二日酔い治療薬の市場規模、シェア、成長分析：製品タイプ別、成分別、製剤別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

二日酔い治療薬2023年の市場規模は20億米ドルで、2024年の22億9,000万米ドルから2032年には67億1,000万米ドルに拡大し、予測期間（2025-2032年）のCAGRは14.4％で成長する見通しです。

二日酔い治療薬の世界市場は、米国、中国、インド、欧州諸国などの主要市場におけるアルコール消費量の増加により、大幅に拡大するとみられます。特に先進国では、二日酔い治療薬に対する認識が高まるにつれて、肝臓サポート、栄養補給、水分補給、エネルギー増強を目的とした製品に対する需要が高まると予想されます。メーカー各社は、健康志向の消費者に支持される天然成分やハーブ配合に重点を置き、製品の革新に取り組んでいます。ミルクシスルやジンジャーのような成分は、肝臓の健康や吐き気の緩和に役立つとして支持を集めています。全体として、より健康的な代替品への嗜好の高まりは、二日酔い治療薬市場を今後数年間で大きく成長させるものと位置づけています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ

二日酔い治療薬市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 発泡錠
• 粉末ミックス
• 液体サプリメント
• グミ
• カプセル

二日酔い治療薬市場規模：成分別& CAGR（2025-2032）

• 市場概要
• ビタミン
• ハーブエキス
• ミネラル
• 電解質
• アミノ酸

二日酔い治療薬市場規模：製剤別& CAGR（2025-2032）

• 市場概要
• 天然
• 合成
• 有機
• 非有機

二日酔い治療薬市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン小売
• スーパーマーケット/ハイパーマーケット
• 薬局
• 健康食品店
• 直接販売

二日酔い治療薬市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 若い消費者
• 働く消費者
• 健康志向の消費者
• パーティー参加者
• 旅行者

二日酔い治療薬市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Osotspa（Thailand）
• Chong Kun Dang Healthcare（South Korea）
• HK inno.N Corp.（South Korea）
• Samyang Holdings Corporation（South Korea）
• Bayer AG（Germany）
• HANDOK（South Korea）
• Abbott Laboratories（USA）
• Flyby（USA）
• Revival（UK）
• Vit2go（Germany）
• Zolv（USA）
• DrinkAde（USA）
• Blowfish for Hangovers（USA）
• Cheers Health（USA）
• DHM Detox（USA）
• Morning Recovery（USA）
• PartySmart（India）
• AfterDrink（UK）
• Purple Tree（USA）

結論と提言

Hangover Cure Products Market size was valued at USD 2.0 billion in 2023 and is poised to grow from USD 2.29 billion in 2024 to USD 6.71 billion by 2032, growing at a CAGR of 14.4% during the forecast period (2025-2032).

The global hangover cure market is set to expand significantly due to rising alcohol consumption in key markets such as the U.S., China, India, and several European nations. As awareness of hangover remedies increases, particularly in developed countries, the demand for products aimed at liver support, nutrient replenishment, hydration, and energy enhancement is expected to grow. Manufacturers are responding by innovating their offerings, with a focus on natural and herbal formulations that resonate with health-conscious consumers. Ingredients like milk thistle and ginger are gaining traction for their benefits in liver health and nausea relief. Overall, the increasing preference for healthier alternatives positions the hangover cure market for substantial growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hangover Cure Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hangover Cure Products Market Segments Analysis

Global Hangover Cure Products Market is segmented by Product Type, Ingredients, Formulation, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Effervescent Tablets, Powdered Mixes, Liquid Supplements, Gummies and Capsules. Based on Ingredients, the market is segmented into Vitamins, Herbal Extracts, Minerals, Electrolytes and Amino Acids. Based on Formulation, the market is segmented into Natural, Synthetic, Organic and Non-Organic. Based on Distribution Channel, the market is segmented into Online Retail, Supermarkets/Hypermarkets, Pharmacies, Health Food Stores and Direct Sales. Based on End User, the market is segmented into Young Adults, Working Professionals, Health Conscious Consumers, Party Goers and Travelers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Hangover Cure Products Market

The increasing prevalence of alcohol consumption in numerous regions serves as a key catalyst for the hangover cure products market. As individuals indulge in excessive drinking, the frequency of hangover occurrences rises significantly, creating a greater need for efficient remedies. This heightened demand for effective solutions to alleviate the unpleasant effects of hangovers drives innovation and expansion within the market. Consequently, manufacturers are motivated to develop and promote products specifically designed to mitigate hangover symptoms, catering to the growing consumer demand for reliable relief options. This dynamic relationship between alcohol consumption and hangover remedy needs continues to shape the market landscape.

Restraints in the Hangover Cure Products Market

The market for hangover cure products faces significant restraint due to the insufficient clinical evidence supporting the efficacy of many of these items. This lack of solid scientific backing fosters a sense of skepticism among potential consumers, which in turn hampers the broader acceptance and utilization of such products. As a result, individuals may be hesitant to invest in remedies that do not have proven results, stalling market growth and limiting opportunities for manufacturers. Overcoming this barrier requires not only more rigorous clinical studies but also effective communication to build consumer trust in the efficacy of hangover cure solutions.

Market Trends of the Hangover Cure Products Market

The Hangover Cure Products market is witnessing a significant trend fueled by the rising health and wellness consciousness among millennials and younger demographics. This generation is increasingly prioritizing holistic approaches to health, including the need for effective remedies to alleviate hangover symptoms and promote recovery after alcohol consumption. As they seek solutions that align with their wellness-oriented lifestyles, demand is surging for innovative products, such as herbal supplements, functional beverages, and natural hangover cures. This trend indicates a shift in consumer preferences towards preventative and restorative measures, creating lucrative opportunities for brands to cater to this evolving market segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Hangover Cure Products Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Effervescent Tablets
• Powdered Mixes
• Liquid Supplements
• Gummies
• Capsules

Global Hangover Cure Products Market Size by Ingredients & CAGR (2025-2032)

• Market Overview
• Vitamins
• Herbal Extracts
• Minerals
• Electrolytes
• Amino Acids

Global Hangover Cure Products Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Natural
• Synthetic
• Organic
• Non-Organic

Global Hangover Cure Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Supermarkets/Hypermarkets
• Pharmacies
• Health Food Stores
• Direct Sales

Global Hangover Cure Products Market Size by End User & CAGR (2025-2032)

• Market Overview
• Young Adults
• Working Professionals
• Health Conscious Consumers
• Party Goers
• Travelers

Global Hangover Cure Products Market Size & CAGR (2025-2032)

• North America (Product Type, Ingredients, Formulation, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Ingredients, Formulation, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Ingredients, Formulation, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Ingredients, Formulation, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Ingredients, Formulation, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Osotspa (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chong Kun Dang Healthcare (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HK inno.N Corp. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samyang Holdings Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HANDOK (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flyby (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revival (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vit2go (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zolv (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DrinkAde (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blowfish for Hangovers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cheers Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DHM Detox (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morning Recovery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PartySmart (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AfterDrink (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Purple Tree (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations