教育ツーリズムの市場規模、シェア、成長分析：年齢層別、教育別、職業別、コースタイプ別、目的別、地域別 - 産業予測 2025～2032年

教育ツーリズム市場規模は2023年に4,126億米ドルと評価され、2024年の4,654億1,000万米ドルから2032年には1兆2,198億6,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは12.8％で成長する見通しです。

世界の教育ツーリズム市場は、質の高い教育やユニークな旅行体験に対する需要の高まりによって力強い成長を遂げています。教育や専門能力開発への注目が高まり、個人や家族が充実した教育旅行の機会を求めるようになったことが大きなきっかけとなっています。この動向は、海外で優れた教育や研修を受けようとする留学生や専門家の流入が増加していることによって、さらに強まっています。さらに、特に中国、インド、ブラジルといった新興国における中間層の拡大が、教育体験への投資を後押ししています。テクノロジーの発達と手ごろな価格の交通手段が、教育目的の世界旅行を促進しています。オンライン学習やリモートワークの急増も教育ツーリズムをより身近なものにしており、旅行・教育分野の利害関係者に大きな成長機会をもたらしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 技術分析
• 規制分析

教育ツーリズム市場規模：年齢層別

• 市場概要
• 15年未満
• 16～25歳
• 26～40歳
• 41～55歳

教育ツーリズム市場規模：教育別

• 市場概要
• 小学校
• 中学校
• 大学
• 大学院

教育ツーリズム市場規模：職業別

• 市場概要
• 学生
• 教師
• 政府関係者
• 企業経営者
• 企業オーナー
• 労働者
• その他

教育ツーリズム市場規模：コースタイプ別

• 市場概要
• 修士課程
• 中等教育
• 初等教育

教育ツーリズム市場規模：目的別

• 市場概要
• 学術関連
• 専門関連
• 歴史・文化関連
• その他

教育ツーリズム市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• ACIS Educational Tours（United States）
• Explorica, Inc.（United States）
• The Experiment in International Living（United States）
• Rustic Pathways（United States）
• Walking Tree Travel（United States）
• STA Travel Ltd.（United Kingdom）
• AFS Intercultural Programs（United States）
• The Road Less Traveled（United States）
• The Experiment Digital（United States）
• CET Academic Programs（United States）
• GoAbroad.com（United States）
• Travel For Teens（United States）
• School Tours of America（United States）
• New York Language Center（United States）
• GLA（Global Leadership Adventures）（United States）
• Projects Abroad（United Kingdom）
• GEEO（Global Exploration for Educators Organization）（United States）
• CIEE（Council on International Educational Exchange）（United States）

結論と提言

Educational Tourism Market size was valued at USD 412.6 billion in 2023 and is poised to grow from USD 465.41 billion in 2024 to USD 1219.86 billion by 2032, growing at a CAGR of 12.8% during the forecast period (2025-2032).

The Global Educational Tourism Market is experiencing robust growth driven by the rising demand for quality education and unique travel experiences. A significant catalyst is the heightened focus on education and professional development, prompting individuals and families to seek enriching educational travel opportunities. This trend is further bolstered by an increasing influx of international students and professionals exploring superior educational and training prospects abroad. Additionally, the expanding middle class in emerging economies, notably in nations like China, India, and Brazil, is boosting investment in educational experiences. Enhanced technology and affordable transportation options are facilitating global travel for educational purposes. The surge in online learning and remote work is also making educational tourism more accessible, presenting significant growth opportunities for stakeholders in the travel and education sectors.

Top-down and bottom-up approaches were used to estimate and validate the size of the Educational Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Educational Tourism Market Segments Analysis

Educational Tourism Market is segmented by Age Group, Education, Occupation, Course Type, Purpose and region. Based on Age Group, the market is segmented into Less than 15 Years, 16-25 Years, 26-40 Years and 41-55 Years. Based on Education, the market is segmented into Primary, Secondary, College and Post-Graduation. Based on Occupation, the market is segmented into Students, Teachers, Government Officials, Corporate Managers, Enterprise Owners, Workers and Others. Based on Course Type, the market is segmented into Master's Degree, Secondary Education and Primary Education. Based on Purpose, the market is segmented into Academic, Professional, History and Cultural and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Educational Tourism Market

The growing interconnectivity of the global workforce and economy has led to an escalating demand for international education among both students and professionals. Educational tourism caters to this need by offering unique opportunities for individuals to immerse themselves in different cultures, hone their language abilities, and bolster their resumes. As the world becomes more interconnected, the appeal of gaining hands-on, cross-cultural experiences through educational travel has never been stronger, making it a key driver in the educational tourism sector. This trend reflects the increasing recognition of the benefits that come from learning in diverse global environments.

Restraints in the Educational Tourism Market

One significant restraint in the educational tourism market is the high expense associated with various programs, especially those that are longer-term, such as study abroad opportunities or specialized courses like language immersion. The financial burden linked to these programs can deter many prospective students and professionals, as not everyone possesses the necessary financial means to afford such experiences. This economic constraint can limit access to valuable educational opportunities, thereby impacting overall participation in the educational tourism sector. As a result, the market may face challenges in attracting a more diverse demographic of learners who could benefit from these enriching experiences.

Market Trends of the Educational Tourism Market

The educational tourism market is witnessing a notable trend toward experiential learning, as travelers increasingly prioritize hands-on, immersive experiences that enhance their understanding of new cultures and languages. This rising demand is manifesting in the popularity of language immersion programs, cultural exchange initiatives, and internships abroad, which facilitate deeper engagement and practical knowledge acquisition. Consumers are shifting away from traditional sightseeing towards interactive learning opportunities that foster personal growth and skill development. As a result, educational institutions and travel companies are adapting their offerings to cater to this market demand, ultimately reshaping the landscape of educational tourism into a more enriching and participatory experience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Analysis
• Regulatory Analysis

Global Educational Tourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Less than 15 Years
• 16 - 25 Years
• 26 - 40 Years
• 41 - 55 Years

Global Educational Tourism Market Size by Education & CAGR (2025-2032)

• Market Overview
• Primary
• Secondary
• College
• Post-Graduation

Global Educational Tourism Market Size by Occupation & CAGR (2025-2032)

• Market Overview
• Students
• Teachers
• Government Officials
• Corporate Managers
• Enterprise Owners
• Workers
• Others

Global Educational Tourism Market Size by Course Type & CAGR (2025-2032)

• Market Overview
• Master Degree
• Secondary Education
• Primary Education

Global Educational Tourism Market Size by Purpose & CAGR (2025-2032)

• Market Overview
• Academic
• Professional
• History and Cultural
• Others

Global Educational Tourism Market Size & CAGR (2025-2032)

• North America (Age Group, Education, Occupation, Course Type, Purpose)
  • US
  • Canada
• Europe (Age Group, Education, Occupation, Course Type, Purpose)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Age Group, Education, Occupation, Course Type, Purpose)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Age Group, Education, Occupation, Course Type, Purpose)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Age Group, Education, Occupation, Course Type, Purpose)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• ACIS Educational Tours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Explorica, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Experiment in International Living (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rustic Pathways (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walking Tree Travel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• STA Travel Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AFS Intercultural Programs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Road Less Traveled (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Experiment Digital (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CET Academic Programs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoAbroad.com (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travel For Teens (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• School Tours of America (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New York Language Center (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GLA (Global Leadership Adventures) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Projects Abroad (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GEEO (Global Exploration for Educators Organization) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CIEE (Council on International Educational Exchange) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations