析

第4章 セールスイネーブルメントプラットフォーム市場:コンポーネント推定・動向分析

  • セグメントダッシュボード
  • セールスイネーブルメントプラットフォーム市場:コンポーネントの変動分析、2024年および2030年
  • プラットフォーム
  • サービス

第5章 セールスイネーブルメントプラットフォーム市場:展開推定・動向分析

  • セグメントダッシュボード
  • セールスイネーブルメントプラットフォーム市場:展開変動分析、2024年および2030年
  • クラウド
  • オンプレミス

第6章 セールスイネーブルメントプラットフォーム市場:組織規模推定・動向分析

  • セグメントダッシュボード
  • セールスイネーブルメントプラットフォーム市場:組織規模の変動分析、2024年および2030年
  • 大規模組織
  • 中小企業

第7章 セールスイネーブルメントプラットフォーム市場:最終用途推定・動向分析

  • セグメントダッシュボード
  • セールスイネーブルメントプラットフォーム市場:最終用途変動分析、2024年および2030年
  • ITおよび通信
  • BFSI
  • 消費財・小売
  • ヘルスケアとライフサイエンス
  • 消費財・小売
  • 製造業
  • その他

第8章 セールスイネーブルメントプラットフォーム市場:地域推定・動向分析

  • セールスイネーブルメントプラットフォームの市場シェア、地域別、2024年および2030年、10億米ドル
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
  • ラテンアメリカ
    • ブラジル
  • 中東およびアフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第9章 競合情勢

  • 企業分類
  • 企業の市場ポジショニング
  • 企業ヒートマップ分析
  • 企業プロファイル
    • Accent Technologies, Inc.
    • Bigtincan Holdings Limited
    • Bloomfire
    • Brainshark, Inc.
    • ClearSlide, Inc.
    • Highspot
    • Mediafly
    • Mindtickle Inc.
    • PITCHER AG
    • QorusDocs Ltd.
    • Qstream, Inc.
    • Rallyware, Inc.
    • SAP SE
    • Seismic
図表

List of Tables

  • Table 1 Global sales enablement platform market size estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 2 Global sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 3 Global sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 4 Global sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 5 Global sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 6 Global sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 7 Platform sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 8 Service sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 9 Cloud sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 10 On-premise sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 11 Large organization sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 12 Small and medium organization sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 13 IT & telecom sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 14 BFSI sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 15 Consumer goods & retail sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 16 Healthcare & lifesciences sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 17 Media & entertainment sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 18 Manufacturing sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 19 Others sales enablement platform market, by region, 2018 - 2030 (USD Billion)
  • Table 20 North America sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 21 North America sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 22 North America sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 23 North America sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 24 U.S. sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 25 U.S. sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 26 U.S. sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 27 U.S. sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 28 Canada sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 29 Canada sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 30 Canada sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 31 Canada sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 32 Mexico sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 33 Mexico sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 34 Mexico sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 35 Mexico sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 36 Europe sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 37 Europe sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 38 Europe sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 39 Europe sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 40 UK sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 41 UK sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 42 UK sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 43 UK sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 44 Germany sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 45 Germany sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 46 Germany sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 47 Germany sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 48 France sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 49 France sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 50 France sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 51 France sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 52 Asia Pacific sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 53 Asia Pacific sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 54 Asia Pacific sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 55 Asia Pacific sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 56 China sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 57 China sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 58 China sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 59 China sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 60 India sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 61 India sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 62 India sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 63 India sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 64 Japan sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 65 Japan sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 66 Japan sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 67 Japan sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 68 Australia sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 69 Australia sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 70 Australia sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 71 Australia sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 72 South Korea sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 73 South Korea sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 74 South Korea sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 75 South Korea sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 76 Latin America sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 77 Latin America sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 78 Latin America sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 79 Latin America sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 80 Brazil sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 81 Brazil sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 82 Brazil sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 83 Brazil sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 84 MEA sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 85 MEA sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 86 MEA sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 87 MEA sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 88 UAE sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 89 UAE sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 90 UAE sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 91 UAE sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 92 KSA sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 93 KSA sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 94 KSA sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 95 KSA sales enablement platform market, by end use, 2018 - 2030 (USD Billion)
  • Table 96 South Africa sales enablement platform market, by component, 2018 - 2030 (USD Billion)
  • Table 97 South Africa sales enablement platform market, by deployment, 2018 - 2030 (USD Billion)
  • Table 98 South Africa sales enablement platform market, by organization size, 2018 - 2030 (USD Billion)
  • Table 99 South Africa sales enablement platform market, by end use, 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Sales enablement platform market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 Sales enablement platform market snapshot
  • Fig. 10 Sales enablement platform market segment snapshot
  • Fig. 11 Sales enablement platform market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 Sales enablement platform market, component outlook key takeaways (USD Billion)
  • Fig. 16 Sales enablement platform market component movement analysis, 2024 & 2030 (USD Billion)
  • Fig. 17 Platform market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 18 Service market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 19 Sales enablement platform market: Deployment outlook key takeaways (USD Billion)
  • Fig. 20 Sales enablement platform market: Deployment movement analysis, 2024 & 2030 (USD Billion)
  • Fig. 21 Cloud market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 22 On-premise market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 23 Sales enablement platform market: Organization size outlook key takeaways (USD Billion)
  • Fig. 24 Sales enablement platform market: Organization size movement analysis, 2024 & 2030 (USD Billion)
  • Fig. 25 Large organization market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 26 Small and medium organization market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 27 Sales enablement platform market: End use outlook key takeaways (USD Billion)
  • Fig. 28 Sales enablement platform market: End use movement analysis, 2024 & 2030 (USD Billion)
  • Fig. 29 IT & telecom market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 30 BFSI market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 31 Consumer goods & retail market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 32 Healthcare & lifesciences market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 33 Media & entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 34 Manufacturing market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 35 Others market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 36 Regional marketplace: Key takeaways
  • Fig. 37 Sales enablement platform market: Regional outlook, 2024 & 2030, USD Billion
  • Fig. 38 North America generative AI market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 39 U.S. sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 40 Canada sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 41 Mexico sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 42 Europe sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 43 UK sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 44 Germany sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 45 France sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 46 Asia Pacific sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 47 Japan sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 48 China sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 49 India sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 50 Australia sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 51 South Korea sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 52 Latin America sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 53 Brazil sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 54 MEA sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 55 KSA sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 56 UAE sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 57 South Africa sales enablement platform market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 58 Strategy framework
  • Fig. 59 Company Categorization
目次
Product Code: GVR-4-68040-008-5

Sales Enablement Platform Market Growth & Trends:

The global sales enablement platform market size is expected to reach USD 12.78 billion in 2030 and is anticipated to grow at a CAGR of 16.3% from 2025 to 2030. The rising need for automated content creation, coupled with increasing internet penetration, is driving the demand for sales enablement platforms. Sales enablement platforms offer telecommunication sales representatives with content and tools to boost internal sales. Both startup and leading tech players deploy sales enablement for lead generation as it enhances workflow and minimizes inter-department bottlenecks.

Furthermore, COVID-19 has increased the penetration of technologies such as AI, IoT, cloud, and machine learning. In addition, the adoption of connected devices for sales enablement has depicted a rise in productivity and sales for sales representatives. For example, tablets have demonstrated the potential to drive revenue by differentiating buying experiences and rectifying sales productivity issues. As per the Sales Management Association study, 70% of sales companies were utilizing tablets to increase positive ROI.

Sales enablement platforms provide sales reps with personalized content, streamlining processes to create a smooth buying experience. The training and coaching can help sales reps to achieve business objectives. The use of advanced technologies such as AI also provides sellers with metrics that can measure growth rates and drive sales. Cloud-based solutions are gaining more traction than on-premise solutions owing to the reduced costs and scalability offered by cloud platforms. Cloud-based servers utilize virtual technologies to host the company's application off-premise.

Factors such as the absence of capital expense, frequent availability of data backup, and pay-as-you-go features make cloud solutions favorable. Several large organizations prefer cloud-based solutions as it has higher appeal to consumers and other business partners. Challenges such as changes in the delivery and distribution of a company's product or technological issues are driving the need for sales enablement platforms for both large and small and medium enterprises. Companies may confront issues such as archaic operating systems that reduce supply capacity which can cause inventory interruptions. Software issues can cause financial costs and lead to production shortfalls.

Sales Enablement Platform Market Report Highlights:

  • The platform segment accounted for the largest market share of over 74% in 2024 and is anticipated to maintain its dominance over the forecast period. Several organizations across different industries such as BFSI, IT & Telecom, and Healthcare, among others are adopting the use of a sales enablement platform to increase efficiency in aspects such as training, coaching, content management, and sales communication.
  • The small & medium organization segment is expected to grow at a significant pace during the forecast period. The growing adoption of digital sales rooms and video format meetings in sales enablement platforms can help SMEs to improve their business reach.
  • The cloud segment is anticipated to witness exceptional growth at a CAGR of 53% during the forecast period. Cloud enablement services provide a highly scalable platform that simplifies high-performance computation for both small and large enterprises.
  • The consumer goods & retail end use segment accounted for the largest market share in 2024 and is expected to maintain its dominance over the forecast period. The rapidly growing retail industry globally is generating demand for sales enablement platforms.
  • The North America regional market is expected to account for the largest share of over 35% in 2024 and is expected to retain its position over the forecast period. The high presence of key players such as Accent Technologies, Inc.; SAP; and Mediafly coupled with the rise in internet penetration, is driving the demand for sales enablement platforms in the region.
  • Key market players have an extended operating history, a large customer base, and significant competitive strengths. In addition to the inorganic growth strategies, vendors emphasize improving after-sale service offerings to ensure periodic maintenance of installed products.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Sales Enablement Platform Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Sales Enablement Platform Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape
  • 3.4. Pain Point Analysis

Chapter 4. Sales Enablement Platform Market: Component Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Sales Enablement Platform Market: Component Movement Analysis, 2024 & 2030 (USD Billion)
  • 4.3. Platform
    • 4.3.1. Platform Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Service
    • 4.4.1. Service Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Sales Enablement Platform Market: Deployment Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Sales Enablement Platform Market: Deployment Movement Analysis, 2024 & 2030 (USD Billion)
  • 5.3. Cloud
    • 5.3.1. Cloud Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. On-premise
    • 5.4.1. On-premise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Sales Enablement Platform Market: Organization Size Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Sales Enablement Platform Market: Organization Size Movement Analysis, 2024 & 2030 (USD Billion)
  • 6.3. Large Organization
    • 6.3.1. Large Organization Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Small and Medium Organization
    • 6.4.1. Small and Medium Organization Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Sales Enablement Platform Market: End Use Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Sales Enablement Platform Market: End Use Movement Analysis, 2024 & 2030 (USD Billion)
  • 7.3. IT & Telecom
    • 7.3.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4. BFSI
    • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.5. Consumer Goods & Retail
    • 7.5.1. Consumer Goods & Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6. Healthcare & Lifesciences
    • 7.6.1. Healthcare & Lifesciences Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.7. Consumer Goods & Retail
    • 7.7.1. Consumer Goods & Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.8. Manufacturing
    • 7.8.1. Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.9. Others
    • 7.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Sales Enablement Platform Market: Regional Estimates & Trend Analysis

  • 8.1. Sales Enablement Platform Market Share, By Region, 2024 & 2030, USD Billion
  • 8.2. North America
    • 8.2.1. North America Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.4. Mexico
      • 8.2.4.1. Mexico Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3. Europe
    • 8.3.1. Europe Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.2. UK
      • 8.3.2.1. UK Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.4. France
      • 8.3.4.1. France Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.2. China
      • 8.4.2.1. China Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.4. India
      • 8.4.4.1. India Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.5. South Korea
      • 8.4.5.1. South Korea Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.6. Australia
      • 8.4.6.1. Australia Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.5. Latin America
    • 8.5.1. Latin America Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.3. KSA
      • 8.6.3.1. KSA Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Sales Enablement Platform Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Company Market Positioning
  • 9.3. Company Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. Accent Technologies, Inc.
      • 9.4.1.1. Participant's Overview
      • 9.4.1.2. Financial Performance
      • 9.4.1.3. Product Benchmarking
      • 9.4.1.4. Strategic Initiatives
    • 9.4.2. Bigtincan Holdings Limited
      • 9.4.2.1. Participant's Overview
      • 9.4.2.2. Financial Performance
      • 9.4.2.3. Product Benchmarking
      • 9.4.2.4. Strategic Initiatives
    • 9.4.3. Bloomfire
      • 9.4.3.1. Participant's Overview
      • 9.4.3.2. Financial Performance
      • 9.4.3.3. Product Benchmarking
      • 9.4.3.4. Strategic Initiatives
    • 9.4.4. Brainshark, Inc.
      • 9.4.4.1. Participant's Overview
      • 9.4.4.2. Financial Performance
      • 9.4.4.3. Product Benchmarking
      • 9.4.4.4. Strategic Initiatives
    • 9.4.5. ClearSlide, Inc.
      • 9.4.5.1. Participant's Overview
      • 9.4.5.2. Financial Performance
      • 9.4.5.3. Product Benchmarking
      • 9.4.5.4. Strategic Initiatives
    • 9.4.6. Highspot
      • 9.4.6.1. Participant's Overview
      • 9.4.6.2. Financial Performance
      • 9.4.6.3. Product Benchmarking
      • 9.4.6.4. Strategic Initiatives
    • 9.4.7. Mediafly
      • 9.4.7.1. Participant's Overview
      • 9.4.7.2. Financial Performance
      • 9.4.7.3. Product Benchmarking
      • 9.4.7.4. Strategic Initiatives
    • 9.4.8. Mindtickle Inc.
      • 9.4.8.1. Participant's Overview
      • 9.4.8.2. Financial Performance
      • 9.4.8.3. Product Benchmarking
      • 9.4.8.4. Strategic Initiatives
    • 9.4.9. PITCHER AG
      • 9.4.9.1. Participant's Overview
      • 9.4.9.2. Financial Performance
      • 9.4.9.3. Product Benchmarking
      • 9.4.9.4. Strategic Initiatives
    • 9.4.10. QorusDocs Ltd.
      • 9.4.10.1. Participant's Overview
      • 9.4.10.2. Financial Performance
      • 9.4.10.3. Product Benchmarking
      • 9.4.10.4. Strategic Initiatives
    • 9.4.11. Qstream, Inc.
      • 9.4.11.1. Participant's Overview
      • 9.4.11.2. Financial Performance
      • 9.4.11.3. Product Benchmarking
      • 9.4.11.4. Strategic Initiatives
    • 9.4.12. Rallyware, Inc.
      • 9.4.12.1. Participant's Overview
      • 9.4.12.2. Financial Performance
      • 9.4.12.3. Product Benchmarking
      • 9.4.12.4. Strategic Initiatives
    • 9.4.13. SAP SE
      • 9.4.13.1. Participant's Overview
      • 9.4.13.2. Financial Performance
      • 9.4.13.3. Product Benchmarking
      • 9.4.13.4. Strategic Initiatives
    • 9.4.14. Seismic
      • 9.4.14.1. Participant's Overview
      • 9.4.14.2. Financial Performance
      • 9.4.14.3. Product Benchmarking
      • 9.4.14.4. Strategic Initiatives