スーパーフードの市場規模、シェア、成長分析、タイプ別、用途別、流通チャネル別、地域別 - 産業予測 2025年～2032年

スーパーフードの世界市場規模は、2023年に1,821億5,000万米ドルと評価され、2024年の1,961億8,000万米ドルから2032年には3,551億2,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.7％で成長する見通しです。

スーパーフードの需要は、ヘルスケアコストの増加、高齢化、ライフスタイルの進化など、さまざまな要因が重なって大きく伸びています。消費者は、特に米国における健康と肥満に対する広範な懸念を反映して、ビタミンとミネラルを豊富に含む自然で栄養価の高い食品を求めるようになっています。野菜と果物の分野は、中産階級の増加、可処分所得の増加、菜食主義へのシフトと相まって都市化が推進され、顕著な拡大が見込まれています。デジタル食料品ショッピング、ブランド強化、技術進歩が市場情勢を形成しています。しかし、価格変動、悪天候、品質問題などの課題が成長の妨げとなる可能性があります。菜食主義者やベジタリアンだけでなく、情報に基づいた選択を通じてより植物に基づいた食生活を受け入れようとする肉食主義者もターゲットに含まれるようになってきています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 原材料の分析
• スタートアップ分析
• 特許分析

スーパーフード市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 果物
• 野菜
• 穀物と種子
• ハーブと根菜
• その他

スーパーフード市場規模：用途別& CAGR（2025-2032）

• 市場概要
• スナック
• 飲み物
• サプリメント
• ベーカリー＆菓子類
• その他

スーパーフード市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケット
• オンラインチャンネル
• コンビニエンスストア
• その他

スーパーフード市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Nutiva（USA）
• Sunfood Superfoods（USA）
• NUA Naturals（Ireland）
• Del Monte Pacific Group（Singapore）
• Archer Daniels Midland Company（USA）
• Creative Nature（UK）
• Healthy Truth（USA）
• Nature's Superfoods LLP（Singapore）
• Ocean Spray（USA）
• The Green Labs LLC（USA）
• Suncore Foods（USA）
• Apax Partners（UK）
• Supernutrients（UK）
• Bulk Superfoods（Australia）
• Navitas Organics（USA）
• Organic Burst（UK）
• Superlife Co. Pte Ltd（Singapore）
• Barleans Organic Oils（USA）
• Naturya（UK）
• Essential Living Foods（USA）

結論と提言

Global Superfood Market size was valued at USD 182.15 billion in 2023 and is poised to grow from USD 196.18 billion in 2024 to USD 355.12 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).

The demand for superfoods is experiencing significant growth due to a combination of factors, including increasing healthcare costs, an ageing population, and evolving lifestyles. Consumers are increasingly seeking natural, nutrient-dense foods rich in vitamins and minerals, reflecting a broader concern for health and obesity, particularly in the U.S. The fruits and vegetables segment is poised for notable expansion, driven by a growing middle-class, rising disposable incomes, and urbanization coupled with a shift towards veganism. Digital grocery shopping, enhanced branding, and technological advancements are shaping the market landscape. However, challenges such as price volatility, adverse weather conditions, and quality issues can hinder growth. Target audiences increasingly include not only vegans and vegetarians but also meat-eaters open to embracing more plant-based diets through informed choices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Superfood market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Superfood Market Segments Analysis

Global Superfood Market is segmented by Type, Application, Distribution Channel and region. Based on Type, the market is segmented into Fruits, Vegetables, Grains & Seeds, Herbs & Roots and Others. Based on Application, the market is segmented into Snacks, Beverages, Supplements, Bakery & Confectionery and Others. Based on Distribution Channel, the market is segmented into Hypermarkets, Online Channels, Convenience Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Superfood Market

The global superfood market is driven by an increasing consumer awareness of personal wellbeing, leading individuals to prioritize healthy lifestyle choices over conventional medications. This shift has fostered a burgeoning interest in superfoods, which enable the incorporation of nutrient-rich ingredients into various products. Consumers are actively seeking out plant botanicals and extracts due to their numerous health benefits. The appeal of superfoods lies in their ability to deliver a substantial nutrient profile while remaining low in calories, catering to health-conscious individuals eager to explore innovative dietary options. This heightened demand underscores the ongoing transformation towards healthier eating habits worldwide.

Restraints in the Global Superfood Market

The Global Superfood market is facing significant restraints due to heightened competition from various health and wellness products, including prebiotics, probiotics, and dietary supplements such as whey protein and creatine. This influx of alternative options hampers growth prospects during the forecast period. Additionally, issues surrounding the supply chains of certain superfoods contribute to market limitations, as these products often involve high logistics costs, making them less accessible to health-conscious consumers. As a result, the combination of competitive pressures and logistical challenges creates obstacles for the expansion of the superfood market.

Market Trends of the Global Superfood Market

The Global Superfood market is experiencing significant growth driven by increasing health consciousness and the rising prevalence of lifestyle-related diseases such as cardiovascular disorders, diabetes, and obesity. As consumers prioritize healthier dietary choices, the demand for superfoods-foods rich in vitamins, minerals, and antioxidants-has surged. Innovative offerings like moringa and wakame are emerging as popular choices, contributing to the market's expansion. The trend reflects a shift towards organic and nutrient-dense food options that support disease prevention and overall well-being. This growing awareness and preference for superfoods are expected to solidify their significant role in the global health food landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis

Global Superfood Market Size by Type & CAGR (2025-2032)

• Market Overview
• Fruits
• Vegetables
• Grains & Seeds
• Herbs & Roots
• Others

Global Superfood Market Size by Application & CAGR (2025-2032)

• Market Overview
• Snacks
• Beverages
• Supplements
• Bakery & Confectionery
• Others

Global Superfood Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets
• Online Channels
• Convenience Stores
• Others

Global Superfood Market Size & CAGR (2025-2032)

• North America (Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nutiva (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunfood Superfoods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NUA Naturals (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Del Monte Pacific Group (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Creative Nature (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Healthy Truth (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Superfoods LLP (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocean Spray (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Green Labs LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suncore Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apax Partners (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supernutrients (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bulk Superfoods (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navitas Organics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic Burst (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superlife Co. Pte Ltd (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barleans Organic Oils (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturya (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essential Living Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations