Product Code: GVR-4-68040-490-7
Major Appliances Market Growth & Trends:
The global major appliances market size is anticipated to reach USD 510.18 billion in 2030 and is projected to expand at a CAGR of 4.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The global major appliances market is projected to witness remarkable growth, driven by rising urbanization, technological advancements, energy efficiency demands, increased disposable income, and evolving consumer preferences toward smart and connected appliances.
Urbanization continues to rise globally, particularly in emerging economies where rural-to-urban migration is fueling demand for modern household appliances. Urban households typically have smaller, more efficient kitchens, and urban consumers are increasingly willing to invest in appliances that save space, time, and energy.
Furthermore, with busier lifestyles, consumers increasingly seek appliances that simplify daily chores and save time. Multi-functional and automated appliances are gaining traction as they offer convenience and ease of use. For instance, dishwashers with auto-clean functions, refrigerators with water dispensers and icemakers, and washing machines with quick wash cycles are particularly popular among time-pressed consumers. There is also a growing demand for aesthetically pleasing appliances that complement modern interior designs, leading manufacturers to offer products in a range of colors, finishes, and designs that blend seamlessly with home decor.
In addition, recognizing the growing importance of online sales, many manufacturers are increasing their focus on DTC channels and partnering with major e-commerce platforms like Amazon. This strategy allows them to reach a broader audience and gather valuable data on consumer preferences and buying habits.This shift has also enabled manufacturers to offer a wider range of products directly to consumers and allows them to leverage data from online platforms to understand consumer preferences, customize offerings, and develop targeted marketing campaigns.
The Asia Pacific major appliances market held a 44.6% share of the global revenue in 2024. This is due to its large and growing population, particularly in countries like China and India, which drive high demand. Rapid urbanization and rising disposable incomes have fueled an increase in household appliance purchases across the region. The expanding middle class embracing modern lifestyles is also leading to a greater adoption of appliances. Local manufacturers also play a significant role, producing affordable appliances that cater to price-sensitive consumers.
The major appliances market is characterized by intense competition, with both established brands and emerging players vying for market share. Leading companies in the market include Whirlpool Corporation; Samsung Electronics Co. Ltd.; Robert Bosch GmbH; LG Electronics Inc.; Electrolux AB; Haier Smart Home Co., Ltd.; Panasonic Corporation; Sharp Corporation; Miele & Cie. KG; Midea Group; Daikin Industries Ltd.; iRobot Corporation; and Gree Electric Appliances Inc., among others, all of which offer a wide range of major appliances. These companies are focusing on smart and connected technology integration, prioritizing sustainability and energy efficiency, and expanding e-commerce and direct-to-consumer (D2C) channels to meet the evolving needs of consumers.
Major Appliances Market Report Highlights:
- Based on product, refrigerators accounted for a market share of 25.01% in 2024. Trends in the major appliances market highlight a strong focus on energy efficiency and advanced technology, making refrigerators a key segment. Factors driving their prominence include rising consumer demand for smart features, enhanced food preservation capabilities, and space-saving designs. In addition, innovations such as better cooling technologies and integration with home automation systems boost their market presence
- Based on type, conventional major appliances constituted a market share of about 93.38% in 2024. This is due to their affordability, simplicity, and reliability. Unlike smart appliances, they require no internet connectivity, making them easier to use for a broad range of consumers, especially in regions with limited access to technology. Their lower price points appeal to budget-conscious buyers, while their straightforward functionality and proven durability continue to attract those seeking dependable, hassle-free solutions.
- Based on distribution channel, sale of major appliances through electronic stores accounted for a share of about 44.3% in 2024. These stores offer a wide range of products, in-store displays, and knowledgeable staff to help customers make informed choices. In-store displays let shoppers see and interact with appliances, helping them make better-informed decisions. A knowledgeable staff is available to guide customers, answering questions about features, pricing, and warranties. These stores often offer competitive pricing and financing options, making appliances more affordable for a range of budgets.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Type Outlook
- 2.4. Distribution Channel Outlook
- 2.5. Competitive Landscape Outlook
Chapter 3. Major Appliances Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Home Appliances Market Size & Growth Rate, 2018 - 2030 (USD Million; Thousand Units)
- 3.1.2. Major Appliances Market Size & Growth Rate, 2018 - 2030 (USD Million; Thousand Units)
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Sales/ Retail Channel Analysis
- 3.3.4. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. Global Production Data, 2018 - 2023 (Million Units)
- 4.1. Global Estimated Production Data, by Major Appliances, 2018 - 2024 (Million Units)
- 4.1.1. Washing Machines
- 4.1.2. Cooktops
- 4.1.3. Cooking Ranges
- 4.1.4. Dishwashers
- 4.1.5. Refrigerators
- 4.1.6. Air Conditioners
- 4.1.7. Microwaves & Ovens
- 4.1.8. Vacuum Cleaners
- 4.2. Estimated Production Data, by Major Appliances, by Key Players, 2024 (Million Units)
- 4.2.1. Whirlpool Corporation
- 4.2.2. Electrolux AB
- 4.2.3. Samsung Electronics Co., Ltd.
- 4.2.4. LG Electronics Inc.
- 4.2.5. Haier Smart Home Co., Ltd.
- 4.2.6. Panasonic Corporation
- 4.2.7. Miele & Cie. KG
- 4.2.8. Bosch (BSH Hausgerate)
- 4.2.9. Daikin Industries Ltd.
- 4.2.10. Sharp Corporation
- 4.2.11. iRobot Corporation
- 4.2.12. Midea Group
- 4.2.13. Gree Electric Appliances Inc.
Chapter 5. Major Appliances Market: Consumer Behavior Analysis
- 5.1. Demographic Analysis
- 5.2. Consumer Trends & Preferences
- 5.3. Factors Influencing Buying Behavior
- 5.4. Consumer Service Adoption Trends
- 5.5. Key Observations & Findings
Chapter 6. Major Appliances Market: Product Estimates & Trend Analysis
- 6.1. Major Appliances Market, by Product: Key Takeaways
- 6.2. Product Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million; Thousand Units)
- 6.3.1. Washing Machines
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 6.3.2. Cooktops
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 6.3.3. Cooking Ranges
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 6.3.4. Dishwashers
- 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 6.3.5. Refrigerators
- 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 6.3.6. Air Conditioners
- 6.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 6.3.7. Microwave & Ovens
- 6.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 6.3.8. Vacuum Cleaners
- 6.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
Chapter 7. Major Appliances Market: Type Estimates & Trend Analysis
- 7.1. Major Appliances Market, by Type: Key Takeaways
- 7.2. Type Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Million; Thousand Units)
- 7.3.1. Conventional Appliances
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 7.3.2. Smart Appliances
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
Chapter 8. Major Appliances Market: Distribution Channel Estimates & Trend Analysis
- 8.1. Major Appliances Market, by Distribution Channel: Key Takeaways
- 8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million; Thousand Units)
- 8.3.1. Hypermarkets & Supermarkets
- 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 8.3.2. Electronic Stores
- 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 8.3.3. Exclusive Brand Outlets
- 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 8.3.4. Online
- 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 8.3.5. Others
- 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
Chapter 9. Major Appliances Market: Regional Estimates & Trend Analysis
- 9.1. Major Appliances Market: Regional Outlook
- 9.2. Regional Movement Analysis & Market Share, 2024 & 2030
- 9.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.1. North America
- 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.1.2. U.S.
- 9.3.1.2.1. Key country dynamics
- 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.1.3. Canada
- 9.3.1.3.1. Key country dynamics
- 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.1.4. Mexico
- 9.3.1.4.1. Key country dynamics
- 9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.2. Europe
- 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.2.2. Germany
- 9.3.2.2.1. Key country dynamics
- 9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.2.3. UK
- 9.3.2.3.1. Key country dynamics
- 9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.2.4. France
- 9.3.2.4.1. Key country dynamics
- 9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.2.5. Italy
- 9.3.2.5.1. Key country dynamics
- 9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.2.6. Spain
- 9.3.2.6.1. Key country dynamics
- 9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.2.7. Benelux
- 9.3.2.7.1. Key country dynamics
- 9.3.2.7.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.2.8. Nordics
- 9.3.2.8.1. Key country dynamics
- 9.3.2.8.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.3. Asia Pacific
- 9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.3.2. China
- 9.3.3.2.1. Key country dynamics
- 9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.3.3. Japan
- 9.3.3.3.1. Key country dynamics
- 9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.3.4. India
- 9.3.3.4.1. Key country dynamics
- 9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.3.5. Australia & New Zealand
- 9.3.3.5.1. Key country dynamics
- 9.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.3.6. South Korea
- 9.3.3.6.1. Key country dynamics
- 9.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.3.7. Southeast Asia
- 9.3.3.7.1. Key country dynamics
- 9.3.3.7.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.4. Central & South America
- 9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.4.2. Brazil
- 9.3.4.2.1. Key country dynamics
- 9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.4.3. Argentina
- 9.3.4.3.1. Key country dynamics
- 9.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.5. Middle East & Africa
- 9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.5.2. South Africa
- 9.3.5.2.1. Key country dynamics
- 9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.5.3. Saudi Arabia
- 9.3.5.3.1. Key country dynamics
- 9.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
- 9.3.5.4. U.A.E.
- 9.3.5.4.1. Key country dynamics
- 9.3.5.4.2. Market estimates and forecast, 2018 - 2030 (USD Million; Thousand Units)
Chapter 10. Competitive Analysis
- 10.1. Recent Developments & Impact Analysis by Key Market Participants
- 10.2. Company Categorization
- 10.3. Participant's Overview
- 10.4. Financial Performance
- 10.4.1. Revenue
- 10.4.2. COGS
- 10.4.3. Gross Profit Margin (%)
- 10.4.4. EBIT/EBITDA
- 10.4.5. Regional Revenue Breakdown
- 10.4.6. Business Segment Revenue Breakdown (as per annual report)
- 10.5. Product Benchmarking
- 10.6. Company Market Share Analysis, 2024 (%)
- 10.7. Company Heat Map Analysis
- 10.8. Strategy Mapping
- 10.9. Company Profiles
- 10.9.1. Whirlpool Corporation
- 10.9.1.1. Company Overview
- 10.9.1.2. Financial Performance
- 10.9.1.3. Product Portfolios
- 10.9.1.4. Strategic Initiatives
- 10.9.2. Samsung Electronics Co. Ltd.
- 10.9.2.1. Company Overview
- 10.9.2.2. Financial Performance
- 10.9.2.3. Product Portfolios
- 10.9.2.4. Strategic Initiatives
- 10.9.3. Robert Bosch GmbH
- 10.9.3.1. Company Overview
- 10.9.3.2. Financial Performance
- 10.9.3.3. Product Portfolios
- 10.9.3.4. Strategic Initiatives
- 10.9.4. LG Electronics Inc.
- 10.9.4.1. Company Overview
- 10.9.4.2. Financial Performance
- 10.9.4.3. Product Portfolios
- 10.9.4.4. Strategic Initiatives
- 10.9.5. Electrolux AB
- 10.9.5.1. Company Overview
- 10.9.5.2. Financial Performance
- 10.9.5.3. Product Portfolios
- 10.9.5.4. Strategic Initiatives
- 10.9.6. Haier Smart Home Co., Ltd.
- 10.9.6.1. Company Overview
- 10.9.6.2. Financial Performance
- 10.9.6.3. Product Portfolios
- 10.9.6.4. Strategic Initiatives
- 10.9.7. Panasonic Corporation
- 10.9.7.1. Company Overview
- 10.9.7.2. Financial Performance
- 10.9.7.3. Product Portfolios
- 10.9.7.4. Strategic Initiatives
- 10.9.8. Sharp Corporation
- 10.9.8.1. Company Overview
- 10.9.8.2. Financial Performance
- 10.9.8.3. Product Portfolios
- 10.9.8.4. Strategic Initiatives
- 10.9.9. Miele & Cie. KG
- 10.9.9.1. Company Overview
- 10.9.9.2. Financial Performance
- 10.9.9.3. Product Portfolios
- 10.9.9.4. Strategic Initiatives
- 10.9.10. Midea Group
- 10.9.10.1. Company Overview
- 10.9.10.2. Financial Performance
- 10.9.10.3. Product Portfolios
- 10.9.10.4. Strategic Initiatives
- 10.9.11. Daikin Industries Ltd.
- 10.9.11.1. Company Overview
- 10.9.11.2. Financial Performance
- 10.9.11.3. Product Portfolios
- 10.9.11.4. Strategic Initiatives
- 10.9.12. iRobot Corporation
- 10.9.12.1. Company Overview
- 10.9.12.2. Financial Performance
- 10.9.12.3. Product Portfolios
- 10.9.12.4. Strategic Initiatives
- 10.9.13. Gree Electric Appliances Inc.
- 10.9.13.1. Company Overview
- 10.9.13.2. Financial Performance
- 10.9.13.3. Product Portfolios
- 10.9.13.4. Strategic Initiatives