スパークリングワイン市場規模、シェア、成長分析：タイプ別、製品別、価格別、パッケージ別、流通チャネル別、地域別 - 産業予測 2025～2032年

スパークリングワイン市場規模は2023年に491億7,000万米ドルとなり、2024年の525億6,000万米ドルから2032年には896億4,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは6.9％で成長する見通しです。

スパークリングワインの売上は、祝いの席でのワインやシャンパンの人気が世界的に高まっているため、今後大幅に増加するとみられます。可処分所得が増加し、プレミアム飲料への投資意欲が高まっているため、消費者はスパークリングワイン生産者に新たなチャンスをもたらしています。さらに、ワインの消費に伴う健康上のメリットに対する意識の高まりが、需要をさらに押し上げる可能性が高いです。新興市場における都市化と欧米の影響力は、アルコール飲料の魅力の高まりに貢献しており、スパークリングワイン企業に道を開いています。さらに、eコマースセクターの堅調な成長は、アクセシビリティと販売を強化すると思われます。しかし、代替アルコールの台頭、厳しい規制、高いプレミアム価格、季節性といった課題は、依然として業界にとって重要な制約となっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

スパークリングワイン市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 赤
• 白
• ローズ

スパークリングワイン市場規模：製品別& CAGR（2025-2032）

• 市場概要
• シャンパン
• プロセッコ
• カヴァ
• その他

スパークリングワイン市場規模：価格別& CAGR（2025-2032）

• 市場概要
• 高級
• 手頃な価格

スパークリングワイン市場規模：パッケージ別& CAGR（2025-2032）

• 市場概要
• ボトル
• 缶

スパークリングワイン市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケット/ハイパーマーケット
• 専門店
• オンライン小売
• その他

スパークリングワイン市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Moet & Chandon（France）
• Martini & Rossi（Italy）
• Ferrari Trento（Italy）
• Henkell & Co. Sektkellerei（Germany）
• Campari Group（Italy）
• Constellation Brands Inc.（USA）
• E. & J. Gallo Winery（USA）
• The Wine Group（USA）
• Treasury Wine Estates（Australia）
• Vina Concha y Toro（Chile）
• Castel Freres（France）
• Accolade Wines（Australia）
• Pernod Ricard（France）
• Grupo Penaflor（Argentina）
• FeCoVitA Co-op（Argentina）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Brown-Forman Corporation（USA）
• Diageo PLC（United Kingdom）
• Bacardi Limited（Bermuda）

結論と提言

Sparkling Wine Market size was valued at USD 49.17 billion in 2023 and is poised to grow from USD 52.56 billion in 2024 to USD 89.64 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The future of sparkling wine sales is set to rise significantly due to the increasing popularity of wines and champagnes for celebratory occasions globally. With a growing disposable income and a willingness to invest in premium beverages, consumers are creating new opportunities for sparkling wine producers. Additionally, heightened awareness of the health benefits associated with wine consumption is likely to further drive demand. The urbanization and Western influence in emerging markets are contributing to the growing appeal of alcoholic beverages, paving the way for sparkling wine companies. Furthermore, the robust growth of the e-commerce sector will enhance accessibility and sales. However, challenges such as the rise of alternative alcoholic options, stringent regulations, high premium pricing, and seasonality remain critical constraints for the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sparkling Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sparkling Wine Market Segments Analysis

Global Sparkling Wine Market is segmented by Type, Product, Price, Packaging, Distribution Channel and region. Based on Type, the market is segmented into Red, White and Rose. Based on Product, the market is segmented into Champagne, Prosecco, Cava and Others. Based on Price, the market is segmented into Luxury and Affordable. Based on Packaging, the market is segmented into Bottled and Canned. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty stores, Online retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sparkling Wine Market

The increase in disposable income globally, combined with enhanced living standards, is significantly boosting the demand for premium beverages, including sparkling wines and champagne. As consumers become more willing to invest in high-quality wines, they are drawn to the unique flavors, exclusivity, and perceived sophistication these beverages offer. This shift in consumer behavior and preference is set to propel the growth of the sparkling wine market in the upcoming years, as more individuals seek out premium options for their enjoyment and celebrations, reflecting a broader trend toward luxury consumption in the beverage industry.

Restraints in the Sparkling Wine Market

The production of high-quality premium sparkling wine involves significant investments in both time and capital. Additionally, employing traditional champenoise methods further inflates the costs associated with crafting premium offerings. As a result, this could hinder the sales growth of sparkling wine in the future, particularly impacting market expansion in price-sensitive regions. The combination of elevated production costs and the complexity of traditional techniques may deter potential consumers, ultimately restraining the overall growth of the sparkling wine market and limiting its accessibility in various demographics where affordability is a key factor.

Market Trends of the Sparkling Wine Market

The sparkling wine market is increasingly shifting towards non-alcoholic and low-alcohol alternatives, aligning with the rising demand for healthier lifestyle choices among consumers. As more individuals adopt alcohol-free lifestyles, brands have the opportunity to innovate by developing products that cater to this expanding demographic. Investment in the creation of lower alcohol content and non-alcoholic sparkling wines is poised to significantly broaden the consumer base, appealing specifically to health-conscious drinkers and those seeking celebratory beverages without the effects of alcohol. This trend is projected to reshape the market landscape, making non-alcoholic options a key growth driver in the sparkling wine segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sparkling Wine Market Size by Type & CAGR (2025-2032)

• Market Overview
• Red
• White
• Rose

Global Sparkling Wine Market Size by Product & CAGR (2025-2032)

• Market Overview
• Champagne
• Prosecco
• Cava
• Others

Global Sparkling Wine Market Size by Price & CAGR (2025-2032)

• Market Overview
• Luxury
• Affordable

Global Sparkling Wine Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottled
• Canned

Global Sparkling Wine Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty stores
• Online retail
• Others

Global Sparkling Wine Market Size & CAGR (2025-2032)

• North America (Type, Product, Price, Packaging, Distribution Channel)
  • US
  • Canada
• Europe (Type, Product, Price, Packaging, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Price, Packaging, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Price, Packaging, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Price, Packaging, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Moet & Chandon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Martini & Rossi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrari Trento (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkell & Co. Sektkellerei (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. & J. Gallo Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina Concha y Toro (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Freres (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accolade Wines (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Penaflor (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FeCoVitA Co-op (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations