ダイレクトセリング市場規模、シェア、成長分析：タイプ別、エンドユーザー別、地域別 - 産業予測 2025～2032年

ダイレクトセリング市場規模は2023年に2,053億米ドルとなり、2024年の2,223億4,000万米ドルから2032年には4,207億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは8.3％で成長する見通しです。

ダイレクトセリングのビジネスモデルは、訪問販売、ホームパーティー、オンラインチャネルなどの多様な方法を活用し、従来の小売環境以外で消費者に製品やサービスを直接販売することで成功しています。このモデルは、消費者に利便性と個別サービスを提供する一方で、独立した販売者にコミッションベースの報酬を通じて柔軟な収益機会を提供します。しかし、商品の品質や潜在的な詐欺行為に関する監視の目が向けられており、売り手と買い手の双方による慎重な評価が必要です。注目すべきは、World Federation ofダイレクトセリング Associationsの報告によると、2023年には、北米とアジア太平洋地域が世界のダイレクトセリング市場を独占し、北米の寄与率は19％、米国がこのセグメントの80％以上を占める一方、アジア太平洋地域は世界売上の46％を大きく占めていることです。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ダイレクトセリング市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• パーソナルケア製品
• ホームケア製品

ダイレクトセリング市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 個人顧客
• 法人顧客

ダイレクトセリング市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Amway（USA）
• Natura &Co（Brazil）
• Herbalife Nutrition（USA）
• eXp Realty（USA）
• Vorwerk（Germany）
• PM-International（Luxembourg）
• Coway（South Korea）
• Primerica（USA）
• Nu Skin（USA）
• Tupperware（USA）
• Mary Kay（USA）
• Forever Living（USA）
• Young Living（USA）
• Melaleuca（USA）
• Scentsy（USA）
• Avon Products（USA）
• Betterware de Mexico（Mexico）
• Atomy Co., Ltd.（South Korea）
• Modicare（India）

結論と提言

Direct Selling Market size was valued at USD 205.3 billion in 2023 and is poised to grow from USD 222.34 billion in 2024 to USD 420.77 billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).

The direct selling business model thrives on selling products or services directly to consumers outside traditional retail settings, utilizing diverse methods such as door-to-door, home parties, and online channels. This model benefits consumers with convenience and personalized service while offering independent sellers flexible earning opportunities through commission-based compensation. However, it faces scrutiny regarding product quality and potential fraudulent practices, necessitating careful evaluation from both sellers and buyers. Notably, the World Federation of Direct Selling Associations reported that in 2023, North America and the Asia Pacific (APAC) regions dominated the global direct selling market, with North America contributing 19% and the U.S. representing over 80% of that segment, while APAC accounted for a substantial 46% of global sales.

Top-down and bottom-up approaches were used to estimate and validate the size of the Direct Selling market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Direct Selling Market Segments Analysis

Global Direct Selling Market is segmented by Type, End-user and region. Based on Type, the market is segmented into Personal care Products and Homecare Products. Based on End-user, the market is segmented into Individual Customers and Commercial Customers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Direct Selling Market

A key factor propelling the global direct selling market is the growing consumer demand for personalized and convenient shopping options. Direct selling offers a distinctive shopping experience that allows customers to engage directly with sales representatives, receive tailored product suggestions, and make well-informed buying choices. Furthermore, many direct selling companies enhance their appeal through enticing discounts and promotions, which significantly boosts consumer interest in their products. Consequently, it is anticipated that the direct selling market will experience sustained growth in the forthcoming years, especially with the increasing influence of e-commerce and online marketplaces shaping consumer behavior.

Restraints in the Direct Selling Market

A significant challenge facing the global direct selling market is the prevalent negative perception among consumers. Many view direct selling as synonymous with pyramid schemes and fraudulent practices due to past associations, resulting in diminished trust. This skepticism is exacerbated by the absence of strict regulations in various regions, allowing unscrupulous direct selling enterprises to thrive, which further damages the industry's credibility. Consequently, it is essential for stakeholders in the direct selling sector to prioritize building consumer trust and adopting transparent business practices to foster long-term growth and improve the overall reputation of the market.

Market Trends of the Direct Selling Market

The Direct Selling market is witnessing a significant trend towards the integration of advanced technologies, including artificial intelligence and automation, to optimize sales processes and enhance customer engagement. Companies are increasingly harnessing digital platforms for seamless transactions and virtual recruitment, catering to a digitally-savvy consumer base. Sustainability is also gaining traction, as direct sellers are embracing eco-friendly practices and promoting sustainable products, aligning with consumer preferences for responsible choices. Furthermore, there is a heightened focus on personalization, with businesses utilizing data analytics to tailor offerings and create targeted marketing strategies, ultimately enhancing the consumer experience and driving sales growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Direct Selling Market Size by Type & CAGR (2025-2032)

• Market Overview
• Personal care Products
• Homecare Products

Global Direct Selling Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Individual Customers
• Commercial Customers

Global Direct Selling Market Size & CAGR (2025-2032)

• North America (Type, End-user)
  • US
  • Canada
• Europe (Type, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura &Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eXp Realty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vorwerk (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PM-International (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coway (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Primerica (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nu Skin (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tupperware (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forever Living (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Young Living (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melaleuca (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scentsy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betterware de Mexico (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atomy Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Modicare (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations