市場調査レポート

商品コード

1701017

ビデオストリーミングの市場規模、シェア、成長分析：ストリーミングタイプ別、ソリューション別、プラットフォーム別、サービス別、収益モデル別、地域別 - 産業予測 2025～2032年

Video Streaming Market Size, Share, and Growth Analysis, By Streaming Type, By Solution, By Platform, By Service, By Revenue Model, By Region - Industry Forecast 2025-2032

出版日: 2025年04月01日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 763,518円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 893,172円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,022,826円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.06円

全表示
概要
目次

概要

サンプル依頼リストに入れる

ビデオストリーミング市場規模は2023年に1,041億米ドルとなり、2024年の1,112億8,000万米ドルから2032年には1,897億8,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは6.9%で推移する見通しです。

OTTビデオストリーミング市場は、従来のケーブル加入なしに柔軟なコンテンツ・アクセスを求める消費者の欲求に後押しされ、力強い成長を遂げています。視聴者はストリーミング・サービスをますます受け入れるようになり、これまで以上に多くのコンテンツを消費するようになっています。スマートフォン、タブレット端末、スマートテレビなど、インターネットに接続されたデバイスを介したリアルタイムのビデオ視聴の利便性は、エンターテインメント消費に革命をもたらしました。先進諸国における高速インターネット・アクセスは、この動向をさらに後押しし、より広範な普及とユーザー体験の向上を促進しています。しかし、業界は著作権侵害やコンテンツの無断コピーといった課題に直面しており、これが収益に影響を与え、成長を妨げる可能性があります。とはいえ、米国のビデオストリーミング市場は、消費者の嗜好の進化と技術の進歩を反映して、今後数年間で持続的な成長を遂げると思われます。

市場概要
企業
- コーポレートコミュニケーション
- 知識の共有とコラボレーション
- マーケティングと顧客エンゲージメント
- トレーニングと開発
消費者
- リアルタイムエンターテイメント
- ウェブブラウジングと広告
- ゲーム
- ソーシャルネットワーキング
- Eラーニング

ビデオストリーミング市場規模

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022～2024年）

主要企業プロファイル

Netflix（US）
Amazon Prime Video（US）
Disney+（US）
HBO Max（US）
YouTube（US）
Apple TV+（US）
Peacock（US）
Tencent Video（China）
iQIYI（China）
BBC iPlayer（UK）
ITV Hub（UK）
NOWTV（Hong Kong）
Stan（Australia）
Neon（New Zealand）
Crave（Canada）
Mubi（Germany）

結論と提言

Product Code: SQMIG50J2004

Video Streaming Market size was valued at USD 104.1 billion in 2023 and is poised to grow from USD 111.28 billion in 2024 to USD 189.78 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The OTT video streaming market is experiencing robust growth, driven by consumers' desire for flexible content access without traditional cable subscriptions. As audiences increasingly embrace streaming services, they are consuming more content than ever, which bodes well for market expansion. The convenience of real-time video viewing via internet-connected devices-such as smartphones, tablets, and smart TVs-has revolutionized entertainment consumption. High-speed internet access in developed countries further propels this trend, facilitating wider adoption and enhancing user experience. However, the industry faces challenges like piracy and unauthorized content copying, which may impact revenues and hinder growth. Nonetheless, the US video streaming market is set to achieve sustainable growth in the coming years, reflecting evolving consumer preferences and technological advancements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video Streaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video Streaming Market Segments Analysis

Global Video Streaming Market is segmented by Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, End User and region. Based on Streaming Type, the market is segmented into Live Video Streaming and Non-Linear Video Streaming (Video on Demand). Based on Solution, the market is segmented into Internet Protocol TV, Over-the-Top (OTT) and Pay-TV. Based on Platform, the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets and Smart TV. Based on Service, the market is segmented into Consulting, Managed Services and Training & Support. Based on Revenue Model, the market is segmented into Advertising, Rental and Subscription. Based on Deployment Type, the market is segmented into Cloud and On-Premises. Based on End User, the market is segmented into Enterprise, Consumer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video Streaming Market

Live streaming has emerged as a pivotal driver in the advancement of the video streaming market. By facilitating direct interaction with target audiences, it enhances the ability to respond promptly to inquiries and address business-related matters effectively. This immediacy not only fosters better understanding and engagement but also amplifies revenue potential, making live streaming an essential revenue stream within the industry. As a result, the video streaming sector has witnessed significant growth, fueled by the increasing popularity and monetization capabilities of live video content, solidifying its role in shaping market dynamics.

Restraints in the Video Streaming Market

The Video Streaming market is facing significant restraints due to increasing concerns surrounding content theft and protection. Such issues are likely to hinder business operations, leading to diminished customer engagement and a decline in content consumption. As this trend evolves, it is expected to exert pressure on market growth in the upcoming years. For instance, a study conducted by Digital Citizen Alliance in August 2020 revealed that the value of pirated subscription services in the United States is estimated to be in the billions. Furthermore, about 9 million internet users in the U.S. have turned to pirate IPTV services, accessing these channels through approximately 3,500 unlicensed websites and social media platforms.

Market Trends of the Video Streaming Market

The video streaming market is experiencing a significant upward trend, fueled primarily by the increasing accessibility of high-speed internet connections globally. The expansive development of broadband infrastructure has led to a democratization of internet access, allowing a diverse range of households and geographical regions to connect reliably. As more users gain access to stable, high-speed internet, the potential viewer base for video streaming services expands exponentially. This surge in connectivity not only broadens the audience for existing platforms but also paves the way for new entrants in the market, ultimately driving growth and innovation in the video streaming sector.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies
Customer And Buying Criteria Analysis

Global Video Streaming Market Size by Streaming Type & CAGR (2025-2032)

Market Overview
Live Video Streaming
Non-Linear Video Streaming (Video on Demand)

Global Video Streaming Market Size by Solution & CAGR (2025-2032)

Market Overview
Internet Protocol TV
Over-the-Top (OTT)
Pay-TV

Global Video Streaming Market Size by Platform & CAGR (2025-2032)

Market Overview
Gaming Consoles
Laptops & Desktops
Smartphones & Tablets
Smart TV
Others

Global Video Streaming Market Size by Service & CAGR (2025-2032)

Market Overview
Consulting
Managed Services
Training & Support

Global Video Streaming Market Size by Revenue Model & CAGR (2025-2032)

Market Overview
Advertising
Rental
Subscription

Global Video Streaming Market Size by Deployment Type & CAGR (2025-2032)

Market Overview
Cloud
On-Premises

Global Video Streaming Market Size by End User & CAGR (2025-2032)

Market Overview
Enterprise
- Corporate Communications
- Knowledge Sharing & Collaborations
- Marketing & Client Engagement
- Training & Development
Consumer
- Real-Time Entertainment
- Web Browsing & Advertising
- Gaming
- Social Networking
- E-Learning

Global Video Streaming Market Size & CAGR (2025-2032)

North America (Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, End User)
- US
- Canada
Europe (Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Netflix (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon Prime Video (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Disney+ (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HBO Max (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
YouTube (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple TV+ (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Peacock (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tencent Video (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
iQIYI (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BBC iPlayer (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITV Hub (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NOWTV (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stan (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Neon (New Zealand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Crave (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mubi (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

ビデオストリーミングの市場規模、シェア、成長分析：ストリーミングタイプ別、ソリューション別、プラットフォーム別、サービス別、収益モデル別、地域別 - 産業予測 2025～2032年

Video Streaming Market Size, Share, and Growth Analysis, By Streaming Type, By Solution, By Platform, By Service, By Revenue Model, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

ビデオストリーミング市場規模：ストリーミングタイプ別

ビデオストリーミング市場規模：ソリューション別

ビデオストリーミング市場規模：プラットフォーム別

ビデオストリーミング市場規模：サービス別

ビデオストリーミング市場規模：収益モデル別

ビデオストリーミング市場規模：展開タイプ別

ビデオストリーミング市場規模：エンドユーザー別