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商品コード
1610775

セールスイネーブルメントプラットフォーム市場規模、シェア、成長分析、コンポーネント別、展開別、規模別、最終用途別、地域別 - 産業予測、2024年~2031年

Sales Enablement Platform Market Size, Share, Growth Analysis, By Component (Platform, Service), By Deployment, By Size, By End Use, By Region - Industry Forecast 2024-2031


出版日
発行
SkyQuest
ページ情報
英文 156 Pages
納期
3~5営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.08円
セールスイネーブルメントプラットフォーム市場規模、シェア、成長分析、コンポーネント別、展開別、規模別、最終用途別、地域別 - 産業予測、2024年~2031年
出版日: 2024年12月08日
発行: SkyQuest
ページ情報: 英文 156 Pages
納期: 3~5営業日
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  • 全表示
  • 概要
  • 目次
概要

セールスイネーブルメントプラットフォームの世界市場規模は、2022年に26億米ドルと評価され、2023年の32億米ドルから2031年には124億米ドルに成長し、予測期間中(2024-2031年)のCAGRは18.4%で成長する見通しです。

企業が顧客との対話を強化し、販売プロセスを合理化するための包括的なソリューションを求めているため、リアルタイムデータと販売自動化システムの需要が急増しています。しかし、市場の成長は、消費者の嗜好の変化や一貫性のないユーザー体験、カスタマイズされたサービスの欠如、マーケティングチームと営業チーム間のコミュニケーション不足といった課題に直面しています。このようなハードルにもかかわらず、インバウンドセールスチームをサポートすることを目的としたプラットフォームは、パフォーマンスを促進し、カスタマージャーニーやコンテンツの有効性に関する貴重な洞察を提供する上で極めて重要です。COVID-19の流行は、小売業界のデジタルセールスソリューションへのシフトを加速させ、商品へのアクセスを統合し、買い手と売り手のエンゲージメントを向上させるハイブリッドワークモデルやデジタルセールスルーム(DSR)の採用を促し、組織全体で情報に基づいた意思決定と効率的な販売業務を促進しています。

目次

イントロダクション

  • 調査の目的
  • 調査範囲
  • 定義

調査手法

  • 情報調達
  • 二次データと一次データの方法
  • 市場規模予測
  • 市場の前提条件と制限

エグゼクティブサマリー

  • 世界市場の見通し
  • 供給と需要の動向分析
  • セグメント別機会分析

市場力学と見通し

  • 市場概要
  • 市場規模
  • 市場力学
    • 促進要因と機会
    • 抑制要因と課題
  • ポーター分析と影響
    • 競争企業間の敵対関係
    • 代替品の脅威
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 供給企業の交渉力

主な市場の考察

  • 重要成功要因
  • 競合の程度
  • 主な投資機会
  • 市場エコシステム
  • 市場の魅力指数(2023年)
  • PESTEL分析
  • マクロ経済指標
  • バリューチェーン分析
  • 価格分析
  • 技術の進歩
  • 規制情勢
  • ケーススタディ
  • 特許分析

セールスイネーブルメントプラットフォーム市場規模:コンポーネント別& CAGR(2024-2031)

  • 市場概要
  • プラットフォーム
  • サービス

セールスイネーブルメントプラットフォーム市場規模:展開別& CAGR(2024-2031)

  • 市場概要
  • オンプレミス
  • クラウド

セールスイネーブルメントプラットフォーム市場規模:規模別& CAGR(2024-2031)

  • 市場概要
  • 大企業
  • 中小企業

セールスイネーブルメントプラットフォーム市場規模:最終用途別& CAGR(2024-2031)

  • 市場概要
  • BFSI
  • 消費財・小売
  • ヘルスケア
  • ITおよび通信
  • 製造業
  • その他

セールスイネーブルメントプラットフォーム市場規模:地域別& CAGR(2024-2031)

  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • スペイン
    • フランス
    • イタリア
    • その他欧州地域
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋地域
  • ラテンアメリカ
    • ブラジル
    • その他ラテンアメリカ地域
  • 中東およびアフリカ
    • GCC諸国
    • 南アフリカ
    • その他中東・アフリカ

競合情報

  • 上位5社の比較
  • 主要企業の市場ポジショニング(2023年)
  • 主な市場企業が採用した戦略
  • 市場の最近の動向
  • 企業の市場シェア分析(2023年)
  • 主要企業の企業プロファイル
    • 会社概要
    • 製品ポートフォリオ分析
    • セグメント別シェア分析
    • 収益の前年比比較(2021-2023)

主要企業プロファイル

  • Azimut-Benetti(Italy)
  • Bavaria Yachtbau GmbH(Germany)
  • Brunswick Corporation(United States)
  • Ferretti S.P.A(Italy)
  • Forest River, Inc(United States)
  • Fountaine Pajot SA(France)
  • Groupe Beneteau(France)
  • Hallberg-Rassy(Sweden)
  • HanseYatchs AG(Germany)
  • Legend Boats, Ltd(United States)
  • Lurssen(Germany)
  • Malibu Boats, Inc(United States)
  • Marine Products Corporation(United States)
  • MasterCraft Boat Company, Inc(United States)
  • Porter, Inc(Formula Boats)(United States)
  • Riviera Australia Pty. Ltd(Australia)
  • Sanlorenzo Spa(Italy)
  • White River Marine Group(United States)
  • Yamaha Motor Corporation(Japan)

結論と推奨事項

目次
Product Code: SQMIG45A2385

Global Sales Enablement Platform Market size was valued at USD 2.6 billion in 2022 and is poised to grow from USD 3.2 billion in 2023 to USD 12.4 billion by 2031, growing at a CAGR of 18.4% during the forecast period (2024-2031).

The demand for real-time data and sales automation systems is surging as businesses seek comprehensive solutions to enhance customer interactions and streamline sales processes. However, market growth faces challenges from shifting consumer preferences and inconsistent user experiences, along with a lack of customized offerings and poor communication between marketing and sales teams. Despite these hurdles, platforms aimed at supporting inbound sales teams are crucial in driving performance and providing valuable insights into customer journeys and content effectiveness. The COVID-19 pandemic has accelerated the retail sector's shift towards digital sales solutions, prompting the adoption of hybrid work models and Digital Sales Rooms (DSRs) that consolidate product access and improve buyer-seller engagement, facilitating informed decision-making and efficient sales operations across organizations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sales Enablement Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sales Enablement Platform Market Segmental Analysis

Global Sales Enablement Platform Market is segmented by Component, Size, Deployment, End Use and Region. Based on Component 1, the market is segmented into Platform, Service. Based on Deployment, the market is segmented into Cloud, On premise. Based on Size, the market is segmented into Large Enterprise, SMEs. Based on End Use, the market is segmented into BFSI, Consumer Goods and Retail, Healthcare, IT and Telecom, Manufacturing. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Sales Enablement Platform Market

A significant driver of the global sales enablement platform market is the rising demand for enhanced sales profitability and efficiency. As sales teams grapple with mounting pressures to achieve ambitious targets in a highly competitive landscape, traditional sales methods are proving inadequate. Sales enablement platforms address this challenge by equipping teams with essential tools, resources, and insights. These platforms include features like content management, training, analytics, and customer insights, enabling sales teams to refine their strategies, enhance communication, and leverage data-driven decision-making. Consequently, these solutions can shorten sales cycles, improve success rates, and ultimately boost overall productivity for organizations.

Restraints in the Global Sales Enablement Platform Market

Despite the advantages of sales enablement platforms, the Global Sales Enablement Platform market faces significant constraints due to increased implementation costs and the complexities of integration. Small to medium-sized businesses (SMBs) often struggle to allocate funds for advanced sales enablement solutions because of limited budgets. Furthermore, the integration of these platforms with existing systems, such as customer relationship management (CRM) and enterprise resource planning (ERP) software, can be both intricate and resource-intensive. Organizations must invest in technical support, training, and ongoing maintenance, which can deter potential adopters from implementing these beneficial programs effectively.

Market Trends of the Global Sales Enablement Platform Market

The Global Sales Enablement Platform market is witnessing a significant trend towards the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies, which are driving innovation and improving sales effectiveness. AI-powered tools enable the analysis of vast amounts of sales data, generating actionable insights that empower sales teams to predict customer behavior, prioritize leads, and tailor outreach strategies. As these technologies advance, sales processes are becoming increasingly flexible, allowing sales professionals to make informed, data-driven decisions that enhance their performance. This evolution not only streamlines sales efforts but also positions AI and ML as pivotal elements in the future of sales enablement.

Table of Contents

Introduction

  • Objectives of the Study
  • Scope of the Report
  • Definitions

Research Methodology

  • Information Procurement
  • Secondary & Primary Data Methods
  • Market Size Estimation
  • Market Assumptions & Limitations

Executive Summary

  • Global Market Outlook
  • Supply & Demand Trend Analysis
  • Segmental Opportunity Analysis

Market Dynamics & Outlook

  • Market Overview
  • Market Size
  • Market Dynamics
    • Driver & Opportunities
    • Restraints & Challenges
  • Porters Analysis & Impact
    • Competitive rivalry
    • Threat of substitute
    • Bargaining power of buyers
    • Threat of new entrants
    • Bargaining power of suppliers

Key Market Insights

  • Key Success Factors
  • Degree of Competition
  • Top Investment Pockets
  • Market Ecosystem
  • Market Attractiveness Index, 2023
  • PESTEL Analysis
  • Macro-Economic Indicators
  • Value Chain Analysis
  • Pricing Analysis
  • Technological Advancement
  • Regulatory Landscape
  • Case Studies
  • Patent Analysis

Sales Enablement Platform Market Size by Component & CAGR (2024-2031)

  • Market Overview
  • Platform
  • Service

Sales Enablement Platform Market Size by Deployment & CAGR (2024-2031)

  • Market Overview
  • On premise
  • Cloud

Sales Enablement Platform Market Size by Size & CAGR (2024-2031)

  • Market Overview
  • Large Enterprise
  • SMEs

Sales Enablement Platform Market Size by End Use & CAGR (2024-2031)

  • Market Overview
  • BFSI
  • Consumer Goods and Retail
  • Healthcare
  • IT and Telecom
  • Manufacturing
  • Others

Sales Enablement Platform Market Size & CAGR (2024-2031)

  • North America, (Component, Deployment, Size, End Use)
    • US
    • Canada
  • Europe, (Component, Deployment, Size, End Use)
    • UK
    • Germany
    • Spain
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific, (Component, Deployment, Size, End Use
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America, (Component, Deployment, Size, End Use)
    • Brazil
    • Rest of Latin America
  • Middle East & Africa, (Component, Deployment, Size, End Use)
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

Competitive Intelligence

  • Top 5 Player Comparison
  • Market Positioning of Key Players, 2023
  • Strategies Adopted by Key Market Players
  • Recent Developments in the Market
  • Company Market Share Analysis, 2023
  • Company Profiles of All Key Players
    • Company Details
    • Product Portfolio Analysis
    • Company's Segmental Share Analysis
    • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

  • Azimut-Benetti (Italy)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Bavaria Yachtbau GmbH (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Brunswick Corporation (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Ferretti S.P.A (Italy)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Forest River, Inc (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Fountaine Pajot SA (France)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Groupe Beneteau (France)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Hallberg-Rassy (Sweden)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • HanseYatchs AG (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Legend Boats, Ltd (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Lurssen (Germany)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Malibu Boats, Inc (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Marine Products Corporation (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • MasterCraft Boat Company, Inc (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Porter, Inc (Formula Boats) (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Riviera Australia Pty. Ltd (Australia)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Sanlorenzo Spa (Italy)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • White River Marine Group (United States)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments
  • Yamaha Motor Corporation (Japan)
    • Company Overview
    • Business Segment Overview
    • Financial Updates
    • Key Developments

Conclusion & Recommendation