Product Code: GVR-4-68039-971-7
Agritourism Market Growth & Trends:
The global agritourism market size is expected to reach USD 15.78 billion in 2030 and is projected to grow at a CAGR of 11.9% from 2025 to 2030. Rising spending on tourism, the increased number of travelers in recent years due to rising incomes that wish to know about village culture, and the increasing range of available tourist activities across the globe are the factors propelling the market growth.
Moreover, farm tourism creates a unique opportunity for the agriculture industries, and tourism offers several educational, financial, and social benefits to the producers, communities, and tourists. It is expected to accelerate the market growth throughout the forecast period.
A lockdown situation has been experienced during the COVID-19 pandemic, and it showed a negative impact on the agritourism market due to the border closures and travel restrictions in various countries. The rising spending on travel and tourism by people after the ease of several restrictions is projected to propel the market growth during the forecast period.
The educational tourism segment is foreseen to witness tremendous growth in the future. The increasing desire for cultural and outdoor activities, coupled with increased disposable income, is accelerating market growth. Moreover, families and educational institutes have wanted to know about the rural lifestyle and agricultural activity, which is propelling the market growth. The expansion of this market segment is attributed to rising promotional activity on digital media like social media channels, which is accelerating market growth.
The travel agents segment is expected to expand with the highest CAGR through the forecast period. Constantly changing consumer expenditure behavior, and the increasing number of visitors, as well as travelers, choosing to book their tours and packages through travel agents, is accelerating the segment growth. Moreover, important actions taken by the key market players, including social media advertising, and online campaigns, are expected to attract potential customers and encourage them to book their tour packages through agents, which is anticipated to boost the market growth during the forecast period.
North America accounted for a substantial revenue share owing to growing income levels regionally, the strengthening economic climate in the area, and government programs to promote travel and tourism. Moreover, increasing demand for health and wellness tourism and nature tourism is projected to propel the market growth, as agritourism is a combined experience of greenery, nature, calm & peace, fresh air, and a rural lifestyle. Furthermore, North American farmers are discovering a new source of income through agritourism. This is further accelerating the regional market growth.
Major players face intense competition from each other, and some of them operate their business at several locations and have large customer bases across the globe. The presence of many small-scale players is also leading to increased competition.
Agritourism Market Report Highlights:
- North America registered the largest market share of over 46.26% in 2025, owing to growing government initiatives to promote farm tourism.
- The farm educational tours are anticipated to grow with a CAGR of 13.6% from 2025 to 2030, due to the growing instances of educational tours around the globe.
- The bookings through online travel agents and agencies are anticipated to grow at a CAGR of 12.8% from 2024 to 2030. The increasing reliance on online travel agencies (OTAs) for agritourism bookings is also a significant driver of market growth.
- Asia Pacific accounted for a revenue share of around 20.15% in 2024, owing to the rising spending power of regional customers on travel.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Agritourism Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Penetration and Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Booking Mode Analysis
- 3.3.2. Seasonality Trends and Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis Tools
- 3.5.1. Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Agritourism Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Affecting Buying Decisions
- 4.4. Consumer Service Adoption
- 4.5. Observations & Recommendations
Chapter 5. Agritourism Market: Activity Estimates & Trend Analysis
- 5.1. Agritourism Market, By Activity: Key Takeaways
- 5.2. Activity Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, By Activity, 2018 - 2030 (USD Million)
- 5.3.1. On-farm Sales
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Outdoor Recreation
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Entertainment
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Educational Tourism
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.5. Accommodations
- 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.6. Others
- 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Agritourism Market: Booking Mode Estimates & Trend Analysis
- 6.1. Agritourism Market, By Booking Mode: Key Takeaways
- 6.2. Booking Mode Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Booking Mode, 2018 - 2030 (USD Million)
- 6.3.1. Direct Booking
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Online Travel Agents and Travel Agencies (OTAs)
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Marketplace Booking
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Agritourism Market: Regional Estimates & Trend Analysis
- 7.1. Agritourism Market: Regional Outlook
- 7.2. Regional Marketplaces: Key Takeaways
- 7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
- 7.3.1. North America
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.2. U.S.
- 7.3.1.2.1. Key country dynamics
- 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.3. Canada
- 7.3.1.3.1. Key country dynamics
- 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.1.4. Mexico
- 7.3.1.4.1. Key country dynamics
- 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Europe
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.2. U.K.
- 7.3.2.2.1. Key country dynamics
- 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.3. Germany
- 7.3.2.3.1. Key country dynamics
- 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.4. France
- 7.3.2.4.1. Key country dynamics
- 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.5. Italy
- 7.3.2.5.1. Key country dynamics
- 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2.6. Spain
- 7.3.2.6.1. Key country dynamics
- 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Asia Pacific
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.2. China
- 7.3.3.2.1. Key country dynamics
- 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.3. India
- 7.3.3.3.1. Key country dynamics
- 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.4. Japan
- 7.3.3.4.1. Key country dynamics
- 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.5. Australia & New Zealand
- 7.3.3.5.1. Key country dynamics
- 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3.6. South Korea
- 7.3.3.6.1. Key country dynamics
- 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Central & South America
- 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4.2. Brazil
- 7.3.4.2.1. Key country dynamics
- 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5. Middle East & Africa
- 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.5.2. South Africa
- 7.3.5.2.1. Key country dynamics
- 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Agritourism Market: Competitive Analysis
- 8.1. Recent developments & impact analysis, by key market participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Service Benchmarking
- 8.6. Company Market Share Analysis, 2024 (%)
- 8.7. Company Heat Map Analysis, 2024
- 8.8. Strategy Mapping
- 8.9. Company Profile
- 8.9.1. Farm to Farm Tours
- 8.9.1.1. Company Overview
- 8.9.1.2. Financial Performance
- 8.9.1.3. Service Portfolios
- 8.9.1.4. Strategic Initiatives
- 8.9.2. Bay Farm Tours
- 8.9.2.1. Company Overview
- 8.9.2.2. Financial Performance
- 8.9.2.3. Service Portfolios
- 8.9.2.4. Strategic Initiatives
- 8.9.3. Tourism Prince George
- 8.9.3.1. Company Overview
- 8.9.3.2. Financial Performance
- 8.9.3.3. Service Portfolios
- 8.9.3.4. Strategic Initiatives
- 8.9.4. Star Destinations
- 8.9.4.1. Company Overview
- 8.9.4.2. Financial Performance
- 8.9.4.3. Service Portfolios
- 8.9.4.4. Strategic Initiatives
- 8.9.5. Expedia, Inc.
- 8.9.5.1. Company Overview
- 8.9.5.2. Financial Performance
- 8.9.5.3. Service Portfolios
- 8.9.5.4. Strategic Initiatives
- 8.9.6. Greenmount Travel
- 8.9.6.1. Company Overview
- 8.9.6.2. Financial Performance
- 8.9.6.3. Service Portfolios
- 8.9.6.4. Strategic Initiatives
- 8.9.7. Blackberry Farm, LLC
- 8.9.7.1. Company Overview
- 8.9.7.2. Financial Performance
- 8.9.7.3. Service Portfolios
- 8.9.7.4. Strategic Initiatives
- 8.9.8. Ruppier Tours
- 8.9.8.1. Company Overview
- 8.9.8.2. Financial Performance
- 8.9.8.3. Service Portfolios
- 8.9.8.4. Strategic Initiatives
- 8.9.9. Hermitage Farm
- 8.9.9.1. Company Overview
- 8.9.9.2. Financial Performance
- 8.9.9.3. Service Portfolios
- 8.9.9.4. Strategic Initiatives
- 8.9.10. Select Holidays
- 8.9.10.1. Company Overview
- 8.9.10.2. Financial Performance
- 8.9.10.3. Service Portfolios
- 8.9.10.4. Strategic Initiatives