Product Code: GVR-4-68038-467-3
Baby Toiletries Market Growth & Trends:
The global baby toiletries market size is expected to reach USD 161.74 billion in 2030 and is expected to expand at a CAGR of 6.2% from 2025 to 2030. Increasing participation of the women in the globe workforce is one of the key factors driving the market. Working women have become extremely conscious while selecting products for their babies and are among the prominent buyers of baby toiletries. Moreover, increasing job opportunities have enabled women to purchase popular baby care product brands of trustworthy quality irrespective of their price.
Increasing initiatives by the government to curb the shrinking birth rate in countries, such as U.S., U.K., France, Italy, and Japan, will benefit the growth of the market. Based on a report by the Ministry of Health, Labour and Welfare, in 2017, the birth rate for Japan was 7.6 births per 1000 people, a 2.3% decline from 2016. In order to prevent the population from dropping further in the same year, the government announced a USD 18 billion spending package aimed at increasing awareness regarding baby health and hygiene and providing free preschool facilities to children. Rise in the birth rate is expected to surge the demand for baby care toiletries in the market.
Based on product, skin care products are expected to expand at the fastest CAGR of 6.7% from 2020 to 2027. Growing demand for natural skin care products that pose no threat to an infant's well-being has been driving the segment. Many manufacturers have been focusing on providing skin care products and toiletries, which are free from synthetic chemicals and have natural ingredients, such as honey, extra virgin oil, eclipta, castor seed oil, aloevera, and coconut oil. For instance, in May 2018, Johnson & Johnson announced its plan to re-launch its baby care product line, including baby shampoo and powder. These toiletries are especially designed to be more in step with millennial mothers, who are cautiously looking for baby toiletries that free from parabens, phthalates, and artificial fragrances.
North America emerged as the largest regional market for baby toiletries in 2019 and accounted for a share of 34.6%. Prevalence of established manufacturers such as Procter & Gamble Company, Kimberly-Clark Corporation, and Johnson & Johnson Limited in the region is having a positive impact on the regional market growth. These companies have been consistently investing in research, innovation, and product development to attract consumers due to increase in the demand for chemically clean toiletries in the region.
Asia Pacific is expected to be the fastest growing market with a CAGR of 6.8% from 2020 to 2027. Increasing number of manufacturers venturing in the market owing to high customer demand for baby care products has set the tone for the regional market. For instance, Hipac.cn, a China-based online shopping platform, is focusing on baby and maternal products, such as shampoos, powder, and body lotion. Similarly, Mamaearth, an India-based company founded in 2016, focuses on providing toxin-free and natural skincare and hair care products for babies.
Baby Toiletries Market Report Highlights:
- An insights project conducted by ParentsandBrands in 2021 involved an online survey and a panel discussion with 18 parents, resulting in 164 responses related to their purchasing decisions for baby toiletries.
- Baby diapers accounted for a revenue share of over 29% in 2024.
- Sales of baby toiletries though hypermarkets accounted for a revenue share of over 39% in 2024.
- Sales of baby toiletries through e-commerce are set to grow at a CAGR of 7.6% from 2025 to 2030.
- The baby toiletries market in North America accounted for 34.2% of the market revenue in 2024.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Baby Toiletries Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
Chapter 5. Baby Toiletries Market: Product Estimates & Trend Analysis
- 5.1. Baby Toiletries Market, By Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
- 5.3.1. Skin Care Products
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Diapers
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Hair Care Products
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Wipes
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.5. Bathing Products
- 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.6. Others
- 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Baby Toiletries Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Baby Toiletries Market, By Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 6.3.1. Hypermarkets
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Chemist and Pharmacy Stores
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. E-Commerce
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.4. Others
- 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Baby Toiletries Market: Regional Estimates & Trend Analysis
- 7.1. Baby Toiletries Market: Regional Outlook
- 7.2. Regional Marketplaces: Key Takeaways
- 7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.2. U.S.
- 7.3.1.2.1. Key country dynamics (similar data points to be presented for other countries also)
- 7.3.1.2.1.1. Population (USD Million)
- 7.3.1.2.1.2. GDP (USD Million)
- 7.3.1.2.1.3. Per Capita Income (USD)
- 7.3.1.2.1.4. Fertility Rate
- 7.3.1.2.1.5. Employment Rate (%)
- 7.3.1.2.1.6. Others
- 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.3. Canada
- 7.3.1.3.1. Key country dynamics
- 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.4. Mexico
- 7.3.1.4.1. Key country dynamics
- 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.2. UK
- 7.3.2.2.1. Key country dynamics
- 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.3. Germany
- 7.3.2.3.1. Key country dynamics
- 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.4. France
- 7.3.2.4.1. Key country dynamics
- 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.5. Italy
- 7.3.2.5.1. Key country dynamics
- 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.6. Spain
- 7.3.2.6.1. Key country dynamics
- 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.2. China
- 7.3.3.2.1. Key country dynamics
- 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.3. India
- 7.3.3.3.1. Key country dynamics
- 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.4. Japan
- 7.3.3.4.1. Key country dynamics
- 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.5. South Korea
- 7.3.3.5.1. Key country dynamics
- 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Latin America
- 7.3.4.1. Brazil
- 7.3.4.1.1. Key country dynamics
- 7.3.4.1.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4.2. Argentina
- 7.3.4.2.1. Key country dynamics
- 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
- 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5.2. South Africa
- 7.3.5.2.1. Key country dynamics
- 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5.3. Saudi Arabia
- 7.3.5.3.1. Key country dynamics
- 7.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Baby Toiletries Market: Competitive Analysis
- 8.1. Recent Developments & Impact Analysis, by Key Market Participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis
- 8.8. Strategy Mapping
- 8.9. Company Profiles
- 8.9.1. Johnson & Johnson Services, Inc.
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Product Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. KCWW
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Product Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Procter & Gamble
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Product Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Hengan International Group Company Ltd.
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Product Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Beiersdorf
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Product Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Dabur
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Product Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Unilever
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Product Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Avon Healthcare
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Product Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Himalaya Wellness Company
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Product Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Reckitt Benckiser Group PLC
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Product Portfolios
- 8.9.10.4. Strategic Initiatives