野生動物観光の市場規模、シェア、成長分析：グループ別、タイプ別、観光客の年齢層別、予約モード別、地域別 - 産業予測 2025～2032年

野生動物観光市場規模は2023年に1,643億米ドルとなり、2024年の1,766億2,000万米ドルから2032年には3,150億米ドルに成長し、予測期間（2025年～2032年）のCAGRは7.5%で推移する見通しです。

野生動物観光市場は、自然や野生動物体験への関心の高まりに後押しされ、大きな成長を遂げています。この動向は、野生生物の保護と持続可能な観光慣行に対する意識の高まりによって後押しされています。ソーシャルメディアは、旅行者に本物の野生動物との出会いを求めるよう促し、関心を高めています。これは、旅行セクターの企業が差別化を図り、環境意識の高い消費者を惹きつける大きなチャンスとなります。しかし、過剰なツーリズムが野生生物の生息地や地域文化、動物福祉に悪影響を及ぼす可能性など、この市場は課題に直面しています。こうした問題に対抗するには、持続可能な慣行への転換や、バーチャルリアリティのような革新的なテクノロジー主導のソリューションが、環境への影響を最小限に抑えながら観光客を教育するのに役立ちます。結局のところ、持続可能な市場成長のためには、観光事業の拡大と自然保護への取り組みのバランスを取ることが重要になると思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 規制分析

野生動物観光市場規模：グループ別& CAGR（2025-2032）

• 市場概要
• グループ/友達
• カップル
• 家族
• ソロ

野生動物観光市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 森の野生動物ツアー
• 海洋野生生物ツアー

野生動物観光市場規模：観光客の年齢層別& CAGR（2025-2032）

• 市場概要
• 20歳まで
• 20歳～40歳
• 40歳以上

野生動物観光市場規模：予約モード別& CAGR（2025-2032）

• 市場概要
• 直接予約
• 旅行代理店
• マーケットプレースプレイス予約

野生動物観光市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• TUI Group（Germany）
• G Adventures（Canada）
• Lindblad Expeditions（US）
• Natural Habitat Adventures（US）
• Ecoventura（Ecuador）
• Exodus Travels（UK）
• Micato Safaris（Kenya）
• Tauck（US）
• World Expeditions（Australia）
• African Travel, Inc.（US）
• Wildlife Safari（US）
• Discover Corps（US）
• Road Scholar（US）
• Steppes Travel（UK）
• Wildland Adventures（US）
• Audley Travel（UK）
• Ker & Downey（US）
• Jacada Travel（UK）

結論と提言

Wildlife Tourism Market size was valued at USD 164.3 billion in 2023 and is poised to grow from USD 176.62 billion in 2024 to USD 315.0 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

The Wildlife Tourism Market is experiencing significant growth, fueled by an increasing interest in nature and wildlife experiences. This trend is bolstered by heightened awareness of wildlife conservation and sustainable tourism practices. Social media has amplified interest, encouraging travelers to seek authentic wildlife encounters. This represents a substantial opportunity for businesses within the travel sector to differentiate themselves and attract environmentally conscious consumers. However, the market faces challenges, including the potential detrimental effects on wildlife habitats, community cultures, and animal welfare due to over-tourism. To counter these issues, a shift towards sustainable practices and innovative, technology-driven solutions like virtual reality can help educate tourists while minimizing environmental impact. Ultimately, balancing tourism expansion with conservation efforts will be critical for sustainable market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wildlife Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wildlife Tourism Market Segments Analysis

Global Wildlife Tourism Market is segmented by Group, Type, Tourist Age Group, Booking Mode and region. Based on Group, the market is segmented into Groups/Friends, Couples, Family and Solo. Based on Type, the market is segmented into Forest Wildlife Tour and Marine Wildlife Tour. Based on Tourist Age Group, the market is segmented into Up to 20 Years, Between 20 and 40 Years and Above 40 Years. Based on Booking Mode, the market is segmented into Direct, Travel Agent and Marketplace Booking. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wildlife Tourism Market

The Wildlife Tourism market is being significantly influenced by a growing awareness of environmental conservation and sustainability among travelers. As more individuals recognize the importance of preserving natural ecosystems, there is a heightened interest in ecotourism, which focuses on responsible travel to natural areas. This shift in mindset encourages tourists to engage with wildlife conservation initiatives actively, allowing them to gain insights into preservation efforts while having memorable and unique experiences in nature. Consequently, this trend not only enhances the appeal of wildlife tourism but also fosters a deeper appreciation for biodiversity and the essential role that ethical tourism plays in safeguarding wildlife and habitats.

Restraints in the Wildlife Tourism Market

The wildlife tourism market faces significant constraints due to its potential negative effects on the environment. The disruption of ecosystems and wildlife habitats can result from irresponsible tourism practices, including excessive noise and littering. Such behaviors contribute to environmental degradation, which can have detrimental consequences for wildlife populations. The delicate balance of nature can be disturbed when tourists do not engage responsibly, leading to a decline in both the health of ecosystems and the welfare of various species. This highlights the need for sustainable practices in wildlife tourism to preserve natural habitats while allowing for wildlife observation and appreciation.

Market Trends of the Wildlife Tourism Market

The Wildlife Tourism market is witnessing a significant trend towards sustainable practices fueled by rising awareness of environmental issues among travelers. As eco-conscious consumers seek authentic experiences, the popularity of sustainable wildlife tourism is surging. Tour operators are increasingly implementing eco-tourism initiatives, emphasizing low-impact travel and responsible wildlife watching to minimize ecological footprints. This shift not only caters to the demand for environmentally friendly options but also aligns with global conservation efforts. As a result, destinations are adapting their offerings to include educational experiences and conservation activities, thus appealing to a new generation of tourists who prioritize sustainability in their travel choices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Wildlife Tourism Market Size by Group & CAGR (2025-2032)

• Market Overview
• Groups/Friends
• Couples
• Family
• Solo

Global Wildlife Tourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Forest Wildlife Tour
• Marine Wildlife Tour

Global Wildlife Tourism Market Size by Tourist Age Group & CAGR (2025-2032)

• Market Overview
• Up to 20 Years
• Between 20 and 40 Years
• Above 40 Years

Global Wildlife Tourism Market Size by Booking Mode & CAGR (2025-2032)

• Market Overview
• Direct
• Travel Agent
• Marketplace Booking

Global Wildlife Tourism Market Size & CAGR (2025-2032)

• North America (Group, Type, Tourist Age Group, Booking Mode)
  • US
  • Canada
• Europe (Group, Type, Tourist Age Group, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Group, Type, Tourist Age Group, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Group, Type, Tourist Age Group, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Group, Type, Tourist Age Group, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindblad Expeditions (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Habitat Adventures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecoventura (Ecuador)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exodus Travels (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Micato Safaris (Kenya)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tauck (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• World Expeditions (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• African Travel, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wildlife Safari (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Discover Corps (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Road Scholar (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steppes Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wildland Adventures (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audley Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ker & Downey (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jacada Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations