表紙：コンテンツマーケティング市場規模、シェア、成長分析、コンテンツタイプ別、フォーマット別、技術統合別、流通チャネル別、産業分野別、地域別 - 産業予測 2025年～2032年

市場調査レポート

商品コード

1734420

コンテンツマーケティング市場規模、シェア、成長分析、コンテンツタイプ別、フォーマット別、技術統合別、流通チャネル別、産業分野別、地域別 - 産業予測 2025年～2032年

Content Marketing Market Size, Share, and Growth Analysis, By Content Type (Blog Posts, Social Media Posts), By Format (Text, Visual), By Technology Integration, By Distribution Channel, By Industry Vertical, By Region - Industry Forecast 2025-2032

出版日: 2025年05月17日
発行: SkyQuest
ページ情報: 英文 187 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 767,811円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 898,194円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,028,577円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.87円

全表示
概要
目次

概要

サンプル依頼リストに入れる

コンテンツマーケティングマーケティングの世界市場規模は、2023年に720億米ドルと評価され、2024年の824億4,000万米ドルから2032年には2,435億5,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは14.5％で成長する見通しです。

デジタルメディア消費の動向は、オーガニックトラフィックの重要な役割と並んで、コンテンツマーケティングマーケティングの需要を促進しています。スマートフォンとインターネット接続の普及により、消費者のデジタルコンテンツマーケティングへの関心が高まるにつれ、企業は従来のマーケティングからデジタルプラットフォームへとシフトしており、この分野の成長に拍車をかけています。検索エンジン最適化を重視し、認知度を高めることが不可欠です。パーソナライズドマーケティングと動画コンテンツマーケティング消費の増加は、この需要にさらに影響を与え、インフルエンサーマーケティングとアフィリエイトマーケティングは、効果的なコンテンツマーケティング戦略の重要な要素となっています。しかし、コンテンツマーケティングの飽和、ROIの測定、規制上のハードルといった課題が、市場の拡大を妨げる可能性があります。コンテンツマーケティングマーケティングの持続的成長には、イノベーションとこれらの課題への対処のバランスを保つことが不可欠です。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024年）

主要企業プロファイル

Adobe Inc.（USA）
Aghreni Technologies Pvt. Ltd.（India）
Alma Media Corp.（Finland）
Brafton Inc.（USA）
Contentoo B.V.（Netherlands）
CoSchedule LLC（USA）
Curata Inc.（USA）
Hootsuite Inc.（Canada）
HubSpot Inc.（USA）
Influence and Co.（USA）
InterAct Marketing（USA）
IZEA Worldwide Inc.（USA）
NewsCred（USA）
Rock Content（Brazil）
Seismic Software Inc.（USA）
Skyword Inc.（USA）
Sprinklr Inc.（USA）
Upland Software Inc.（USA）

結論と提言

Product Code: SQMIG20Q2021

Global Content Marketing Market size was valued at USD 72.0 billion in 2023 and is poised to grow from USD 82.44 billion in 2024 to USD 243.55 billion by 2032, growing at a CAGR of 14.5% during the forecast period (2025-2032).

The growing trend of digital media consumption, alongside the crucial role of organic traffic, is driving demand for content marketing. As consumers increasingly engage with digital content due to the widespread use of smartphones and internet connectivity, businesses are shifting from traditional marketing to digital platforms, fueling growth in this sector. Emphasizing search engine optimization to enhance visibility is essential. The rise of personalized marketing and video content consumption further influences this demand, with influencer and affiliate marketing becoming key components of effective content strategies. However, challenges such as content saturation, measuring ROI, and regulatory hurdles may impede the market's expansion. Maintaining a balance between innovation and addressing these challenges will be vital for sustained growth in content marketing.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Content market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Content Market Segments Analysis

Global Content Marketing Market is segmented by Content Type, Format, Technology Integration, Distribution Channel, Industry Vertical and region. Based on Content Type, the market is segmented into Blog Posts, Social Media Posts, Videos, Infographics and Podcasts. Based on Format, the market is segmented into Text, Visual, Audio and Interactive. Based on Technology Integration, the market is segmented into AI-driven and Non-AI-driven. Based on Distribution Channel, the market is segmented into Owned Media, Paid Media and Earned Media. Based on Industry Vertical, the market is segmented into B2B, B2C, E-commerce, Education and Healthcare. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Content Market

One of the key factors propelling the global content marketing market is the growing emphasis on personalization, which significantly elevates customer experiences and fosters engagement. Content marketing empowers businesses to craft personalized, value-oriented messages tailored to various audience segments throughout their purchasing journeys. Leveraging tools such as customer relationship management (CRM) systems and AI-driven analytics, companies can customize content based on individual behaviors, interests, and demographics. Strategies like personalized email campaigns, retargeting advertisements, and curated content strategies enhance conversion rates and customer loyalty. Consequently, the surge in personalized marketing initiatives is positively influencing the trajectory of the global content marketing market.

Restraints in the Global Content Market

The global content market faces significant challenges due to the overwhelming amount of content generated on a daily basis, resulting in intense competition for consumer attention. In such saturated markets, distinguishing one's content becomes increasingly difficult, leading to diminished effectiveness even for high-quality materials. To achieve visibility, businesses must allocate more resources towards research, creativity, and promotional efforts. Additionally, algorithms that prioritize established authoritative sources further complicate the landscape, making it arduous for newcomers to achieve organic traction through content marketing strategies alone. These factors collectively hinder the widespread adoption of effective content marketing practices.

Market Trends of the Global Content Market

The global content market is witnessing a significant shift towards interactive and immersive formats, signaling a transformative trend in content marketing. As brands strive to enhance audience engagement and retention, they are increasingly adopting innovative approaches such as quizzes, polls, augmented reality filters, 360° videos, shoppable content, and gamified storytelling. These dynamic formats not only cultivate real-time participant involvement but also facilitate the collection of behavioral data, enabling deeper personalization. By prioritizing interactive content, companies can considerably improve user experience, lead generation, and conversion rates, making it essential for brands to embrace this trend to remain competitive in the evolving digital landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies

Global Content Marketing Market Size by Content Type & CAGR (2025-2032)

Market Overview
Blog Posts
Social Media Posts
Videos
Infographics
Podcasts

Global Content Marketing Market Size by Format & CAGR (2025-2032)

Market Overview
Text
Visual
Audio
Interactive

Global Content Marketing Market Size by Technology Integration & CAGR (2025-2032)

Market Overview
AI-driven
Non-AI-driven

Global Content Marketing Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Owned Media
Paid Media
Earned Media

Global Content Marketing Market Size by Industry Vertical & CAGR (2025-2032)

Market Overview
B2B
B2C
E-commerce
Education
Healthcare

Global Content Marketing Market Size & CAGR (2025-2032)

North America (Content Type, Format, Technology Integration, Distribution Channel, Industry Vertical)
- US
- Canada
Europe (Content Type, Format, Technology Integration, Distribution Channel, Industry Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Content Type, Format, Technology Integration, Distribution Channel, Industry Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Content Type, Format, Technology Integration, Distribution Channel, Industry Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Content Type, Format, Technology Integration, Distribution Channel, Industry Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Adobe Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aghreni Technologies Pvt. Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alma Media Corp. (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brafton Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Contentoo B.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CoSchedule LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Curata Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hootsuite Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HubSpot Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Influence and Co. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
InterAct Marketing (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IZEA Worldwide Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NewsCred (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rock Content (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seismic Software Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Skyword Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sprinklr Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Upland Software Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

コンテンツマーケティング市場規模、シェア、成長分析、コンテンツタイプ別、フォーマット別、技術統合別、流通チャネル別、産業分野別、地域別 - 産業予測 2025年～2032年

Content Marketing Market Size, Share, and Growth Analysis, By Content Type (Blog Posts, Social Media Posts), By Format (Text, Visual), By Technology Integration, By Distribution Channel, By Industry Vertical, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

コンテンツマーケティング市場規模：コンテンツタイプ別& CAGR（2025-2032）

コンテンツマーケティング市場規模：フォーマット別& CAGR（2025-2032）

コンテンツマーケティング市場規模：技術統合別& CAGR（2025-2032）

コンテンツマーケティング市場規模：流通チャネル別& CAGR（2025-2032）

コンテンツマーケティング市場規模：産業分野別& CAGR（2025-2032）

コンテンツマーケティング市場規模：地域別& CAGR（2025-2032）