電動ヘアブラシの市場規模、シェア、成長分析、製品タイプ別、性別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

電動ヘアブラシの世界市場規模は、2023年に3億120万米ドルと評価され、2024年の3億1,596万米ドルから2032年には4億6,327万米ドルに成長し、予測期間中（2025-2032年）のCAGRは4.9％で成長する見通しです。

国際的な電動ヘアブラシ市場は、便利で効率的なヘアスタイリングソリューションに対する消費者需要の増加に後押しされ、大きな成長を遂げています。ヘアケア家電の技術的進歩がこの動向を後押ししており、電動ブラシは素早く楽なスタイリングを提供するため、特に時間節約型のグルーミングオプションを求める人々にアピールしています。調節可能な熱設定、イオン化技術、人間工学に基づいたデザインなどの機能が、これらの製品の魅力を高めています。今後、市場は技術革新と製品の多様性に焦点を当てながら、上昇基調を維持するものと思われます。今後予想される素材、発熱体、スマート技術の動向は、消費者により多用途でパーソナライズされたヘアケアソリューションを提供し、市場の変革を約束します。電動ブラシの利点に対する意識の高まりと、サロン品質の仕上がりを家庭で得たいという願望が、今後数年間の需要を支えると思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析

電動ヘアブラシ市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• フラット
• ラウンド

電動ヘアブラシ市場規模：性別： & CAGR（2025-2032）

• 市場概要
• 女性
• 男性

電動ヘアブラシ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケットとハイパーマーケット
• 美容室
• オンラインストア
• その他

電動ヘアブラシ市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 家庭用
• 商業用

電動ヘアブラシ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Conair Corporation（USA）
• Revlon（USA）
• Philips（Netherlands）
• Braun（Germany）
• Remington（USA）
• Hot Tools Professional（USA）
• BaBylissPRO（France）
• Panasonic（Japan）
• T3 Micro（USA）
• Sundee（China）
• Vega（India）
• GHD（UK）
• Paul Mitchell（USA）
• Kiss Products（USA）
• Mermade Hair（Australia）
• Mizutani Scissors（Japan）
• INFINITIPRO by Conair（USA）
• SleekCurl（China）
• Tescom（Japan）
• Hiar Brush Pro（USA）

結論と提言

Global Electric Hair Brush Market size was valued at USD 301.2 million in 2023 and is poised to grow from USD 315.96 million in 2024 to USD 463.27 million by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The international electric hairbrush market is experiencing significant growth, fueled by increasing consumer demand for convenient and efficient hair-styling solutions. Technological advancements in hair care appliances have driven this trend, as electric brushes provide quick and effortless styling, appealing particularly to those seeking time-saving grooming options. Features such as adjustable heat settings, ionization technology, and ergonomic designs enhance the attractiveness of these products. Looking ahead, the market is set to continue its upward trajectory, with a focus on innovation and product variety. Anticipated trends in materials, heating elements, and smart technologies promise to transform the market, offering consumers more versatile and personalized hair care solutions. Growing awareness of the benefits of electric brushes and the desire for salon-quality results at home will sustain demand in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electric Hair Brush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electric Hair Brush Market Segments Analysis

Global Electric Hair Brush Market is segmented by Product Type, Gender, Distribution Channel, End Users and region. Based on Product Type, the market is segmented into Flat and Round. Based on Gender, the market is segmented into Female and Male. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Beauty Stores, Online Stores and Others. Based on End Users, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electric Hair Brush Market

The Global Electric Hair Brush market is significantly propelled by advancements in technology that enhance both design and functionality. Innovations such as smart sensors, temperature regulation, and cutting-edge materials enhance the overall user experience, aligning with the changing preferences of consumers. These improvements not only make the products more appealing but also contribute to the growing adoption of electric hair brushes, effectively driving market expansion. As consumers increasingly seek out tools that offer convenience and efficiency, the incorporation of such advanced features plays a crucial role in satisfying their needs and fostering growth within the industry.

Restraints in the Global Electric Hair Brush Market

The global electric hair brush market faces significant challenges due to high competition and price sensitivity among consumers. With a multitude of manufacturers and a wide array of products in the marketplace, aggressive pricing strategies and price wars can adversely affect profit margins for businesses. Additionally, consumers tend to be very price-conscious, creating pressure on manufacturers to offer competitive rates and making it difficult to maintain premium pricing for higher-end products. As a result, navigating these market restraints becomes crucial for companies aiming to succeed and sustain profitability in this dynamic industry.

Market Trends of the Global Electric Hair Brush Market

The Global Electric Hair Brush market is witnessing a significant shift towards sustainability as consumers increasingly prioritize eco-friendly options. This trend is characterized by the rising demand for electric hair brushes incorporating energy-efficient technologies and sustainable materials, which not only enhance functionality but also minimize environmental impact. As part of the broader sustainability movement, this consumer behavior is reshaping the market landscape, driving innovation towards eco-conscious designs that align with the values of environmentally aware users. Consequently, manufacturers are compelled to adapt their offerings, fostering a competitive environment focused on delivering effective yet responsible grooming solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Electric Hair Brush Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Flat
• Round

Global Electric Hair Brush Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Female
• Male

Global Electric Hair Brush Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Beauty Stores
• Online Stores
• Others

Global Electric Hair Brush Market Size by End Users & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Electric Hair Brush Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Distribution Channel, End Users)
  • US
  • Canada
• Europe (Product Type, Gender, Distribution Channel, End Users)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Distribution Channel, End Users)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Distribution Channel, End Users)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Distribution Channel, End Users)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Braun (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hot Tools Professional (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BaBylissPRO (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T3 Micro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sundee (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GHD (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paul Mitchell (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mermade Hair (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizutani Scissors (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• INFINITIPRO by Conair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SleekCurl (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tescom (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hiar Brush Pro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations