アグリツーリズム市場規模、シェア、成長分析：アクティビティタイプ別、販売チャネル別、ツアータイプ別、用途別、地域別 - 産業予測 2025～2032年

アグリツーリズム市場規模は2023年に98億米ドルと評価され、2024年の110億1,000万米ドルから2032年には278億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは12.3％で成長する見通しです。

旅行者にとって持続可能性が最重要視されるようになるにつれ、環境にやさしく文化的に豊かな体験に対する需要が顕著に高まっています。旅行者は現在、個性的でパーソナライズされた冒険を求めており、地元農園との直接的なコラボレーションが増加し、ゲストとホストとのより深いつながりが育まれています。健康とウェルネスがアグリツーリズムの重要な動向として浮上しており、オーガニック農園での滞在、スパリトリート、静かなアウトドア環境でのヨガなどを特徴としています。新興諸国は、農業遺産を保護しながら農村開発を刺激するアグリツーリズム政策を採用しています。ソーシャルメディア、バーチャルツアー、ユーザーフレンドリーな予約プラットフォームを通じた革新的なマーケティングは、より多くの訪問者を魅了しています。さらに、アグリツーリズムは、持続可能な農法への関心の高まりに対応するため、農場から食卓までの取り組み、農業ワークショップ、グリーンツアーなど、重要な教育資源としての役割も果たしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

アグリツーリズム市場規模：アクティビティタイプ別& CAGR（2025-2032）

• 市場概要
• 農場ツアー
• アグリテインメント
• 農場を拠点としたアウトドアレクリエーション
• 教育観光
• 宿泊施設

アグリツーリズム市場規模：販売チャネル別& CAGR（2025-2032）

• 市場概要
• 直接予約
• 旅行代理店
• オンライン販売

アグリツーリズム市場規模：ツアータイプ別& CAGR（2025-2032）

• 市場概要
• 国内
• 国外

アグリツーリズム市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 家族
• カップル
• 教育機関および学術機関
• 企業グループ

アグリツーリズム市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Farm Stay USA（USA）
• Agriturismo.it（Italy）
• World Wide Opportunities on Organic Farms（WWOOF）（Various）
• FeWo-direkt（Germany）
• Harvest Hosts（USA）
• Hipcamp（USA）
• Rural Holidays（UK）
• AgriCanada（Canada）

Agritourism Market size was valued at USD 9.8 billion in 2023 and is poised to grow from USD 11.01 billion in 2024 to USD 27.84 billion by 2032, growing at a CAGR of 12.3% during the forecast period (2025-2032).

As sustainability becomes a paramount focus for travelers, there's a marked increase in demand for environmentally friendly and culturally enriching experiences. Tourists are now seeking unique, personalized adventures, leading to a rise in direct collaborations with local farms, fostering deeper connections between guests and hosts. Health and wellness have emerged as significant trends within agritourism, featuring offerings like organic farm stays, spa retreats, and yoga in serene outdoor settings. Countries are adopting agritourism policies to stimulate rural development while preserving agricultural heritage. Innovative marketing through social media, virtual tours, and user-friendly booking platforms is attracting more visitors. Additionally, agritourism serves as a vital educational resource, featuring farm-to-table initiatives, farming workshops, and green tours, catering to the growing interest in sustainable practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Agritourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Agritourism Market Segments Analysis

Global Agritourism Market is segmented by Activity Type, Sales Channel, Tour Type, Application and region. Based on Activity Type, the market is segmented into On-farm Tours, Agritainment, Farm-Based Outdoor Recreation, Educational Tourism and Accommodations. Based on Sales Channel, the market is segmented into Direct Booking, Travel Agents and Online Sales. Based on Tour Type, the market is segmented into Domestic and International. Based on Application, the market is segmented into Families, Couples, Educational & Academic Institutions and Corporate Groups. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Agritourism Market

The agritourism sector significantly enhances the financial viability of farm owners by promoting local food and traditional cuisine, ultimately boosting their returns on investment. Through agricultural tourism, visitors have the opportunity to explore rural areas and farms, where they can enjoy authentic dishes crafted from locally-sourced ingredients specific to that region. Engaging in rural tourism on agricultural lands allows farmers to showcase the rich history, diverse landscapes, and cultural heritage of their areas through a variety of local foods, beverages, and crops. This connection not only fosters appreciation for the agrarian lifestyle but also strengthens the economic resilience of participating farms.

Restraints in the Agritourism Market

One significant challenge facing the growth of the agritourism market is its disorganized nature. Agritourism is often considered a niche offering, and the lack of a clear legal definition in many regions hinders industry progress. Additionally, the scarcity of designated agritourism destinations, coupled with the underdeveloped status of operators in these areas-especially in developing countries-creates barriers to expansion. Such issues, including the need for better regulation and support, contribute to the slow evolution of the agritourism sector, limiting its potential and reducing opportunities for both operators and visitors alike.

Market Trends of the Agritourism Market

The agritourism market is witnessing a notable trend as increasing demand for agricultural experiences and leisure activities drives property owners to transform their land into income-generating tourism sites. This shift is particularly beneficial for farmers facing financial challenges from stagnant crop production, as they explore agritourism as a viable alternative to supplement their income. By diversifying their offerings, such as farm stays, tours, and educational workshops, rural property owners can maximize returns on their investments while contributing to local economies. This growing interest in agritourism not only supports rural livelihoods but also fosters sustainable tourism practices, indicating a robust expansion trajectory for the global market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Agritourism Market Size by Activity Type & CAGR (2025-2032)

• Market Overview
• On-farm Tours
• Agritainment
• Farm-Based Outdoor Recreation
• Educational Tourism
• Accommodations

Global Agritourism Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Direct Booking
• Travel Agents
• Online Sales

Global Agritourism Market Size by Tour Type & CAGR (2025-2032)

• Market Overview
• Domestic
• International

Global Agritourism Market Size by Application & CAGR (2025-2032)

• Market Overview
• Families
• Couples
• Educational & Academic Institutions
• Corporate Groups

Global Agritourism Market Size & CAGR (2025-2032)

• North America (Activity Type, Sales Channel, Tour Type, Application)
  • US
  • Canada
• Europe (Activity Type, Sales Channel, Tour Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Activity Type, Sales Channel, Tour Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Activity Type, Sales Channel, Tour Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Activity Type, Sales Channel, Tour Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Farm Stay USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agriturismo.it (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• World Wide Opportunities on Organic Farms (WWOOF) (Various)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FeWo-direkt (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harvest Hosts (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hipcamp (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rural Holidays (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AgriCanada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments