グランピング市場規模、シェア、成長分析：宿泊タイプ別、年齢層別、サイズ別、予約モード別、地域別 - 産業予測 2025～2032年

グランピング市場規模は、2023年に34億米ドルと評価され、2024年の37億9,000万米ドルから2032年には89億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは11.4％で成長する見通しです。

消費者のソーシャルメディアへの関与の拡大は、グランピングとその利点の認知度を高め、この分野の成長を促進すると予想されます。様々な旅行プラットフォームからの有利な割引や魅力的な休暇パッケージは、より多くの訪問者を引き付けるように設定されています。また、米国の都市で開催されるフェスティバルは、人材誘致や地元企業の活性化のために活用されており、米国で人気のあるグランピングをさらに促進しています。豪華な旅行体験へとシフトする消費者の嗜好は、面倒な設備を必要としない高級アメニティの魅力とともに、需要を牽引しています。収益を増やすため、多くの業界企業がホテルやレストラン、その他のサービスと提携を結んでおり、米国のグランピング市場は持続的な成長を遂げるものと思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

グランピング市場規模：宿泊タイプ別& CAGR（2025-2032）

• 市場概要
• キャビン＆ポッド
• テント
• ユルト（ゲル）
• ツリーハウス
• その他

グランピング市場規模：年齢層別& CAGR（2025-2032）

• 市場概要
• 18～32歳
• 33～50歳
• 51～65歳
• 65歳以上

グランピング市場規模：サイズ別& CAGR（2025-2032）

• 市場概要
• 4人用
• 2人用
• その他

グランピング市場規模：予約モード別& CAGR（2025-2032）

• 市場概要
• 直接予約
• 旅行代理店
• オンライン旅行代理店

グランピング市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Under Canvas（USA）
• Collective Retreats（USA）
• Tentrr（USA）
• Eco Retreats（UK）
• Baillie Lodges（Australia）
• Nightfall Camp Pty Ltd.（Australia）
• Tanja Lagoon Camp（Australia）
• Paperbark Camp（Australia）
• Sawday's Canopy & Stars Ltd.（UK）
• Bushtec Safari（South Africa）
• Huttopia（France）
• Wigwam Holidays Ltd（UK）
• BIGHEAD glamping tents（Slovenia）
• Bond Fabrications（UK）
• The Glamping Orchard（UK）
• Hidden Valley（India）
• Killarney Glamping（Ireland）
• YALA luxury canvas lodges（Netherlands）
• Teapot Lane Glamping（Ireland）
• YURTCAMP DEVON（UK）

結論と提言

Glamping Market size was valued at USD 3.4 billion in 2023 and is poised to grow from USD 3.79 billion in 2024 to USD 8.98 billion by 2032, growing at a CAGR of 11.4% during the forecast period (2025-2032).

The expanding consumer engagement with social media is expected to enhance awareness of glamping and its benefits, driving growth in this sector. Favorable discounts and enticing holiday packages from various travel platforms are set to attract more visitors. Festivals in American cities are also being leveraged to draw talent and boost local businesses, further promoting glamping, a popular trend in the U.S. The increasing frequency of concerts and large music festivals globally will likely fortify the glamping industry from 2022 to 2030. Consumer preferences shifting towards luxurious travel experiences, alongside the appeal of upscale amenities without the hassle of equipment, are driving demand. To increase revenue, many industry players are forming partnerships with hotels, restaurants, and other services, positioning the U.S. glamping market for sustained growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Glamping market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Glamping Market Segments Analysis

Global Glamping Market is segmented by Accommodation Type, Age Group, Size, Booking Mode and region. Based on Accommodation Type, the market is segmented into Cabins & Pods, Tents, Yurts, Treehouses and Others. Based on Age Group, the market is segmented into 18 - 32 years, 33 - 50 years, 51 - 65 years and Above 65 years. Based on Size, the market is segmented into 4-Person, 2-Person and Others. Based on Booking Mode, the market is segmented into Direct Booking, Travel Agents and Online Travel Agencies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Glamping Market

The glamping market is experiencing significant growth as an increasing number of travelers seek distinctive and unforgettable experiences. This trend reflects a desire to immerse themselves in nature while enjoying the comforts and amenities associated with luxury lodging. Glamping offers the perfect blend of outdoor adventure and sophisticated living, allowing individuals to appreciate the great outdoors without sacrificing comfort. As consumers prioritize unique travel experiences that combine relaxation with a touch of elegance, the appeal of glamping continues to rise, driving demand for this innovative form of accommodation. Ultimately, this market caters to the evolving preferences of modern travelers.

Restraints in the Glamping Market

The glamping market may encounter significant regulatory hurdles pertaining to zoning laws, land use regulations, and the necessity for environmental permits. These challenges can pose obstacles that hinder growth and expansion within the sector in the near future. As local governments implement stricter guidelines and requirements, potential glamping site owners may find themselves facing delays, additional costs, and increased complexities in the development and operation process. Consequently, these factors could restrain market growth and discourage new entrants, impacting the overall progress and profitability of the glamping industry moving forward.

Market Trends of the Glamping Market

The glamping market is witnessing a significant trend characterized by a growing demand for unique and experiential travel. As travelers increasingly seek memorable and immersive experiences, glamping emerges as a perfect blend of adventure and luxury, offering the thrill of camping infused with hotel-like comfort. This trend is driven by a desire to connect with nature without compromising on indulgence, appealing to a diverse demographic, including millennials and eco-conscious travelers. As a result, innovative glamping accommodations, ranging from upscale tents to luxurious treehouses, are proliferating, creating lucrative opportunities for entrepreneurs and investors in the evolving tourism landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Glamping Market Size by Accommodation Type & CAGR (2025-2032)

• Market Overview
• Cabins & Pods
• Tents
• Yurts
• Treehouses
• Others

Global Glamping Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 18 - 32 years
• 33 - 50 years
• 51 - 65 years
• Above 65 years

Global Glamping Market Size by Size & CAGR (2025-2032)

• Market Overview
• 4-Person
• 2-Person
• Others

Global Glamping Market Size by Booking Mode & CAGR (2025-2032)

• Market Overview
• Direct Booking
• Travel Agents
• Online Travel Agencies

Global Glamping Market Size & CAGR (2025-2032)

• North America (Accommodation Type, Age Group, Size, Booking Mode)
  • US
  • Canada
• Europe (Accommodation Type, Age Group, Size, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Accommodation Type, Age Group, Size, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Accommodation Type, Age Group, Size, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Accommodation Type, Age Group, Size, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Under Canvas (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Collective Retreats (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tentrr (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eco Retreats (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baillie Lodges (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nightfall Camp Pty Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tanja Lagoon Camp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paperbark Camp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sawday's Canopy & Stars Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bushtec Safari (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huttopia (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wigwam Holidays Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIGHEAD glamping tents (Slovenia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bond Fabrications (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Glamping Orchard (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hidden Valley (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Killarney Glamping (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YALA luxury canvas lodges (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teapot Lane Glamping (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YURTCAMP DEVON (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations