コンテンツマーケティング市場：チャネルタイプ別、ビジネスタイプ別、コンテンツタイプ別、産業用途別、顧客タイプ別、コンテンツフォーマット別、目的別-2025年～2030年世界予測

コンテンツマーケティング市場は、2023年に213億4,000万米ドルと評価され、2024年には261億1,000万米ドルに達すると予測され、CAGR 25.76％で成長し、2030年には1,062億3,000万米ドルになると予測されています。

コンテンツマーケティングは、明確に定義されたオーディエンスを惹きつけ、維持し、最終的に収益性の高い顧客行動を促進するために、価値ある、関連性のある、一貫したコンテンツを作成し、配信することに焦点を当てた戦略的アプローチです。その必要性は、消費者行動が魅力的で押し付けがましくない情報へとシフトしていることに起因しており、企業はコンテンツマーケティングを活用してブランド認知度、信頼性、ロイヤルティを高めています。コンテンツマーケティングの用途は、小売、ヘルスケア、金融、テクノロジーなど様々な業界に渡り、最終用途は顧客エンゲージメント、教育、コンバージョンプロセスの強化に焦点を当てています。市場の洞察によると、デジタルの普及、スマートフォンの使用率の増加、パーソナライズされたコンテンツ配信のためのAIツールの統合の影響を受けて、大きな成長が見られます。さらに、ビデオコンテンツ、ポッドキャスト、インタラクティブ形式への動向が有利な機会をもたらしています。企業は、TikTokやYouTubeのようなプラットフォームをターゲットとした機敏なコンテンツ制作に投資することで、これらを活用することができます。しかし、コンテンツの飽和、アルゴリズムの急速な変化、効果的なROI測定の難しさといった課題は依然として残っており、市場の成長に影響を与えています。洗練されたアナリティクスをパフォーマンス指標に導入し、ストーリーテリングを通じて視聴者との真のつながりを育むことで、これらを克服します。革新的な分野は、精密なターゲティングのためのデータ分析の活用、機械学習アルゴリズムによるアダプティブ・コンテンツ、仮想現実や拡張現実体験のような未開拓のニッチへの拡大が中心となっています。コンテンツマーケティングはデジタルが主体であるにもかかわらず、オフラインチャネルとの統合によるシームレスなオムニチャネル体験の創出というメリットもあります。消費者のインサイトと行動に関する調査は、コンテンツマーケティングの取り組みの関連性と影響力を強化し、極めて重要です。コンテンツマーケティング分野はダイナミックで競争が激しく、市場の潜在力を活用するためには継続的な適応と創造性が求められます。テクノロジーを核とし、視聴者のエンゲージメントを高め、価値あるコンテンツを提供することに注力する企業は、競争力を維持し、進化する市場情勢の中で持続的な成長を実現することができます。

市場力学：急速に進化するコンテンツマーケティング市場の主要市場インサイトを公開

コンテンツマーケティング市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • マーケティング予算とコンテンツマーケティングイニシアチブへの支出に影響を与える経済変動
  • コンテンツの信頼性と透明性に対する消費者の意識と要求の高まり
  • 共同制作コンテンツにおけるブランドとコンテンツクリエイターのコラボレーションの増加
  • コンテンツの消費パターンやマーケティング戦略に対する世界のイベントの影響
• 市場抑制要因
  • 様々なプラットフォームにおけるコンテンツ制作において、一貫した品質とオリジナリティを確保するためには、多大なリソースが必要
  • 急速に進化する技術動向への絶え間ない適応が必要であり、運用コストを押し上げる
• 市場機会
  • 消費者のエンゲージメントとコンバージョンを促進する、パーソナライズされたコンテンツマーケティング戦略の重要性の高まり
  • マーケティングにおけるコンテンツ作成、配信、分析を最適化するためのAIを活用したツールやテクノロジーの拡大
  • コンテンツマーケティングにおけるブランドの信頼性とリーチを強化するための、ユーザー生成コンテンツとインフルエンサーとのパートナーシップの活用
• 市場の課題
  • 競争の激化とコンテンツの飽和により、ブランドがオンラインで目立つことが難しくなっています。
  • リソースの制約の中で、一貫した高品質のコンテンツ制作パイプラインを維持するという課題

ポーターの5つの力：コンテンツマーケティング市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：コンテンツマーケティング市場における外部からの影響の把握

外部マクロ環境要因は、コンテンツマーケティング市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析コンテンツマーケティング市場における競合情勢の把握

コンテンツマーケティング市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスコンテンツマーケティング市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、コンテンツマーケティング市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨コンテンツマーケティング市場における成功への道筋を描く

コンテンツマーケティング市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • マーケティング予算とコンテンツマーケティングイニシアチブへの支出に影響を与える経済の変化
    • コンテンツの信頼性と透明性に対する消費者の意識と需要の高まり
    • 共同制作コンテンツのためのブランドとコンテンツクリエイターのコラボレーションの強化
    • 世界の大イベントがコンテンツの消費パターンとマーケティング戦略に与える影響
  • 抑制要因
    • さまざまなプラットフォームでのコンテンツ制作において一貫した品質と独創性を確保するには、多くのリソースが必要です。
    • 急速に進化する技術動向、継続的な適応が必要となり、運用コストが上昇します。
  • 機会
    • 消費者のエンゲージメントとコンバージョンを促進するためのパーソナライズされたコンテンツマーケティング戦略の重要性が高まっています
    • マーケティングにおけるコンテンツの作成、配信、分析を最適化するためのAIを活用したツールとテクノロジーの拡張
    • ユーザー生成コンテンツとインフルエンサーとのパートナーシップを活用して、コンテンツマーケティングにおけるブランドの信頼性とリーチを強化します。
  • 課題
    • 競合の激化とコンテンツの飽和により、ブランドがオンラインで目立つことが難しくなっている
    • リソースの制約がある中で、一貫性のある高品質のコンテンツ制作パイプラインを維持するという課題
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 コンテンツマーケティング市場：チャンネルタイプ別

• アーンドメディア
  • ゲストブログ
  • インフルエンサーの言及
  • メディア報道
  • 広報
  • ユーザー生成コンテンツ
• 所有メディア
  • ブログコンテンツ
  • メールニュースレター
  • モバイルアプリコンテンツ
  • ポッドキャスト
  • ソーシャルメディアコンテンツ
  • ウェビナー
  • ウェブサイトコンテンツ
• 有料メディア
  • ディスプレイ広告
  • インフルエンサーマーケティング
  • クリック課金型広告
  • ソーシャルメディア広告
  • スポンサーコンテンツ

第7章 コンテンツマーケティング市場：ビジネスタイプ別

• 企業向け
  • エンタープライズコンテンツマーケティング
  • プロフェッショナルサービスコンテンツマーケティング
  • 中小企業のコンテンツマーケティング
• B2C
  • 消費者サービスコンテンツマーケティング
  • eコマースコンテンツマーケティング
  • 小売業コンテンツマーケティング

第8章 コンテンツマーケティング市場：コンテンツタイプ別

• インタラクティブコンテンツ
  • コンテスト
  • アンケート
  • クイズ
  • 調査
• テキストコンテンツ
  • 記事
  • ブログ投稿
  • 電子書籍
  • ホワイトペーパー
• ビジュアルコンテンツ
  • 画像
  • インフォグラフィック
  • プレゼンテーション
  • ビデオ

第9章 コンテンツマーケティング市場：産業用途別

• 教育
  • 教育機関の教育コンテンツマーケティング
  • オンライン教育コンテンツマーケティング
• ファイナンス
  • 銀行業務コンテンツマーケティング
  • 保険コンテンツマーケティング
  • 投資コンテンツマーケティング
• ヘルスケア
  • 健康サービスコンテンツマーケティング
  • 医療機器コンテンツマーケティング
  • 医薬品コンテンツマーケティング
• テクノロジー
  • ハードウェアコンテンツマーケティング
  • ITサービスコンテンツマーケティング
  • ソフトウェアコンテンツマーケティング

第10章 コンテンツマーケティング市場：顧客タイプ別

• 顧客ロイヤルティ
• 顧客維持
• 新規顧客獲得

第11章 コンテンツマーケティング市場：コンテンツフォーマット別

• 長文コンテンツ
• ショートコンテンツ

第12章 コンテンツマーケティング市場：目的別

• ブランド認知度
• 顧客教育
• 顧客エンゲージメント
• リードジェネレーション

第13章 南北アメリカのコンテンツマーケティング市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第14章 アジア太平洋のコンテンツマーケティング市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第15章 欧州・中東・アフリカのコンテンツマーケティング市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第16章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

LIST OF FIGURES

• FIGURE 1. CONTENT MARKETING MARKET RESEARCH PROCESS
• FIGURE 2. CONTENT MARKETING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL CONTENT MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL CONTENT MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL CONTENT MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2023 VS 2030 (%)
• FIGURE 17. GLOBAL CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. GLOBAL CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2023 VS 2030 (%)
• FIGURE 19. GLOBAL CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. AMERICAS CONTENT MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. AMERICAS CONTENT MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. UNITED STATES CONTENT MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 23. UNITED STATES CONTENT MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 25. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 26. EUROPE, MIDDLE EAST & AFRICA CONTENT MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 27. EUROPE, MIDDLE EAST & AFRICA CONTENT MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 28. CONTENT MARKETING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 29. CONTENT MARKETING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. CONTENT MARKETING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL CONTENT MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL CONTENT MARKETING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL CONTENT MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. CONTENT MARKETING MARKET DYNAMICS
• TABLE 7. GLOBAL CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL CONTENT MARKETING MARKET SIZE, BY GUEST BLOGGING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL CONTENT MARKETING MARKET SIZE, BY INFLUENCER MENTIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL CONTENT MARKETING MARKET SIZE, BY MEDIA COVERAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL CONTENT MARKETING MARKET SIZE, BY PUBLIC RELATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL CONTENT MARKETING MARKET SIZE, BY USER-GENERATED CONTENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL CONTENT MARKETING MARKET SIZE, BY BLOG CONTENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL CONTENT MARKETING MARKET SIZE, BY EMAIL NEWSLETTERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL CONTENT MARKETING MARKET SIZE, BY MOBILE APPS CONTENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL CONTENT MARKETING MARKET SIZE, BY PODCASTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL CONTENT MARKETING MARKET SIZE, BY SOCIAL MEDIA CONTENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL CONTENT MARKETING MARKET SIZE, BY WEBINARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL CONTENT MARKETING MARKET SIZE, BY WEBSITE CONTENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL CONTENT MARKETING MARKET SIZE, BY DISPLAY ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL CONTENT MARKETING MARKET SIZE, BY INFLUENCER MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL CONTENT MARKETING MARKET SIZE, BY PAY-PER-CLICK ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL CONTENT MARKETING MARKET SIZE, BY SOCIAL MEDIA ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL CONTENT MARKETING MARKET SIZE, BY SPONSORED CONTENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL CONTENT MARKETING MARKET SIZE, BY B2B, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL CONTENT MARKETING MARKET SIZE, BY ENTERPRISE CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL CONTENT MARKETING MARKET SIZE, BY PROFESSIONAL SERVICES CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL CONTENT MARKETING MARKET SIZE, BY SMALL BUSINESS CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL CONTENT MARKETING MARKET SIZE, BY B2C, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL CONTENT MARKETING MARKET SIZE, BY CONSUMER SERVICES CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL CONTENT MARKETING MARKET SIZE, BY E-COMMERCE CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL CONTENT MARKETING MARKET SIZE, BY RETAIL CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 41. GLOBAL CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 42. GLOBAL CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 43. GLOBAL CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 44. GLOBAL CONTENT MARKETING MARKET SIZE, BY CONTESTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 45. GLOBAL CONTENT MARKETING MARKET SIZE, BY POLLS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 46. GLOBAL CONTENT MARKETING MARKET SIZE, BY QUIZZES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 47. GLOBAL CONTENT MARKETING MARKET SIZE, BY SURVEYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 48. GLOBAL CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 49. GLOBAL CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 50. GLOBAL CONTENT MARKETING MARKET SIZE, BY ARTICLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 51. GLOBAL CONTENT MARKETING MARKET SIZE, BY BLOG POSTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 52. GLOBAL CONTENT MARKETING MARKET SIZE, BY EBOOKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 53. GLOBAL CONTENT MARKETING MARKET SIZE, BY WHITEPAPERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 54. GLOBAL CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 55. GLOBAL CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 56. GLOBAL CONTENT MARKETING MARKET SIZE, BY IMAGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 57. GLOBAL CONTENT MARKETING MARKET SIZE, BY INFOGRAPHICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 58. GLOBAL CONTENT MARKETING MARKET SIZE, BY PRESENTATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 59. GLOBAL CONTENT MARKETING MARKET SIZE, BY VIDEOS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 60. GLOBAL CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 61. GLOBAL CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. GLOBAL CONTENT MARKETING MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 63. GLOBAL CONTENT MARKETING MARKET SIZE, BY INSTITUTIONAL EDUCATION CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 64. GLOBAL CONTENT MARKETING MARKET SIZE, BY ONLINE EDUCATION CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 65. GLOBAL CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 66. GLOBAL CONTENT MARKETING MARKET SIZE, BY FINANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 67. GLOBAL CONTENT MARKETING MARKET SIZE, BY BANKING CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 68. GLOBAL CONTENT MARKETING MARKET SIZE, BY INSURANCE CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 69. GLOBAL CONTENT MARKETING MARKET SIZE, BY INVESTMENT CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 70. GLOBAL CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 71. GLOBAL CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 72. GLOBAL CONTENT MARKETING MARKET SIZE, BY HEALTH SERVICES CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 73. GLOBAL CONTENT MARKETING MARKET SIZE, BY MEDICAL DEVICES CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 74. GLOBAL CONTENT MARKETING MARKET SIZE, BY PHARMACEUTICAL CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 75. GLOBAL CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 76. GLOBAL CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 77. GLOBAL CONTENT MARKETING MARKET SIZE, BY HARDWARE CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 78. GLOBAL CONTENT MARKETING MARKET SIZE, BY IT SERVICES CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 79. GLOBAL CONTENT MARKETING MARKET SIZE, BY SOFTWARE CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 80. GLOBAL CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 81. GLOBAL CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 82. GLOBAL CONTENT MARKETING MARKET SIZE, BY CUSTOMER LOYALTY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 83. GLOBAL CONTENT MARKETING MARKET SIZE, BY CUSTOMER RETENTION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 84. GLOBAL CONTENT MARKETING MARKET SIZE, BY NEW CUSTOMER ACQUISITION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 85. GLOBAL CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 86. GLOBAL CONTENT MARKETING MARKET SIZE, BY LONG-FORM CONTENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 87. GLOBAL CONTENT MARKETING MARKET SIZE, BY SHORT-FORM CONTENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 88. GLOBAL CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 89. GLOBAL CONTENT MARKETING MARKET SIZE, BY BRAND AWARENESS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 90. GLOBAL CONTENT MARKETING MARKET SIZE, BY CUSTOMER EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 91. GLOBAL CONTENT MARKETING MARKET SIZE, BY CUSTOMER ENGAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 92. GLOBAL CONTENT MARKETING MARKET SIZE, BY LEAD GENERATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 93. AMERICAS CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 94. AMERICAS CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 95. AMERICAS CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 96. AMERICAS CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 97. AMERICAS CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 98. AMERICAS CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 99. AMERICAS CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 100. AMERICAS CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 101. AMERICAS CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 102. AMERICAS CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 103. AMERICAS CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 104. AMERICAS CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 105. AMERICAS CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 106. AMERICAS CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 107. AMERICAS CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 108. AMERICAS CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 109. AMERICAS CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 110. AMERICAS CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 111. AMERICAS CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 112. AMERICAS CONTENT MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 113. ARGENTINA CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 114. ARGENTINA CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 115. ARGENTINA CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 116. ARGENTINA CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 117. ARGENTINA CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 118. ARGENTINA CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 119. ARGENTINA CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 120. ARGENTINA CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 121. ARGENTINA CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 122. ARGENTINA CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 123. ARGENTINA CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 124. ARGENTINA CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 125. ARGENTINA CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 126. ARGENTINA CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 127. ARGENTINA CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 128. ARGENTINA CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 129. ARGENTINA CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 130. ARGENTINA CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 131. ARGENTINA CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 132. BRAZIL CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 133. BRAZIL CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 134. BRAZIL CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 135. BRAZIL CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 136. BRAZIL CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 137. BRAZIL CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 138. BRAZIL CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 139. BRAZIL CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 140. BRAZIL CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 141. BRAZIL CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 142. BRAZIL CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 143. BRAZIL CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 144. BRAZIL CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 145. BRAZIL CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 146. BRAZIL CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 147. BRAZIL CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 148. BRAZIL CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 149. BRAZIL CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 150. BRAZIL CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 151. CANADA CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 152. CANADA CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 153. CANADA CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 154. CANADA CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 155. CANADA CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 156. CANADA CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 157. CANADA CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 158. CANADA CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 159. CANADA CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 160. CANADA CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 161. CANADA CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 162. CANADA CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 163. CANADA CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 164. CANADA CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 165. CANADA CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 166. CANADA CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 167. CANADA CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 168. CANADA CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 169. CANADA CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 170. MEXICO CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 171. MEXICO CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 172. MEXICO CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 173. MEXICO CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 174. MEXICO CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 175. MEXICO CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 176. MEXICO CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 177. MEXICO CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 178. MEXICO CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 179. MEXICO CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 180. MEXICO CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 181. MEXICO CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 182. MEXICO CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 183. MEXICO CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 184. MEXICO CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 185. MEXICO CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 186. MEXICO CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 187. MEXICO CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 188. MEXICO CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 189. UNITED STATES CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 190. UNITED STATES CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 191. UNITED STATES CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 192. UNITED STATES CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 193. UNITED STATES CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 194. UNITED STATES CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 195. UNITED STATES CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 196. UNITED STATES CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 197. UNITED STATES CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 198. UNITED STATES CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 199. UNITED STATES CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 200. UNITED STATES CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 201. UNITED STATES CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 202. UNITED STATES CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 203. UNITED STATES CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 204. UNITED STATES CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 205. UNITED STATES CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 206. UNITED STATES CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 207. UNITED STATES CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 208. UNITED STATES CONTENT MARKETING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 209. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 210. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 211. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 212. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 213. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 214. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 215. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 216. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 217. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 218. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 219. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 220. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 221. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 222. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 223. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 224. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 225. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 226. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 227. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 228. ASIA-PACIFIC CONTENT MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 229. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 230. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 231. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 232. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 233. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 234. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 235. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 236. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 237. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 238. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 239. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 240. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 241. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 242. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 243. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 244. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 245. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 246. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 247. AUSTRALIA CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 248. CHINA CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 249. CHINA CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 250. CHINA CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 251. CHINA CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 252. CHINA CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 253. CHINA CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 254. CHINA CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 255. CHINA CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 256. CHINA CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 257. CHINA CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 258. CHINA CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 259. CHINA CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 260. CHINA CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 261. CHINA CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 262. CHINA CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 263. CHINA CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 264. CHINA CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 265. CHINA CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 266. CHINA CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 267. INDIA CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 268. INDIA CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 269. INDIA CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 270. INDIA CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 271. INDIA CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 272. INDIA CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 273. INDIA CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 274. INDIA CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 275. INDIA CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 276. INDIA CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 277. INDIA CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 278. INDIA CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 279. INDIA CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 280. INDIA CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 281. INDIA CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 282. INDIA CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 283. INDIA CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 284. INDIA CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 285. INDIA CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 286. INDONESIA CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 287. INDONESIA CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 288. INDONESIA CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 289. INDONESIA CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 290. INDONESIA CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 291. INDONESIA CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 292. INDONESIA CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 293. INDONESIA CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 294. INDONESIA CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 295. INDONESIA CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 296. INDONESIA CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 297. INDONESIA CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 298. INDONESIA CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 299. INDONESIA CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 300. INDONESIA CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 301. INDONESIA CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 302. INDONESIA CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 303. INDONESIA CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 304. INDONESIA CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 305. JAPAN CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 306. JAPAN CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 307. JAPAN CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 308. JAPAN CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 309. JAPAN CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 310. JAPAN CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 311. JAPAN CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 312. JAPAN CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 313. JAPAN CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 314. JAPAN CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 315. JAPAN CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 316. JAPAN CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 317. JAPAN CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 318. JAPAN CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 319. JAPAN CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 320. JAPAN CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 321. JAPAN CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 322. JAPAN CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 323. JAPAN CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 324. MALAYSIA CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 325. MALAYSIA CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 326. MALAYSIA CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 327. MALAYSIA CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 328. MALAYSIA CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 329. MALAYSIA CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 330. MALAYSIA CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 331. MALAYSIA CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 332. MALAYSIA CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 333. MALAYSIA CONTENT MARKETING MARKET SIZE, BY TEXTUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 334. MALAYSIA CONTENT MARKETING MARKET SIZE, BY VISUAL CONTENT, 2018-2030 (USD MILLION)
• TABLE 335. MALAYSIA CONTENT MARKETING MARKET SIZE, BY INDUSTRY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 336. MALAYSIA CONTENT MARKETING MARKET SIZE, BY EDUCATION, 2018-2030 (USD MILLION)
• TABLE 337. MALAYSIA CONTENT MARKETING MARKET SIZE, BY FINANCE, 2018-2030 (USD MILLION)
• TABLE 338. MALAYSIA CONTENT MARKETING MARKET SIZE, BY HEALTHCARE, 2018-2030 (USD MILLION)
• TABLE 339. MALAYSIA CONTENT MARKETING MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 340. MALAYSIA CONTENT MARKETING MARKET SIZE, BY CUSTOMER TYPE, 2018-2030 (USD MILLION)
• TABLE 341. MALAYSIA CONTENT MARKETING MARKET SIZE, BY CONTENT FORMAT, 2018-2030 (USD MILLION)
• TABLE 342. MALAYSIA CONTENT MARKETING MARKET SIZE, BY PURPOSE, 2018-2030 (USD MILLION)
• TABLE 343. PHILIPPINES CONTENT MARKETING MARKET SIZE, BY CHANNEL TYPE, 2018-2030 (USD MILLION)
• TABLE 344. PHILIPPINES CONTENT MARKETING MARKET SIZE, BY EARNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 345. PHILIPPINES CONTENT MARKETING MARKET SIZE, BY OWNED MEDIA, 2018-2030 (USD MILLION)
• TABLE 346. PHILIPPINES CONTENT MARKETING MARKET SIZE, BY PAID MEDIA, 2018-2030 (USD MILLION)
• TABLE 347. PHILIPPINES CONTENT MARKETING MARKET SIZE, BY BUSINESS TYPE, 2018-2030 (USD MILLION)
• TABLE 348. PHILIPPINES CONTENT MARKETING MARKET SIZE, BY B2B, 2018-2030 (USD MILLION)
• TABLE 349. PHILIPPINES CONTENT MARKETING MARKET SIZE, BY B2C, 2018-2030 (USD MILLION)
• TABLE 350. PHILIPPINES CONTENT MARKETING MARKET SIZE, BY CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 351. PHILIPPINES CONTENT MARKETING MARKET SIZE, BY INTERACTIVE CONTENT, 2018-2030 (USD MILLION)
• TABLE 352. PHILIPPINES C

The Content Marketing Market was valued at USD 21.34 billion in 2023, expected to reach USD 26.11 billion in 2024, and is projected to grow at a CAGR of 25.76%, to USD 106.23 billion by 2030.

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Its necessity stems from the shift in consumer behavior towards engaging and non-intrusive information, with companies leveraging content marketing to build brand awareness, credibility, and loyalty. The application of content marketing spans across diverse industries, including retail, healthcare, finance, and technology, with end-use focused on enhancing customer engagement, education, and conversion processes. Market insights reveal significant growth influenced by digital proliferation, increased smartphone usage, and the integration of AI tools for personalized content delivery. Additionally, the trend towards video content, podcasts, and interactive formats presents lucrative opportunities; firms can capitalize on these by investing in agile content creation, targeting platforms like TikTok and YouTube. However, challenges such as content saturation, rapidly changing algorithms, and difficulties in effectively measuring ROI persist, impacting market growth. Overcome these by deploying sophisticated analytics for performance metrics and fostering genuine audience connection through storytelling. Innovation areas are centered on utilizing data analytics for precision targeting, adaptive content powered by machine learning algorithms, and expanding into untapped niches, such as virtual and augmented reality experiences. Despite being predominantly digital, content marketing also benefits from integration with offline channels, creating a seamless omnichannel experience. Research into consumer insights and behavior remains pivotal, enhancing the relevancy and impact of content marketing efforts. The content marketing sector is dynamic and competitive, requiring continuous adaptation and creativity to harness market potential. With technology at its core, businesses focused on enriching audience engagement and delivering value-driven content can maintain a competitive edge, ensuring sustainable growth in the evolving market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Content Marketing Market

The Content Marketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Economic shifts influencing marketing budgets and spending on content marketing initiatives
  • Growing consumer awareness and demand for authenticity and transparency in content
  • Increasing collaboration between brands and content creators for co-produced content
  • Impact of major global events on content consumption patterns and marketing strategies
• Market Restraints
  • Ensuring consistent quality and originality in content creation across various platforms is resource-intensive
  • Rapidly evolving technological trends necessitate constant adaptation, driving up operational costs
• Market Opportunities
  • The growing significance of personalized content marketing strategies in driving consumer engagement and conversion
  • Expansion of AI-powered tools and technologies for optimizing content creation, distribution, and analytics in marketing
  • Leveraging user-generated content and influencer partnerships to enhance brand authenticity and reach in content marketing
• Market Challenges
  • The increasing competition and content saturation making it difficult for brands to stand out online
  • The challenge of maintaining a consistent and high-quality content production pipeline amid resource constraints

Porter's Five Forces: A Strategic Tool for Navigating the Content Marketing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Content Marketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Content Marketing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Content Marketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Content Marketing Market

A detailed market share analysis in the Content Marketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Content Marketing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Content Marketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Content Marketing Market

A strategic analysis of the Content Marketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Content Marketing Market, highlighting leading vendors and their innovative profiles. These include Ahrefs, Buffer, BuzzSumo, ClearVoice, Contently, ContentStudio, CoSchedule, Eloqua, Hootsuite, HubSpot, Kapost, Marketo, Moz, NewsCred, Outbrain, Percolate, SEMrush, Skyword, Sprout Social, and Taboola.

Market Segmentation & Coverage

This research report categorizes the Content Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Channel Type, market is studied across Earned Media, Owned Media, and Paid Media. The Earned Media is further studied across Guest Blogging, Influencer Mentions, Media Coverage, Public Relations, and User-Generated Content. The Owned Media is further studied across Blog Content, Email Newsletters, Mobile Apps Content, Podcasts, Social Media Content, Webinars, and Website Content. The Paid Media is further studied across Display Advertising, Influencer Marketing, Pay-Per-Click Advertising, Social Media Advertising, and Sponsored Content.
• Based on Business Type, market is studied across B2B and B2C. The B2B is further studied across Enterprise Content Marketing, Professional Services Content Marketing, and Small Business Content Marketing. The B2C is further studied across Consumer Services Content Marketing, E-Commerce Content Marketing, and Retail Content Marketing.
• Based on Content Type, market is studied across Interactive Content, Textual Content, and Visual Content. The Interactive Content is further studied across Contests, Polls, Quizzes, and Surveys. The Textual Content is further studied across Articles, Blog Posts, Ebooks, and Whitepapers. The Visual Content is further studied across Images, Infographics, Presentations, and Videos.
• Based on Industry Application, market is studied across Education, Finance, Healthcare, and Technology. The Education is further studied across Institutional Education Content Marketing and Online Education Content Marketing. The Finance is further studied across Banking Content Marketing, Insurance Content Marketing, and Investment Content Marketing. The Healthcare is further studied across Health Services Content Marketing, Medical Devices Content Marketing, and Pharmaceutical Content Marketing. The Technology is further studied across Hardware Content Marketing, IT Services Content Marketing, and Software Content Marketing.
• Based on Customer Type, market is studied across Customer Loyalty, Customer Retention, and New Customer Acquisition.
• Based on Content Format, market is studied across Long-Form Content and Short-Form Content.
• Based on Purpose, market is studied across Brand Awareness, Customer Education, Customer Engagement, and Lead Generation.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Economic shifts influencing marketing budgets and spending on content marketing initiatives
    • 5.1.1.2. Growing consumer awareness and demand for authenticity and transparency in content
    • 5.1.1.3. Increasing collaboration between brands and content creators for co-produced content
    • 5.1.1.4. Impact of major global events on content consumption patterns and marketing strategies
  • 5.1.2. Restraints
    • 5.1.2.1. Ensuring consistent quality and originality in content creation across various platforms is resource-intensive
    • 5.1.2.2. Rapidly evolving technological trends necessitate constant adaptation, driving up operational costs
  • 5.1.3. Opportunities
    • 5.1.3.1. The growing significance of personalized content marketing strategies in driving consumer engagement and conversion
    • 5.1.3.2. Expansion of AI-powered tools and technologies for optimizing content creation, distribution, and analytics in marketing
    • 5.1.3.3. Leveraging user-generated content and influencer partnerships to enhance brand authenticity and reach in content marketing
  • 5.1.4. Challenges
    • 5.1.4.1. The increasing competition and content saturation making it difficult for brands to stand out online
    • 5.1.4.2. The challenge of maintaining a consistent and high-quality content production pipeline amid resource constraints
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Content Marketing Market, by Channel Type

• 6.1. Introduction
• 6.2. Earned Media
  • 6.2.1. Guest Blogging
  • 6.2.2. Influencer Mentions
  • 6.2.3. Media Coverage
  • 6.2.4. Public Relations
  • 6.2.5. User-Generated Content
• 6.3. Owned Media
  • 6.3.1. Blog Content
  • 6.3.2. Email Newsletters
  • 6.3.3. Mobile Apps Content
  • 6.3.4. Podcasts
  • 6.3.5. Social Media Content
  • 6.3.6. Webinars
  • 6.3.7. Website Content
• 6.4. Paid Media
  • 6.4.1. Display Advertising
  • 6.4.2. Influencer Marketing
  • 6.4.3. Pay-Per-Click Advertising
  • 6.4.4. Social Media Advertising
  • 6.4.5. Sponsored Content

7. Content Marketing Market, by Business Type

• 7.1. Introduction
• 7.2. B2B
  • 7.2.1. Enterprise Content Marketing
  • 7.2.2. Professional Services Content Marketing
  • 7.2.3. Small Business Content Marketing
• 7.3. B2C
  • 7.3.1. Consumer Services Content Marketing
  • 7.3.2. E-Commerce Content Marketing
  • 7.3.3. Retail Content Marketing

8. Content Marketing Market, by Content Type

• 8.1. Introduction
• 8.2. Interactive Content
  • 8.2.1. Contests
  • 8.2.2. Polls
  • 8.2.3. Quizzes
  • 8.2.4. Surveys
• 8.3. Textual Content
  • 8.3.1. Articles
  • 8.3.2. Blog Posts
  • 8.3.3. Ebooks
  • 8.3.4. Whitepapers
• 8.4. Visual Content
  • 8.4.1. Images
  • 8.4.2. Infographics
  • 8.4.3. Presentations
  • 8.4.4. Videos

9. Content Marketing Market, by Industry Application

• 9.1. Introduction
• 9.2. Education
  • 9.2.1. Institutional Education Content Marketing
  • 9.2.2. Online Education Content Marketing
• 9.3. Finance
  • 9.3.1. Banking Content Marketing
  • 9.3.2. Insurance Content Marketing
  • 9.3.3. Investment Content Marketing
• 9.4. Healthcare
  • 9.4.1. Health Services Content Marketing
  • 9.4.2. Medical Devices Content Marketing
  • 9.4.3. Pharmaceutical Content Marketing
• 9.5. Technology
  • 9.5.1. Hardware Content Marketing
  • 9.5.2. IT Services Content Marketing
  • 9.5.3. Software Content Marketing

10. Content Marketing Market, by Customer Type

• 10.1. Introduction
• 10.2. Customer Loyalty
• 10.3. Customer Retention
• 10.4. New Customer Acquisition

11. Content Marketing Market, by Content Format

• 11.1. Introduction
• 11.2. Long-Form Content
• 11.3. Short-Form Content

12. Content Marketing Market, by Purpose

• 12.1. Introduction
• 12.2. Brand Awareness
• 12.3. Customer Education
• 12.4. Customer Engagement
• 12.5. Lead Generation

13. Americas Content Marketing Market

• 13.1. Introduction
• 13.2. Argentina
• 13.3. Brazil
• 13.4. Canada
• 13.5. Mexico
• 13.6. United States

14. Asia-Pacific Content Marketing Market

• 14.1. Introduction
• 14.2. Australia
• 14.3. China
• 14.4. India
• 14.5. Indonesia
• 14.6. Japan
• 14.7. Malaysia
• 14.8. Philippines
• 14.9. Singapore
• 14.10. South Korea
• 14.11. Taiwan
• 14.12. Thailand
• 14.13. Vietnam

15. Europe, Middle East & Africa Content Marketing Market

• 15.1. Introduction
• 15.2. Denmark
• 15.3. Egypt
• 15.4. Finland
• 15.5. France
• 15.6. Germany
• 15.7. Israel
• 15.8. Italy
• 15.9. Netherlands
• 15.10. Nigeria
• 15.11. Norway
• 15.12. Poland
• 15.13. Qatar
• 15.14. Russia
• 15.15. Saudi Arabia
• 15.16. South Africa
• 15.17. Spain
• 15.18. Sweden
• 15.19. Switzerland
• 15.20. Turkey
• 15.21. United Arab Emirates
• 15.22. United Kingdom

16. Competitive Landscape

• 16.1. Market Share Analysis, 2023
• 16.2. FPNV Positioning Matrix, 2023
• 16.3. Competitive Scenario Analysis
• 16.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Ahrefs
• 2. Buffer
• 3. BuzzSumo
• 4. ClearVoice
• 5. Contently
• 6. ContentStudio
• 7. CoSchedule
• 8. Eloqua
• 9. Hootsuite
• 10. HubSpot
• 11. Kapost
• 12. Marketo
• 13. Moz
• 14. NewsCred
• 15. Outbrain
• 16. Percolate
• 17. SEMrush
• 18. Skyword
• 19. Sprout Social
• 20. Taboola