家電製品の市場規模、シェア、成長分析、製品別、流通チャネル別、技術別、エンドユーザー別、地域別 - 産業予測、2025-2032年

家電製品の世界市場規模は2023年に6,399億3,000万米ドルとなり、予測期間（2025-2032年）のCAGRは5.7%で、2024年の6,764億1,000万米ドルから2032年には1兆539億2,000万米ドルに成長する見通しです。

2023年10月現在、世界の家電市場は、生活の質の向上、個人消費の増加、嗜好の変化などを背景に力強い成長を遂げています。パンデミックは在宅勤務の傾向を強め、世界的に白物家電の需要に拍車をかけています。先進国、新興国市場ともに購買力の向上がライフスタイルの変化をもたらし、市場拡大にプラスの影響を与えています。祝祭シーズンは、特に北米や欧州のような成熟市場で高級家電の販売を引き続き押し上げる一方、アジアでは都市化と人口増加により成長が見られます。AI、IoT、タッチレス・インターフェースを活用したスマート家電は、インドで発売されたLGのAI搭載製品のようなイノベーションに代表されるように、その安全性と利便性で支持を集めています。この動向は、高度でエネルギー効率の高いホームテクノロジーへの移行が加速していることを浮き彫りにしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 原材料の分析

家庭用電化製品市場規模：製品別

• 市場概要
• 冷蔵庫
• 洗濯機
• エアコン
• 電子レンジ
• 食器洗い機
• 掃除機
• 給湯器
• その他の家電製品

家庭用電化製品市場規模：流通チャネル別

• 市場概要
• オンライン
• オフライン

家庭用電化製品市場規模：技術別

• 市場概要
• スマート家電
• 従来型家電

家庭用電化製品市場規模：エンドユーザー別

• 市場概要
• 住宅用
• 商業用

家庭用電化製品市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Whirlpool Corporation（USA）
• LG Electronics（South Korea）
• Samsung Electronics（South Korea）
• Haier Group Corporation（China）
• Electrolux AB（Sweden）
• Panasonic Corporation（Japan）
• BSH Hausgerate GmbH（Germany）
• Midea Group（China）
• Hitachi Appliances Inc.（Japan）
• Arcelik A.S.（Turkey）
• Sharp Corporation（Japan）
• Toshiba Corporation（Japan）
• Godrej Group（India）
• Hisense Co., Ltd.（China）
• Philips（Netherlands）
• Smeg S.p.A.（Italy）
• Gorenje Group（Slovenia）
• Vestel（Turkey）
• Fisher & Paykel Appliances（New Zealand）
• Liebherr Group（Germany）

結論と提言

Global Household Appliances Market size was valued at USD 639.93 billion in 2023 and is poised to grow from USD 676.41 billion in 2024 to USD 1053.92 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

As of October 2023, the global home appliances market is experiencing robust growth driven by improvements in quality of life, increased consumer spending, and shifting preferences. The pandemic has intensified the work-from-home trend, spurring demand for white goods worldwide. Enhanced purchasing power across both developed and developing nations has resulted in lifestyle changes that positively impact market expansion. The festive season continues to boost sales of premium appliances, particularly in mature markets like North America and Europe, while Asia sees growth due to urbanization and rising populations. Smart home appliances, utilizing AI, IoT, and touchless interfaces, are gaining traction for their safety and convenience benefits, exemplified by innovations like LG's AI-powered products launched in India. This trend highlights the accelerating shift towards advanced, energy-efficient home technologies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Appliances market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Appliances Market Segments Analysis

Global Household Appliances Market is segmented by Product, Distribution Channel, Technology, End-User and region. Based on Product, the market is segmented into Refrigerators, Washing Machines, Air Conditioners, Microwave Ovens, Dishwashers, Vacuum Cleaners, Water Heaters and Other Appliances. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Technology, the market is segmented into Smart Appliances and Conventional Appliances. Based on End-User, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Household Appliances Market

The Global Household Appliances market is significantly influenced by the increasing pace of modern life and the prevalence of dual-income families, which fuel the need for time-efficient and user-friendly appliances. This has led to a rising demand for innovative products like robotic vacuum cleaners, smart ovens, and voice-activated devices that offer convenience and save users valuable time. As households seek solutions that enhance productivity and simplify daily tasks, the market for such advanced appliances continues to expand, catering to the preferences of consumers who prioritize efficiency in their busy lifestyles.

Restraints in the Global Household Appliances Market

Concerns related to data privacy and cybersecurity may hinder the growth of the Global Household Appliances market, especially among consumers who are more cautious about adopting smart technologies. As smart appliances become more prevalent, individuals may become apprehensive about how their personal information is collected, stored, and utilized. This wariness can result in reluctance to embrace these innovative products, thereby impacting overall market expansion. Manufacturers and companies must address these concerns by implementing robust security measures and transparent data management practices to foster consumer trust, stimulate adoption, and ultimately drive growth in the smart appliance segment of the market.

Market Trends of the Global Household Appliances Market

The Global Household Appliances market is experiencing a dynamic shift towards smart connectivity, driven by rising consumer demand for innovative, tech-enabled solutions. The integration of appliances with smart technologies and the Internet Of Things (IoT) is now a dominant trend, as homeowners increasingly favor devices that offer remote control capabilities, automation, and real-time data monitoring. This transformation is enhancing convenience, energy efficiency, and user engagement, ultimately leading to higher customer satisfaction. Companies are leveraging this trend by developing smart appliances that seamlessly integrate into smart home ecosystems, marking a significant evolution in consumer preferences and technological advancement within the sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Household Appliances Market Size by Product & CAGR (2025-2032)

• Market Overview
• Refrigerators
• Washing Machines
• Air Conditioners
• Microwave Ovens
• Dishwashers
• Vacuum Cleaners
• Water Heaters
• Other Appliances

Global Household Appliances Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Household Appliances Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Smart Appliances
• Conventional Appliances

Global Household Appliances Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Household Appliances Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Technology, End-User)
  • US
  • Canada
• Europe (Product, Distribution Channel, Technology, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Technology, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Technology, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Technology, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Whirlpool Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BSH Hausgerate GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Midea Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi Appliances Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcelik A.S. (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smeg S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gorenje Group (Slovenia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisher & Paykel Appliances (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liebherr Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations