プラスサイズ衣料品市場の規模、シェア、成長分析：製品タイプ別、性別、価格帯別、年齢層別、流通チャネル別、地域別 - 産業予測 2025～2032年

プラスサイズ衣料品の世界市場規模は、2023年に5億4,510万米ドルと評価され、2024年の5億7,454万米ドルから2032年には8億7,507万米ドルに成長し、予測期間中（2025-2032年）のCAGRは5.4％で成長する見通しです。

1Xから6X、さらに7X以上のサイズまでカバーするプラスサイズの衣料品市場は、現代の動向を満たすファッショナブルで高品質な衣料品への需要の高まりにより、大幅な成長を遂げています。消費者は、体にフィットするだけでなく、投資に見合う価値のあるスタイリッシュな選択肢をますます求めるようになっています。この需要は、ヴォーグ誌やコスモポリタン誌のような一流雑誌に掲載された、ボディポジティブムーブメントや影響力のあるファッションキャンペーンによってさらに促進され、プラスサイズの人々の自信を高めています。しかし、小売業者は、多様なサイジングや複雑な製造工程に伴う生産コストの上昇といった課題に直面しています。こうしたハードルにもかかわらず、オムニチャネル小売の拡大と業界におけるブランドのプレゼンス拡大は、将来の成長に大きな機会をもたらし、この分野の継続的な進化の有望な見通しを示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

プラスサイズ衣料品市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• カジュアル
• スポーツウェア
• インナーウェア
• 民族衣装
• フォーマル
• ナイトウェア
• その他

プラスサイズ衣料品市場規模：性別& CAGR（2025-2032）

• 市場概要
• 女性
• 男性
• 子供

プラスサイズ衣料品市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• 大量生産
• プレミアム
• 高級

プラスサイズ衣料品市場規模：年齢層別& CAGR（2025-2032）

• 市場概要
• 15歳未満
• 16～59歳
• 60歳以上

プラスサイズ衣料品市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケット
• 小売店
• オンライン販売チャネル

プラスサイズ衣料品市場：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Billoomi Fashion（India）
• Shalvi Fashion（India）
• Srokam Exports（India）
• NoName（India）
• Ulla Popken（Germany）
• Lane Bryant（USA）
• Torrid（USA）
• Eloquii（USA）
• Ashley Stewart（USA）
• Avenue（USA）
• Catherines（USA）
• Yours Clothing（UK）
• Simply Be（UK）
• Navabi（Germany）
• Sheego（Germany）
• Kiabi（France）
• MS Mode（Netherlands）
• Autograph Fashion（Australia）
• City Chic（Australia）
• Addition Elle（Canada）

結論と提言

Global Plus Size Clothing Market size was valued at USD 545.1 million in 2023 and is poised to grow from USD 574.54 million in 2024 to USD 875.07 million by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The plus-size clothing market, encompassing sizes from 1X to 6X and extending to 7X and above, is experiencing substantial growth driven by a rising demand for fashionable, high-quality apparel that meets contemporary trends. Consumers are increasingly seeking stylish options that not only fit well but also represent value for their investment. This demand is further fueled by the body positivity movement and influential fashion campaigns in leading magazines like Vogue and Cosmopolitan, enhancing the self-confidence of plus-size individuals. However, retailers face challenges such as higher production costs associated with diverse sizing and complex manufacturing processes. Despite these hurdles, the growing omnichannel retail landscape and expanding brand presence in the industry present significant opportunities for future growth, indicating a promising outlook for continued evolution in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Plus Size Clothing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Plus Size Clothing Market Segments Analysis

Global Plus Size Clothing Market is segmented by Product Type, Gender, Pricing, Age Group, Distribution Channel and region. Based on Product Type, the market is segmented into Casual, Sportswear, Inner Wear, Ethnic Wear, Formal, Night Wear and Others. Based on Gender, the market is segmented into Women, Men and Children. Based on Pricing, the market is segmented into Mass, Premium and Luxury. Based on Age Group, the market is segmented into Below 15, 16 to 59 and 60 & Above. Based on Distribution Channel, the market is segmented into Supermarkets, Retail Stores and Online Sales Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Plus Size Clothing Market

The Global Plus Size Clothing market is being positively impacted by the rise of plus-size influencers and celebrities who champion body positivity. Their advocacy not only promotes self-acceptance but also highlights fashionable clothing choices for individuals of all sizes. By showcasing trendy and stylish options, these influential figures are reshaping consumer preferences and encouraging a more inclusive approach to fashion. As these role models gain visibility, they contribute to a growing demand for diverse apparel, motivating brands to expand their offerings and cater to a broader audience. This shift in perception is a vital driver of growth within the plus-size clothing sector.

Restraints in the Global Plus Size Clothing Market

The Global Plus Size Clothing market faces a significant restraint due to the limited selection of plus-size options available in many physical retail stores. This restriction hinders the shopping choices and overall experience for offline consumers, who often find themselves with fewer options that cater to their needs. As a result, these shoppers may feel dissatisfied with their shopping experience and be compelled to seek alternatives online, where they can find a broader array of styles and sizes. This gap in physical retail offerings ultimately poses a challenge for the growth and expansion of the plus-size clothing market as a whole.

Market Trends of the Global Plus Size Clothing Market

The Global Plus Size Clothing market is experiencing significant growth, fueled by the rising awareness of body positivity and inclusivity. As consumers increasingly advocate for representation in the fashion industry, brands are expanding their offerings to cater to a diverse range of body types. This shift not only meets the demands of a broader demographic but also empowers individuals to embrace their unique shapes and sizes. Retailers are adopting more inclusive marketing strategies and expanding their size ranges, creating a more welcoming shopping environment. Consequently, the market is poised for continuous expansion, as both consumers and brands prioritize diversity and acceptance in fashion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Plus Size Clothing Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Casual
• Sportswear
• Inner Wear
• Ethnic Wear
• Formal
• Night Wear
• Others

Global Plus Size Clothing Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Women
• Men
• Children

Global Plus Size Clothing Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Mass
• Premium
• Luxury

Global Plus Size Clothing Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Below 15
• 16 to 59
• 60 & Above

Global Plus Size Clothing Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Retail Stores
• Online Sales Channels

Global Plus Size Clothing Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Pricing, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Gender, Pricing, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Pricing, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Pricing, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Pricing, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Billoomi Fashion (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shalvi Fashion (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Srokam Exports (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NoName (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ulla Popken (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lane Bryant (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Torrid (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eloquii (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ashley Stewart (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avenue (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Catherines (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yours Clothing (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simply Be (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navabi (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sheego (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiabi (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MS Mode (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Autograph Fashion (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• City Chic (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Addition Elle (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations