ウェアラブルAIの市場規模、シェア、成長分析、製品別、操作別、用途別、地域別 - 産業予測 2025～2032年

ウェアラブルAIの世界市場規模は、2023年に423億米ドルと評価され、予測期間（2025-2032年）のCAGR 29.2%で成長し、2024年の546億5,000万米ドルから2032年には4,243億3,000万米ドルに成長する見通しです。

同市場は、人工知能（AI）や5Gスマートフォンの採用など、新興技術の急増に後押しされて力強い成長を遂げています。特にミレニアル世代とZ世代におけるAI対応スマートウェアラブルの台頭は、IoTとワイヤレス技術の進歩が牽引しています。特に、アップルが2024年に発表したアップルウォッチシリーズ10は、グルコーストラッキングや睡眠分析といったAI主導の健康機能を搭載しており、この動向を象徴しています。さらに、都市化によって、現代の消費者ニーズに応える多機能で審美的に魅力的な製品に対する需要が高まっています。ミレニアル世代は就業時間中に消費力を高めているため、スマートウォッチへの嗜好が加速しています。全体として、5G、バイオセンサー、その他の革新的な技術の統合は、ウェアラブルデバイスの状況を根本的に変えています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• 価格分析
• 規制分析
• 技術分析
• ケーススタディ
• 顧客と購買基準の分析

ウェアラブルAI市場規模：製品別& CAGR（2025-2032）

• 市場概要
• スマートウォッチ
• フィットネストラッカー
• AR/VRヘッドセット
• ウェアラブルカメラ
• スマートイヤーウェア
• スマートな衣料品と靴
• その他の製品

ウェアラブルAI市場規模：操作別& CAGR（2025-2032）

• 市場概要
• オンデバイスAI
• クラウドベースのAI

ウェアラブルAI市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 家電
• ヘルスケア
• エンタープライズ＆インダストリアル
• その他の用途

ウェアラブルAI市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Apple Inc.（US）
• Samsung Electronics（South Korea）
• Google（Fitbit）（US）
• Garmin Ltd.（US）
• Huawei Technologies（China）
• Xiaomi Corporation（China）
• Oura Health（Finland）
• Whoop（US）
• Sony Corporation（Japan）
• Bose Corporation（US）
• Microsoft Corporation（US）
• Alphabet Inc.（Google Pixel Watch）（US）

結論と提言

Global Wearable AI Market size was valued at USD 42.3 billion in 2023 and is poised to grow from USD 54.65 billion in 2024 to USD 424.33 billion by 2032, growing at a CAGR of 29.2% during the forecast period (2025-2032).

The market is experiencing robust growth fueled by the surge in emerging technologies like artificial intelligence (AI) and the adoption of 5G smartphones. The rise of AI-enabled smart wearables, particularly among millennials and Gen Z, is driven by advancements in IoT and wireless technology. Notably, Apple's 2024 launch of the Apple Watch Series 10, equipped with AI-driven health features such as glucose tracking and sleep analysis, exemplifies this trend. Moreover, urbanization is propelling demand for multifunctional, aesthetically appealing products that cater to modern consumer needs. Millennials' increased spending power during work hours has accelerated their preference for smartwatches. Overall, the integration of 5G, biosensors, and other innovative technologies is fundamentally reshaping the wearable device landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wearable AI market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wearable AI Market Segments Analysis

Global Wearable AI Market is segmented by Product, Operation, Application and region. Based on Product, the market is segmented into Smartwatches, Fitness Trackers, AR/VR Headsets, Wearable Cameras, Smart Earwear, Smart Clothing & Footwear and Other Products. Based on Operation, the market is segmented into On-Device AI and Cloud-Based AI. Based on Application, the market is segmented into Consumer Electronics, Healthcare, Enterprise & Industrial and Other Applications. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wearable AI Market

The global wearable AI market is experiencing significant growth due to a rising awareness of personal health and wellness. Consumers are increasingly interested in wearable devices, including smartwatches, fitness bands, and smart rings, which provide real-time monitoring of vital signs like heart rate, oxygen saturation, and sleep quality. The incorporation of AI-powered predictive health analytics has also played a crucial role in this trend, making these devices invaluable for preventive healthcare. As individuals prioritize their health and seek tools that support their well-being, the demand for innovative wearable technology continues to surge, further propelling the market forward.

Restraints in the Global Wearable AI Market

The prohibitive cost of premium wearable AI devices poses a notable challenge to their widespread acceptance within the market, even as it continues to grow. Devices that incorporate advanced technology, such as AI analytics, 5G connectivity, and biometric sensors, often come with a hefty price tag, primarily making them accessible to affluent consumers. For instance, high-end offerings like the Apple Watch Ultra and Garmin smartwatches boast features such as dive tracking, satellite communication, and AI-enhanced training, yet their prices are considerably higher than more affordable options. This price disparity hampers broader market penetration among diverse consumer demographics.

Market Trends of the Global Wearable AI Market

The Global Wearable AI market is experiencing a significant transformation driven by the rising demand for medical-grade wearables that enable real-time health tracking and remote patient monitoring. Key players like Abbott and Medtronic lead the charge with innovative biosensors offering continuous glucose monitoring for diabetes management, while AliveCor's wearable ECG patches empower users to identify cardiac abnormalities swiftly. This trend is reshaping healthcare by increasing patient engagement and improving clinical outcomes, as consumers and healthcare providers alike embrace the convenience and accuracy of portable health technologies. The continued integration of AI into these wearables promises even greater advancements, fueling further market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Pricing Analysis
• Regulatory Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Wearable AI Market Size by Product & CAGR (2025-2032)

• Market Overview
• Smartwatches
• Fitness Trackers
• AR/VR Headsets
• Wearable Cameras
• Smart Earwear
• Smart Clothing & Footwear
• Other Products

Global Wearable AI Market Size by Operation & CAGR (2025-2032)

• Market Overview
• On-Device AI
• Cloud-Based AI

Global Wearable AI Market Size by Application & CAGR (2025-2032)

• Market Overview
• Consumer Electronics
• Healthcare
• Enterprise & Industrial
• Other Applications

Global Wearable AI Market Size & CAGR (2025-2032)

• North America (Product, Operation, Application)
  • US
  • Canada
• Europe (Product, Operation, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Operation, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Operation, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Operation, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (Fitbit) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oura Health (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whoop (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alphabet Inc. (Google Pixel Watch) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations