表紙：アドベンチャースポーツとアクティビティの市場規模、シェア、成長分析、アクティビティ別、旅行者タイプ別、地域別 - 産業予測、2025年～2032年

市場調査レポート

商品コード

1770785

アドベンチャースポーツとアクティビティの市場規模、シェア、成長分析、アクティビティ別、旅行者タイプ別、地域別 - 産業予測、2025年～2032年

Adventure Sports and Activities Market Size, Share, and Growth Analysis, By Activity (Land, Water, Air), By Traveller Type (Solo, Couple, Group), By Region-Industry Forecast 2025-2032

出版日: 2025年07月08日
発行: SkyQuest
ページ情報: 英文 172 Pages
納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

アドベンチャースポーツとアクティビティの世界市場規模は2023年に2,451億米ドルとなり、2024年の2,563億7,000万米ドルから2032年には3,673億9,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは4.6%で推移する見通しです。

アドベンチャースポーツとアクティビティ市場は、ソーシャルメディアの影響に加え、アウトドアレクリエーションの人気、健康とフィットネスに対する意識の高まり、可処分所得の上昇によって力強い成長を遂げています。主な促進要因には、ユニークでスリリングな体験を求める若者の熱意があり、特にZ世代とミレニアル世代はオンラインで共有できる瞬間を切望しています。市場動向は、没入型体験のためのVRのような先進テクノロジーや、エコツーリズムや個人の好みに合わせた冒険パッケージの増加に傾いています。しかし、この分野が拡大を続ける一方で、安全性をめぐる懸念、特にスカイダイビングやロッククライミングのようなアクティビティに内在するリスクを考えると、リスクを嫌う消費者は敬遠する可能性があり、市場のさらなる成長には課題があります。

市場概要
陸上活動
- トレッキング/ハイキング
- ロッククライミング
- マウンテンバイク
- 洞窟探検
- ジップライン
水上アクティビティ
- スキューバダイビング
- シュノーケリング
- ホワイトウォーターラフティング
- サーフィン
- カヤック/カヌー
空中活動
- パラグライダー
- スカイダイビング
- 熱気球
- バンジージャンプ
ハンググライダー

アドベンチャースポーツとアクティビティ市場規模：年齢層別& CAGR（2025-2032）

市場概要
ティーンエイジャー（13～19歳）
若年成人（20～35歳）
成人（36～50歳）
シニア（50歳以上）

アドベンチャースポーツとアクティビティ市場規模：価格帯別& CAGR（2025-2032）

市場概要
低予算
ミッドレンジ
プレミアム/ラグジュアリーアドベンチャーパッケージ

アドベンチャースポーツとアクティビティ市場規模：旅行者タイプ別& CAGR（2025-2032）

市場概要
ソロ冒険家
団体旅行者

アドベンチャースポーツとアクティビティ市場規模：地域別& CAGR（2025-2032）

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024年）

主要企業プロファイル

Mountain Travel Sobek
ROW Adventures
G Adventures
Lindblad Expeditions
TUI Group
Butterfield and Robinson Inc.
Recreational Equipment
AdventureGenie
Patagonia adventure gear
Hipcamp
Sonder
Euroventure

結論と提言

Product Code: SQMIG25P2032

Global Adventure Sports and Activities Market size was valued at USD 245.1 billion in 2023 and is poised to grow from USD 256.37 billion in 2024 to USD 367.39 billion by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).

The adventure sports and activities market is experiencing robust growth, fueled by the popularity of outdoor recreation, increased health and fitness awareness, and rising disposable incomes, alongside the influence of social media. Key drivers include a youthful enthusiasm for unique and thrilling experiences, particularly among Gen Z and millennials who crave shareable moments online. Market trends are leaning towards advanced technologies like VR for immersive experiences, as well as a rise in eco-tourism and personalized adventure packages tailored to individual preferences. However, while the sector continues to expand, concerns surrounding safety-particularly given the inherent risks of activities like skydiving and rock climbing-may deter risk-averse consumers, posing challenges for further market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Adventure Sports and Activities market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Adventure Sports and Activities Market Segments Analysis

Global Adventure Sports and Activities Market is segmented by Type of Activity, Age Group, Price Range, Traveller Type and region. Based on Type of Activity, the market is segmented into Land-based Activities, Water-based Activities, Air-based Activities and Hang Gliding. Based on Age Group, the market is segmented into Teenagers (13-19 Years), Young Adults (20-35 Years), Adults (36-50 Years) and Seniors (50+ Years). Based on Price Range, the market is segmented into Low Budget, Mid-range and Premium/Luxury Adventure Packages. Based on Traveller Type, the market is segmented into Solo Adventurers and Group Travelers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Adventure Sports and Activities Market

The Global Adventure Sports and Activities market is being significantly driven by a growing demand for premium experiences, as contemporary adventurers increasingly prefer unique and valuable escapades instead of conventional options. There has been a notable rise of 40% in skill-based adventures, such as certified scuba diving and mountaineering lessons, as travelers pursue both excitement and personal development. In response to this trend, operators are now providing upscale adventure lodges and innovative hybrid packages that combine activities like yoga with hiking, catering to the desires of modern thrill-seekers who are eager to engage in enriching and transformative experiences.

Restraints in the Global Adventure Sports and Activities Market

The global adventure sports and activities market is currently confronted with notable financial constraints, primarily due to escalating operational expenses. Since 2022, the costs of essential equipment, particularly technical gear like climbing hardware and specialized outdoor apparel, have risen by 22%. This sharp increase in prices has compelled many operators to modify their business strategies, leading to a surge in the adoption of payment plans and seasonal discounts, with 62% of businesses implementing these measures to sustain customer interest and demand. Such financial pressures pose significant challenges to the growth and sustainability of the adventure tourism sector.

Market Trends of the Global Adventure Sports and Activities Market

The Global Adventure Sports and Activities market is experiencing a significant shift towards Eco-Conscious Adventure Tourism, reflecting a growing consumer demand for sustainable and responsible travel options. This trend is characterized by innovative product offerings such as carbon-neutral trekking tours, biodegradable equipment, and collaborations between major brands and conservation organizations. Companies like Patagonia and BioLite are leading the charge with their eco-friendly practices, significantly influencing a new generation of travelers, particularly Millennials and Gen Z, who prioritize sustainability. As these conscious consumers contribute to 75% of sustainable tourism revenue, mainstream operators are compelled to adopt green technologies and eco-certifications, further solidifying this market trend.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer Buying Behavior Analysis

Global Adventure Sports and Activities Market Size by Type of Activity & CAGR (2025-2032)

Market Overview
Land-based Activities
- Trekking/Hiking
- Rock Climbing
- Mountain Biking
- Caving
- Zip-lining
Water-based Activities
- Scuba Diving
- Snorkeling
- White-water Rafting
- Surfing
- Kayaking/Canoeing
Air-based Activities
- Paragliding
- Skydiving
- Hot Air Ballooning
- Bungee Jumping
Hang Gliding

Global Adventure Sports and Activities Market Size by Age Group & CAGR (2025-2032)

Market Overview
Teenagers (13-19 Years)
Young Adults (20-35 Years)
Adults (36-50 Years)
Seniors (50+ Years)

Global Adventure Sports and Activities Market Size by Price Range & CAGR (2025-2032)

Market Overview
Low Budget
Mid-range
Premium/Luxury Adventure Packages

Global Adventure Sports and Activities Market Size by Traveller Type & CAGR (2025-2032)

Market Overview
Solo Adventurers
Group Travelers

Global Adventure Sports and Activities Market Size & CAGR (2025-2032)

North America (Type of Activity, Age Group, Price Range, Traveller Type)
- US
- Canada
Europe (Type of Activity, Age Group, Price Range, Traveller Type)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type of Activity, Age Group, Price Range, Traveller Type)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type of Activity, Age Group, Price Range, Traveller Type)
- Brazil
- Rest of Latin America
Middle East & Africa (Type of Activity, Age Group, Price Range, Traveller Type)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Mountain Travel Sobek
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ROW Adventures
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
G Adventures
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lindblad Expeditions
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TUI Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Butterfield and Robinson Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Recreational Equipment
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AdventureGenie
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Patagonia adventure gear
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hipcamp
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sonder
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Euroventure
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments