バブル飲食品市場規模、シェア、成長分析：製品別、供給元製品別、流通チャネル別、地域別 - 産業予測 2025～2032年

世界のバブル飲食品市場規模は2023年に52億米ドルと評価され、2024年の57億1,000万米ドルから2032年には121億6,000万米ドルに成長し、予測期間中（2025-2032年）のCAGRは9.9％で成長する見通しです。

バブルティーの人気急上昇の主な要因はソーシャルメディアであり、東南アジアでは2021年5月までにレストランとの提携を約4,000店まで拡大したGrabFoodでバブルティーの注文が3,000%増という目覚ましい伸びを記録した（200%増）。この増加は、消費者が炭酸飲料よりも健康的な代替品を選ぶようになっていることに起因しています。バブルティークラブが拡大する顧客ベースに対応するために110万米ドルを投資したことに代表されるように、この分野での資金調達も花開いた。さらに、Botanistが東京のカフェで青い色のボバティーを導入したことに代表されるように、オーガニックやビーガンの選択肢に対する消費者の意識の高まりに応えて、メーカーも革新的な取り組みを行っています。多様なフレーバー、動向、トッピングが継続的なトレンドを後押しし、市場におけるバブルティーの魅力を高めています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

バブル飲食品市場規模：製品別& CAGR（2025-2032）

• 市場概要
• フルーツスナック
• デザート
• フルーツ飲料
• バブルティー
• その他

バブル飲食品市場規模：供給元製品別& CAGR（2025-2032）

• 市場概要
• タピオカベース
• ポッピングボバ

バブル飲食品市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフトレード
  • スーパーマーケットとハイパーマーケット
  • オンライン
  • その他
• オントレード

バブル飲食品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Sharetea（Taiwan）
• Gong cha（Taiwan）
• CoCo Fresh Tea & Juice（Taiwan）
• Chatime（Taiwan）
• Kung Fu Tea（USA）
• Boba Guys（USA）
• Happy Lemon（China）
• Tiger Sugar（Taiwan）
• The Alley（Taiwan）
• Yi Fang Taiwan Fruit Tea（Taiwan）
• Vivi Bubble Tea（USA）
• Quickly（Taiwan）
• Presotea（Taiwan）
• Bubbleology（UK）
• Teapioca Lounge（USA）
• Milksha（Taiwan）
• Bobapop（USA）
• Trois Fois Vin（France）
• Bubble Tea Supply（USA）
• Lollicup USA, Inc.（USA）

結論と提言

Global Bubble Food and Beverages Market size was valued at USD 5.2 billion in 2023 and is poised to grow from USD 5.71 billion in 2024 to USD 12.16 billion by 2032, growing at a CAGR of 9.9% during the forecast period (2025-2032).

The surge in bubble tea's popularity is largely driven by social media, with Southeast Asia experiencing a remarkable 3,000% increase in bubble tea orders on GrabFood, which expanded its restaurant partnerships to nearly 4,000 by May 2021-a 200% growth. This rise is attributed to consumers increasingly opting for healthier alternatives over carbonated beverages. Funding in the sector has also blossomed, as exemplified by Bubble Tea Club's $1.1 million investment aimed at catering to its expanding customer base. Additionally, manufacturers are innovating in response to heightened consumer awareness of organic and vegan options, exemplified by Botanist introducing blue-hued boba tea in its Tokyo cafe. The diverse range of flavors, textures, and toppings fuels the ongoing trend, enhancing bubble tea's allure in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bubble Food And Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bubble Food And Beverages Market Segments Analysis

Global Bubble Food and Beverages Market is segmented by Product, Source Product, Distribution Channel and region. Based on Product, the market is segmented into Fruit Snacks, Desserts, Fruit Beverages, Bubble Tea and Others. Based on Source Product, the market is segmented into Tapioca-based and Bursting Bubble. Based on Distribution Channel, the market is segmented into Off-trade and On-trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bubble Food And Beverages Market

The Global Bubble Food and Beverages market is experiencing significant growth driven by its extensive variety of flavors and types, including black, fruit-flavored, and green jasmine tea. With offerings ranging from sweetened fruit drinks to cream beverages infused with fruit flavors, there is something for everyone, including lactose-intolerant consumers who can enjoy the diverse selection of black and green teas. This diverse product range enhances consumer choice, leading to increased customer engagement. Furthermore, companies are innovating by introducing unique flavors and blends to capture the attention of potential buyers, thereby contributing to the expansion of this vibrant market.

Restraints in the Global Bubble Food And Beverages Market

One significant challenge facing the global bubble food and beverages market is the increasing demand for diverse caffeinated options, particularly coffee, which competes directly with bubble tea. The growing popularity of coffee, especially in Western countries, has led to a surge in its consumption as a convenient energy-boosting drink. Coffee's versatility has further enhanced its appeal, as ready-to-drink products have become widely available to cater to the busy lifestyles of consumers. Innovative coffee varieties, including cold brew, snap-chilled, and effervescent canned coffee, provide a myriad of alternatives, thereby posing a restraint on the bubble tea segment in the market.

Market Trends of the Global Bubble Food And Beverages Market

The Global Bubble Food and Beverages Market is experiencing a dynamic shift driven by the influence of social media, which has transformed consumer engagement and marketing strategies. Platforms like Instagram and TikTok are fueling the popularity of visually appealing bubble drinks, drawing attention to vibrant colors, innovative toppings, and unique presentations that cater to a highly shareable experience. This trend has led to an increase in the number of bubble tea shops and cafes, as businesses leverage visually stimulating product offerings to attract a younger demographic eager to showcase their experiences online. Consequently, the market is witnessing robust growth and innovation as brands strive to capture the essence of social media-friendly aesthetics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Bubble Food and Beverages Market Size by Product & CAGR (2025-2032)

• Market Overview
• Fruit Snacks
• Desserts
• Fruit Beverages
• Bubble Tea
• Others

Global Bubble Food and Beverages Market Size by Source Product & CAGR (2025-2032)

• Market Overview
• Tapioca-based
• Bursting Bubble

Global Bubble Food and Beverages Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Off-trade
  • Supermarkets & Hypermarkets
  • Online
  • Others
• On-trade

Global Bubble Food and Beverages Market Size & CAGR (2025-2032)

• North America (Product, Source Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Source Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Source Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Source Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Source Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sharetea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gong cha (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CoCo Fresh Tea & Juice (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chatime (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kung Fu Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boba Guys (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happy Lemon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tiger Sugar (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Alley (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yi Fang Taiwan Fruit Tea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivi Bubble Tea (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quickly (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Presotea (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bubbleology (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teapioca Lounge (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milksha (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bobapop (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trois Fois Vin (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bubble Tea Supply (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lollicup USA, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations