市場調査レポート

商品コード

1656009

リテールアナリティクス市場規模、シェア、成長分析：提供別、ビジネス機能別、用途別、地域別 - 産業予測 2025～2032年

Retail Analytics Market Size, Share, and Growth Analysis, By Offering (Software, Services), By Business Function (Sales & Marketing, Finance & Accounting), By Application, By Region - Industry Forecast 2025-2032

出版日: 2025年02月11日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 774,224円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 905,696円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,037,168円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=146.08円

全表示
概要
目次

概要

サンプル依頼リストに入れる

リテールアナリティクス市場規模は2023年に81億米ドルとなり、予測期間（2025-2032年）のCAGRは24.3%で、2024年の100億7,000万米ドルから2032年には573億8,000万米ドルに成長する見通しです。

リテールアナリティクス市場は、ビッグデータ、データマイニング、機械学習などの先進技術に後押しされ、大きな成長を遂げています。これらの技術革新により、企業は膨大なデータセットから貴重な洞察を得ることができ、消費者の行動パターンに基づいたデータ主導の意思決定や業務の最適化が可能になります。企業が市場動向や顧客の嗜好をより深く洞察することで、収益創出と販売実績が強化されます。オムニチャネルコマースへのシフトは、この傾向をさらに後押ししています。AIを活用したアナリティクスによって、小売企業は顧客の需要を予測し、オファーをパーソナライズし、在庫管理を合理化することが可能になり、最終的に収益と顧客満足度を高めることができます。さらに、デジタル決済システムやeコマースの台頭により、企業は購買動向の把握やサプライチェーンの最適化にアナリティクスを活用することに熱心になっており、今日のダイナミックな市場で競争力を獲得するためには高度なリテールアナリティクスが不可欠となっています。

市場概要
ソフトウェア
- ソフトウェア分析
- 記述的分析
- 診断分析
- 予測分析
- 処方的分析
- 展開モード
- オンプレミス
- クラウド
サービス
- プロフェッショナルサービス
- コンサルティングとアドバイザリー
- 統合と展開
- サポートとメンテナンス
- トレーニングと教育
- マネージドサービス

リテールアナリティクス市場規模：ビジネス機能別& CAGR（2025-2032）

市場概要
セールス・マーケティング
財務・会計
オペレーション・サプライチェーン
人事

リテールアナリティクス市場規模：用途別& CAGR（2025-2032）

市場概要
注文履行と返品管理
- 注文処理と梱包
- 配送と輸送
- 返品処理
- 支払い処理
顧客関係管理
- 顧客セグメンテーション
- 収益の最適化
- 顧客維持
- 予測モデリング
価格推奨と最適化
- パーソナライズされた価格設定
- リアルタイム価格調整
- 価格最適化戦略
商品企画
- 需要の感知と予測
- トレンド分析
- 品揃え計画
サプライチェーンマネジメント
- 契約管理
- ベンダー管理
- 作業指示管理
- 請求書管理
不正行為の検出と防止
- 販売時点情報管理（POS）検証
- 偽造品管理
- 根本原因分析
- リスク評価とコンプライアンス管理
その他の用途

リテールアナリティクス市場規模：地域別& CAGR（2025-2032）

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Adobe Systems（US）
Oracle（US）
IBM（US）
SAS Institute（US）
SAP AG（Germany）
Microsoft Corporation（US）
Tableau Software（US）
MicroStrategy（US）
Teradata（US）
HCL Technologies（India）
Information Builders（US）
Wipro Limited（India）
Fujitsu Limited（Japan）
Tata Consultancy Services（India）
Zoho Corporation（India）

結論と提言

Product Code: SQMIG45C2048

Retail Analytics Market size was valued at USD 8.1 billion in 2023 and is poised to grow from USD 10.07 billion in 2024 to USD 57.38 billion by 2032, growing at a CAGR of 24.3% during the forecast period (2025-2032).

The retail analytics market is witnessing significant growth, fueled by advanced technologies like big data, data mining, and machine learning. These innovations allow businesses to glean valuable insights from vast datasets, enabling data-driven decision-making and operational optimization around consumer behavior patterns. As firms gain deeper insights into market trends and customer preferences, they enhance revenue generation and sales performance. The shift towards omnichannel commerce further supports this trend, as AI-enabled analytics empower retailers to anticipate client demand, personalize offers, and streamline inventory management, ultimately boosting revenue and customer satisfaction. Moreover, with the rise of digital payment systems and e-commerce, companies are keen to leverage analytics for identifying buying trends and optimizing supply chains, making advanced retail analytics essential for gaining a competitive edge in today's dynamic market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Retail Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Retail Analytics Market Segments Analysis

Global Retail Analytics Market is segmented by Offering, Business Function, Application and region. Based on Offering, the market is segmented into Software and Services. Based on Business Function, the market is segmented into Sales & Marketing, Finance & Accounting, Operations & Supply Chain and HR. Based on Application, the market is segmented into Order Fulfillment & Returns Management, Customer Relationship Management, Price Recommendation & Optimization, Merchandise Planning, Supply Chain Management, Fraud Detection & Prevention and Other Applications. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Retail Analytics Market

The retail analytics market is significantly propelled by the rapid expansion of e-commerce platforms. As online shopping continues to surge, retailers are increasingly utilizing analytics to enhance the customer experience by personalizing shopping interactions, optimizing inventory management, and gaining insights into consumer preferences. The ability to leverage data-driven decision-making not only helps retailers stay competitive but also allows them to capitalize on the growing trend of online purchases facilitated by improved mobile connectivity and advanced digital payment solutions. Consequently, retail analytics emerges as a crucial tool for businesses aiming to thrive in a dynamic retail landscape.

Restraints in the Retail Analytics Market

The Retail Analytics market faces several restraints due to the difficulties retailers encounter when integrating analytics technologies with various data sources and legacy systems. The challenge of synchronizing data from multiple channels, such as supply chains, brick-and-mortar stores, and online platforms, poses significant complications. This intricate process can result in delays during implementation, negatively impact operational efficiency, and hinder the smooth adoption of retail analytics solutions. Consequently, these barriers may deter retailers from fully leveraging advanced analytics capabilities, ultimately limiting their ability to optimize operations and enhance decision-making based on real-time insights.

Market Trends of the Retail Analytics Market

The Retail Analytics market is experiencing significant growth driven by the rise of omnichannel retailing, where retailers integrate physical stores, online platforms, and mobile applications to create a seamless shopping experience. This trend underscores the importance of retail analytics in tracking and analyzing customer behavior across multiple touchpoints, allowing retailers to optimize operations, manage inventory effectively, and personalize customer interactions. As retailers increasingly recognize the need for a unified and tailored approach to service delivery, investment in advanced analytics solutions has surged, positioning retail analytics as a vital component for enhancing customer satisfaction and maintaining competitive advantage in a dynamic market landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Patent Analysis
Customer And Buying Criteria Analysis
Technology Analysis

Global Retail Analytics Market Size by Offering & CAGR (2025-2032)

Market Overview
Software
- Software Analytics
- Descriptive Analytics
- Diagnostic Analytics
- Predictive Analytics
- Prescriptive Analytics
- Deployment Mode
- On-premises
- Cloud
Services
- Professional Services
- Consulting & Advisory
- Integration & Deployment
- Support & Maintenance
- Training & Education
- Managed Services

Global Retail Analytics Market Size by Business Function & CAGR (2025-2032)

Market Overview
Sales & Marketing
Finance & Accounting
Operations & Supply Chain
HR

Global Retail Analytics Market Size by Application & CAGR (2025-2032)

Market Overview
Order Fulfillment & Returns Management
- Order Processing & Packaging
- Shipping & Transportation
- Returns Processing
- Payment Processing
Customer Relationship Management
- Customer Segmentation
- Revenue Optimization
- Customer Retention
- Predictive Modeling
Price Recommendation & Optimization
- Personalized Pricing
- Real-Time Price Adjustment
- Price Optimization Strategy
Merchandise Planning
- Demand Sensing & Forecasting
- Trend Analysis
- Assortment Planning
Supply Chain Management
- Contract Management
- Vendor Management
- Work Order Management
- Invoice Management
Fraud Detection & Prevention
- Point-Of-Sale (POS) Verification
- Product Counterfeit Management
- Root Cause Analysis
- Risk Assessment & Compliance Management
Other Applications

Global Retail Analytics Market Size & CAGR (2025-2032)

North America (Offering, Business Function, Application)
- US
- Canada
Europe (Offering, Business Function, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Offering, Business Function, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Offering, Business Function, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Offering, Business Function, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Adobe Systems (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS Institute (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tableau Software (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MicroStrategy (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Teradata (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HCL Technologies (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Information Builders (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wipro Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fujitsu Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tata Consultancy Services (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho Corporation (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments