ラム酒の市場規模、シェア、成長分析：製品タイプ別、包装タイプ別、フレーバータイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

ラム酒市場規模は2023年に136億米ドルと評価され、2024年の142億5,000万米ドルから2032年には207億4,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは4.8％で成長する見通しです。

世界のラム酒市場は、特にユニークで本格的な選択肢を求めるミレニアル世代を中心に、高級アルコール飲料に対する需要が高まっていることを背景に、大きな成長が見込まれています。先進国、発展途上国を問わず、世界の一人当たり所得が上昇するにつれて、高級蒸留酒の消費は増加傾向にあり、ラム酒はその代表的な選択肢となっています。サトウキビジュースや糖蜜を原料とし、40％以上のアルコール度数を誇るラム酒の多様性と風味は、進化する消費者の嗜好に対応しています。ナイトライフの場が拡大し、消費者がより高品質のブランドに投資する意欲を持つようになったことが、市場を加速させる主な要因となっています。さらに、革新的な製品の導入とともに、スパイスやフレーバーを効かせたラムの人気が高まっており、インドとフィリピンが重要な市場プレーヤーとして台頭していることも、このダイナミックなセクターをさらに後押ししています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 貿易分析
• 顧客と購買基準の分析
• 原材料の分析

ラム酒市場規模：製品タイプ別

• 市場概要
• ダーク＆ゴールドラム酒
• ホワイトラム酒
• 風味とスパイスの効いたラム酒
• その他

ラム酒市場規模：包装タイプ別

• 市場概要
• ボトル
• バッグインボックス
• テトラパック

ラム酒市場規模：フレーバータイプ別

• 市場概要
• 無味
• いちご
• レモン
• りんご
• ココナッツ
• パイナップル
• トロピカル

ラム酒市場規模：流通チャネル別

• 市場概要
• スーパーマーケット/ハイパーマーケット
• 専門店
• オンライン小売

ラム酒市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Tanduay Distillers（Philippines）
• Ron Barcelo（Dominican Republic）
• Damoiseau Rhum（Guadeloupe）
• J. Armando Bermudez & Co.（Dominican Republic）
• Samai Distillery（Cambodia）
• Travellers Liquors（Belize）
• Destileria San Javier（Veroes）（Venezuela）
• Destiladora de Alcoholes y Rones（Venado）（Guatemala）
• Trigo Corporation（Puerto Rico）
• San Juan Artisan Distillers（Tresclavos）（Puerto Rico）
• Cask 3 Inc.（Ten To One）（USA）
• Tamosi（Netherlands）
• Velier（Italy）
• Maison Ferrand/Plantation Rum（Stade's）（Barbados）
• Captain Bligh（Sunset）（St. Vincent）
• Opthimus（Unhiq）（Dominican Republic）
• La Mauny（Trois Rivieres）（Martinique）
• Rhum Clement（Martinique）
• Rhum J.M（Martinique）
• Mount Gay Distilleries（Barbados）

結論と提言

Rum Market size was valued at USD 13.6 billion in 2023 and is poised to grow from USD 14.25 billion in 2024 to USD 20.74 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The global rum market is poised for significant growth, driven by a rising demand for premium alcoholic beverages, particularly among millennials seeking unique and authentic options. As global per capita income rises in both developed and developing nations, premium spirit consumption is on the rise, with rum being a leading choice. Made from sugarcane juice or molasses and boasting an ABV of at least 40%, rum's versatility and flavor profile cater to evolving consumer preferences. The expansion of nightlife venues and the willingness of consumers to invest in higher-quality brands are key market accelerators. Additionally, growing popularity for spiced and flavored rums, alongside innovative product introductions, further propel this dynamic sector, with India and the Philippines emerging as significant market players.

Top-down and bottom-up approaches were used to estimate and validate the size of the Rum market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Rum Market Segments Analysis

Global Rum Market is segmented by Product Type, Packaging Type, Flavour type, Distribution Channel and region. Based on Product Type, the market is segmented into Dark and Golden Rum, White Rum, Flavoured and Spiced Rum and Others. Based on Packaging Type, the market is segmented into Bottle, Bag-in-Box and Tetra Pak. Based on Flavour type, the market is segmented into Unflavoured, Strawberry, Lemon, Apple, Coconut, Pineapple and Tropical. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores and Online Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Rum Market

The rum market is being significantly driven by the surging popularity of cocktails, which are mixed alcoholic beverages that often feature rum as a crucial ingredient. Younger consumers are increasingly gravitating towards cocktails like Mojitos, Daiquiris, and Pina Coladas, spurring a heightened demand for rum globally. Additionally, the rise of flavored rums-such as coconut, pineapple, and mango-has captured consumer interest, further propelling cocktail culture. The trend of mixology, emphasizing the craft of creating intricate cocktails with high-quality ingredients, is also contributing to the growth of the rum market as consumers seek premium spirits. This confluence of factors is elevating rum's status within the beverage industry.

Restraints in the Rum Market

The rum market faces significant constraints due to substantial alcohol taxes, which can raise consumer prices and subsequently dampen demand and sales. Elevated tax rates hinder rum manufacturers and distributors from competitively pricing their products, thereby affecting industry profitability and stifling potential growth. Furthermore, excessive taxation can encourage illegal activities, such as bootlegging, which undermine the formal rum market by eroding government revenue and threatening consumer safety. However, taxation policies can differ widely across countries, with some implementing lower alcohol taxes that could benefit the rum sector. Additionally, government initiatives aimed at alleviating tax burdens could foster positive developments for the industry.

Market Trends of the Rum Market

The rum market is on an upward trajectory, driven by an increasing appetite for proprietary flavors as consumers seek unique and diverse drinking experiences. The urban population's growth and rise in disposable income, particularly in emerging economies, have revitalized nightlife and boosted sales across bars, pubs, and lounges. Young adults, influenced by social media, are exploring innovative flavor profiles, leading to a demand for premium rums characterized by quality, brand reputation, and authenticity. Additionally, the proliferation of e-commerce has transformed purchasing habits, further enhancing rum sales. As middle-class consumers prioritize superior beverages, the market adapts with a wider array of high-quality rum options, ensuring robust growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Rum Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Dark and Golden Rum
• White Rum
• Flavoured and Spiced Rum
• Others

Global Rum Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottle
• Bag-in-Box
• Tetra Pak

Global Rum Market Size by Flavour type & CAGR (2025-2032)

• Market Overview
• Unflavoured
• Strawberry
• Lemon
• Apple
• Coconut
• Pineapple
• Tropical

Global Rum Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail

Global Rum Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Flavour type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Flavour type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Flavour type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Flavour type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Flavour type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Tanduay Distillers (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ron Barcelo (Dominican Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Damoiseau Rhum (Guadeloupe)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J. Armando Bermudez & Co. (Dominican Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samai Distillery (Cambodia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travellers Liquors (Belize)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Destileria San Javier (Veroes) (Venezuela)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Destiladora de Alcoholes y Rones (Venado) (Guatemala)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trigo Corporation (Puerto Rico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Juan Artisan Distillers (Tresclavos) (Puerto Rico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cask 3 Inc. (Ten To One) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tamosi (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Velier (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maison Ferrand/Plantation Rum (Stade's) (Barbados)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Captain Bligh (Sunset) (St. Vincent)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Opthimus (Unhiq) (Dominican Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Mauny (Trois Rivieres) (Martinique)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rhum Clement (Martinique)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rhum J.M (Martinique)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mount Gay Distilleries (Barbados)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations