ベビー用トイレタリー製品の市場規模、シェア、成長分析：製品タイプ別、流通チャネル別、成分別、ターゲットグループ別、パッケージング別、地域別 - 産業予測 2025～2032年

ベビー用トイレタリー製品の世界市場規模は2023年に173億米ドルと評価され、2024年の182億7,000万米ドルから2032年には282億5,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.6％で成長する見通しです。

ベビー用トイレタリー製品市場は、合成化学物質の有害な影響を懸念する保護者の間で天然成分やオーガニック成分への需要が高まっていることが大きな成長の原動力となっています。主な促進要因としては、環境に優しく低刺激性の製品へのシフトや、安全性と品質を優先した高級ブランド品への投資意欲が挙げられます。ソーシャルメディアの影響により、Z世代やミレニアル世代の親たちの意識が高まり、植物由来で持続可能なベビーケア製品市場がさらに拡大しています。ジョンソン・エンド・ジョンソンやユニリーバのような主要企業は、持続可能性、皮膚科学的安全性、個別ケアに重点を置いた革新的な製品の投入を主導しており、赤ちゃんの湿疹のような特定の懸念に対応しています。eコマースの動向に伴い、親はかつてない利便性と多様性を享受できるようになり、ベビー用トイレタリー製品の購買ダイナミクスは大きく変化しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ分析
• 顧客と購買基準の分析

ベビー用トイレタリー製品市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• ベビーバス用品
• ベビースキンケア製品
• ベビーヘアケア製品
• ベビーワイプ
• 赤ちゃんのおむつかぶれ用クリームとローション

ベビー用トイレタリー製品市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン小売
• eコマース
• ハイパーマーケットとスーパーマーケット
• 専門店
• 薬局

ベビー用トイレタリー製品市場規模：成分別& CAGR（2025-2032）

• 市場概要
• ナチュラル＆オーガニック
• 合成
• 植物由来
• ミネラルベース

ベビー用トイレタリー製品市場規模：ターゲットグループ別& CAGR（2025-2032）

• 市場概要
• 新生児
• 乳児
• 幼児
• 子供

ベビー用トイレタリー製品市場規模：パッケージング別& CAGR（2025-2032）

• 市場概要
• プラスチックボトル
• チューブ
• 瓶と容器
• サシェ
• エアゾール缶

ベビー用トイレタリー製品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble（USA）
• Johnson & Johnson（USA）
• Kimberly-Clark（USA）
• Nestle（Switzerland）
• Unilever（UK/Netherlands）
• Beiersdorf AG（Germany）
• Colgate-Palmolive（USA）
• Himalaya Drug Company（India）
• Pigeon Corporation（Japan）
• Chicco（Artsana Group）（Italy）
• The Honest Company（USA）
• L'Oreal（France）
• Carter's（USA）

結論と提言

Global Baby Toiletries Market size was valued at USD 17.3 billion in 2023 and is poised to grow from USD 18.27 billion in 2024 to USD 28.25 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The baby toiletries market is witnessing significant growth fueled by a rising demand for natural and organic ingredients among parents increasingly concerned about the harmful effects of synthetic chemicals. Key drivers include a shift towards eco-friendly, hypoallergenic products and a willingness to invest in premium, branded items that prioritize safety and quality. The influence of social media has heightened awareness among Gen Z and millennial parents, further propelling the market for plant-based and sustainable baby care solutions. Companies like Johnson & Johnson and Unilever are leading the charge in introducing innovative products that focus on sustainability, dermatological safety, and personalized care, responding to specific concerns like baby eczema. With the growing trend of e-commerce, parents now enjoy unprecedented convenience and variety, transforming baby toiletries purchasing dynamics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Toiletries market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Toiletries Market Segments Analysis

Global Baby Toiletries Market is segmented by Product Type, Distribution Channel, Ingredient, Target Groups, Packaging and region. Based on Product Type, the market is segmented into Baby Bath Products, Baby Skin Care Products, Baby Hair Care Products, Baby Wipes and Baby Diaper Rash Creams and Lotions. Based on Distribution Channel, the market is segmented into Offline Retail, E-commerce, Hypermarkets and Supermarkets, Specialty Stores and Pharmacies. Based on Ingredient, the market is segmented into Natural and Organic, Synthetic, Plant-Based and Mineral-Based. Based on Target Groups, the market is segmented into Newborns, Infants, Toddlers and Children. Based on Packaging, the market is segmented into Plastic Bottles, Tubes, Jars and Containers, Sachets and Aerosol Cans. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Toiletries Market

The expansion of the global baby toiletries market is significantly influenced by the rising awareness among parents regarding proper baby skin care. As more parents prioritize the delicate skin health of their infants, there is a notable surge in the demand for hypoallergenic, safe, and natural toiletry products. This heightened concern is further fueled by greater access to information and expert recommendations, enabling parents to make more informed choices. Consequently, the combination of increasing parental education and the growing availability of suitable products has become a vital driver for the growth of the baby toiletries market on a global scale.

Restraints in the Global Baby Toiletries Market

The Global Baby Toiletries market faces certain restraints, primarily stemming from limited awareness and education about the advantages of premium products in specific regions. In rural and underserved communities, parents may not be informed about the benefits of using hypoallergenic and safe baby toiletries. This lack of knowledge can lead to diminished demand for specialized baby care solutions, thereby hindering market growth. As a result, addressing these educational gaps is crucial to enhancing awareness and encouraging the adoption of higher-quality products that ensure the health and safety of infants.

Market Trends of the Global Baby Toiletries Market

The Global Baby Toiletries market is witnessing a significant trend towards organic and natural products as parents increasingly prioritize safety and health for their infants. With rising awareness about the potential dangers of synthetic chemicals, there is a marked shift towards eco-friendly alternatives. This demand is fueling market growth for organic baby toiletries, including lotions, shampoos, and wipes, crafted with hypoallergenic, transparent ingredients free from harsh additives. As parents seek reassurance in product safety and efficacy, the industry is compelled to innovate and expand its offerings, making organic and natural baby care a pivotal focus in the competitive landscape of baby toiletries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Baby Toiletries Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Baby Bath Products
• Baby Skin Care Products
• Baby Hair Care Products
• Baby Wipes
• Baby Diaper Rash Creams and Lotions

Global Baby Toiletries Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Retail
• E-commerce
• Hypermarkets and Supermarkets
• Specialty Stores
• Pharmacies

Global Baby Toiletries Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Natural and Organic
• Synthetic
• Plant-Based
• Mineral-Based

Global Baby Toiletries Market Size by Target Groups & CAGR (2025-2032)

• Market Overview
• Newborns
• Infants
• Toddlers
• Children

Global Baby Toiletries Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Plastic Bottles
• Tubes
• Jars and Containers
• Sachets
• Aerosol Cans

Global Baby Toiletries Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicco (Artsana Group) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carter's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations