エンタープライズビデオの市場規模、シェア、成長分析、ソリューション別、サービス別、展開別、用途別、組織規模別、最終用途別、地域別 - 産業予測 2025～2032年

エンタープライズビデオの世界市場規模は2023年に234億米ドルと評価され、予測期間（2025-2032年）のCAGRは10.4%で、2024年の258億3,000万米ドルから2032年には570億1,000万米ドルに成長する見通しです。

エンタープライズビデオソリューション市場は、世界なワークフォース間のコラボレーションニーズの高まりによって大きな成長を遂げています。企業はコンテンツマーケティング戦略の中核として動画を活用しており、Google CloudのMedia CDNのような堅牢なコンテンツ配信ネットワーク（CDN）を開発して動画ストリーミング機能を強化しています。オンデマンドの動画トレーニングの需要が急増し、従業員はスキル向上のために重要な録画コンテンツにアクセスできるようになっています。教育機関も、学習体験を豊かにするためにマルチメディアプレゼンテーションを採用しています。技術、特にAPIの進歩は、プラットフォーム間のシームレスな統合を促進し、市場力学をさらに後押ししています。さらに、ハイブリッドワークモデルへのシフトとAIおよびML技術の統合は、ビデオの品質とインタラクションを強化し、この分野のさらなる成長を後押ししています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• 技術分析

エンタープライズビデオ市場規模：ソリューション別& CAGR（2025-2032）

• 市場概要
• ビデオ会議
• ビデオコンテンツ管理
• ウェブキャスト

エンタープライズビデオ市場規模：サービス別& CAGR（2025-2032）

• 市場概要
• 統合と展開
• マネージドサービス
• プロフェッショナルなサービス

エンタープライズビデオ市場規模：展開別& CAGR（2025-2032）

• 市場概要
• クラウド
• オンプレミス

エンタープライズビデオ市場規模：用途別& CAGR（2025-2032）

• 市場概要
• コーポレートコミュニケーション
• トレーニングと開発
• マーケティングと顧客エンゲージメント

エンタープライズビデオ市場規模：組織規模別& CAGR（2025-2032）

• 市場概要
• 大企業
• 中小企業（SME）

エンタープライズビデオ市場規模：最終用途別& CAGR（2025-2032）

• 市場概要
• IT・通信
• 銀行、金融サービス、保険（BFSI）
• ヘルスケアとライフサイエンス
• メディアとエンターテインメント
• 教育
• 小売・消費財
• その他

エンタープライズビデオ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Microsoft（US）
• Zoom Video Communications（US）
• Google（US）
• IBM（US）
• Avaya（US）
• AWS（US）
• Cisco Systems（US）
• GoTo（US）
• Adobe（US）
• Poly（US）
• BlueJeans（US）
• Lifesize（US）
• RingCentral（US）
• Pexip（Norway）
• Vidyo（US）
• Kaltura（US）
• Chime（US）
• Veeva Systems（US）
• Verizon Communications Inc.（US）
• Huawei Technologies Co. Ltd.（China）

結論と提言

Global Enterprise Video Market size was valued at USD 23.4 billion in 2023 and is poised to grow from USD 25.83 billion in 2024 to USD 57.01 billion by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).

The enterprise video solutions market is witnessing significant growth driven by increasing collaboration needs among global workforces. Companies are leveraging video as a core aspect of content marketing strategies, leading to the development of robust content delivery networks (CDNs) like Google Cloud's Media CDN to enhance video streaming capabilities. The demand for on-demand video training has surged, allowing employees to access vital recorded content for skills enhancement. Educational institutions are also adopting multimedia presentations to enrich learning experiences. Advances in technology, particularly APIs, are facilitating seamless integration across platforms, further boosting market dynamics. Additionally, the shift towards hybrid work models and the integration of AI and ML technologies are enhancing video quality and interaction, propelling further growth in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Enterprise Video market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Enterprise Video Market Segments Analysis

Global Enterprise Video Market is segmented by Solution, Services, Deployment, Application, Organization Size, End Use and region. Based on Solution, the market is segmented into Video Conferencing, Video Content Management and Webcasting. Based on Services, the market is segmented into Integration & Deployment, Managed Service and Professional Service. Based on Deployment, the market is segmented into Cloud and On-premises. Based on Application, the market is segmented into Corporate Communications, Training & Development and Marketing & Client Engagement. Based on Organization Size, the market is segmented into Large Enterprise and Small & Medium Enterprise (SME). Based on End Use, the market is segmented into IT & Telecom, Banking, Financial Services, and Insurance (BFSI), Healthcare & Life Sciences, Media & Entertainment, Education, Retail & Consumer Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Enterprise Video Market

The Global Enterprise Video market is being significantly propelled by the transformative impact of Artificial Intelligence, which is revolutionizing business operations through automation, personalization, and enhanced user experiences. Companies are increasingly adopting AI to refine their enterprise platforms, enabling seamless access to content for all users. This technology facilitates the automation of tasks such as transcription and translation, while also providing rich analytics on video viewing patterns, including watch time, completion rates, and overall engagement metrics. For example, in January 2024, Vbrick enhanced its enterprise video solutions by integrating advanced AI capabilities that revolutionize content management, boost accessibility, automate workflows, and streamline processes across organizations.

Restraints in the Global Enterprise Video Market

Although the Global Enterprise Video market presents significant opportunities for product adoption, it is likely to be restrained by the complexities involved in coding and decoding video conferencing applications, which can impede revenue growth. Additionally, many solution providers encounter challenges related to varying screen resolutions and sizes, complicating the app's ability to adapt effectively across devices. Nevertheless, various system integrators, solution providers, and technology developers are actively working on innovative solutions to mitigate these complexities, which should help lessen their adverse effects on the enterprise video market landscape moving forward.

Market Trends of the Global Enterprise Video Market

The Global Enterprise Video market is witnessing a significant trend driven by the rising adoption of video analytics tools. These innovative solutions empower businesses to gain invaluable insights into video performance on hosting platforms, enabling them to enhance their content and marketing strategies effectively. By analyzing user behavior and monitoring security threats, enterprises can optimize their video assets, refine viewer interactions, and tailor offerings to meet audience preferences. Recent advancements, such as BriefCam's enhanced video analytics platform introduced in March 2023, illustrate the growing demand for customizable and efficient video investigation capabilities. This trend is expected to accelerate market growth as organizations increasingly leverage data-driven insights to improve viewer engagement and operational efficiency.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Technology Analysis

Global Enterprise Video Market Size by Solution & CAGR (2025-2032)

• Market Overview
• Video Conferencing
• Video Content Management
• Webcasting

Global Enterprise Video Market Size by Services & CAGR (2025-2032)

• Market Overview
• Integration & Deployment
• Managed Service
• Professional Service

Global Enterprise Video Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global Enterprise Video Market Size by Application & CAGR (2025-2032)

• Market Overview
• Corporate Communications
• Training & Development
• Marketing & Client Engagement

Global Enterprise Video Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprise
• Small & Medium Enterprise (SME)

Global Enterprise Video Market Size by End Use & CAGR (2025-2032)

• Market Overview
• IT & Telecom
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare & Life Sciences
• Media & Entertainment
• Education
• Retail & Consumer Goods
• Others

Global Enterprise Video Market Size & CAGR (2025-2032)

• North America (Solution, Services, Deployment, Application, Organization Size, End Use)
  • US
  • Canada
• Europe (Solution, Services, Deployment, Application, Organization Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution, Services, Deployment, Application, Organization Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution, Services, Deployment, Application, Organization Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution, Services, Deployment, Application, Organization Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Video Communications (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoTo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poly (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueJeans (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesize (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pexip (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidyo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chime (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veeva Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations