デジタルアダプションプラットフォームの市場規模、シェア、成長分析、展開モード別、ユーザータイプ別、コア機能別、業界別、企業規模別、地域別 - 産業予測、2025年～2032年

デジタルアダプションプラットフォームの世界市場規模は2023年に8億3,000万米ドルと評価され、2024年の9億9,000万米ドルから2032年までには40億3,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは19.2％で成長する見通しです。

世界のデジタルアダプションプラットフォーム市場は、先進的なソフトウェアソリューションの出現、さまざまなセクターで進行中のデジタル変革、頻繁なソフトウェア更新、データ主導の洞察に対する需要の急増によって、大きな成長を遂げています。ソフトウェアが複雑化するにつれ、エンドユーザーは学習曲線の険しさに直面しますが、DAPはユーザーインタラクションを合理化し、ナビゲーションを簡素化することで、これを効果的に緩和します。この複雑さが、デジタル導入ソリューションの必要性を高めています。さらに、DAPは不可欠なユーザー行動分析を提供することで、組織がソフトウェアのインタラクションを理解する力を高め、これらのプラットフォームに対する需要をさらに押し上げます。結局のところ、これらの要因の収束は、デジタル導入プラットフォームが現代企業におけるユーザー関与と生産性の促進において果たす重要な役割を示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主要な市場の考察

• 主要な成功要因
• 競合の程度
• 主要な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 技術分析

世界のデジタルアダプションプラットフォームの市場規模：展開モード別・CAGR（2025年～2032年）

• 市場概要
• クラウドベース
• オンプレミス
• ハイブリッド

世界のデジタルアダプションプラットフォームの市場規模：ユーザータイプ別・CAGR（2025年～2032年）

• 市場概要
• 個人ユーザー
• 中小企業
• 大企業

世界のデジタルアダプションプラットフォームの市場規模：コア機能別・CAGR（2025年～2032年）

• 市場概要
• ユーザーオンボーディング
• トレーニングとサポート
• 分析と洞察
• 既存のツールとの統合

世界のデジタルアダプションプラットフォームの市場規模：業界別・CAGR（2025年～2032年）

• 市場概要
• ヘルスケア
• 小売り
• 教育
• 技術
• 金融サービス

世界のデジタルアダプションプラットフォームの市場規模：企業規模別・CAGR（2025年～2032年）

• 市場概要
• 中小企業
• 中規模企業
• 大企業

世界のデジタルアダプションプラットフォームの市場規模・CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022年～2024年）

主要企業プロファイル

• Whatfix（USA）
• Pendo.io, Inc.（USA）
• Appcues（USA）
• UserGuiding（USA）
• Userpilot Inc（USA）
• Apty Inc.（USA）
• Userlane（Germany）
• Chameleon（USA）
• Gainsight PX（USA）
• SAP Enable Now（Germany）
• Inline Manual Ltd.（UK）
• Spekit（USA）
• Lemon Learning（France）
• Newired（Italy）
• ClickLearn ApS（Denmark）
• Toonimo（USA）
• MyGuide by EdCast（USA）
• iorad（USA）
• Ziplyne（USA）

結論と提言

Global Digital Adoption Platform Market size was valued at USD 0.83 billion in 2023 and is poised to grow from USD 0.99 billion in 2024 to USD 4.03 billion by 2032, growing at a CAGR of 19.2% during the forecast period (2025-2032).

The global digital adoption platform market is experiencing significant growth driven by the emergence of advanced software solutions, ongoing digital transformation across various sectors, frequent software updates, and a surging demand for data-driven insights. As software becomes increasingly complex, end-users face a steeper learning curve, which DAPs effectively mitigate by streamlining user interactions and simplifying navigation. This complexity propels the necessity for digital adoption solutions. Additionally, DAPs offer essential user behavior analytics that empower organizations to enhance their understanding of software interactions, further boosting demand for these platforms. Ultimately, the convergence of these factors showcases the vital role digital adoption platforms play in facilitating user engagement and productivity within modern enterprises.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Adoption Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Adoption Platform Market Segments Analysis

Global Digital Adoption Platform Market is segmented by Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size and region. Based on Deployment Mode, the market is segmented into Cloud-Based, On-Premises and Hybrid. Based on User Type, the market is segmented into Individual Users, Small Enterprises and Large Enterprises. Based on Core Functionality, the market is segmented into User Onboarding, Training and Support, Analytics and Insights and Integration with Existing Tools. Based on Industry Vertical, the market is segmented into Healthcare, Retail, Education, Technology and Financial Services. Based on Company Size, the market is segmented into Small-sized Businesses, Medium-sized Businesses and Large-sized Businesses. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Adoption Platform Market

The Global Digital Adoption Platform (DAP) market is experiencing significant growth, driven by substantial investments from businesses in various sectors focused on digital transformation initiatives. Organizations are prioritizing efficient user onboarding, training, and engagement as they embrace cloud-based solutions and complex enterprise applications. DAPs play a crucial role in these digital transformation efforts by enhancing workforce productivity, reducing training costs, and accelerating software adoption. As companies strive to optimize their operations and leverage technology to its fullest potential, the demand for DAPs continues to rise, making them essential tools in navigating the evolving digital landscape.

Restraints in the Global Digital Adoption Platform Market

Despite the myriad benefits of Digital Adoption Platforms (DAPs), their implementation can be financially burdensome, especially for small and medium-sized enterprises. Many organizations find that substantial integrations with their existing software systems are necessary, leading to increased investments in IT infrastructure. This financial commitment, coupled with ongoing subscription fees, can deter budget-conscious organizations from embracing DAP solutions. The initial costs and ongoing expenses associated with customizing and maintaining these platforms can create significant obstacles, ultimately preventing smaller firms from fully capitalizing on the advantages that DAPs can offer in enhancing digital transformation efforts.

Market Trends of the Global Digital Adoption Platform Market

The Global Digital Adoption Platform (DAP) market is witnessing a significant trend towards the integration of machine learning (ML) and artificial intelligence (AI), driving its growth and popularity. AI-powered DAPs are enhancing user experiences through advanced predictive analytics, intelligent automation, and tailored customization. By enabling proactive problem detection and delivering immediate, relevant solutions, these platforms are redefining how organizations approach digital transformation. Leaders in this space, like WalkMe and Whatfix, are leveraging AI technologies to create more intuitive and adaptive adoption experiences, empowering businesses to maximize their software utilization and achieve operational efficiency in an increasingly digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technology Analysis

Global Digital Adoption Platform Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• Cloud-Based
• On-Premises
• Hybrid

Global Digital Adoption Platform Market Size by User Type & CAGR (2025-2032)

• Market Overview
• Individual Users
• Small Enterprises
• Large Enterprises

Global Digital Adoption Platform Market Size by Core Functionality & CAGR (2025-2032)

• Market Overview
• User Onboarding
• Training and Support
• Analytics and Insights
• Integration with Existing Tools

Global Digital Adoption Platform Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• Healthcare
• Retail
• Education
• Technology
• Financial Services

Global Digital Adoption Platform Market Size by Company Size & CAGR (2025-2032)

• Market Overview
• Small-sized Businesses
• Medium-sized Businesses
• Large-sized Businesses

Global Digital Adoption Platform Market Size & CAGR (2025-2032)

• North America (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
  • US
  • Canada
• Europe (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Mode, User Type, Core Functionality, Industry Vertical, Company Size)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Whatfix (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pendo.io, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Appcues (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UserGuiding (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Userpilot Inc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Userlane (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chameleon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gainsight PX (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP Enable Now (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inline Manual Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spekit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lemon Learning (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newired (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClickLearn ApS (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toonimo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MyGuide by EdCast (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iorad (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ziplyne (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations