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市場調査レポート
商品コード
1665959
ビデオストリーミングソフトウェア市場規模、シェア、収益分析、タイプ別、ソリューション別、プラットフォーム別、サービス産業別、収益モデル別、展開別、地域別 - 産業予測、2025-2032年Video Streaming Software Market Size, Share, and Growth Analysis, By Type, By Solution (Internet Protocol TV, Over-the-Top ), By Platform, By Service Industry, By Revenue Model, By Deployment, By Region - Industry Forecast 2025-2032 |
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| ビデオストリーミングソフトウェア市場規模、シェア、収益分析、タイプ別、ソリューション別、プラットフォーム別、サービス産業別、収益モデル別、展開別、地域別 - 産業予測、2025-2032年 |
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出版日: 2025年02月27日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
ビデオストリーミングソフトウェア市場規模は2023年に123億米ドルと評価され、2024年の146億6,000万米ドルから2032年には597億6,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは19.2％で成長する見通しです。
ビデオストリーミングソフトウェア分野では、進化するデジタル情勢を浮き彫りにする変革的な動向が見られます。定額制ストリーミング・サービスの急増は、オンデマンド・エンターテインメントに対する消費者の需要の高まりを反映しており、大手メディア企業は競争力のあるストリーミング・プラットフォームに多額の投資を行うようになっています。従来のテレビからデジタルへのこのシフトは、ソーシャルネットワークの統合、低遅延ストリーミング、インタラクティブ機能に焦点を当てたビデオストリーミング技術の革新を推進しました。業界の拡大は北米と欧州で特に顕著で、動画配信のためのクラウドベースのソリューションが人気を集めています。ハイテク大手がストリーミング分野に参入すると、既存環境を通じて消費者のエンターテインメント体験を向上させ、加入者の獲得と維持を目的とした高品質のオリジナルコンテンツへの投資が増加します。今後の進歩は、ビデオの品質、セキュリティ、パフォーマンスに対する期待の高まりに応えるものと予想されます。
目次
イントロダクション
- 調査の目的
- 調査範囲
- 定義
調査手法
- 情報調達
- 二次と一次データの方法
- 市場規模予測
- 市場の前提条件と制限
エグゼクティブサマリー
- 世界市場の見通し
- 供給と需要の動向分析
- セグメント別機会分析
市場力学と見通し
- 市場概要
- 市場規模
- 市場力学
- 促進要因と機会
- 抑制要因と課題
- ポーターの分析
主な市場の考察
- 重要成功要因
- 競合の程度
- 主な投資機会
- 市場エコシステム
- 市場の魅力指数（2024年）
- PESTEL分析
- マクロ経済指標
- バリューチェーン分析
- 価格分析
ビデオストリーミングソフトウェア市場規模：タイプ別
- 市場概要
- ライブビデオストリーミング
- ノンリニアビデオストリーミング
ビデオストリーミングソフトウェア市場規模：ソリューション別
- 市場概要
- インターネットプロトコル TV
- オーバー・ザ・トップ（OTT）
- 有料テレビ
ビデオストリーミングソフトウェア市場規模：プラットフォーム別
- 市場概要
- ゲーム機
- ノートパソコンとデスクトップパソコン
- スマートフォンとタブレット
- スマートテレビ
ビデオストリーミングソフトウェア市場規模：サービス業別
- 市場概要
- コンサルティング
- マネージドサービス
- トレーニングとサポート
ビデオストリーミングソフトウェア市場規模：収益モデル別
- 市場概要
- 広告
- レンタル
- サブスクリプション
ビデオストリーミングソフトウェア市場規模：展開別
- 市場概要
- クラウド
- オンプレミス
ビデオストリーミングソフトウェア市場規模：ユーザー別
- 市場概要
- 企業
- コーポレートコミュニケーション
- ナレッジシェアとコラボレーション
- マーケティングと顧客エンゲージメント
- トレーニングと開発
- 消費者
- リアルタイムエンターテイメント
- ウェブブラウジングと広告
- ゲーム
- ソーシャルネットワーキング
- Eラーニング
ビデオストリーミングソフトウェア市場規模
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
- アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
- ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
- 中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ
競合情報
- 上位5社の比較
- 主要企業の市場ポジショニング（2024年）
- 主な市場企業が採用した戦略
- 最近の市場動向
- 企業の市場シェア分析（2024年）
- 主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024）
主要企業プロファイル
- Kaltura（USA）
- JW Player（USA）
- Vimeo（USA）
- IBM Cloud Video（USA）
- Wowza（USA）
- Dacast（USA）
- StreamShark（Australia）
- Panopto（USA）
- Muvi（USA）
- Red5 Pro（USA）
- Microsoft（Azure Media Services）（USA）
- Amazon（AWS Elemental）（USA）
- Google（Google Cloud Streaming）（USA）
- OBS Project（Open Source）
- Streamlabs（USA）
- Vidyard（Canada）
- Wistia（USA）
- Haivision（Canada）
結論と提言
Video Streaming Software Market size was valued at USD 12.3 billion in 2023 and is poised to grow from USD 14.66 billion in 2024 to USD 59.76 billion by 2032, growing at a CAGR of 19.2% during the forecast period (2025-2032).
The video streaming software sector is experiencing transformative trends that highlight the evolving digital landscape. The surge in subscription streaming services reflects growing consumer demand for on-demand entertainment, prompting major media companies to invest heavily in competitive streaming platforms. This shift from traditional TV to digital has driven innovations in video streaming technologies, focusing on social network integration, low-latency streaming, and interactive features. The industry's expansion is particularly evident in North America and Europe, where cloud-based solutions for video distribution are gaining traction. As tech giants enter the streaming arena, they enhance the consumer entertainment experience through their existing ecosystems, leading to increased investment in high-quality original content aimed at attracting and retaining subscribers. Future advancements are anticipated to meet rising expectations for video quality, security, and performance.
Top-down and bottom-up approaches were used to estimate and validate the size of the Video Streaming Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Video Streaming Software Market Segments Analysis
Global Video Streaming Software Market is segmented by Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User and region. Based on Type, the market is segmented into Live Video Streaming and Non-Linear Video Streaming. Based on Solution, the market is segmented into Internet Protocol TV, Over-the-Top (OTT) and Pay-TV. Based on Platform, the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets and Smart TV. Based on Service Industry, the market is segmented into Consulting, Managed Services and Training & Support. Based on Revenue Model, the market is segmented into Advertising, Rental and Subscription. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on User, the market is segmented into Enterprise and Consumer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Video Streaming Software Market
The digital video streaming software market is primarily driven by the growing demographic of on-demand content consumers. As viewers increasingly shift away from traditional television to access their favorite shows, movies, and live events at their convenience, the demand for enhanced streaming solutions significantly rises. This shift in consumer behavior compels streaming service providers to continuously innovate and improve their software offerings to meet the evolving preferences of their audience. Consequently, the market is witnessing substantial growth as consumers seek seamless and high-quality streaming experiences that cater to their on-the-go lifestyles and personalized entertainment choices.
Restraints in the Video Streaming Software Market
Concerns surrounding data privacy and security pose significant challenges to the rapid expansion of the global video streaming software market. As cyber threats continue to rise and regulations such as GDPR are implemented, streaming platforms face increasing pressure to safeguard user data. This heightened scrutiny may lead to hesitance among potential users to fully embrace streaming services, thereby creating a potential barrier to market growth. As companies strive to comply with stringent data protection policies, they may encounter difficulties in meeting consumer expectations, ultimately impacting the broader adoption of video streaming technologies within the industry.
Market Trends of the Video Streaming Software Market
The video streaming software market is experiencing a significant trend towards hybrid monetization models, where platforms integrate subscription-based services with ad-supported and pay-per-view options. This strategic diversification not only enhances accessibility to premium content for a broader audience but also maximizes revenue potential across different viewer segments. As consumer preferences shift towards more flexible payment options, streaming providers are leveraging these models to capture diverse audience demographics, increase user engagement, and optimize profitability. This trend is indicative of an evolving landscape where adaptability and innovation are key for streaming services aiming to thrive in a competitive environment.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2024
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
Global Video Streaming Software Market Size by Type & CAGR (2025-2032)
- Market Overview
- Live Video Streaming
- Non-Linear Video Streaming
Global Video Streaming Software Market Size by Solution & CAGR (2025-2032)
- Market Overview
- Internet Protocol TV
- Over-the-Top (OTT)
- Pay-TV
Global Video Streaming Software Market Size by Platform & CAGR (2025-2032)
- Market Overview
- Gaming Consoles
- Laptops & Desktops
- Smartphones & Tablets
- Smart TV
Global Video Streaming Software Market Size by Service Industry & CAGR (2025-2032)
- Market Overview
- Consulting
- Managed Services
- Training & Support
Global Video Streaming Software Market Size by Revenue Model & CAGR (2025-2032)
- Market Overview
- Advertising
- Rental
- Subscription
Global Video Streaming Software Market Size by Deployment & CAGR (2025-2032)
- Market Overview
- Cloud
- On-Premises
Global Video Streaming Software Market Size by User & CAGR (2025-2032)
- Market Overview
- Enterprise
- Corporate Communications
- Knowledge Sharing & Collaborations
- Marketing & Client Engagement
- Training & Development
- Consumer
- Real-Time Entertainment
- Web Browsing & Advertising
- Gaming
- Social Networking
- E-Learning
Global Video Streaming Software Market Size & CAGR (2025-2032)
- North America (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
- US
- Canada
- Europe (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
- Brazil
- Rest of Latin America
- Middle East & Africa (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2024
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2024
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)
Key Company Profiles
- Kaltura (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- JW Player (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Vimeo (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- IBM Cloud Video (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Wowza (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Dacast (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- StreamShark (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Panopto (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Muvi (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Red5 Pro (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Microsoft (Azure Media Services) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Amazon (AWS Elemental) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Google (Google Cloud Streaming) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- OBS Project (Open Source)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Streamlabs (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Vidyard (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Wistia (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Haivision (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
