アグリツーリズム市場：アクティビティ、旅行者タイプ、年齢層、予約チャネル別-2025-2030年世界予測

アグリツーリズム市場の2023年の市場規模は298億6,000万米ドルで、2024年には322億3,000万米ドルに達すると予測され、CAGR 8.11％で成長し、2030年には515億7,000万米ドルに達すると予測されています。

アグリツーリズムは、農業と観光を融合させたニッチ分野で、農業体験やアクティビティが観光客を惹きつける。これには、農場ツアー、ワインテイスティング、農場でのベッド＆ブレックファスト、農業フェスティバルへの参加などが含まれます。アグリツーリズムの範囲は、教育的、レクリエーション的、プロモーション的要素に支えられた多様な活動を包含するため、広いです。その必要性は、農家に新たな収入源を提供し、地元の農産物や工芸品を宣伝することで農村コミュニティを維持することができることから生じる。最終的な利用範囲は、体験型旅行を求める個人旅行者、実際の農業体験を探求する教育機関、保養やチームビルディングを手配する企業など多岐にわたる。

主な成長要因としては、持続可能な取り組みや本物の旅行体験に対する消費者の関心の高まり、ローカルフード運動のトレンドの高まり、農村や農場をベースとした観光を支援する政府の取り組みなどが挙げられます。市場洞察によると、アグリツーリズムはデジタル・マーケティング戦略や旅行会社との提携を活用して知名度を高めることができます。最近では、持続可能な農業に関するワークショップ、有機農産物市場、バーチャルツアーなど、世界な聴衆にリーチするサービスの拡充に潜在的なビジネスチャンスがあります。COVID-19の流行はまた、遠隔地での体験や地元旅行の可能性を浮き彫りにし、外国人観光客への依存を軽減するのに役立っています。こうした機会を活用するために、利害関係者は強力なオンライン・プレゼンスを育成し、プロモーション活動のために地方自治体と協力し、バーチャル・リアリティのような技術の進歩に適応すべきです。

しかし、アグリツーリズム活動に関する標準化された規制の欠如、潜在的な環境影響、農村部における不十分なインフラなどの制約があります。また、農産物価格の変動、季節依存、伝統的な観光分野との市場競争といった課題も生じています。環境に配慮した慣行の導入、没入型のデジタル・プラットフォームの開発、宿泊施設などのサービス・インフラの強化といった分野では、開発が盛んになる可能性があります。課題はあるもの、市場はダイナミックで、消費者の嗜好はユニークで持続可能な体験へとシフトしています。持続的な事業成長のためには、消費者行動と技術強化に関する継続的な調査が鍵となります。

市場力学：急速に進化するアグリツーリズム市場の主要市場インサイトを公開

アグリツーリズム市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 観光客の間で高まる、本物の持続可能な旅行体験への関心
  • 持続可能な食品の原産地とその生産過程を理解しようとする消費者の動向の高まり
• 市場抑制要因
  • 農村・農地における必要なインフラとアクセスの欠如
• 市場機会
  • 農業ツーリズムを支援するための政府の積極的な取り組みと投資
  • 予約、バーチャルファームツアー、オンラインマーケティング戦略のためのデジタルプラットフォームの採用増加
• 市場の課題
  • ホストと訪問者の間の言語の違いや文化的誤解

ポーターのファイブフォース：アグリツーリズム市場をナビゲートする戦略ツール

ポーターのファイブフォース（5つの力）は、市場情勢の競合情勢を把握するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：アグリツーリズム市場における外部からの影響の把握

外部マクロ環境要因は、アグリツーリズム市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析アグリツーリズム市場における競合情勢の把握

アグリツーリズム市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスアグリツーリズム市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、アグリツーリズム市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨アグリツーリズム市場における成功への道筋を描く

アグリツーリズム市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 観光客の間では、本物で持続可能な旅行体験への関心が高まっている
    • 持続可能な食品の起源と生産プロセスを理解する消費者の傾向が高まっている
  • 抑制要因
    • 農村地域における必要なインフラとアクセスの欠如
  • 機会
    • 農業観光を支援するための政府の好ましい取り組みと投資
    • 予約、バーチャル農場ツアー、オンラインマーケティング戦略のためのデジタルプラットフォームの採用が増加
  • 課題
    • ホストと訪問者の間の言語の違いと文化的な誤解
• 市場セグメンテーション分析
  • 活動内容：アグリツーリズムで多様なエンターテイメント活動を取り入れ、多くのツアー愛好家を惹きつけながら事業成長を拡大
  • 予約チャネル：迅速で便利、アクセスしやすいことから、オンライン予約プラットフォームの人気が高まっています。
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 アグリツーリズム市場アクティビティ別

• 宿泊施設
• 教育観光
• イベントとレクリエーション
• 農場直売/直販

第7章 アグリツーリズム市場観光客タイプ別

• 団体旅行者
• 個人旅行者

第8章 アグリツーリズム市場：年齢層別

• 15-25
• 26-36
• 36-45
• 46-55
• 55歳以上

第9章 アグリツーリズム市場Booking Channelより

• オフライン
• オンライン

第10章 南北アメリカのアグリツーリズム市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のアグリツーリズム市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのアグリツーリズム市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • ヒルトンとサウジアラビアのアル・アハサーにおけるダン・カンパニーとの戦略的パートナーシップ
  • 30万ユーロの資金援助による農業食品観光イニシアチブを通じて農村コミュニティを強化
  • サウジアラビアの戦略的取り組み、ダン・カンパニーの設立を通じてアグリツーリズムを強化する
• 戦略分析と提言

企業一覧

• Agria Tours
• AgriTravel by Leisure Time Group
• Agriturismo.it by Feries Srl
• Agrotours
• Ananta Group Pvt. Ltd.
• Bay Farm Tours
• Blackberry Farm, LLC
• Dan Company
• Expedia, Inc.
• Fair Oaks Farms
• Farm to Farm Tours
• FarmCamps B.V.
• Field Farm Tours
• Green Mount Travel
• GTI Travel
• Hokkaido Farm Tomita
• Liberty Mills Farm
• Rupiper Tours
• Select Holidays
• Star Destinations
• Trump Tours Inc.
• Underwood Family Farms
• ZAMAG Tours and Safaris

LIST OF FIGURES

• FIGURE 1. AGRITOURISM MARKET RESEARCH PROCESS
• FIGURE 2. AGRITOURISM MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL AGRITOURISM MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL AGRITOURISM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL AGRITOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL AGRITOURISM MARKET SIZE, BY ACTIVITY, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL AGRITOURISM MARKET SIZE, BY ACTIVITY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL AGRITOURISM MARKET SIZE, BY AGE GROUP, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL AGRITOURISM MARKET SIZE, BY AGE GROUP, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS AGRITOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS AGRITOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES AGRITOURISM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES AGRITOURISM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC AGRITOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC AGRITOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA AGRITOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA AGRITOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. AGRITOURISM MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. AGRITOURISM MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. AGRITOURISM MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL AGRITOURISM MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL AGRITOURISM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL AGRITOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. AGRITOURISM MARKET DYNAMICS
• TABLE 7. GLOBAL AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL AGRITOURISM MARKET SIZE, BY ACCOMMODATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL AGRITOURISM MARKET SIZE, BY EDUCATIONAL TOURISM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL AGRITOURISM MARKET SIZE, BY EVENT AND RECREATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL AGRITOURISM MARKET SIZE, BY ON-FARM SALES/DIRECT-MARKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL AGRITOURISM MARKET SIZE, BY GROUP TRAVELERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL AGRITOURISM MARKET SIZE, BY INDIVIDUAL TRAVELERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL AGRITOURISM MARKET SIZE, BY 15-25, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL AGRITOURISM MARKET SIZE, BY 26-36, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL AGRITOURISM MARKET SIZE, BY 36-45, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL AGRITOURISM MARKET SIZE, BY 46-55, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL AGRITOURISM MARKET SIZE, BY 55 YEARS ABOVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL AGRITOURISM MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL AGRITOURISM MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS AGRITOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 32. ARGENTINA AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 36. BRAZIL AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. CANADA AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 38. CANADA AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 39. CANADA AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 40. CANADA AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 43. MEXICO AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 44. MEXICO AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 48. UNITED STATES AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. UNITED STATES AGRITOURISM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 53. ASIA-PACIFIC AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. ASIA-PACIFIC AGRITOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 57. AUSTRALIA AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 58. AUSTRALIA AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. CHINA AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 60. CHINA AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 61. CHINA AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 62. CHINA AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. INDIA AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 64. INDIA AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 65. INDIA AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 66. INDIA AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 68. INDONESIA AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 69. INDONESIA AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 70. INDONESIA AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 72. JAPAN AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 73. JAPAN AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 74. JAPAN AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 76. MALAYSIA AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 77. MALAYSIA AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 78. MALAYSIA AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 80. PHILIPPINES AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 81. PHILIPPINES AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 82. PHILIPPINES AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 84. SINGAPORE AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 85. SINGAPORE AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 86. SINGAPORE AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH KOREA AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH KOREA AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH KOREA AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 92. TAIWAN AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 93. TAIWAN AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 94. TAIWAN AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 96. THAILAND AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 97. THAILAND AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 98. THAILAND AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 100. VIETNAM AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 101. VIETNAM AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 102. VIETNAM AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 106. EUROPE, MIDDLE EAST & AFRICA AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. EUROPE, MIDDLE EAST & AFRICA AGRITOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 109. DENMARK AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 110. DENMARK AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 111. DENMARK AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 113. EGYPT AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 114. EGYPT AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 115. EGYPT AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 117. FINLAND AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 118. FINLAND AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 119. FINLAND AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 121. FRANCE AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 122. FRANCE AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 123. FRANCE AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 125. GERMANY AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 126. GERMANY AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 127. GERMANY AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 129. ISRAEL AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 130. ISRAEL AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 131. ISRAEL AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. ITALY AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 133. ITALY AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 134. ITALY AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 135. ITALY AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 137. NETHERLANDS AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 138. NETHERLANDS AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 139. NETHERLANDS AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 141. NIGERIA AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 142. NIGERIA AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 143. NIGERIA AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 145. NORWAY AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 146. NORWAY AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 147. NORWAY AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 148. POLAND AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 149. POLAND AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 150. POLAND AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 151. POLAND AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 152. QATAR AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 153. QATAR AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 154. QATAR AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 155. QATAR AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 157. RUSSIA AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 158. RUSSIA AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 159. RUSSIA AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 162. SAUDI ARABIA AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 163. SAUDI ARABIA AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 166. SOUTH AFRICA AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 167. SOUTH AFRICA AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 169. SPAIN AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 170. SPAIN AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 171. SPAIN AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 173. SWEDEN AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 174. SWEDEN AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 175. SWEDEN AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 177. SWITZERLAND AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 178. SWITZERLAND AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 179. SWITZERLAND AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 181. TURKEY AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 182. TURKEY AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 183. TURKEY AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 186. UNITED ARAB EMIRATES AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 187. UNITED ARAB EMIRATES AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM AGRITOURISM MARKET SIZE, BY ACTIVITY, 2018-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM AGRITOURISM MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 190. UNITED KINGDOM AGRITOURISM MARKET SIZE, BY AGE GROUP, 2018-2030 (USD MILLION)
• TABLE 191. UNITED KINGDOM AGRITOURISM MARKET SIZE, BY BOOKING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 192. AGRITOURISM MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 193. AGRITOURISM MARKET, FPNV POSITIONING MATRIX, 2023

The Agritourism Market was valued at USD 29.86 billion in 2023, expected to reach USD 32.23 billion in 2024, and is projected to grow at a CAGR of 8.11%, to USD 51.57 billion by 2030.

Agritourism, a niche blending agriculture and tourism, involves agricultural experiences and activities attracting visitors. These might include farm tours, wine tastings, bed and breakfasts on farms, or participating in agricultural festivals. The scope of agritourism is broad as it encompasses diverse activities underpinned by educational, recreational, and promotional components. Its necessity arises from its ability to offer farmers additional revenue streams and preserve rural communities by promoting local produce and crafts. End-use scope covers individual tourists seeking experiential travel, educational institutions exploring real-world agricultural experiences, and corporations arranging retreats or team-building.

Key growth factors include the increasing consumer interest in sustainable practices and authentic travel experiences, the rising trend of local food movements, and government initiatives supporting rural and farm-based tourism. Market insights reveal that agritourism can leverage digital marketing strategies and partnerships with travel agencies to enhance visibility. Recent potential opportunities lie in expanding offerings such as workshops on sustainable farming, organic produce markets, and virtual tours to reach global audiences. The COVID-19 pandemic has also highlighted the potential for remote experiences and local travel, helping mitigate reliance on international tourists. To capitalize on these opportunities, stakeholders should foster strong online presences, collaborate with local governments for promotional activities, and adapt to technological advancements like virtual reality.

However, limitations include a lack of standardized regulation on agritourism activities, potential environmental impacts, and inadequate infrastructure in rural areas. Challenges also arise from fluctuating agricultural product prices, seasonal dependency, and market competition from traditional tourism sectors. Innovation can thrive in areas such as implementing eco-friendly practices, developing immersive digital platforms, and enhancing service infrastructures like lodging. Despite challenges, the market is dynamic, with consumer preferences shifting towards unique, sustainable experiences. Continuous research into consumer behavior and technological enhancements will be key in exploiting these evolving dynamics for sustained business growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Agritourism Market

The Agritourism Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing interest in authentic and sustainable travel experiences among tourist
  • Rising trend among consumers to understand the origin of sustainable foods and their production process
• Market Restraints
  • Lack of necessary infrastructure and accessibility in rural & farming areas
• Market Opportunities
  • Favorable government initiatives and investments to support agriculture tourism
  • Increasing adoption of digital platforms for booking, virtual farm tours, and online marketing strategies
• Market Challenges
  • Language differences and cultural misunderstandings between hosts and visitors

Porter's Five Forces: A Strategic Tool for Navigating the Agritourism Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Agritourism Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Agritourism Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Agritourism Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Agritourism Market

A detailed market share analysis in the Agritourism Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Agritourism Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Agritourism Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Agritourism Market

A strategic analysis of the Agritourism Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Agritourism Market, highlighting leading vendors and their innovative profiles. These include Agria Tours, AgriTravel by Leisure Time Group, Agriturismo.it by Feries Srl, Agrotours, Ananta Group Pvt. Ltd., Bay Farm Tours, Blackberry Farm, LLC, Dan Company, Expedia, Inc., Fair Oaks Farms, Farm to Farm Tours, FarmCamps B.V., Field Farm Tours, Green Mount Travel, GTI Travel, Hokkaido Farm Tomita, Liberty Mills Farm, Rupiper Tours, Select Holidays, Star Destinations, Trump Tours Inc., Underwood Family Farms, and ZAMAG Tours and Safaris.

Market Segmentation & Coverage

This research report categorizes the Agritourism Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Activity, market is studied across Accommodations, Educational Tourism, Event and Recreation, and On-farm Sales/Direct-market.
• Based on Tourist Type, market is studied across Group Travelers and Individual Travelers.
• Based on Age Group, market is studied across 15-25, 26-36, 36-45, 46-55, and 55 Years Above.
• Based on Booking Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing interest in authentic and sustainable travel experiences among tourist
    • 5.1.1.2. Rising trend among consumers to understand the origin of sustainable foods and their production process
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of necessary infrastructure and accessibility in rural & farming areas
  • 5.1.3. Opportunities
    • 5.1.3.1. Favorable government initiatives and investments to support agriculture tourism
    • 5.1.3.2. Increasing adoption of digital platforms for booking, virtual farm tours, and online marketing strategies
  • 5.1.4. Challenges
    • 5.1.4.1. Language differences and cultural misunderstandings between hosts and visitors
• 5.2. Market Segmentation Analysis
  • 5.2.1. Activity: Adoption of varied entertainment activities in agritourism to attract a large number of tour enthusiasts while expanding a business growth
  • 5.2.2. Booking Channel: Growing preference for online booking platform due to its fast convenience and accessibility
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Agritourism Market, by Activity

• 6.1. Introduction
• 6.2. Accommodations
• 6.3. Educational Tourism
• 6.4. Event and Recreation
• 6.5. On-farm Sales/Direct-market

7. Agritourism Market, by Tourist Type

• 7.1. Introduction
• 7.2. Group Travelers
• 7.3. Individual Travelers

8. Agritourism Market, by Age Group

• 8.1. Introduction
• 8.2. 15-25
• 8.3. 26-36
• 8.4. 36-45
• 8.5. 46-55
• 8.6. 55 Years Above

9. Agritourism Market, by Booking Channel

• 9.1. Introduction
• 9.2. Offline
• 9.3. Online

10. Americas Agritourism Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Agritourism Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Agritourism Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Hilton's Strategic Partnership with Dan Company in Al-Ahsa, Saudi Arabia
  • 13.3.2. Enhancing Rural Communities through Agri-Food Tourism Initiatives with 300,000 Euros in Funding Support
  • 13.3.3. Saudi Arabia's Strategic Initiative to Bolster Agritourism Through the Establishment of Dan Company
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Agria Tours
• 2. AgriTravel by Leisure Time Group
• 3. Agriturismo.it by Feries Srl
• 4. Agrotours
• 5. Ananta Group Pvt. Ltd.
• 6. Bay Farm Tours
• 7. Blackberry Farm, LLC
• 8. Dan Company
• 9. Expedia, Inc.
• 10. Fair Oaks Farms
• 11. Farm to Farm Tours
• 12. FarmCamps B.V.
• 13. Field Farm Tours
• 14. Green Mount Travel
• 15. GTI Travel
• 16. Hokkaido Farm Tomita
• 17. Liberty Mills Farm
• 18. Rupiper Tours
• 19. Select Holidays
• 20. Star Destinations
• 21. Trump Tours Inc.
• 22. Underwood Family Farms
• 23. ZAMAG Tours and Safaris