アグリツーリズムの市場規模、シェア、動向、予測：ツーリストタイプ、アクティビティ、予約チャネル、販売チャネル、地域別、2025年～2033年

アグリツーリズムの市場の世界市場規模は2024年に732億米ドルに達しました。今後、IMARC Groupは、2033年には2,056億米ドルに達し、2025年から2033年の成長率CAGRは10.9%になると予測しています。2024年には、米国が北米全体の約66.00％を占めるアグリツーリズムの市場。持続可能な旅行に対する消費者の関心の高まり、本物の農村体験に対する需要の高まり、農場から食卓までの食事の人気の高まり、農村開発に対する政府の支援、環境意識の高まり、ウェルネスに焦点を当てたバケーションに対する消費者の欲求などが、アグリツーリズムの市場シェアにプラスの影響を与えています。

アグリツーリズムとは、農業生産・加工活動を観光と融合させ、観光客を楽しませ、レクリエーションすることを目的とした商業事業です。アグリツーリズムは、農家に副収入を得る機会と、消費者に直接販売する手段を提供します。また、地域社会にとっては、地元の税収を増やす可能性もあります。このほか、農地の保護や州の事業開発にも役立っています。現在、アグリツーリズムは、農村経済を活性化させ、農業について一般の人々を教育し、地域住民に雇用機会を提供するという理由から、世界中で絶大な支持を得ています。

アグリツーリズムの市場傾向：

昨今、農家は競争優位性を獲得し、農園や農業ライフスタイルの独自性を活用するために、アグリツーリズムを採用するケースが増えています。これは、農村開拓への注目の高まりと相まって、市場の成長を後押しする重要な要因の一つとなっています。さらに、アグリツーリズムは、釣り、収穫祭、乗馬、野生動物の写真撮影、野外農場滞在、ワゴンやそりへの乗車、羊の毛刈り、農場の作物を使った料理教室、ガイド付き動物ツアー、歴史再現など、さまざまな農場での活動を提供しています。これに加えて、結婚式、集会、プライベート・パーティーなどのイベントでの農場の利用もかなり増えています。これは、世界各国でアグリツーリズム活動への参入が増加していることと相まって、市場の成長を促進しています。これとは別に、農村のライフスタイルに魅了された観光客は、農場を訪れながら本物の農産物やサービスを購入しています。これは、ピック・ユア・オウン・フルーツ活動の牽引力の高まりとともに、今後数年間の市場に明るい展望をもたらすと予測されます。

本レポートで扱う主な質問

• アグリツーリズムの市場の市場規模は？
• アグリツーリズムの市場の将来展望は？
• アグリツーリズムの市場を牽引する主な要因は何か？
• アグリツーリズムの市場のシェアが最も高い地域は？
• 世界のアグリツーリズムの市場の主要企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のアグリツーリズム市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：ツーリストタイプ別

• 国内
• 国際

第7章 市場内訳：アクティビティ別

• 農場での販売
• アウトドアレクリエーション
• アグリテインメント
• 教育観光
• 宿泊施設
• その他

第8章 市場内訳：予約チャネル別

• オンライン
• オフライン

第9章 市場内訳：販売チャネル別

• 旅行代理店
• 直接

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場内訳：国別

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Agrilys Voyages
  • Bay Farm Tours
  • Blackberry Farm LLC
  • Domiruth PeruTravel
  • Farm To Farm Tours
  • Field Farm Tours Ltd
  • Greenmount Travel
  • Harvest Fresh Farms
  • Liberty Hill Farm
  • Monteillet Fromagerie
  • Select Holidays
  • Stita Farm Tours
  • Willow-Witt Ranch

List of Figures

• Figure 1: Global: Agritourism Market: Major Drivers and Challenges
• Figure 2: Global: Agritourism Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Agritourism Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Global: Agritourism Market: Breakup by Tourist Type (in %), 2024
• Figure 5: Global: Agritourism Market: Breakup by Activity (in %), 2024
• Figure 6: Global: Agritourism Market: Breakup by Booking Channel (in %), 2024
• Figure 7: Global: Agritourism Market: Breakup by Sales Channel (in %), 2024
• Figure 8: Global: Agritourism Market: Breakup by Region (in %), 2024
• Figure 9: Global: Agritourism (Domestic) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: Agritourism (Domestic) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: Agritourism (International) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Agritourism (International) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Agritourism (On-farm Sales) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Agritourism (On-farm Sales) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Agritourism (Outdoor Recreation) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Agritourism (Outdoor Recreation) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Agritourism (Agritainment) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Agritourism (Agritainment) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Agritourism (Educational Tourism) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Agritourism (Educational Tourism) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Global: Agritourism (Accommodations) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Global: Agritourism (Accommodations) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: Global: Agritourism (Other Activities) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: Global: Agritourism (Other Activities) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: Global: Agritourism (Online) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: Global: Agritourism (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Global: Agritourism (Offline) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Global: Agritourism (Offline) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: Global: Agritourism (Travel Agents) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: Global: Agritourism (Travel Agents) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: Global: Agritourism (Direct) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: Global: Agritourism (Direct) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: North America: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: North America: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: United States: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: United States: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: Canada: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: Canada: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: Asia-Pacific: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: Asia-Pacific: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: China: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: China: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Japan: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Japan: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: India: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: India: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: South Korea: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: South Korea: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: Australia: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: Australia: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: Indonesia: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: Indonesia: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: Others: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Europe: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Europe: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Germany: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Germany: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: France: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 60: France: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: United Kingdom: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: United Kingdom: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 63: Italy: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 64: Italy: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 65: Spain: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 66: Spain: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 67: Russia: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 68: Russia: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 69: Others: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 70: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 71: Latin America: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 72: Latin America: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 73: Brazil: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 74: Brazil: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 75: Mexico: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 76: Mexico: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 77: Others: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 78: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 79: Middle East and Africa: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
• Figure 80: Middle East and Africa: Agritourism Market: Breakup by Country (in %), 2024
• Figure 81: Middle East and Africa: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 82: Global: Agritourism Industry: SWOT Analysis
• Figure 83: Global: Agritourism Industry: Value Chain Analysis
• Figure 84: Global: Agritourism Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Agritourism Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Agritourism Market Forecast: Breakup by Tourist Type (in Million USD), 2025-2033
• Table 3: Global: Agritourism Market Forecast: Breakup by Activity (in Million USD), 2025-2033
• Table 4: Global: Agritourism Market Forecast: Breakup by Booking Channel (in Million USD), 2025-2033
• Table 5: Global: Agritourism Market Forecast: Breakup by Sales Channel (in Million USD), 2025-2033
• Table 6: Global: Agritourism Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 7: Global: Agritourism Market: Competitive Structure
• Table 8: Global: Agritourism Market: Key Players

The global agritourism market size reached USD 73.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 205.6 Billion by 2033, exhibiting a growth rate CAGR of 10.9% during 2025-2033. In 2024, the US accounted for around 66.00% of the total North America agritourism market. The rising consumer interest in sustainable travel, increasing demand for authentic rural experiences, the growing popularity of farm-to-table dining, government support for rural development, rising environmental awareness, and consumer desire for wellness-focused vacations are some factors positively impacting the agritourism market share.

Agritourism is a commercial enterprise amalgamating agricultural production and processing activities with tourism for the purpose of entertaining and recreation of the tourists. It offers farmers an opportunity to generate additional income and an avenue for direct marketing to consumers. It also provides communities with the potential to increase their local tax bases. Besides this, it helps preserve agricultural lands and allows states to develop business enterprises. At present, agritourism is gaining immense traction across the globe on account of its ability to revitalize rural economies, educate the public about agriculture, and provide employment opportunities to local residents.

Agritourism Market Trends:

Nowadays, farmers are increasingly adopting agritourism to gain a competitive advantage and capitalize on the uniqueness of their farm and farming lifestyle. This, coupled with the rising focus on rural development, represents one of the key factors propelling the growth of the market. In addition, agritourism offers different farm activities, such as fishing, harvest festivals, horseback riding, wildlife photography, outdoor farm stays, wagon or sleigh rides, sheep shearing, cooking classes using crops from the farm, guided animal tours, and historical re-enactments. Besides this, there is a considerable increase in the use of farms for events, such as weddings, gatherings, and private parties. This, in confluence with the rising participation in agritourism activities in numerous countries around the world, is facilitating the growth of the market. Apart from this, tourists fascinated by the rural lifestyle are purchasing authentic farm products and services while visiting the farms. This, along with the rising traction of pick-your-own fruits activity, is projected to create a positive outlook for the market in the upcoming years.

Key Market Segmentation:

Breakup by Tourist Type:

• Domestic
• International

Breakup by Activity:

• On-farm Sales
• Outdoor Recreation
• Agritainment
• Educational Tourism
• Accommodations
• Others

Breakup by Booking Channel:

• Online
• Offline

Breakup by Sales Channel:

• Travel Agents
• Direct

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.

Key Questions Answered in This Report

• 1.How big is the agritourism market?
• 2.What is the future outlook of the agritourism market?
• 3.What are the key factors driving the agritourism market?
• 4.Which region accounts for the largest agritourism market share?
• 5.Which are the leading companies in the global agritourism market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Agritourism Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Tourist Type

• 6.1 Domestic
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 International
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Activity

• 7.1 On-farm Sales
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Outdoor Recreation
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Agritainment
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Educational Tourism
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Accommodations
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast
• 7.6 Others
  • 7.6.1 Market Trends
  • 7.6.2 Market Forecast

8 Market Breakup by Booking Channel

• 8.1 Online
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Offline
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Sales Channel

• 9.1 Travel Agents
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Direct
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Agrilys Voyages
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
  • 15.3.2 Bay Farm Tours
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
  • 15.3.3 Blackberry Farm LLC
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 Domiruth PeruTravel
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 Farm To Farm Tours
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 Field Farm Tours Ltd
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 Greenmount Travel
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
  • 15.3.8 Harvest Fresh Farms
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 Liberty Hill Farm
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
  • 15.3.10 Monteillet Fromagerie
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
  • 15.3.11 Select Holidays
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
  • 15.3.12 Stita Farm Tours
    • 15.3.12.1 Company Overview
    • 15.3.12.2 Product Portfolio
  • 15.3.13 Willow-Witt Ranch
    • 15.3.13.1 Company Overview
    • 15.3.13.2 Product Portfolio