Product Code: GVR-4-68039-928-1
Direct Selling Market Growth & Trends:
The global direct selling market size is expected to reach USD 328.26 billion by 2030, registering a CAGR of 6.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The consumers' increasing desire to inspect and authenticate products before purchase is driving the global industry. As a consequence of the internet ecosystem and changing client demands, new business models have arisen, resulting in the emergence of direct-to-consumer (D2C) distribution channels. For product and service marketing, direct selling has emerged as a dynamic and rapidly developing way of distribution.
Direct selling organizations have been effective in supplying new things on a regular basis in order to reach the majority of the consumer base over the previous many years. In order to fulfill the changing needs of today's consumers, businesses have been developing new product versions. By increasing their brand portfolio, direct selling organizations have been able to cater to a large audience with a variety of product preferences. Direct selling provides an extra source of income for a large number of people and fosters micro-entrepreneurship.
Direct selling witnessed an increase in the usage of internet tools and video meetings during the global pandemic of 2020, as well as a welcome boost in social interaction for customers who were separated due to national lockdowns. The worldwide health crisis, according to the DSA, increased customer demand for health and wellness items, and direct selling gave home-bound entrepreneurs a method to supplement their income.
The health and wellness category led the worldwide market, owing to the rising incidence of chronic diseases among the global population. Stress, anxiety, diabetes, and other health problems have increased as a result of consumers' sedentary and rushed lifestyles. Furthermore, a lack of a sufficient diet has resulted in lesser consumption of vital nutrients and minerals required for the healthy and active functioning of the human body. As a result, the use of health and wellness goods such as vitamins and supplements, as well as other nutritional items, has increased.
In 2022, Asia Pacific dominated the global market, owing to increased healthcare and cosmetics expenditure. Direct sellers are gaining popularity in emerging economies, notably in lower-tier cities in China, India, and Indonesia. In 2022, North America accounted for a substantial portion of the market. The existence of multiple players is driving the region's growth, as is an increasing desire for extra income through direct marketing. Furthermore, increased disposable income, in combination with government initiatives, is expected to support regional market growth in the coming years.
Direct Selling Market Report Highlights:
- The Asia Pacific led the global market, accounting for the majority of total sales. The growth of the regional market is driven by the rising adoption of health & wellness and cosmetics products.
- The cosmetics and personal care section of the worldwide market is expected to increase at a rapid pace. The category is predicted to grow at a CAGR of 7.4% over the forecast period on account of rising knowledge of skincare regimens, as well as innovative product branding and promotion tactics.
- The health & wellness segment accounted for the largest share of 35.5 % in 2024. The growth of the health and wellness segment is primarily driven by the increased prevalence of chronic disorders among the global population.
- In 2022, North America accounted for a notable market share. The existence of multiple players is driving the region's growth, as is an increasing desire for extra money through direct selling. Furthermore, increased disposable income, in combination with government initiatives, is expected to support regional market growth in the coming years.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Direct Selling Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Decisions
- 4.4. Consumer Product Adoption Trends
- 4.5. Observations & Recommendations
Chapter 5. Direct Selling Market: Product Estimates & Trend Analysis
- 5.1. Direct Selling Market Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Direct Selling Market Estimates & Forecast, By Product, 2018 to 2030 (Million Units, USD Million)
- 5.3.1. Health & Wellness
- 5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (Million Units, USD Million)
- 5.3.2. Cosmetics and Personal Care
- 5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (Million Units, USD Million)
- 5.3.3. Household Goods & Durables
- 5.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (Million Units, USD Million)
- 5.3.4. Others
- 5.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (Million Units, USD Million)
Chapter 6. Direct Selling Market: Regional Estimates & Trend Analysis
- 6.1. Direct Selling Market: Regional Outlook
- 6.2. Regional Marketplaces: Key Takeaways
- 6.3. Direct Selling Market Estimates & Forecast, By Region, 2018 to 2030 (Million Units, USD Million)
- 6.4. North America
- 6.4.1. North America Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.4.2. U.S.
- 6.4.2.1. Key Country Dynamics
- 6.4.2.2. U.S. Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.4.3. Canada
- 6.4.3.1. Key Country Dynamics
- 6.4.3.2. Canada Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.4.4. Mexico
- 6.4.4.1. Key Country Dynamics
- 6.4.4.2. Mexico Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.5. Europe
- 6.5.1. Europe Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.5.2. Germany
- 6.5.2.1. Key Country Dynamics
- 6.5.2.2. Germany Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.5.3. UK
- 6.5.3.1. Key Country Dynamics
- 6.5.3.2. UK Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.5.4. France
- 6.5.4.1. Key Country Dynamics
- 6.5.4.2. France Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.6. Asia Pacific
- 6.6.1. Asia Pacific Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.6.2. China
- 6.6.2.1. Key Country Dynamics
- 6.6.2.2. China Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.6.3. Japan
- 6.6.3.1. Key Country Dynamics
- 6.6.3.2. Japan Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.6.4. India
- 6.6.4.1. Key Country Dynamics
- 6.6.4.2. India Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.7. Central & South America
- 6.7.1. Central & South America Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.7.2. Brazil
- 6.7.2.1. Key Country Dynamics
- 6.7.2.2. Brazil Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.7.3. Argentina
- 6.7.3.1. Key Country Dynamics
- 6.7.3.2. Argentina Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.8. Middle East & Africa
- 6.8.1. Middles East & Africa Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.8.2. South Africa
- 6.8.2.1. Key Country Dynamics
- 6.8.2.2. South Africa Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
- 6.8.3. GCC
- 6.8.3.1. Key Country Dynamics
- 6.8.3.2. South Africa Direct Selling Market Estimates & Forecast, 2018 - 2030 (Million Units, USD Million)
Chapter 7. Direct Selling Market - Competitive Landscape
- 7.1. Recent Developments & Impact Analysis by Key Market Participants
- 7.2. Company Categorization
- 7.3. Company Market Share, 2024
- 7.4. Company Heat Map/ Positioning Analysis
- 7.5. Strategy Mapping
- 7.6. Company Profiles
- 7.6.1. Amway Enterprises Pvt. Ltd.
- 7.6.1.1. Company Overview
- 7.6.1.2. Financial Performance
- 7.6.1.3. Product Benchmarking
- 7.6.1.4. Strategic Initiatives
- 7.6.2. Herbalife Nutrition Ltd.
- 7.6.2.1. Company Overview
- 7.6.2.2. Financial Performance
- 7.6.2.3. Product Benchmarking
- 7.6.2.4. Strategic Initiatives
- 7.6.3. Natura & Co.
- 7.6.3.1. Company Overview
- 7.6.3.2. Financial Performance
- 7.6.3.3. Product Benchmarking
- 7.6.3.4. Strategic Initiatives
- 7.6.4. Thermomix (Vorwerk)
- 7.6.4.1. Company Overview
- 7.6.4.2. Financial Performance
- 7.6.4.3. Product Benchmarking
- 7.6.4.4. Strategic Initiatives
- 7.6.5. Nu Skin Enterprises
- 7.6.5.1. Company Overview
- 7.6.5.2. Financial Performance
- 7.6.5.3. Product Benchmarking
- 7.6.5.4. Strategic Initiatives
- 7.6.6. Tupperware Brands Corporation
- 7.6.6.1. Company Overview
- 7.6.6.2. Financial Performance
- 7.6.6.3. Product Benchmarking
- 7.6.6.4. Strategic Initiatives
- 7.6.7. Oriflame Cosmetics AG
- 7.6.7.1. Company Overview
- 7.6.7.2. Financial Performance
- 7.6.7.3. Product Benchmarking
- 7.6.7.4. Strategic Initiatives
- 7.6.8. Belcorp Corporation
- 7.6.8.1. Company Overview
- 7.6.8.2. Financial Performance
- 7.6.8.3. Product Benchmarking
- 7.6.8.4. Strategic Initiatives
- 7.6.9. Mary Kay Inc.
- 7.6.9.1. Company Overview
- 7.6.9.2. Financial Performance
- 7.6.9.3. Product Benchmarking
- 7.6.9.4. Strategic Initiatives
- 7.6.10. Cutco Corporation
- 7.6.10.1. Company Overview
- 7.6.10.2. Financial Performance
- 7.6.10.3. Product Benchmarking
- 7.6.10.4. Strategic Initiatives