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オンラインファッション小売市場レポート:2031年までの動向、予測、競合分析

Online Fashion Retail Market Report: Trends, Forecast and Competitive Analysis to 2031


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Lucintel
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英文 150 Pages
納期
3営業日
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オンラインファッション小売市場レポート:2031年までの動向、予測、競合分析
出版日: 2025年01月31日
発行: Lucintel
ページ情報: 英文 150 Pages
納期: 3営業日
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  • 概要
  • 目次
概要

世界のオンラインファッション小売市場の将来は、アパレル、フットウェア、バッグ&アクセサリー市場に機会がありそうです。世界のオンラインファッション小売市場は、2025年から2031年にかけてCAGR 10.4%で成長すると予想されます。この市場の主な促進要因は、ソーシャルメディア取引の拡大、スマートフォンとインターネット利用の増加、若者のファストファッション・アパレルへの需要の高まりです。

  • Lucintelの予測では、男女別カテゴリーでは、女性セグメントが予測期間中に最も高い成長を遂げる見込みです。
  • タイプ別では、居心地の良さとスタイリッシュさを併せ持つ衣料品への旺盛な需要により、アパレルが引き続き最大セグメントとなります。
  • 地域別では、多くのeコマース企業が存在し、人々の間でスマートフォンの利用が高まっていることから、APACが予測期間中に最も高い成長を遂げると予想されます。

オンラインファッション小売市場の戦略的成長機会

オンラインファッション小売市場には、テクノロジーと消費者行動の変化により、重要なアプリケーション全体に拡大する様々な戦略的機会があります。

  • AI主導のパーソナライゼーション:AIの応用によるパーソナライズされたソリューションは、成長の計り知れない可能性をもたらします。小売業者は、顧客データの分析にAI技術を活用し、カスタマイズされた広告を提供し、ユーザーエンゲージメントを高めることで、売上とロイヤルティを向上させることができます。
  • ライブストリーミングの統合:オンラインファッション小売の体験にライブストリーミングを加えることで、消費者はリアルタイムで商品を楽しむことができます。この動向は、ブランドの迅速性を可能にし、売上を向上させ、魅力的なショッピング体験を生み出し、顧客維持に効果的です。
  • 持続可能な商品ライン:人々の環境意識が高まる中、持続可能なファッション・ラインの創造とマーケティングも成長機会となります。小売企業は競争市場で生き残るだけでなく、環境に配慮した商品や習慣を提供することで、成長することができます。
  • モバイルの最適化:ウェブサイトやアプリケーションをモバイルコマース向けに最適化することで、スマートフォンでのショッピングを好む多くの消費者を惹きつけることができます。モバイルのインターフェイスや決済方法を改善することで、ユーザーの利便性を高め、より多くの消費者にリーチし、販売量を増やすことができます。
  • 拡張現実(AR)体験:ファッションのオンライン・リテールにおけるAR技術の利用は、バーチャル・トライやその他のインタラクティブな要素を通じて、ユニークな利点をもたらします。この開発には、ショッピング体験を向上させ、顧客満足度を高め、返品率を下げる可能性があります。

こうした成長機会は、AIのパーソナライゼーション、ライブストリーミング、持続可能な行動、モバイルコマース、AR体験の課題に取り組む新たなフロンティアの上に築かれます。オンラインファッション小売企業は、これらの動向を利用することで、市場シェアを拡大し、将来の成長を実現することができます。

オンラインファッション小売市場の市場促進要因・課題

オンラインファッション小売市場には、成長と市場開拓にプラスとマイナスの影響を与える独自の促進要因・課題があります。

オンラインファッション小売市場の促進要因には以下のようなものがある:

  • 技術の進歩:消費者は、AI、AR、モバイル最適化、その他のテクノロジーによってオンラインショッピング体験を大幅に向上させています。これらの技術は、パーソナライズ、エンターテインメント、プロセスの合理化に役立ち、オンラインファッション小売を促進します。
  • eコマースの普及:eコマースの動向は、オンラインファッション小売の成長に貢献しています。消費者はますますファッション商品のオンライン購入にシフトしており、小売業者にとっては市場と売上の可能性が高まっています。
  • 消費者の嗜好の変化:持続可能性や個性を含む消費者の嗜好の変化は、オンラインファッション小売の新技術に影響を与える新たな要因です。こうした嗜好を理解しようと努力する小売企業は、望ましい顧客を惹きつけ、維持するために有利な立場に立つことができると思われます。
  • モバイルコマースの拡大:モバイル・コマースの成長も、今日のオンラインファッション小売業界の成長を牽引する潜在的要因のひとつです。モバイルでのショッピングや決済体験の充実により、より多くの人々が移動中に買い物をすることが可能になり、市場の成長を促しています。
  • 持続可能性への注目の高まり:環境に配慮した商品への注目が高まるにつれ、小売業者は企業の社会的責任や環境に配慮したファッション・アパレルを導入するようになっています。この動向は、顧客の嗜好に合致しているため、市場の成長も促進します。

オンラインファッション小売市場における課題は以下の通りです:

  • 激しい市場競合:オンライン衣料品小売ビジネスは、市場プレーヤーとの大きな競争や、テクノロジーの絶え間ない進歩に直面しています。小売業者が競合他社に先んじ、市場シェアを維持することは難しくなっています。
  • 規制とコンプライアンスの問題:特にデータ保護やプライバシーの分野における規制要件やコンプライアンス問題との衝突は、非常に困難なものです。これらの要因は、効率性と市場浸透に悪影響を及ぼす可能性があります。
  • サプライチェーンの混乱:サプライチェーンにおける遅延や不足などの混乱は、マーケットプレースにおけるファッション製品の不足につながります。顧客満足度を損なわないよう、有効性を確保しなければならないです。
  • 消費者のプライバシーに関する懸念:オンラインファッション小売ビジネスでは、膨大な消費者データを扱うため、データ・セキュリティなどのプライバシー問題に注意を払う必要があります。消費者情報が漏洩した場合、信頼性や法的問題が生じる可能性があります。
  • 技術統合コスト:AIやARのような革新的な技術を取り入れるためのコストは高額になる可能性があります。こうした技術導入に伴う財政的負担を克服することは、小売企業にとって課題となり、新たなソリューションを市場に展開する際の創造性や革新性の妨げとなります。

技術の変化、eコマースの採用拡大、消費者の行動や嗜好の変化、モバイルコマースの増加、持続可能性に対する意識の高まりなどは、オンラインファッション小売市場の成長を促す要因の一部です。しかし、競合の激化、規制の課題、サプライチェーンの混乱、プライバシーの問題、技術統合のコストなど、市場開拓と成功を阻む脅威も存在します。

目次

第1章 エグゼクティブサマリー

第2章 世界のオンラインファッション小売市場:市場力学

  • イントロダクション、背景、分類
  • サプライチェーン
  • 業界の促進要因と課題

第3章 2019年から2031年までの市場動向と予測分析

  • マクロ経済動向(2019-2024年)と予測(2025-2031年)
  • 世界のオンラインファッション小売市場の動向(2019-2024)と予測(2025-2031)
  • 世界のオンラインファッション小売市場、タイプ別
    • 衣服
    • 履物
    • バッグ&アクセサリー
  • 世界のオンラインファッション小売市場、男女別
    • 女性
    • 男性
    • 子供用

第4章 2019年から2031年までの市場動向と予測分析、地域別

  • 世界のオンラインファッション小売市場、地域別
  • 北米のオンラインファッション小売市場
  • 欧州のオンラインファッション小売市場
  • アジア太平洋のオンラインファッション小売市場
  • その他地域のオンラインファッション小売市場

第5章 競合分析

  • 製品ポートフォリオ分析
  • 運用統合
  • ポーターのファイブフォース分析

第6章 成長機会と戦略分析

  • 成長機会分析
    • 世界のオンラインファッション小売市場の成長機会、タイプ別
    • 世界のオンラインファッション小売市場の成長機会、男女別
    • 世界のオンラインファッション小売市場の成長機会、地域別
  • 世界のオンラインファッション小売市場の新たな動向
  • 戦略分析
    • 新製品開発
    • 世界のオンラインファッション小売市場の生産能力拡大
    • 世界のオンラインファッション小売市場における合併、買収、合弁事業
    • 認証とライセンシング

第7章 主要企業の企業プロファイル

  • Amazon.com
  • Benetton Group
  • Dolce and Gabbana
  • eBay
  • Gildan Active wear
  • GioTech
  • H and M Hennes and Mauritz
  • Levi Strauss and Co.
  • Naaptol Online Shopping
  • One97 Communications
目次

The future of the global online fashion retail market looks promising with opportunities in the apparel, footwear, and bags & accessories markets. The global online fashion retail market is expected to grow with a CAGR of 10.4% from 2025 to 2031. The major drivers for this market are the growth of social media trading, the increase in smartphone and internet usage, and the growing demand for fast-fashion apparel among young people.

  • Lucintel forecasts that, within the gender category, the women segment is expected to witness the highest growth over the forecast period.
  • Within the type category, apparel will remain the largest segment due to the strong demand for clothing that is both cozy and stylish.
  • In terms of regions, APAC is expected to witness the highest growth over the forecast period due to the presence of many e-commerce companies and the rising usage of smartphones among people in the region.

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Emerging Trends in the Online Fashion Retail Market

These factors have spearheaded the dynamics of the current online fashion retail market.

  • AI-Driven Personalization: The e-commerce fashion portal has witnessed the surge of artificial intelligence, which comes with the personalization approach as a competitive advantage. Due to the ability of artificial intelligence to understand consumer behavior, it can make shopping more customized and user-friendly, leading to higher levels of customer satisfaction and thus sales.
  • Live-Streaming Commerce: One can't ignore the importance of live-streaming in the online fashion retail market. Consumers can interact and even keystroke their purchases from their sofas featuring multiple products presented through the brand's fashion show.
  • Sustainable Fashion: Online fashion retail has led to the increasing demand for sustainable fashion. There is a distinctive trend of consumers looking for more ethically and environmentally conscious clothing and accessories, hence prompting retailers to go green and promote sustainable fashion wear.
  • Mobile Commerce (M-Commerce): Changing trends such as the emergence of m-commerce are changing the face of online fashion retail. There is better usability of mobile phones because more customers prefer to shop using phone devices that people have carried with them everywhere, which enhances online fashion retail.
  • Augmented Reality (AR) Integration: The use of AR is embedded in online fashion retailing, where consumers can try clothes virtually and shop interactively online. It also assists customers in better understanding the product because they are able to visualize it appropriately, avoiding the plummet of return rates.

These trends indicate that the online fashion retail market is changing by regulating the personalization level, increasing the use of live-streaming, making sustainability effective, enhancing mobile shopping, and arousing AR, which enhances online shopping. They show the evolution of the online shopping experience into more engaging, custom-made, and conscientious practices.

Recent Developments in the Online Fashion Retail Market

Recent developments are disrupting and encouraging growth in the online fashion retail market as a result of technological changes and consumer trends.

  • AI-Powered Recommendations: The use of AI to provide personalized suggestions is improving the online retail business. Considering that the AI gathers and analyses views and preferences, products that are highly likely to win customers can be recommended, hence ensuring that sales increase.
  • Expansion of Live-Streaming: The increasing prevalence of live-stream shopping is altering the dynamics of fashion e-commerce. Brands and merchants turn to live sales to demonstrate items, communicate with customers, and sell products, which leads to a more engaging purchasing process.
  • Sustainability Initiatives: A number of online fashion businesses are incorporating sustainability into their core strategies through eco-friendly products and practices. This change is driven by customers' desire to make responsible fashion choices and thus is affecting the marketing of brands.
  • Growth of Mobile Commerce: Due to the increasing adoption of mobile devices for online shoppers, the growth of mobile-friendly sites and payment systems is gaining momentum. This trend has made it easier for customers to shop for fashion online while on the move.
  • Adoption of Augmented Reality (AR): The integration of AR applications in online fashion retail has given rise to features like virtual fitting rooms. This new idea would enhance how consumers shop because they would be able to picture a product rather than guessing, thereby improving the likelihood of the product being bought and reducing the chances of it being returned.

These developments are optimizing the online fashion retail industry by enhancing the level of personalization, engaging consumers through live streaming, enhancing sustainable measures, increasing mobile commerce activities, and embedding AR technology. They depict an evolving market that aims to meet consumer needs by providing solutions.

Strategic Growth Opportunities for Online Fashion Retail Market

The online fashion retail market has various strategic opportunities for expansion across important applications owing to technology and changes in consumer behavior.

  • AI-Driven Personalization: Personalized solutions through the application of AI bring immense prospects for growth. Retailers can opt to utilize AI technologies in the analysis of customer data, provide customized ads, increase user engagement, and thus increase sales and loyalty.
  • Live-Streaming Integration: Adding live-streaming to the online fashion retail experience allows consumers to enjoy products in real time. This trend enables the swiftness of the brand, heightens sales, and creates engaging shopping experiences, which can be efficient in customer retention.
  • Sustainable Product Lines: The creation and marketing of sustainable fashion lines is also an opportunity for growth as people are becoming more eco-conscious. Retailers will not only survive in a competitive market but will also thrive by providing eco-friendly products and practices.
  • Mobile Optimization: Optimization of websites and applications for mobile commerce will help attract a larger number of consumers who prefer shopping using their smartphones. Improving mobile interfaces and payment methods will benefit the user, reach a wider audience, and increase sales volume.
  • Augmented Reality (AR) Experiences: The use of AR technology in the online retail of fashion presents unique advantages through virtual trying and other interactive components. This development has the potential to improve the shopping experience, increase customer satisfaction, and lower the rate of returns.

These growth opportunities are built on new frontiers that address the challenges in AI personalization, live-streaming, sustainability action, mobile commerce, and AR experiences. Online fashion retailers can grow their market share and future growth by exploiting these trends.

Online Fashion Retail Market Driver and Challenges

The online fashion retail market has its own drivers as well as challenges that have positive and negative effects on growth and development.

The factors responsible for driving the online fashion retail market include:

  • Technological Advancements: Consumers have significantly improved their online shopping experience through AI, AR, mobile optimization, and other technologies. These technologies help personalize, entertain, and streamline processes, promoting online fashion retailing.
  • Rising E-Commerce Adoption: Accepted e-commerce trends are contributing to the growth of online fashion retail. Consumers are increasingly shifting to purchasing fashion goods online, increasing the market and sales potential for retailers.
  • Changing Consumer Preferences: Changing consumer preferences, including sustainability and individuality, are emerging factors impacting new technologies in online fashion retail. Retailers who strive to understand these preferences will be better positioned to attract and retain their desired customers.
  • Expansion of Mobile Commerce: Growth in mobile commerce is another potential factor driving the growth of today's online fashion retail industry. Enhanced mobile shopping and payment experiences enable more people to shop while on the move, encouraging market growth.
  • Increased Focus on Sustainability: The increasing attention on eco-friendly products is leading retailers to implement corporate social responsibility and green fashion apparel. This trend also promotes market growth as it aligns with customer preferences.

Challenges in the online fashion retail market are:

  • Intense Market Competition: The online clothing retailing business faces significant competition with market players and the never-ending advancement of technology. It becomes difficult for retailers to stay ahead of competitors and retain market share.
  • Regulatory and Compliance Issues: Conflicts with regulatory requirements and compliance problems, especially in the areas of data protection and privacy, can be very challenging. These factors can negatively affect efficiency and market penetration.
  • Supply Chain Disruptions: Disruptions, such as delays and shortages in the supply chain, lead to a lack of fashion products within the marketplace. Effectiveness must be ensured to prevent compromising customer satisfaction levels.
  • Consumer Privacy Concerns: The online fashion retail business entails handling vast amounts of consumer data, necessitating attention to privacy issues such as data security. If consumer information is compromised, trustworthiness and legal issues could arise.
  • Technology Integration Costs: Costs associated with incorporating revolutionary technologies like AI and AR can be high. Overcoming the financial burden of these technological implementations poses a challenge to retailers, hindering their creativity and innovation in introducing new solutions to the market.

Technological changes, growing adoption of e-commerce, changes in consumer behaviors and preferences, increased mobile commerce, and heightened awareness of sustainability are some of the factors driving the growth of the online fashion retail market. However, there are also threats to market development and success, such as high competition, regulatory challenges, supply chain disruptions, privacy concerns, and technology integration costs.

List of Online Fashion Retail Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies online fashion retail companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the online fashion retail companies profiled in this report include-

  • Amazon.com
  • Benetton Group
  • Dolce and Gabbana
  • eBay
  • Gildan Active wear
  • GioTech
  • H and M Hennes and Mauritz
  • Levi Strauss and Co.
  • Naaptol Online Shopping
  • One97 Communications

Online Fashion Retail by Segment

The study includes a forecast for the global online fashion retail market by type, gender, and region.

Online Fashion Retail Market by Type [Analysis by Value from 2019 to 2031]:

  • Apparel
  • Footwear
  • Bags & Accessories

Online Fashion Retail Market by Gender [Analysis by Value from 2019 to 2031]:

  • Women
  • Men
  • Children

Online Fashion Retail Market by Region [Analysis by Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the Online Fashion Retail Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below are recent developments by major online fashion retail producers in key regions: the USA, China, India, Japan, and Germany.

  • United States: The U.S. market has been gradually adopting artificial intelligence to enhance personalized shopping experiences for consumers. The use of AI for recommendations and virtual fitting rooms positively impacts customers, increasing brand sales and loyalty.
  • China: The trend of live-streaming commerce is booming in China, with influencers and brands using live broadcasts to sell their products. This concept is changing the way people shop online by incorporating interactive elements, such as real-time demonstrations, which increase audience engagement and conversions.
  • Germany: In Germany, there is a new trend in online fashion retail focusing on sustainability. In response to rising consumer concerns about environmentally friendly fashion products and processes, many retailers are innovatively going green and advocating for sustainable fashion.
  • India: In India, there is an increase in mobile commerce (m-commerce), as the fashion shopping market increasingly shifts toward mobile online approaches. These changes improve mobile payment methods and mobile sites, easing the purchasing of fashion products over the Internet for potential customers.
  • Japan: The innovation of augmented reality (AR) technology in online fashion retailing has gained acceptance in Japan. Virtual reality applications enhance the shopping experience by allowing consumers to engage with products before making a purchase.

Features of the Global Online Fashion Retail Market

Market Size Estimates: Online fashion retail market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Online fashion retail market size by type, gender, and region in terms of value ($B).

Regional Analysis: Online fashion retail market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, gender, and regions for the online fashion retail market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the online fashion retail market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the online fashion retail market by type (apparel, footwear, and bags & accessories), gender (women, men, and children), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Online Fashion Retail Market: Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

  • 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
  • 3.2. Global Online Fashion Retail Market Trends (2019-2024) and Forecast (2025-2031)
  • 3.3: Global Online Fashion Retail Market by Type
    • 3.3.1: Apparel
    • 3.3.2: Footwear
    • 3.3.3: Bags & Accessories
  • 3.4: Global Online Fashion Retail Market by Gender
    • 3.4.1: Women
    • 3.4.2: Men
    • 3.4.3: Children

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

  • 4.1: Global Online Fashion Retail Market by Region
  • 4.2: North American Online Fashion Retail Market
    • 4.2.1: North American Online Fashion Retail Market by Type: Apparel, Footwear, and Bags & Accessories
    • 4.2.2: North American Online Fashion Retail Market by Gender: Women, Men, and Children
  • 4.3: European Online Fashion Retail Market
    • 4.3.1: European Online Fashion Retail Market by Type: Apparel, Footwear, and Bags & Accessories
    • 4.3.2: European Online Fashion Retail Market by Gender: Women, Men, and Children
  • 4.4: APAC Online Fashion Retail Market
    • 4.4.1: APAC Online Fashion Retail Market by Type: Apparel, Footwear, and Bags & Accessories
    • 4.4.2: APAC Online Fashion Retail Market by Gender: Women, Men, and Children
  • 4.5: ROW Online Fashion Retail Market
    • 4.5.1: ROW Online Fashion Retail Market by Type: Apparel, Footwear, and Bags & Accessories
    • 4.5.2: ROW Online Fashion Retail Market by Gender: Women, Men, and Children

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Online Fashion Retail Market by Type
    • 6.1.2: Growth Opportunities for the Global Online Fashion Retail Market by Gender
    • 6.1.3: Growth Opportunities for the Global Online Fashion Retail Market by Region
  • 6.2: Emerging Trends in the Global Online Fashion Retail Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Online Fashion Retail Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Online Fashion Retail Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Amazon.com
  • 7.2: Benetton Group
  • 7.3: Dolce and Gabbana
  • 7.4: eBay
  • 7.5: Gildan Active wear
  • 7.6: GioTech
  • 7.7: H and M Hennes and Mauritz
  • 7.8: Levi Strauss and Co.
  • 7.9: Naaptol Online Shopping
  • 7.10: One97 Communications