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日本の家電製品市場：市場規模・シェア・動向分析 (製品別・流通チャネル別)、セグメント別予測 (2025年～2030年)

Japan Household Appliances Market Size, Share & Trends Analysis Report By Product (Major Appliances, Small Appliances), By Distribution Channel (Electronic Stores, Online), And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 80 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=151.79円
日本の家電製品市場：市場規模・シェア・動向分析 (製品別・流通チャネル別)、セグメント別予測 (2025年～2030年)
出版日: 2025年06月03日
発行: Grand View Research
ページ情報: 英文 80 Pages
納期: 2～10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

日本の家電製品市場の動向：

日本の家電製品の市場規模は2024年に198億7,000万米ドルと推定され、2025年から2030年にかけてCAGR 5.5%で成長すると予測されます。

消費者は、遠隔操作、音声コマンド、エネルギー監視、予知保全を提供するスマート冷蔵庫、洗濯機、エアコンなど、先進技術と統合されたスマート家電をますます受け入れるようになっています。ITBusinessTodayが2025年4月に発表した記事によると、スマート炊飯器、冷蔵庫、トイレを含む日本のハイテク家電は、AIとIoTの統合によって進化しました。これらのイノベーションは、利便性、衛生、環境への配慮を強化し、スマート・リビング・ソリューションにおける日本のリーダーシップと、高度な家庭用技術における世界市場への影響力を例証しています。この動向は、省エネと持続可能性に対する消費者の意識の高まりによってさらに後押しされており、環境政策と環境に配慮した製品を求める消費者の需要を満たすため、エネルギースター認証や環境に優しい冷媒といった機能が、ビルトイン機器やキッチン機器を含む主要な家電製品に標準装備されるようになっています。

省エネは依然、日本の家電製品の市場成長の中核をなす要因です。エコデザイン指令や国のエネルギー政策などの強力な政府規制は、省エネ度の高い家電製品の採用を促進します。2022年9月、日本の経済産業省はエアコンの省エネラベル表示プログラムを改定し、消費者の理解を高め、省エネを促進するため、2022年10月よりラベルのデザインを一新し、ミニラベルを導入し、1.0～5.0の新しい評価尺度を導入しました。

その結果、省エネに優れたエアコンは翌年には需要が高まり、電力消費の削減におけるインバーター技術や環境に優しい冷媒などの機能の重要性が浮き彫りになりました。消費者の嗜好も、自動洗浄サイクルや自動クリーニング・オーブンなどの高度な機能を組み込んだ高級家電製品へとシフトしており、これは近代的なキッチン・デザインやホーム・オートメーションの動向と一致しています。持続可能性を求める動きは、政府の優遇措置やリベート制度と相まって、サムスン、LG、エレクトロラックスなどの多国籍企業や国内メーカーに、競争力を維持するための研究開発や製品差別化への投資を促しています。

可処分所得の増加とライフスタイルの変化は、都市化と人口統計学的シフトが消費者の購買行動を変化させるため、市場の成長を促進します。働く女性や多忙な専門職の増加は、食器洗い機、多機能調理機器、モダンなキッチンデザインをサポートするビルトイン機器など、利便性と快適性を高める家電製品を求めています。ペイパースが2025年3月に発表した記事によると、日本の急成長するeコマース分野は、高度な物流、技術に精通した人口、国境を越えた取引の拡大から恩恵を受け、楽天、アマゾンジャパン、ヤフーショッピングなどのプラットフォームが市場をリードしています。

PayPay、LINE Pay、楽天ペイなどの決済プロバイダーはデジタル取引を促進し、AI、AR、即日配達は顧客体験を向上させる。アリババのタオ・プラットフォームやワイズの日本の銀行ネットワークへの直接アクセスなど、国際的な展開も進んでいます。物流コストとサイバーセキュリティの懸念にもかかわらず、日本のeコマースの見通しは、技術革新と進化する消費者の嗜好に後押しされ、引き続き堅調です。このデジタルシフトは、格安家電から高度な機能を備えたハイエンドのプレミアム製品まで、多様な製品群へのアクセスを拡大し、消費者の多様な嗜好や都市部と地方部の地域的な需要変動に対応しています。

人口の高齢化や気候の多様性といった地域的要因は、寒冷地での暖房器具や、高齢者向けの使い勝手の良い身近な製品といった家電製品に対する需要に影響を与えます。東京や大阪のような都心部は、所得水準が高く飽和した市場であり、高級でスマートなキッチン家電や統合ホームオートメーションシステムに対する需要を牽引しています。一方、地域的な需要と原材料コストの変動が、輸出入の力学と価格動向を形成します。国内の強力な大手家電メーカーが存在するにもかかわらず、日本は、市場の需要を満たし競争力のある選択肢を提供するため、韓国、中国、欧州から、特に小型家電製品や特殊なガジェット製品を輸入しています。

目次

第1章 分析方法・範囲

第2章 エグゼクティブサマリー

第3章 日本の家電製品市場：変動要因・傾向・範囲

  • 市場連関の見通し
    • 親市場の見通し
    • 関連市場の見通し
  • 業界バリューチェーン分析
  • 市場力学
    • 市場促進要因の分析
    • 市場抑制要因の分析
    • 業界の機会
    • 業界の課題
  • 業界分析ツール
    • ポーターのファイブフォース分析
  • 市場参入戦略
  • 日本の家電市場：小売価格の分析（2024年）

第4章 消費者行動分析

  • 人口統計分析
  • 消費者の動向と嗜好
  • 購入決定に影響を与える要因
  • 消費者の製品採用状況
  • 観察と推奨事項

第5章 日本の家電製品市場：製品別の推定・動向分析

  • 日本の家電製品市場：主なポイント、製品別
  • 変動分析と市場シェア：製品別（2024年・2030年）
  • 製品別（2018年～2030年）
    • 大型家電製品
    • 小型家電製品

第6章 日本の家電製品市場：流通チャネルの推定・動向分析

  • 日本の家電製品市場：主なポイント、流通チャネル別
  • 変動分析と市場シェア：流通チャネル別（2024年・2030年）
  • 流通チャネル別（2018年～2030年）
    • ハイパーマーケット・スーパーマーケット
    • 家電量販店
    • 高級ブランドアウトレット
    • オンライン
    • その他

第7章 日本の家電製品市場：競合情勢

  • 最新動向と影響分析：主な市場参入企業別
  • 企業分類
  • 企業市場シェア（2024年）
  • 企業ヒートマップ/ポジショニング分析
  • 戦略マッピング
  • 企業プロファイル
    • Panasonic Holdings Corporation
    • Hitachi, Ltd.
    • DAIKIN INDUSTRIES, Ltd.
    • Haier Group
    • SHARP CORPORATION
    • TOSHIBA CORPORATION
    • Mitsubishi Electric
    • Sony Group Corporation
    • FUJITSU GENERAL
    • LG Electronics
図表

List of Tables

  • Table 1 Japan household appliances market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 2 Japan household appliances market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Japan household appliances market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Product segment snapshot
  • Fig. 8 Distribution channel segment snapshot
  • Fig. 9 End use segment snapshot
  • Fig. 10 Competitive landscape snapshot
  • Fig. 11 Japan household appliances market value, 2024 (USD Million)
  • Fig. 12 Japan household appliances market - Industry value chain analysis
  • Fig. 13 Japan household appliances market dynamics
  • Fig. 14 Japan household appliances market: Porter's analysis
  • Fig. 15 Japan household appliances market, by product: Key takeaways
  • Fig. 16 Japan household appliances market, by product: Market share, 2024 & 2030
  • Fig. 17 Major appliances market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Water heater market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Dishwasher market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Refrigerator market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Cooktop, cooking range, microwave, and oven market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Vacuum cleaner market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Washing machine and dryers market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Air conditioner market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Small appliances market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Coffee makers market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Toasters market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Juicers, blenders and food processors market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Hair dryers market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Irons market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 Deep fryers market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Space heaters market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Electric trimmers and shavers market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Air purifiers market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Humidifiers & dehumidifiers market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Rice cookers & steamers market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 Air fryers market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Japan household appliances market, by distribution channel: Key takeaways
  • Fig. 39 Japan household appliances market, by distribution channel: Market share, 2024 & 2030
  • Fig. 40 Hypermarkets & supermarkets market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Electronic stores market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 Exclusive brand outlets market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Online market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Others market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Key company categorization
  • Fig. 46 Strategic framework
目次
Product Code: GVR-4-68040-599-3

Japan Household Appliances Market Trends:

The Japan household appliances market size was estimated at USD 19.87 billion in 2024 and is projected to grow at a CAGR of 5.5% from 2025 to 2030. Consumers are increasingly embracing smart appliances integrated with advanced technologies, including smart refrigerators, washing machines, and air conditioners that offer remote control, voice commands, energy monitoring, and predictive maintenance. According to an article published by ITBusinessToday in April 2025, Japan's high-tech home appliances, including smart rice cookers, refrigerators, and toilets, have evolved through AI and IoT integration. These innovations enhanced convenience, hygiene, and environmental awareness, exemplifying Japan's leadership in smart living solutions and global market influence in advanced household technology. This trend is further supported by rising consumer awareness of energy efficiency and sustainability, with features such as Energy Star certification and eco-friendly refrigerants becoming standard in major appliances, including built-in and kitchen appliances, to meet environmental policies and consumer demand for eco-conscious products.

Energy efficiency remains a core driver in Japan's home appliances market growth. Strong government regulations, such as the Ecodesign Directive and national energy policies, promote the adoption of energy-efficient appliances. In September 2022, the Japanese Ministry of Economy, Trade and Industry revised its energy-saving label display program for air conditioners, introducing redesigned labels, mini-labels, and a new 1.0 to 5.0 rating scale, effective from October 2022, to enhance consumer understanding and promote energy efficiency.

Consequently, energy-efficient air conditioners experienced heightened demand in the following year, underscoring the importance of features such as inverter technology and eco-friendly refrigerants in reducing electricity consumption. Consumer preferences are also shifting towards premium appliances incorporating advanced functionalities such as automated cleaning cycles and self-cleaning ovens, aligning with modern kitchen design and home automation trends. The push for sustainability, combined with government incentives and rebate programs, encourages multinational corporations such as Samsung, LG, Electrolux, and domestic manufacturers to invest in R&D and product differentiation to stay competitive.

Rising disposable income and changing lifestyles fuel market growth, as urbanization and demographic shifts alter consumer buying behavior. The increasing number of working women and busy professionals seeks appliances that enhance convenience and comfort, including dishwashers, multi-functional cooking appliances, and built-in appliances that support modern kitchen design. According to an article published by The Paypers in March 2025, Japan's booming e-commerce sector benefits from advanced logistics, a tech-savvy population, and growing cross-border trade, with platforms such as Rakuten, Amazon Japan, and Yahoo! Shopping leading the market.

Payment providers such as PayPay, LINE Pay, and Rakuten Pay facilitate digital transactions, while AI, AR, and same-day delivery enhance customer experience. International expansion includes Alibaba's Tao platform and Wise's direct access to Japan's banking network. Despite logistics costs and cybersecurity concerns, Japan's e-commerce outlook remains robust, driven by technological innovation and evolving consumer preferences. This digital shift has expanded access to a diverse product range, from budget appliances to high-end premium offerings with advanced features, catering to varied consumer preferences and regional demand variations across urban and rural areas.

Regional factors such as aging populations and climate diversity influence demand for appliances such as heating units in colder regions and user-friendly, accessible products for seniors. Urban centers such as Tokyo and Osaka represent saturated markets with high income levels, driving demand for premium, smart kitchen appliances and integrated home automation systems. Meanwhile, regional demand and raw material cost variations shape import/export dynamics and price trends. Despite the presence of strong domestic manufacturers of major appliances, Japan also imports products from South Korea, China, and Europe, particularly small appliances and specialized gadgets, to meet market demands and offer competitive options.

Japan Household Appliances Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Japan household appliances market report based on product, and distribution channel:

  • Product Outlook (Revenue, USD Million, 2018 - 2030)
  • Major Appliances
    • Water Heater
    • Dishwasher
    • Refrigerator
    • Cooktop, Cooking Range, Microwave, and Oven
    • Vacuum Cleaner
    • Washing Machine and Dryers
    • Air Conditioner
  • Small Appliances
    • Coffee Makers
    • Toasters
    • Juicers, Blenders and Food Processors
    • Hair Dryers
    • Irons
    • Deep Fryers
    • Space Heaters
    • Electric Trimmers and Shavers
    • Air Purifiers
    • Humidifiers & Dehumidifiers
    • Rice Cookers & Steamers
    • Air Fryers
  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
  • Hypermarkets & Supermarkets
  • Electronic Stores
  • Exclusive Brand Outlets
  • Online
  • Others

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Japan Household Appliances Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent Market Outlook
    • 3.1.2. Related Market Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies
  • 3.6. Japan Household Appliances Market Retail Pricing Analysis, 2024 (USD)

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Japan Household Appliances Market: Product Estimates & Trend Analysis

  • 5.1. Japan Household Appliances Market Product: Key Takeaways
  • 5.2. Product Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Japan Household Appliances Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
    • 5.3.1. Major Appliances
      • 5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.1.2. Water Heater
        • 5.3.1.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.1.3. Dishwasher
        • 5.3.1.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.1.4. Refrigerator
        • 5.3.1.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.1.5. Cooktop, Cooking Range, Microwave, and Oven
        • 5.3.1.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.1.6. Vacuum Cleaner
        • 5.3.1.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.1.7. Washing Machine and Dryers
        • 5.3.1.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.1.8. Air Conditioner
        • 5.3.1.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 5.3.2. Small Appliances
      • 5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.2.2. Coffee Makers
        • 5.3.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.2.3. Toasters
        • 5.3.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.2.4. Juicers, Blenders and Food Processors
        • 5.3.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.2.5. Hair Dryers
        • 5.3.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.2.6. Irons
        • 5.3.2.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.2.7. Deep Fryers
        • 5.3.2.7.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.2.8. Space Heaters
        • 5.3.2.8.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.2.9. Electric Trimmers and Shavers
        • 5.3.2.9.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.2.10. Air Purifiers
        • 5.3.2.10.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.2.11. Humidifiers & Dehumidifiers
        • 5.3.2.11.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.2.12. Rice Cookers & Steamers
        • 5.3.2.12.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
      • 5.3.2.13. Air Fryers
        • 5.3.2.13.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 6. Japan Household Appliances Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Japan Household Appliances Market Distribution Channel: Key Takeaways
  • 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
  • 6.3. Japan Household Appliances Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
    • 6.3.1. Hypermarkets & Supermarkets
      • 6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 6.3.2. Electronic Stores
      • 6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 6.3.3. Exclusive Brand Outlets
      • 6.3.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 6.3.4. Online
      • 6.3.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
    • 6.3.5. Others
      • 6.3.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 7. Japan Household Appliances Market - Competitive Landscape

  • 7.1. Recent Developments & Impact Analysis by Key Market Participants
  • 7.2. Company Categorization
  • 7.3. Company Market Share, 2024
  • 7.4. Company Heat Map/ Positioning Analysis
  • 7.5. Strategy Mapping
  • 7.6. Company Profiles
    • 7.6.1. Panasonic Holdings Corporation
      • 7.6.1.1. Company Overview
      • 7.6.1.2. Financial Performance
      • 7.6.1.3. Product Benchmarking
      • 7.6.1.4. Strategic Initiatives
    • 7.6.2. Hitachi, Ltd.
      • 7.6.2.1. Company Overview
      • 7.6.2.2. Financial Performance
      • 7.6.2.3. Product Benchmarking
      • 7.6.2.4. Strategic Initiatives
    • 7.6.3. DAIKIN INDUSTRIES, Ltd.
      • 7.6.3.1. Company Overview
      • 7.6.3.2. Financial Performance
      • 7.6.3.3. Product Benchmarking
      • 7.6.3.4. Strategic Initiatives
    • 7.6.4. Haier Group
      • 7.6.4.1. Company Overview
      • 7.6.4.2. Financial Performance
      • 7.6.4.3. Product Benchmarking
      • 7.6.4.4. Strategic Initiatives
    • 7.6.5. SHARP CORPORATION
      • 7.6.5.1. Company Overview
      • 7.6.5.2. Financial Performance
      • 7.6.5.3. Product Benchmarking
      • 7.6.5.4. Strategic Initiatives
    • 7.6.6. TOSHIBA CORPORATION
      • 7.6.6.1. Company Overview
      • 7.6.6.2. Financial Performance
      • 7.6.6.3. Product Benchmarking
      • 7.6.6.4. Strategic Initiatives
    • 7.6.7. Mitsubishi Electric
      • 7.6.7.1. Company Overview
      • 7.6.7.2. Financial Performance
      • 7.6.7.3. Product Benchmarking
      • 7.6.7.4. Strategic Initiatives
    • 7.6.8. Sony Group Corporation
      • 7.6.8.1. Company Overview
      • 7.6.8.2. Financial Performance
      • 7.6.8.3. Product Benchmarking
      • 7.6.8.4. Strategic Initiatives
    • 7.6.9. FUJITSU GENERAL
      • 7.6.9.1. Company Overview
      • 7.6.9.2. Financial Performance
      • 7.6.9.3. Product Benchmarking
      • 7.6.9.4. Strategic Initiatives
    • 7.6.10. LG Electronics
      • 7.6.10.1. Company Overview
      • 7.6.10.2. Financial Performance
      • 7.6.10.3. Product Benchmarking
      • 7.6.10.4. Strategic Initiatives