ノンアルコールビール市場規模、シェア、成長分析：製品別、カテゴリー別、材料別、販売チャネル別、地域別 - 産業予測 2025～2032年

ノンアルコールビール市場規模は2023年に232億3,000万米ドルとなり、予測期間（2025-2032年）のCAGRは5.6%で、2024年の245億3,000万米ドルから2032年には379億3,000万米ドルに成長する見通しです。

ノンアルコールビール市場は、消費者の嗜好の変化、健康志向の高まり、飲酒習慣の節制に向けた動きに後押しされ、顕著な成長を遂げています。この分野は、酔わせることなくビールの味を楽しむ人々にアピールするもので、減圧蒸留や逆浸透膜のような方法でアルコール度数0.5%未満の飲料を製造します。健康志向の消費者、指名運転者、妊娠中の女性、文化的・宗教的なアルコール規制を守る人々など、多様な層をターゲットとしています。消費者がますます健康的なライフスタイルを優先するようになるにつれ、アルコールフリーの代替品への需要が急増しています。伝統的なビール体験の再現には課題があるが、ノンアルコールビールの利点と風味に関する効果的な消費者教育は、市場の継続的成長に不可欠です。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ノンアルコールビール市場規模：製品別& CAGR（2025-2032）

• 市場概要
• アルコールフリー
• 低アルコール

ノンアルコールビール市場規模：カテゴリー別& CAGR（2025-2032）

• 市場概要
• 無味
• 風味

ノンアルコールビール市場規模：材料別& CAGR（2025-2032）

• 市場概要
• 麦芽穀物
• ホップ
• 酵母
• 酵素
• その他

ノンアルコールビール市場規模：販売チャネル別& CAGR（2025-2032）

• 市場概要
• コンビニエンスストア
• 酒屋
• スーパーマーケット
• レストラン＆バー
• オンラインストア

ノンアルコールビール市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Anheuser-Busch InBev（Belgium）
• Heineken N.V.（Netherlands）
• Carlsberg A/S（Denmark）
• Athletic Brewing Company（USA）
• Bundaberg Brewed Drinks（Australia）
• Radeberger Gruppe（Germany）
• Volfas Engelman（Lithuania）
• Van Pur（Poland）
• Feldschlosschen Getranke AG（Switzerland）
• Moscow Brewing Company（Russia）
• Big Drop Brewing Co.（United Kingdom）
• Bernard Family Brewery Inc.（Czech Republic）
• Suntory Beer（Japan）
• Kirin Brewery Company（Japan）
• Coors Brewing Company（USA）
• Erdinger WeiBbrau GmbH（Germany）
• Krombacher Brauerei（Germany）
• Royal Swinkels Family Brewers（Netherlands）
• BrewDog plc（United Kingdom）
• Bitburger Braugruppe GmbH（Germany）

結論と提言

Non-alcoholic Beer Market size was valued at USD 23.23 billion in 2023 and is poised to grow from USD 24.53 billion in 2024 to USD 37.93 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The non-alcoholic beer market has experienced notable growth, fueled by shifting consumer preferences, a heightened focus on health, and a movement towards moderation in drinking habits. This segment appeals to those who appreciate the taste of beer without the intoxicating effects, producing a beverage with less than 0.5% ABV through methods like vacuum distillation and reverse osmosis. It targets a diverse audience, including health-conscious consumers, designated drivers, pregnant women, and those adhering to cultural or religious alcohol restrictions. As consumers increasingly prioritize healthier lifestyles, the demand for alcohol-free alternatives surges. Despite challenges in replicating the traditional beer experience, effective consumer education on the benefits and flavors of non-alcoholic beer is vital for continued market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Non-Alcoholic Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Non-Alcoholic Beer Market Segments Analysis

Global Non-alcoholic Beer Market is segmented by Product, Category, Material, Sales Channel and region. Based on Product, the market is segmented into Alcohol-free and Low Alcohol. Based on Category, the market is segmented into Plain and Flavored. Based on Material, the market is segmented into Malted Grains, Hops, Yeasts, Enzymes and Others. Based on Sales Channel, the market is segmented into Convenience Stores, Liquor Stores, Supermarkets, Restaurants & Bars and Online Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Non-Alcoholic Beer Market

A significant factor propelling the non-alcoholic beer market is the growing consumer trend toward healthier beverage options. As individuals become more health-conscious, there is a marked shift away from traditional alcoholic drinks, fueled by a desire for moderation and a broader array of drinking alternatives. This shift was particularly evident in 2022, when brands responded by launching a variety of innovative non-alcoholic beer options and flavors to meet the changing preferences of consumers. The increasing demand for these alternatives reflects a collective inclination towards making more informed lifestyle choices, further driving the expansion of the non-alcoholic beer segment.

Restraints in the Non-Alcoholic Beer Market

The non-alcoholic beer market encounters significant hurdles in mimicking the taste, aroma, and overall enjoyment associated with conventional alcoholic beers. Striking a harmonious balance between delivering a rich flavor profile while maintaining low or zero alcohol content poses a considerable technical challenge. As a result, certain consumers may perceive non-alcoholic options as less enjoyable and appealing compared to their alcoholic versions. This discrepancy in taste and experience can hinder market growth, as some individuals may be reluctant to choose non-alcoholic beers over their traditional counterparts, limiting the potential audience for these products and impacting their overall market acceptance.

Market Trends of the Non-Alcoholic Beer Market

The non-alcoholic beer market is witnessing a significant trend towards the expansion of craft and artisanal offerings. As the craft beer movement gains momentum, breweries and beverage companies are increasingly investing in the production of non-alcoholic beers that prioritize unique flavors, high-quality ingredients, and innovative brewing techniques. This shift caters to a discerning consumer base that seeks premium alternatives without compromising on taste or experience. With the growing health-consciousness among consumers, the demand for sophisticated non-alcoholic options is set to rise, driving further innovations and market growth in this segment. This alignment with consumer preferences signals a promising future for craft non-alcoholic beers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Non-alcoholic Beer Market Size by Product & CAGR (2025-2032)

• Market Overview
• Alcohol-free
• Low Alcohol

Global Non-alcoholic Beer Market Size by Category & CAGR (2025-2032)

• Market Overview
• Plain
• Flavored

Global Non-alcoholic Beer Market Size by Material & CAGR (2025-2032)

• Market Overview
• Malted Grains
• Hops
• Yeasts
• Enzymes
• Others

Global Non-alcoholic Beer Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Convenience Stores
• Liquor Stores
• Supermarkets
• Restaurants & Bars
• Online Stores

Global Non-alcoholic Beer Market Size & CAGR (2025-2032)

• North America (Product, Category, Material, Sales Channel)
  • US
  • Canada
• Europe (Product, Category, Material, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Material, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Material, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Material, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Athletic Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bundaberg Brewed Drinks (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radeberger Gruppe (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volfas Engelman (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Van Pur (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feldschlosschen Getranke AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moscow Brewing Company (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Drop Brewing Co. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bernard Family Brewery Inc. (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beer (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Brewery Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coors Brewing Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Erdinger WeiBbrau GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krombacher Brauerei (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Swinkels Family Brewers (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrewDog plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bitburger Braugruppe GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations