サービスとしてのビデオ市場規模、シェア、成長分析：用途別、展開別、業界別、地域別 - 産業予測 2025～2032年

サービスとしてのビデオ市場規模は2023年に63億米ドルとなり、2024年の88億3,000万米ドルから2032年には1,318億5,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは40.2％で成長する見通しです。

サービスとしてのビデオ（VaaS）市場は、従来のオンプレミス型ビデオ会議からの移行に伴うクラウドベースのソリューション採用の増加により、大きな成長を遂げています。同様のサービスを提供する新規参入企業が急増する中、既存プロバイダーはAI、音声認識、没入型テレプレゼンスなどの高度な機能や性能を備えたプラットフォームの強化に注力しています。このような競合情勢は、中小企業（SME）がコスト効率の高いハイブリッドオプションを模索することを促しています。VaaSは、分散するチーム間の効率的なコミュニケーションを求める世界企業にとって特に魅力的であり、出張をビデオ会議に置き換えることで大幅なコスト削減を可能にします。企業がVaaSをユニファイドコミュニケーション（UC）アーキテクチャに統合するにつれ、スケーラブルで柔軟性が高く、包括的なコミュニケーションネットワークに対する需要は高まり続け、コラボレーション、意思決定、生産性の向上を促進します。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

サービスとしてのビデオ市場規模：用途別& CAGR（2025-2032）

• 市場概要
• コーポレートコミュニケーション
• トレーニングと開発
• マーケティングと顧客エンゲージメント
• 放送配信
• コンテンツの作成と管理
• その他

サービスとしてのビデオ市場規模：展開別& CAGR（2025-2032）

• 市場概要
• パブリッククラウド
• プライベートクラウド
• ハイブリッドクラウド

サービスとしてのビデオ市場規模：業界別& CAGR（2025-2032）

• 市場概要
• BFSI
• ヘルスケアとライフサイエンス
• 小売業とeコマース
• ITと通信
• 教育
• 政府と公共部門
• メディアとエンターテイメント
• その他

サービスとしてのビデオ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Zoom（USA）
• Microsoft（USA）
• Google（USA）
• Cisco（USA）
• Verizon（USA）
• RingCentral（USA）
• Logitech（Switzerland/USA）
• Avaya（USA）
• Vonage（USA）
• Kaltura（USA）
• Brightcove（USA）
• Vimeo（USA）
• AWS（Amazon Web Services）（USA）
• IBM（USA）
• Huawei（China）
• Dolby Laboratories（USA）
• Poly（USA）
• Lifesize（USA）
• Panopto（USA）
• Daily.co（USA）

結論と提言

Video as a Service Market size was valued at USD 6.3 billion in 2023 and is poised to grow from USD 8.83 billion in 2024 to USD 131.85 billion by 2032, growing at a CAGR of 40.2% during the forecast period (2025-2032).

The video as a Service (VaaS) market is experiencing significant growth, driven by increased adoption of cloud-based solutions as businesses shift away from traditional on-premises video conferencing. With a surge of new entrants offering similar services, established providers are focusing on enhancing their platforms with advanced features and capabilities, such as AI, voice recognition, and immersive telepresence. This competitive landscape is encouraging Small and Medium Enterprises (SMEs) to explore cost-effective hybrid options. VaaS is particularly appealing for global companies seeking efficient communication across dispersed teams, enabling substantial cost savings by substituting travel with video meetings. As organizations integrate VaaS into their Unified Communications architectures, the demand for scalable, flexible, and comprehensive communication networks continues to rise, facilitating improved collaboration, decision-making, and productivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video As A Service market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video As A Service Market Segments Analysis

Global Video as a Service Market is segmented by Application, Deployment, Vertical and region. Based on Application, the market is segmented into Corporate Communications, Training and Development, Marketing and Client Engagement, Broadcast Distribution, Content Creation and Management and Others. Based on Deployment, the market is segmented into Public Cloud, Private Cloud and Hybrid Cloud. Based on Vertical, the market is segmented into BFSI, Healthcare and Life Sciences, Retail and E-commerce, IT and Telecom, Education, Government and Public Sector, Media and Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video As A Service Market

The surge in remote work and the need for virtual collaboration among businesses have led to a remarkable rise in the demand for video conferencing solutions. Video as a Service (VaaS) emerges as a budget-friendly option, enabling organizations to utilize top-notch video conferencing and collaborative tools without the burden of investing in costly hardware and infrastructure. This trend reflects the growing importance of seamless communication in today's digital workplace, as companies seek efficient methods to connect and collaborate with their teams and clients, ultimately driving the expansion of the VaaS market.

Restraints in the Video As A Service Market

A significant obstacle confronting the Video As A Service (VaaS) market is the inconsistent availability of dependable internet connectivity in various areas. This lack of reliable internet can lead to a range of problems, including subpar video quality, disrupted calls, and additional technical difficulties that negatively affect overall user satisfaction. As users increasingly demand seamless and high-quality video experiences, regions with inadequate internet infrastructure may struggle to fully adopt VaaS solutions, hindering overall market growth and limiting the potential reach of providers aiming to deliver exceptional video content to diverse audiences. Addressing these connectivity issues is crucial for the market's expansion.

Market Trends of the Video As A Service Market

The Video As A Service (VaaS) market is experiencing significant growth, fueled by an increasing shift toward cloud-based solutions. Organizations are seeking flexible, scalable, and cost-effective video conferencing options that can be easily deployed to accommodate remote workforces and global collaboration. This trend is exacerbated by the rise of hybrid work models and the need for efficient communication tools, prompting businesses to adopt cloud technologies that offer extensive features like real-time collaboration, high-definition streaming, and integrated analytics. As a result, the VaaS market is witnessing a robust transformation, with cloud solutions at its forefront, paving the way for innovative user experiences and enhanced operational efficiencies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Video as a Service Market Size by Application & CAGR (2025-2032)

• Market Overview
• Corporate Communications
• Training and Development
• Marketing and Client Engagement
• Broadcast Distribution
• Content Creation and Management
• Others

Global Video as a Service Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Public Cloud
• Private Cloud
• Hybrid Cloud

Global Video as a Service Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Healthcare and Life Sciences
• Retail and E-commerce
• IT and Telecom
• Education
• Government and Public Sector
• Media and Entertainment
• Others

Global Video as a Service Market Size & CAGR (2025-2032)

• North America (Application, Deployment, Vertical)
  • US
  • Canada
• Europe (Application, Deployment, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Application, Deployment, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Application, Deployment, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Application, Deployment, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Zoom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logitech (Switzerland/USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vonage (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brightcove (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (Amazon Web Services) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dolby Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesize (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panopto (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daily.co (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations