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市場調査レポート
商品コード
1397568
ベビー用トイレタリーの世界市場規模、シェア、産業動向分析レポート:販売形態別、製品タイプ別、エンドユーザー別、地域別展望と予測、2023年~2030年Global Baby Toiletries Market Size, Share & Industry Trends Analysis Report By Mode of Sale (Offline, and Online), By Product Type, By End User (Toddlers, Infants, and New Borne), By Regional Outlook and Forecast, 2023 - 2030 |
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ベビー用トイレタリーの世界市場規模、シェア、産業動向分析レポート:販売形態別、製品タイプ別、エンドユーザー別、地域別展望と予測、2023年~2030年 |
出版日: 2023年12月15日
発行: KBV Research
ページ情報: 英文 410 Pages
納期: 即納可能
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ベビー用トイレタリー市場規模は、予測期間中にCAGR 6.2%で成長し、2030年には1,547億米ドルに達すると予測されます。2022年の市場規模は213億4,200万個で、成長率は6.0%(2019~2022年)。
しかし、親はベビー用トイレタリーに使用される成分に対する目が肥えてきており、より清潔な処方への需要が高まっています。パラベン、硫酸塩、フタル酸エステル、人工香料などの化学物質には疑いの目が向けられており、消費者は有害な化学物質が少ないか、全く含まれていない製品を求めるようになっています。化学成分をめぐるネガティブな認識は、ブランドの評判に大きな影響を与える可能性があります。製品のリコール、安全性への懸念、有害な化学物質との関連付けなどの事件は、ブランドのイメージや信頼性を長期的に損なうことにつながります。ブランドは天然香料や低刺激性香料の開発に投資する必要があり、製品全体の香りの特徴に影響を与える可能性があります。したがって、上記の要因は市場成長の低下を招くと思われます。
販売形態の展望
販売形態に基づき、市場はオンラインとオフラインに細分化されます。2022年のベビー用紙おむつ市場では、オフライン販売セグメントが最も高い売上シェアを記録しました。顧客は、購入前に製品に触れ、感触を確かめ、支払う金額に見合う品質に満足することを好みます。そのため、FirstCryやBabytownのような多くの小売店はオフラインで営業しています。AmazonやFlipkartのような大手との競合は、メーカーにとって困難な課題となっているからです。スーパーマーケットは当初、先進諸国に導入され、メーカー各社が製品を販売するための一般的な媒体でした。
製品タイプの展望
製品タイプ別に見ると、市場はベビー用おむつ、スキンケア製品、ヘアケア製品、ベビーワイプ、その他に区分されます。ベビーワイプ分野は、2022年の市場で突出した収益シェアを予測しています。ベビーワイプは、乳児のデリケートで敏感な肌のために特別に設計された優しい処方を特徴とするように進化してきました。ブランドは、刺激の強い化学物質を含まず、毎日の使用に適した低刺激性の成分を優先しています。これらの処方は、刺激や乾燥を引き起こすことなく汚れを落とすことを目的としています。水分補給と保湿は、ベビーワイプの重要な検討事項です。多くの場合、アロエベラ、カモミール、オート麦のエキスが配合され、肌を落ち着かせ、潤いを与えます。
ベビー用紙おむつの展望
ベビー用紙おむつ市場は、使い捨てタイプと再利用タイプに分けられます。再利用可能なセグメントは、2022年の市場でかなりの収益シェアを獲得しました。再利用可能な紙おむつは、赤ちゃんのデリケートな肌に優しい綿のような天然素材から作られることが多いです。布おむつは風通しがよく、おむつかぶれや皮膚のかゆみのリスクを下げます。敏感肌の赤ちゃんの中には、通気性の良い布おむつを使うことで効果を発揮する子もいます。再利用可能な紙おむつには、カスタマイズ可能な吸収力オプションが付いていることがよくあります。ご両親は、さまざまなインサートやレイヤリングオプションを選ぶことで、赤ちゃんのニーズに合わせて吸収力を調節することができ、日中用と夜間用に使い分けることができます。再利用可能な紙おむつブランドの多くは、地域経済を支え、公正な労働慣行を確保するために、地元で、または倫理的に生産されています。持続可能で倫理的な消費者の選択を優先する親は、この点に魅力を感じるかもしれないです。
エンドユーザーの展望
エンドユーザー別に、市場は幼児、乳児、新生児に分類されます。2022年には、幼児セグメントが市場で最も高い売上シェアを獲得しました。幼児用トイレタリー製品には、外出先でのお手入れに便利なクレンジングワイプが含まれることが多いです。食後や屋外活動の後、手早く汚れを落とすのに便利です。幼児用トイレタリー製品の多くには、マイルドで心地よい香りが付いています。これらの香りは、強すぎず、魅力的であるように設計されており、幼児の積極的で楽しい入浴体験に貢献しています。幼児用トイレタリーは、幼児の発達段階を念頭に置いて作られています。乳児や年長児とは異なる肌や髪の特徴を持つ幼児の過渡的なニーズに対応しています。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、アジア太平洋地域が同市場において最大の売上シェアを占めています。赤ちゃんの衛生と安全に対する消費者の視点が変化しているためです。この地域は、先進国の消費者の生活水準を高めており、今後数年間の同地域の市場成長を後押ししています。可処分所得の増加は、高い消費力と高いベビーケア意識と相まって、予測期間中の市場成長を促進するいくつかの要因であると考えられています。
The Global Baby Toiletries Market size is expected to reach $154.7 billion by 2030, rising at a market growth of 6.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 21,342.0 million units, experiencing a growth of 6.0% (2019-2022).
Disposable diapers save valuable time compared to cloth diapers, which require washing and drying after each use. Thus, the disposable segment acquired $51,130.9 million in 2022. This time-saving aspect is especially beneficial for working parents or those with hectic schedules, allowing for easier integration into daily routines. Disposable diapers often incorporate advanced absorption technologies, such as superabsorbent polymers, which can hold a significant amount of liquid. This helps keep the baby's skin dry and minimizes the risk of diaper rash, providing enhanced comfort for the infant. Some of the factors impacting the market are advancements in formulations and technology, cultural shifts and changing lifestyles, and concerns about chemical ingredients in baby toiletries.
Continuous research in skincare science leads to discovering and utilizing innovative ingredients in baby toiletries. Advanced formulations incorporate botanical extracts, probiotics, vitamins, and minerals that cater to specific skin needs, providing enhanced nourishment and protection. Technological advancements allow for the creation of hypoallergenic and dermatologically tested baby toiletries. These formulations reduce the risk of skin allergies and irritations, assuring parents of the safety and compatibility of the products with their infants' delicate skin. Additionally, the rise of dual-income households has led to changing parenting dynamics. With both parents often working outside the home, there is an increased demand for convenient and time-saving baby toiletries. Products that offer efficiency and ease of use align with the busy schedules of modern parents. Older parents often prioritize quality and safety in baby products, leading to an increased demand for premium and specialized baby toiletries that cater to the specific needs of infants. The emphasis on wellness aligns with the demand for safer and more transparent product options. Thus, cultural shifts and changing lifestyles create a dynamic landscape for the market.
However, parents are becoming more discerning about the ingredients used in baby toiletries, leading to a growing demand for cleaner formulations. Chemicals such as parabens, sulfates, phthalates, and artificial fragrances are viewed with suspicion, prompting consumers to seek products with fewer or no harmful chemicals. Negative perceptions surrounding chemical ingredients can significantly impact a brand's reputation. Incidents of product recalls, safety concerns, or associations with harmful chemicals can lead to long-term damage to a brand's image and trustworthiness. Brands may need to invest in developing natural and hypoallergenic fragrance options, impacting the overall scent profile of their products. Therefore, the above factors will cause the market growth to decline.
Mode of Sale Outlook
Based on mode of sale, the market is fragmented into online and offline. In 2022, the offline sales segment registered the highest revenue share in the baby diapers market. Customers like to touch and feel the products before purchasing them to be satisfied with the quality of the money they are paying. Therefore, many retail outlets such as FirstCry and Babytown operate offline since the competition with the big giants such as Amazon and Flipkart have become a challenging task for the manufacturers. Supermarkets were initially introduced in developed countries and were a popular medium for the sale of products among manufacturers.
Product Type Outlook
On the basis of product type, the market is segmented into baby diapers, skin care products, hair care products, baby wipes, and others. The baby wipes segment projected a prominent revenue share in the market in 2022. Baby wipes have evolved to feature gentle formulations specifically designed for infants' delicate and sensitive skin. Brands prioritize hypoallergenic ingredients free from harsh chemicals and suitable for daily use. These formulations aim to cleanse without causing irritation or dryness. Hydration and moisturization are key considerations in baby wipes. Formulations often include aloe vera, chamomile, and oat extracts to soothe and moisturize the skin.
Baby Diapers Outlook
Under baby diapers type, the market is further divided into disposable and reusable. The reusable segment acquired a substantial revenue share in the market in 2022. Reusable diapers are often made from natural fabrics like cotton, which is gentle on a baby's delicate skin. Cloth diapers allow better air circulation, lowering the risk of diaper rash and skin itching. Some babies with sensitive skin benefit from using breathable cloth materials. Reusable diapers often come with customizable absorbency options. Parents can choose different inserts or layering options to adjust absorbency based on their baby's needs, making them suitable for daytime and nighttime use. Many reusable diaper brands are produced locally or ethically, supporting local economies and ensuring fair labor practices. Parents who prioritize sustainable and ethical consumer choices may find this aspect appealing.
End User Outlook
By end user, the market is classified into toddlers, infants, and newborn. In 2022, the toddlers segment generated the highest revenue share in the market. Toddler toiletries often include cleansing wipes that are convenient for on-the-go cleanups. These wipes are handy for quick cleanups after meals or outdoor activities. Many toddler toiletries come with mild and pleasant fragrances. These scents are designed to be appealing without overpowering, contributing to a positive and enjoyable bathing experience for toddlers. Toddler toiletries are formulated with the developmental stage of toddlers in mind. They address the transitional needs of toddlers with different skin and hair characteristics compared to infants or older children.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region witnessed the largest revenue share in the market. The shift in consumer viewpoints toward hygiene and safety for babies. This region has been enhancing the living standards of consumers in advanced economies which is propelling the growth of the market in the region in the coming years. The rising disposable income, coupled with the high spending power and high baby care awareness are regarded to be a few factors that will propel the market growth during the forecast.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Reckitt Benckiser Group PLC, California Baby, Artsana S.p.A., Johnson & Johnson, The Procter & Gamble Company, Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget SCA, Beiersdorf AG, Weleda AG, Cotton Babies, Inc.
Strategies Deployed in Baby Toiletries Market
Dec-2022: Beiersdorf AG took over Chantecaille Beaute Inc., a US-based personal care product manufacturing company. Through this acquisition, Beiersdorf AG would expand its global market presence and product portfolio.
Nov-2022: The Procter & Gamble Company introduced upgraded Pampers Swaddlers, showcasing a novel "Blowout Barrier" designed to prevent up to 100% leaks. The new product would be available with a patented back waist cuff, front waistband, dual-leak guard barriers, lock-away channels, and an absorbent top sheet, which effectively prevents leakage.
Jul-2022: Johnson & Johnson introduces a line of skincare and haircare products 'Vivvi & Bloom 2-in-1 Wash & Shampoo Cleansing Gel',' Vivvi & Bloom 2-in-1 Face & Body Whip Lotion', 'Vivvi & Bloom 2-in-1 Scalp & Body Massage Oil' designed for infants and toddlers. These products are EWG-certified and are free from parabens, sulfates, dyes, phenoxyethanol, silicones, or phthalates.
Apr-2022: Artsana S.p.A. introduced the Baby Moments Baby Cosmetics Range, the advanced baby cosmetics that are formulated without phenoxyethanol and are enriched with entirely vegetarian, natural ingredients known for nourishing baby's skin.
Feb-2021: Artsana S.p.A.'s subsidiary Chicco came into partnership with Recaro Holding GmbH, an Investment Management company in Germany. Through this partnership, Artsana would enhance the creation, manufacturing, and distribution of high-quality child seats and strollers, bearing the Recaro brand.
Aug-2020: Kimberly-Clark Corporation took over Softex Indonesia, a consumer goods company. Through this acquisition, Kimberly-Clark Corporation would extend its market presence in Southeast Asia.
Market Segments covered in the Report:
By Mode of Sale (Volume, Million Units, USD Billion, 2019-2030)
By Product Type (Volume, Million Units, USD Billion, 2019-2030)
By End User (Volume, Million Units, USD Billion, 2019-2030)
By Geography (Volume, Million Units, USD Billion, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research