eコマースアパレルの市場規模、シェア、成長分析：製品タイプ別、エンドユーザー別、プラットフォームタイプ別、地域別 - 産業予測 2025～2032年

eコマースアパレルの世界市場規模は、2023年に7,042億米ドルと評価され、2024年の7,661億7,000万米ドルから2032年には1兆5,043億7,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは8.8％で成長する見通しです。

欧州や北米などの新興国市場のeコマースプラットフォームにおける衣料品需要の急増は、ファッション動向の進化、女性労働力の増加、消費者の購買力向上など、いくつかの要因に起因しています。さらに、現在進行中の製品革新と生活水準の上昇が需要をさらに刺激すると予想されます。有名人やソーシャルメディアの影響により、ファッションブランドは頻繁に新しいスタイルを発表し、市場のダイナミズムを高めています。ブーツカットやハイライズジーンズのような多様な衣料オプションに対する消費者の意識も、市場成長に寄与しています。パンデミック（世界的大流行）の最中、店舗での買い物が社会的距離を置くプロトコルにより減少したため、オンラインでの衣料品販売が急増し、特に米国と英国ではeコマースへの購買行動のシフトが強まった。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

eコマースアパレル市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• フォーマルウェア
• カジュアルウェア
• スポーツウェア
• ナイトウェア
• その他のタイプ

eコマースアパレル市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• 子供

eコマースアパレル市場規模：プラットフォームタイプ別& CAGR（2025-2032）

• 市場概要
• サードパーティ小売業者
• 自社所有

eコマースアパレル市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Amazon.com, Inc.（USA）
• Alibaba Group（China）
• ASOS plc（UK）
• boohoo group plc（UK）
• Zalando SE（Germany）
• SHEIN（China）
• Revolve Group, Inc.（USA）
• About You Holding AG（Germany）
• Walmart Inc.（USA）
• Target Corporation（USA）
• Nike, Inc.（USA）
• Adidas AG（Germany）
• Inditex S.A.（Spain）
• H&M Group（Sweden）
• eBay Inc.（USA）
• Etsy, Inc.（USA）
• Farfetch Limited（UK/Portugal）
• Mytheresa（Germany）
• Global Fashion Group（Luxembourg）
• Stitch Fix, Inc.（USA）

結論と推奨事項

Global E-commerce Apparel Market size was valued at USD 704.2 billion in 2023 and is poised to grow from USD 766.17 billion in 2024 to USD 1504.37 billion by 2032, growing at a CAGR of 8.8% during the forecast period (2025-2032).

The surge in demand for garment products on e-commerce platforms from developed markets such as Europe and North America can be attributed to several factors, including evolving fashion trends, a growing female workforce, and increased consumer purchasing power. Additionally, ongoing product innovations and rising living standards are expected to further stimulate demand. The influence of celebrities and social media has led fashion brands to frequently launch new styles, enhancing market dynamism. Consumer awareness of diverse clothing options, like boot cut and high rise jeans, is also contributing to market growth. During the pandemic, online clothing sales skyrocketed as in-store shopping declined due to social distancing protocols, reinforcing a shift in purchasing behavior towards e-commerce, especially in the U.S. and U.K.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Apparel Market Segmental Analysis

Global E-commerce Apparel Market is segmented by Product Type, End User, Platform Type and Region. Based on Product Type, the market is segmented into Formal Wear, Casual Wear, Sportswear, Nightwear and Other Types. Based on End User, the market is segmented into Men, Women and Kids/Children. Based on Platform Type, the market is segmented into Third Party Retailer and Company's Own. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Commerce Apparel Market

The expanding utilization of smartphones is a significant catalyst for growth in the global e-commerce apparel market. As more consumers turn to their mobile devices for browsing and purchasing clothing items, the convenience and accessibility offered by these platforms have revolutionized shopping behaviors. This shift towards mobile shopping not only enhances the consumer experience by allowing users to shop anytime and anywhere, but it also encourages apparel brands to optimize their online presence and marketing strategies for mobile users. Consequently, this trend contributes to an overall expansion of the e-commerce apparel sector, driving sales and increasing market competition.

Restraints in the Global E-Commerce Apparel Market

The global e-commerce apparel market faces significant challenges due to sizing and fit issues that hinder its growth. Consumers cannot physically try on garments before making a purchase, often leading to uncertainty regarding the appropriate size and fit. This predicament may result in increased returns and heightened levels of customer dissatisfaction, negatively impacting the overall shopping experience. Furthermore, the lack of standardization in sizing across different brands can exacerbate these challenges, making it difficult for consumers to make informed decisions. Addressing these concerns is essential for enhancing customer confidence and driving growth in the e-commerce apparel sector.

Market Trends of the Global E-Commerce Apparel Market

In 2023, the Global E-Commerce Apparel market is experiencing a significant shift driven by the surge in mobile commerce, as consumers increasingly favor smartphones and tablets for online shopping. This trend has prompted retailers to prioritize mobile optimization, enhancing their websites and launching dedicated apps that facilitate seamless shopping experiences. As convenience becomes a top priority for consumers, brands are investing in mobile-friendly interfaces, personalized marketing, and features like virtual fitting rooms to enhance engagement. This mobile-centric approach is revolutionizing the apparel sector, allowing retailers to capture a broader audience while meeting the evolving preferences of tech-savvy shoppers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global E-commerce Apparel Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Formal Wear
• Casual Wear
• Sportswear
• Nightwear
• Other Types

Global E-commerce Apparel Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids/Children

Global E-commerce Apparel Market Size by Platform Type & CAGR (2025-2032)

• Market Overview
• Third Party Retailer
• Company's Own

Global E-commerce Apparel Market Size & CAGR (2025-2032)

• North America (Product Type, End User, Platform Type)
  • US
  • Canada
• Europe (Product Type, End User, Platform Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, End User, Platform Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, End User, Platform Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, End User, Platform Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASOS plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• boohoo group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zalando SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SHEIN (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revolve Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• About You Holding AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inditex S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eBay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farfetch Limited (UK/Portugal)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mytheresa (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Global Fashion Group (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stitch Fix, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations