エノツーリズム市場：心理統計、行動、年齢層、製品別-2025-2030年世界予測

エノツーリズム市場の2023年の市場規模は78億5,000万米ドルで、2024年には87億1,000万米ドルに達すると予測され、CAGR 8.89％で成長し、2030年には142億6,000万米ドルに達すると予測されています。

エノツーリズム、すなわちワインツーリズムは、ワインとワイン醸造の鑑賞、消費、研究を中心とした旅行を含みます。このニッチな分野は、ブドウ畑やワイナリー、ユニークなワイン生産地を探索しようとするワイン愛好家だけでなく、ワイン産地の文化的・歴史的側面に興味を持つ人々にも対応しています。エノツーリズムの必要性は、地域経済を活性化し、雇用を創出し、文化交流を促進する可能性にあります。その用途は、ブドウ園ツアーやワインテイスティングから、教育セミナーや、ブドウからグラスになるまでの全行程を観光客に体験してもらう没入型体験にまで及ぶ。最終用途には、ワイナリー、旅行業者、ホスピタリティ部門、地域社会などが含まれ、それぞれが観光客の関与と支出の増加から利益を得ています。

エノツーリズム市場に影響を与える主な成長要因としては、世界のワイン消費量の増加、美食観光への関心の高まり、没入型のワイン体験を共有するソーシャルメディア・プラットフォームの影響力の増大などが挙げられます。また、環境意識の高い消費者が本物の持続可能な旅行体験を求める中、持続可能性とオーガニックワイン生産に注目が集まっており、大きなビジネスチャンスとなっています。その結果、オーガニック・ヴィンヤード・ツアーを取り入れたり、バーチャル・ヴィンヤード訪問のテクノロジーを取り入れるなど、提供するサービスを多様化することで、より幅広い市場に参入できるようになります。

しかし、年間を通じて気候に依存し、季節変動がサービスの可用性に影響する可能性があるなど、限界もあります。また、インフラの不備や、人気地域の過飽和による観光客の減少など、市場成長の課題もあります。さらに、COVID-19の流行は、健康安全対策の必要性を強調し、運営計画に複雑さを加えています。

技術革新の機会としては、拡張現実やAIベースのレコメンデーションを利用したパーソナライズされたビジター体験の開発、デジタルに精通したオーディエンスにアピールするためのオンライン・プレゼンスの強化、文化的物語を豊かにするためのワイナリーと地元職人とのコラボレーションの実施などが挙げられます。ビジネス成長のためには、オフシーズンの観光戦略を活用すると同時に、主要な消費者グループとしてのミレニアル市場の可能性に注目することで、大きなリターンが得られるかもしれないです。市場はもともとダイナミックで、伝統と革新の融合を特徴とし、変化する消費者パターンと世界の動向に対応する柔軟性と適応性が必要とされます。

市場力学：急速に進化するエノツーリズム市場の主要市場インサイトを公開

エノツーリズム市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ブドウ園、テイスティング・ルーム、ワインをテーマにした宿泊施設など、ワイン観光インフラの拡大
  • 観光局、ワイナリー、旅行会社の連携によるエノツーリズム観光地の促進
  • ワイン愛好家を惹きつけるワイン産地とそのユニークなワイン品種の世界的認知度の向上
  • 総合的な旅行体験を提供するエノツーリズムと料理体験やグルメツアーの統合
• 市場抑制要因
  • 各地域におけるアルコール消費、広告、安全基準に関する厳しい規制やコンプライアンス問題
  • ブドウ園の維持管理、ワイン生産、人材派遣、観光客誘致のためのマーケティング活動など、高い運営コスト
• 市場機会
  • 持続可能なブドウ栽培の実践と環境に優しいワイン生産に関する教育ワークショップの設立
  • 包括的なワイン試飲やブドウ園ツアー体験のためのシームレスなオンライン予約プラットフォームの導入
  • 個人に合わせたエノツーリズム体験やプレミアム・ワイン・セレクションを提供する会員制クラブの設立
• 市場の課題
  • エノツーリズム事業の持続可能性と収益性に影響を与える季節変動
  • エノツーリズムにおける本物の文化体験と現代観光の需要のバランス

ポーターの5つの力：エノツーリズム市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：エノツーリズム市場における外部からの影響の把握

外部マクロ環境要因は、エノツーリズム市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析エノツーリズム市場における競合情勢の把握

エノツーリズム市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスエノツーリズム市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、エノツーリズム市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨エノツーリズム市場における成功への道筋を描く

エノツーリズム市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ブドウ園、テイスティングルーム、ワインをテーマにした宿泊施設など、ワイン観光インフラの拡大
    • 観光局、ワイナリー、旅行代理店が協力して、エノツーリズムの目的地を宣伝します
    • ワイン産地とその独特のワイン品種の世界の認知度が高まり、ワイン愛好家を魅了している
    • 料理体験とグルメツアーをエノツーリズムと統合し、総合的な旅行体験を提供します
  • 抑制要因
    • さまざまな地域におけるアルコール消費、広告、安全基準に関する厳しい規制とコンプライアンスの問題
    • ブドウ園の維持、ワインの生産、人員配置、観光客誘致のためのマーケティング活動など、運営コストが高い
  • 機会
    • 持続可能なブドウ栽培と環境に優しいワイン生産に関する教育ワークショップの設立
    • 包括的なワインテイスティングとブドウ園ツアー体験のためのシームレスなオンライン予約プラットフォームの実装
    • パーソナライズされたエノツーリズム体験とプレミアムワインセレクションを提供する限定会員制クラブの創設
  • 課題
    • 季節変動がエノツーリズムビジネスの持続可能性と収益性に影響を与える
    • エノツーリズムにおける本物の文化体験と現代の観光需要のバランス
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 エノツーリズム市場Psychographics別

• ライフスタイルの選択
  • 冒険好き
  • 健康志向
  • 贅沢を求める人々
• 性格特性
  • 両向的
  • 外向的
  • 内向的
• 価値観と信念
  • 環境保護主義者
  • テクノロジーに精通
  • 伝統主義者

第7章 エノツーリズム市場行動別

• 忠誠心
  • ブランド忠実主義者
  • ブランドスイッチャー
• 購入行動
  • たまに購入する人
  • ワンタイムバイヤー
  • 定期購入者
• 使用率
  • ヘビーユーザー
  • ライトユーザー
  • 中規模ユーザー

第8章 エノツーリズム市場：年齢層別

• 年齢層
  • ベビーブーマー
  • ジェネレーションX
  • ジェネレーションZ
  • ミレニアル世代
• 性別
  • 女性
  • 男
  • ノンバイナリー
• 所得レベル
  • 高収入
  • 低所得
  • 中所得

第9章 エノツーリズム市場：製品別

• ツアーの所要時間
  • 日帰りツアー
  • 1週間のツアー
  • 週末ツアー
• 体験の種類
  • ブドウ園ツアー
  • ワイン醸造ワークショップ
  • ワインテイスティング
• ツアーの種類
  • グループツアー
  • ガイド付きツアー
  • セルフガイドツアー

第10章 南北アメリカのエノツーリズム市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のエノツーリズム市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのエノツーリズム市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• 1. Airbnb
• 2. Booking.com
• 3. Castello Banfi
• 4. Constellation Brands
• 5. Decanter
• 6. E. & J. Gallo Winery
• 7. Enotourism Communications
• 8. Expedia Group
• 9. Great Wine Capitals
• 10. Moet Hennessy
• 11. Pernod Ricard
• 12. Robert Mondavi Winery
• 13. Treasury Wine Estates
• 14. TripAdvisor
• 15. Vivino
• 16. Vina Concha y Toro
• 17. Wine Enthusiast
• 18. Wine Spectator
• 19. Wine-Searcher
• 20. Wine.com

LIST OF FIGURES

• FIGURE 1. ENOTOURISM MARKET RESEARCH PROCESS
• FIGURE 2. ENOTOURISM MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL ENOTOURISM MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL ENOTOURISM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL ENOTOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL ENOTOURISM MARKET SIZE, BY AGE GROUP, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL ENOTOURISM MARKET SIZE, BY AGE GROUP, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL ENOTOURISM MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL ENOTOURISM MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS ENOTOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS ENOTOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES ENOTOURISM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES ENOTOURISM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA ENOTOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA ENOTOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. ENOTOURISM MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. ENOTOURISM MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. ENOTOURISM MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL ENOTOURISM MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL ENOTOURISM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. ENOTOURISM MARKET DYNAMICS
• TABLE 7. GLOBAL ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL ENOTOURISM MARKET SIZE, BY ADVENTURE ENTHUSIASTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL ENOTOURISM MARKET SIZE, BY HEALTH CONSCIOUS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL ENOTOURISM MARKET SIZE, BY LUXURY SEEKERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL ENOTOURISM MARKET SIZE, BY AMBIVERTED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL ENOTOURISM MARKET SIZE, BY EXTROVERTED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL ENOTOURISM MARKET SIZE, BY INTROVERTED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL ENOTOURISM MARKET SIZE, BY ENVIRONMENTALISTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL ENOTOURISM MARKET SIZE, BY TECH-SAVVY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL ENOTOURISM MARKET SIZE, BY TRADITIONALISTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL ENOTOURISM MARKET SIZE, BY LOYALTY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL ENOTOURISM MARKET SIZE, BY BRAND LOYALISTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL ENOTOURISM MARKET SIZE, BY BRAND SWITCHERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL ENOTOURISM MARKET SIZE, BY OCCASIONAL BUYERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL ENOTOURISM MARKET SIZE, BY ONE-TIME BUYERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL ENOTOURISM MARKET SIZE, BY REGULAR BUYERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL ENOTOURISM MARKET SIZE, BY USAGE RATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL ENOTOURISM MARKET SIZE, BY HEAVY USERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL ENOTOURISM MARKET SIZE, BY LIGHT USERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL ENOTOURISM MARKET SIZE, BY MEDIUM USERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL ENOTOURISM MARKET SIZE, BY AGE GROUP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL ENOTOURISM MARKET SIZE, BY BABY BOOMERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 41. GLOBAL ENOTOURISM MARKET SIZE, BY GEN X, BY REGION, 2018-2030 (USD MILLION)
• TABLE 42. GLOBAL ENOTOURISM MARKET SIZE, BY GEN Z, BY REGION, 2018-2030 (USD MILLION)
• TABLE 43. GLOBAL ENOTOURISM MARKET SIZE, BY MILLENNIALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 44. GLOBAL ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 45. GLOBAL ENOTOURISM MARKET SIZE, BY GENDER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 46. GLOBAL ENOTOURISM MARKET SIZE, BY FEMALE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 47. GLOBAL ENOTOURISM MARKET SIZE, BY MALE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 48. GLOBAL ENOTOURISM MARKET SIZE, BY NON-BINARY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 49. GLOBAL ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 50. GLOBAL ENOTOURISM MARKET SIZE, BY INCOME LEVEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 51. GLOBAL ENOTOURISM MARKET SIZE, BY HIGH INCOME, BY REGION, 2018-2030 (USD MILLION)
• TABLE 52. GLOBAL ENOTOURISM MARKET SIZE, BY LOW INCOME, BY REGION, 2018-2030 (USD MILLION)
• TABLE 53. GLOBAL ENOTOURISM MARKET SIZE, BY MODERATE INCOME, BY REGION, 2018-2030 (USD MILLION)
• TABLE 54. GLOBAL ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 55. GLOBAL ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 56. GLOBAL ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 57. GLOBAL ENOTOURISM MARKET SIZE, BY ONE-DAY TOURS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 58. GLOBAL ENOTOURISM MARKET SIZE, BY WEEK-LONG TOURS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 59. GLOBAL ENOTOURISM MARKET SIZE, BY WEEKEND TOURS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 60. GLOBAL ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 61. GLOBAL ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 62. GLOBAL ENOTOURISM MARKET SIZE, BY VINEYARD TOURS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 63. GLOBAL ENOTOURISM MARKET SIZE, BY WINE MAKING WORKSHOPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 64. GLOBAL ENOTOURISM MARKET SIZE, BY WINE TASTING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 65. GLOBAL ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 66. GLOBAL ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 67. GLOBAL ENOTOURISM MARKET SIZE, BY GROUP TOURS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 68. GLOBAL ENOTOURISM MARKET SIZE, BY GUIDED TOURS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 69. GLOBAL ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 70. GLOBAL ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 71. AMERICAS ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 72. AMERICAS ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 73. AMERICAS ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 74. AMERICAS ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 75. AMERICAS ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 76. AMERICAS ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 77. AMERICAS ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 78. AMERICAS ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 79. AMERICAS ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 80. AMERICAS ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 81. AMERICAS ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 82. AMERICAS ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 83. AMERICAS ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 84. AMERICAS ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 85. AMERICAS ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 86. AMERICAS ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 87. AMERICAS ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 88. ARGENTINA ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 89. ARGENTINA ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 90. ARGENTINA ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 91. ARGENTINA ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 92. ARGENTINA ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 93. ARGENTINA ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 94. ARGENTINA ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 95. ARGENTINA ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 96. ARGENTINA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 97. ARGENTINA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 98. ARGENTINA ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 99. ARGENTINA ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 100. ARGENTINA ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 101. ARGENTINA ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 102. ARGENTINA ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 103. ARGENTINA ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 104. BRAZIL ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 105. BRAZIL ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 106. BRAZIL ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 107. BRAZIL ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 108. BRAZIL ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 109. BRAZIL ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 110. BRAZIL ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 111. BRAZIL ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 112. BRAZIL ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 113. BRAZIL ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 114. BRAZIL ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 115. BRAZIL ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 116. BRAZIL ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 117. BRAZIL ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 118. BRAZIL ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 119. BRAZIL ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 120. CANADA ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 121. CANADA ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 122. CANADA ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 123. CANADA ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 124. CANADA ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 125. CANADA ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 126. CANADA ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 127. CANADA ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 128. CANADA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 129. CANADA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 130. CANADA ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 131. CANADA ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 132. CANADA ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 133. CANADA ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 134. CANADA ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 135. CANADA ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 136. MEXICO ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 137. MEXICO ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 138. MEXICO ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 139. MEXICO ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 140. MEXICO ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 141. MEXICO ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 142. MEXICO ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 143. MEXICO ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 144. MEXICO ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 145. MEXICO ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 146. MEXICO ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 147. MEXICO ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 148. MEXICO ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 149. MEXICO ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 150. MEXICO ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 151. MEXICO ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 152. UNITED STATES ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 153. UNITED STATES ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 154. UNITED STATES ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 155. UNITED STATES ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 156. UNITED STATES ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 157. UNITED STATES ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 158. UNITED STATES ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 159. UNITED STATES ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 160. UNITED STATES ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 161. UNITED STATES ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 162. UNITED STATES ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 163. UNITED STATES ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 164. UNITED STATES ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 165. UNITED STATES ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 166. UNITED STATES ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 167. UNITED STATES ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 168. UNITED STATES ENOTOURISM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 169. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 170. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 171. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 172. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 173. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 174. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 175. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 176. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 177. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 178. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 179. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 180. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 181. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 182. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 183. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 184. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 185. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 186. AUSTRALIA ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 187. AUSTRALIA ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 188. AUSTRALIA ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 189. AUSTRALIA ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 190. AUSTRALIA ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 191. AUSTRALIA ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 192. AUSTRALIA ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 193. AUSTRALIA ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 194. AUSTRALIA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 195. AUSTRALIA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 196. AUSTRALIA ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 197. AUSTRALIA ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 198. AUSTRALIA ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 199. AUSTRALIA ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 200. AUSTRALIA ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 201. AUSTRALIA ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 202. CHINA ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 203. CHINA ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 204. CHINA ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 205. CHINA ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 206. CHINA ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 207. CHINA ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 208. CHINA ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 209. CHINA ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 210. CHINA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 211. CHINA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 212. CHINA ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 213. CHINA ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 214. CHINA ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 215. CHINA ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 216. CHINA ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 217. CHINA ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 218. INDIA ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 219. INDIA ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 220. INDIA ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 221. INDIA ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 222. INDIA ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 223. INDIA ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 224. INDIA ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 225. INDIA ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 226. INDIA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 227. INDIA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 228. INDIA ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 229. INDIA ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 230. INDIA ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 231. INDIA ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 232. INDIA ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 233. INDIA ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 234. INDONESIA ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 235. INDONESIA ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 236. INDONESIA ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 237. INDONESIA ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 238. INDONESIA ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 239. INDONESIA ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 240. INDONESIA ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 241. INDONESIA ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 242. INDONESIA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 243. INDONESIA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 244. INDONESIA ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 245. INDONESIA ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 246. INDONESIA ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 247. INDONESIA ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 248. INDONESIA ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 249. INDONESIA ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 250. JAPAN ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 251. JAPAN ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 252. JAPAN ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 253. JAPAN ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 254. JAPAN ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 255. JAPAN ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 256. JAPAN ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 257. JAPAN ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 258. JAPAN ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 259. JAPAN ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 260. JAPAN ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 261. JAPAN ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 262. JAPAN ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 263. JAPAN ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 264. JAPAN ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 265. JAPAN ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 266. MALAYSIA ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 267. MALAYSIA ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 268. MALAYSIA ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 269. MALAYSIA ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 270. MALAYSIA ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 271. MALAYSIA ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 272. MALAYSIA ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 273. MALAYSIA ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 274. MALAYSIA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 275. MALAYSIA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 276. MALAYSIA ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 277. MALAYSIA ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 278. MALAYSIA ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 279. MALAYSIA ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 280. MALAYSIA ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 281. MALAYSIA ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 282. PHILIPPINES ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 283. PHILIPPINES ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 284. PHILIPPINES ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 285. PHILIPPINES ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 286. PHILIPPINES ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 287. PHILIPPINES ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 288. PHILIPPINES ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 289. PHILIPPINES ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 290. PHILIPPINES ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 291. PHILIPPINES ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 292. PHILIPPINES ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 293. PHILIPPINES ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 294. PHILIPPINES ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 295. PHILIPPINES ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 296. PHILIPPINES ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 297. PHILIPPINES ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 298. SINGAPORE ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 299. SINGAPORE ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 300. SINGAPORE ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 301. SINGAPORE ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 302. SINGAPORE ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 303. SINGAPORE ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 304. SINGAPORE ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 305. SINGAPORE ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 306. SINGAPORE ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 307. SINGAPORE ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 308. SINGAPORE ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 309. SINGAPORE ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 310. SINGAPORE ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 311. SINGAPORE ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 312. SINGAPORE ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 313. SINGAPORE ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 314. SOUTH KOREA ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 315. SOUTH KOREA ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 316. SOUTH KOREA ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 317. SOUTH KOREA ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 318. SOUTH KOREA ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 319. SOUTH KOREA ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 320. SOUTH KOREA ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 321. SOUTH KOREA ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 322. SOUTH KOREA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 323. SOUTH KOREA ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 324. SOUTH KOREA ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 325. SOUTH KOREA ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 326. SOUTH KOREA ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 327. SOUTH KOREA ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 328. SOUTH KOREA ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 329. SOUTH KOREA ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 330. TAIWAN ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 331. TAIWAN ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 332. TAIWAN ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 333. TAIWAN ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 334. TAIWAN ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 335. TAIWAN ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 336. TAIWAN ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 337. TAIWAN ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 338. TAIWAN ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 339. TAIWAN ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 340. TAIWAN ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 341. TAIWAN ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 342. TAIWAN ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 343. TAIWAN ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 344. TAIWAN ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 345. TAIWAN ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 346. THAILAND ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 347. THAILAND ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 348. THAILAND ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 349. THAILAND ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 350. THAILAND ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 351. THAILAND ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 352. THAILAND ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 353. THAILAND ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 354. THAILAND ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 355. THAILAND ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 356. THAILAND ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 357. THAILAND ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 358. THAILAND ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 359. THAILAND ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 360. THAILAND ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 361. THAILAND ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 362. VIETNAM ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 363. VIETNAM ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 364. VIETNAM ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILLION)
• TABLE 365. VIETNAM ENOTOURISM MARKET SIZE, BY VALUES AND BELIEFS, 2018-2030 (USD MILLION)
• TABLE 366. VIETNAM ENOTOURISM MARKET SIZE, BY BEHAVIORAL, 2018-2030 (USD MILLION)
• TABLE 367. VIETNAM ENOTOURISM MARKET SIZE, BY LOYALTY, 2018-2030 (USD MILLION)
• TABLE 368. VIETNAM ENOTOURISM MARKET SIZE, BY PURCHASE BEHAVIOR, 2018-2030 (USD MILLION)
• TABLE 369. VIETNAM ENOTOURISM MARKET SIZE, BY USAGE RATE, 2018-2030 (USD MILLION)
• TABLE 370. VIETNAM ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 371. VIETNAM ENOTOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 372. VIETNAM ENOTOURISM MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 373. VIETNAM ENOTOURISM MARKET SIZE, BY INCOME LEVEL, 2018-2030 (USD MILLION)
• TABLE 374. VIETNAM ENOTOURISM MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 375. VIETNAM ENOTOURISM MARKET SIZE, BY DURATION OF TOURS, 2018-2030 (USD MILLION)
• TABLE 376. VIETNAM ENOTOURISM MARKET SIZE, BY TYPE OF EXPERIENCE, 2018-2030 (USD MILLION)
• TABLE 377. VIETNAM ENOTOURISM MARKET SIZE, BY TYPE OF TOURS, 2018-2030 (USD MILLION)
• TABLE 378. EUROPE, MIDDLE EAST & AFRICA ENOTOURISM MARKET SIZE, BY PSYCHOGRAPHICS, 2018-2030 (USD MILLION)
• TABLE 379. EUROPE, MIDDLE EAST & AFRICA ENOTOURISM MARKET SIZE, BY LIFESTYLE CHOICES, 2018-2030 (USD MILLION)
• TABLE 380. EUROPE, MIDDLE EAST & AFRICA ENOTOURISM MARKET SIZE, BY PERSONALITY TRAITS, 2018-2030 (USD MILL

The Enotourism Market was valued at USD 7.85 billion in 2023, expected to reach USD 8.71 billion in 2024, and is projected to grow at a CAGR of 8.89%, to USD 14.26 billion by 2030.

Enotourism, or wine tourism, involves travel centered around the appreciation, consumption, and study of wine and winemaking. This niche sector caters not only to wine enthusiasts seeking to explore vineyards, wineries, and unique wine-producing areas but also to those curious about the cultural and historical aspects of wine regions. The necessity of enotourism lies in its potential to boost local economies, create jobs, and promote cultural exchange. Its applications extend from vineyard tours and wine tastings to educational seminars and immersive experiences that engage tourists with the complete journey from grape to glass. The end-use scope includes wineries, travel operators, hospitality sectors, and local communities, each benefiting from increased visitor engagement and expenditure.

Key growth factors influencing the enotourism market include rising global wine consumption, growing interest in gastronomical tourism, and the increasing influence of social media platforms sharing immersive wine experiences. Additionally, a spotlight on sustainability and organic wine production offers substantial opportunities, as environmentally-conscious consumers seek authentic and sustainable travel experiences. As a result, market players can benefit by diversifying offerings, such as including organic vineyard tours or integrating technology for virtual vineyard visits to tap into broader markets.

However, there are limitations, such as year-round reliance on climate and seasonal variability that can affect the availability of services, as well as challenges in market growth like infrastructural inadequacies and occasional oversaturation in popular regions leading to diminished tourist experiences. Moreover, the COVID-19 pandemic has emphasized the need for health-safety measures, adding layers of complexity to operational planning.

Opportunities for innovation include developing personalized visitor experiences using augmented reality or AI-based recommendations, enhancing online presence to appeal to a digitally-savvy audience, or instituting collaborations between wineries and local artisans to enrich the cultural narrative. For business growth, a focus on the potential of the millennial market as a primary consumer group, alongside leveraging off-season tourism strategies, might yield substantial returns. The market is naturally dynamic, characterized by a blend of tradition and innovation, necessitating flexibility and adaptability to respond to changing consumer patterns and global trends.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Enotourism Market

The Enotourism Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Expansion of wine tourism infrastructure, including vineyards, tasting rooms, and wine-themed accommodations
  • Collaboration between tourism boards, wineries, and travel agencies to promote enotourism destinations
  • Increasing global recognition of wine regions and their unique wine varieties attracting wine enthusiasts
  • Integration of culinary experiences and gourmet tours with enotourism offering a holistic travel experience
• Market Restraints
  • Stringent regulations and compliance issues related to alcohol consumption, advertising, and safety standards in various regions
  • High operational costs including maintenance of vineyards, wine production, staffing, and marketing efforts to attract tourists
• Market Opportunities
  • Establishing educational workshops on sustainable viticulture practices and eco-friendly wine production
  • Implementing seamless online booking platforms for comprehensive wine tasting and vineyard tour experiences
  • Creating exclusive membership clubs that offer personalized enotourism experiences and premium wine selections
• Market Challenges
  • Seasonal fluctuations impacting the sustainability and profitability of enotourism businesses
  • Balancing authentic cultural experiences with modern tourism demands in enotourism

Porter's Five Forces: A Strategic Tool for Navigating the Enotourism Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Enotourism Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Enotourism Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Enotourism Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Enotourism Market

A detailed market share analysis in the Enotourism Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Enotourism Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Enotourism Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Enotourism Market

A strategic analysis of the Enotourism Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Enotourism Market, highlighting leading vendors and their innovative profiles. These include Airbnb, Booking.com, Castello Banfi, Constellation Brands, Decanter, E. & J. Gallo Winery, Enotourism Communications, Expedia Group, Great Wine Capitals, Moet Hennessy, Pernod Ricard, Robert Mondavi Winery, Treasury Wine Estates, TripAdvisor, Vivino, Vina Concha y Toro, Wine Enthusiast, Wine Spectator, Wine-Searcher, and Wine.com.

Market Segmentation & Coverage

This research report categorizes the Enotourism Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Psychographics, market is studied across Lifestyle Choices, Personality Traits, and Values and Beliefs. The Lifestyle Choices is further studied across Adventure Enthusiasts, Health Conscious, and Luxury Seekers. The Personality Traits is further studied across Ambiverted, Extroverted, and Introverted. The Values and Beliefs is further studied across Environmentalists, Tech-Savvy, and Traditionalists.
• Based on Behavioral, market is studied across Loyalty, Purchase Behavior, and Usage Rate. The Loyalty is further studied across Brand Loyalists and Brand Switchers. The Purchase Behavior is further studied across Occasional Buyers, One-time Buyers, and Regular Buyers. The Usage Rate is further studied across Heavy Users, Light Users, and Medium Users.
• Based on Age Group, market is studied across Age Group, Gender, and Income Level. The Age Group is further studied across Baby Boomers, Gen X, Gen Z, and Millennials. The Gender is further studied across Female, Male, and Non-Binary. The Income Level is further studied across High Income, Low Income, and Moderate Income.
• Based on Product, market is studied across Duration of Tours, Type of Experience, and Type of Tours. The Duration of Tours is further studied across One-Day Tours, Week-Long Tours, and Weekend Tours. The Type of Experience is further studied across Vineyard Tours, Wine Making Workshops, and Wine Tasting. The Type of Tours is further studied across Group Tours, Guided Tours, and Self-Guided Tours.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Expansion of wine tourism infrastructure, including vineyards, tasting rooms, and wine-themed accommodations
    • 5.1.1.2. Collaboration between tourism boards, wineries, and travel agencies to promote enotourism destinations
    • 5.1.1.3. Increasing global recognition of wine regions and their unique wine varieties attracting wine enthusiasts
    • 5.1.1.4. Integration of culinary experiences and gourmet tours with enotourism offering a holistic travel experience
  • 5.1.2. Restraints
    • 5.1.2.1. Stringent regulations and compliance issues related to alcohol consumption, advertising, and safety standards in various regions
    • 5.1.2.2. High operational costs including maintenance of vineyards, wine production, staffing, and marketing efforts to attract tourists
  • 5.1.3. Opportunities
    • 5.1.3.1. Establishing educational workshops on sustainable viticulture practices and eco-friendly wine production
    • 5.1.3.2. Implementing seamless online booking platforms for comprehensive wine tasting and vineyard tour experiences
    • 5.1.3.3. Creating exclusive membership clubs that offer personalized enotourism experiences and premium wine selections
  • 5.1.4. Challenges
    • 5.1.4.1. Seasonal fluctuations impacting the sustainability and profitability of enotourism businesses
    • 5.1.4.2. Balancing authentic cultural experiences with modern tourism demands in enotourism
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Enotourism Market, by Psychographics

• 6.1. Introduction
• 6.2. Lifestyle Choices
  • 6.2.1. Adventure Enthusiasts
  • 6.2.2. Health Conscious
  • 6.2.3. Luxury Seekers
• 6.3. Personality Traits
  • 6.3.1. Ambiverted
  • 6.3.2. Extroverted
  • 6.3.3. Introverted
• 6.4. Values and Beliefs
  • 6.4.1. Environmentalists
  • 6.4.2. Tech-Savvy
  • 6.4.3. Traditionalists

7. Enotourism Market, by Behavioral

• 7.1. Introduction
• 7.2. Loyalty
  • 7.2.1. Brand Loyalists
  • 7.2.2. Brand Switchers
• 7.3. Purchase Behavior
  • 7.3.1. Occasional Buyers
  • 7.3.2. One-time Buyers
  • 7.3.3. Regular Buyers
• 7.4. Usage Rate
  • 7.4.1. Heavy Users
  • 7.4.2. Light Users
  • 7.4.3. Medium Users

8. Enotourism Market, by Age Group

• 8.1. Introduction
• 8.2. Age Group
  • 8.2.1. Baby Boomers
  • 8.2.2. Gen X
  • 8.2.3. Gen Z
  • 8.2.4. Millennials
• 8.3. Gender
  • 8.3.1. Female
  • 8.3.2. Male
  • 8.3.3. Non-Binary
• 8.4. Income Level
  • 8.4.1. High Income
  • 8.4.2. Low Income
  • 8.4.3. Moderate Income

9. Enotourism Market, by Product

• 9.1. Introduction
• 9.2. Duration of Tours
  • 9.2.1. One-Day Tours
  • 9.2.2. Week-Long Tours
  • 9.2.3. Weekend Tours
• 9.3. Type of Experience
  • 9.3.1. Vineyard Tours
  • 9.3.2. Wine Making Workshops
  • 9.3.3. Wine Tasting
• 9.4. Type of Tours
  • 9.4.1. Group Tours
  • 9.4.2. Guided Tours
  • 9.4.3. Self-Guided Tours

10. Americas Enotourism Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Enotourism Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Enotourism Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Airbnb
• 2. Booking.com
• 3. Castello Banfi
• 4. Constellation Brands
• 5. Decanter
• 6. E. & J. Gallo Winery
• 7. Enotourism Communications
• 8. Expedia Group
• 9. Great Wine Capitals
• 10. Moet Hennessy
• 11. Pernod Ricard
• 12. Robert Mondavi Winery
• 13. Treasury Wine Estates
• 14. TripAdvisor
• 15. Vivino
• 16. Vina Concha y Toro
• 17. Wine Enthusiast
• 18. Wine Spectator
• 19. Wine-Searcher
• 20. Wine.com