ライスワインの市場規模、シェア、成長分析、製品タイプ別、発酵プロセス別、生産規模別、アルコール度数別、地域別 - 産業予測、2025年～2032年

ライスワインの世界市場規模は2023年に57億米ドルと評価され、2024年の60億1,000万米ドルから2032年には92億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.5％で成長する見通しです。

特にライスワインを中心とした低アルコール飲料市場は、消費者、特に若年層における健康とウェルネス意識の高まりに牽引され、大きな成長を遂げています。低アルコールで知られるライスワインは、より健康的な飲み方を求める人々にアピールしています。また、現代料理における汎用性の高さがその有用性を高め、さまざまな料理への応用を可能にすることで、消費者に広く受け入れられています。さらに、アジア料理の世界の人気がライスワインの知名度を高め、欧米市場では本格的なアジアの味を求める需要が急増しています。持続可能性が優先される中、生産者は有機栽培や環境に優しいパッケージングを採用し、環境意識の高い消費者をさらに惹きつけ、競合情勢の中で情勢の魅力を高めています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

米ワイン市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 酒
• みりん
• 甘酒
• 焼酎

米ワイン市場規模：発酵プロセス別& CAGR（2025-2032）

• 市場概要
• 麹発酵
• 麹を使わない発酵

ライスワイン市場規模：生産規模別& CAGR（2025-2032）

• 市場概要
• 産業規模生産
• クラフト規模生産
• 自家醸造

ライスワイン市場規模：アルコール度数別& CAGR（2025-2032）

• 市場概要
• 低アルコール（アルコール度数15%未満）
• 中アルコール（アルコール度数15～20%）
• 高アルコール（アルコール度数20％以上）

ライスワイン市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Suntory Holdings Ltd.（Japan）
• Asahi Group Holdings Ltd.（Japan）
• Takara Shuzo Co., Ltd.（Japan）
• Kirin Holdings Company, Limited（Japan）
• Sho Chiku Bai Co., Ltd.（Japan）
• Ozeki Corporation（Japan）
• Gekkeikan Sake Company, Ltd.（Japan）
• Hakkaisan Brewery Co., Ltd.（Japan）
• Niigata Sake Brewing Co., Ltd.（Japan）
• Kooksoondang（South Korea）
• COFCO Corporation（China）
• Taiwan Tobacco & Liquor Corporation（Taiwan）
• Shiwan Wine Group（China）
• Gu Yue Long Shan（China）
• Kuai Ji Shan（China）
• Pagoda Brand（China）
• Makku（USA/South Korea）
• Sake One Corporation（USA）
• Tippsy（USA）
• John Distilleries Private Limited（India）

結論と提言

Global Rice Wine Market size was valued at USD 5.7 billion in 2023 and is poised to grow from USD 6.01 billion in 2024 to USD 9.23 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The market for low-alcohol beverages, particularly rice wine, is witnessing significant growth, driven by increasing health and wellness consciousness among consumers, especially younger demographics. Rice wine, known for its lower alcohol content, appeals to those seeking a healthier drinking option. Its versatility in modern cuisine enhances its utility, allowing it to be used in various culinary applications, thereby broadening its acceptance among consumers. Additionally, the global popularity of Asian cuisine is elevating rice wine's profile, with Western markets experiencing a surge in demand for authentic Asian flavors. As sustainability becomes a priority, producers are adopting organic cultivation and eco-friendly packaging, further attracting environmentally conscious consumers and reinforcing rice wine's appeal in the competitive beverage landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rice Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rice Wine Market Segments Analysis

Global Rice Wine Market is segmented by Type, Fermentation Process, Production Scale, Alcohol Content and region. Based on Type, the market is segmented into Sake, Mirin, Amazake and Shochu. Based on Fermentation Process, the market is segmented into Koji-based Fermentation and Non-Koji-based Fermentation. Based on Production Scale, the market is segmented into Industrial-scale Production, Craft-scale Production and Home-brewing. Based on Alcohol Content, the market is segmented into Low-alcohol (less than 15% ABV), Medium-alcohol (15-20% ABV) and High-alcohol (over 20% ABV). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Rice Wine Market

The global rice wine market is experiencing notable growth, particularly in Western regions, as consumers become more aware of its health benefits, such as lower alcohol content and high antioxidant levels. Rice wine, particularly sake, is promoted as a healthier beverage option in comparison to traditional spirits, aligning with the rising demand for low-calorie and gluten-free products. This trend has particularly resonated with millennials seeking alternatives to conventional alcoholic beverages. As awareness of these advantages spreads, the appeal of rice wine continues to expand, further fueling its popularity and driving growth within the market.

Restraints in the Global Rice Wine Market

The Global Rice Wine market faces significant challenges due to production constraints associated with premium beverages like sake. The meticulous crafting process and the specific resources required to produce high-quality rice wines contribute to elevated production costs. These financial burdens may hinder price competitiveness, especially when they include expenses related to aging and fermentation facilities. As a result, rice wine may find it difficult to attract consumers in price-sensitive markets, particularly when pitted against lower-priced alcoholic options. This dynamic underscores the need for producers to innovate and enhance efficiency to maintain market presence despite these restraints.

Market Trends of the Global Rice Wine Market

The Global Rice Wine market is witnessing a significant trend towards premiumization, particularly in the production and consumption of high-end rice wines like sake. This trend is driven by an increasing consumer preference for quality and artisanal beverages, with an emphasis on advanced brewing techniques and unique aging processes. Developed markets, notably the United States, Europe, and Japan, are at the forefront of this shift, as consumers seek sophisticated drinking experiences that align with their evolving culinary tastes. As a result, the demand for premium rice wines is surging, creating lucrative opportunities for producers to cater to this discerning audience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Rice Wine Market Size by Type & CAGR (2025-2032)

• Market Overview
• Sake
• Mirin
• Amazake
• Shochu

Global Rice Wine Market Size by Fermentation Process & CAGR (2025-2032)

• Market Overview
• Koji-based Fermentation
• Non-Koji-based Fermentation

Global Rice Wine Market Size by Production Scale & CAGR (2025-2032)

• Market Overview
• Industrial-scale Production
• Craft-scale Production
• Home-brewing

Global Rice Wine Market Size by Alcohol Content & CAGR (2025-2032)

• Market Overview
• Low-alcohol (less than 15% ABV)
• Medium-alcohol (15-20% ABV)
• High-alcohol (over 20% ABV)

Global Rice Wine Market Size & CAGR (2025-2032)

• North America (Type, Fermentation Process, Production Scale, Alcohol Content)
  • US
  • Canada
• Europe (Type, Fermentation Process, Production Scale, Alcohol Content)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Fermentation Process, Production Scale, Alcohol Content)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Fermentation Process, Production Scale, Alcohol Content)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Fermentation Process, Production Scale, Alcohol Content)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Suntory Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takara Shuzo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sho Chiku Bai Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ozeki Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gekkeikan Sake Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hakkaisan Brewery Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niigata Sake Brewing Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kooksoondang (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• COFCO Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taiwan Tobacco & Liquor Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiwan Wine Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gu Yue Long Shan (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuai Ji Shan (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pagoda Brand (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makku (USA/South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sake One Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tippsy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Distilleries Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations