天然甘味料の市場規模、シェア、成長分析：タイプ別、用途別、流通チャネル別、地域別 - 産業予測 2025～2032年

天然甘味料市場規模は2023年に276億6,000万米ドルとなり、予測期間（2025-2032年）のCAGRは6.0%で、2024年の293億2,000万米ドルから2032年には467億3,000万米ドルに成長する見通しです。

天然甘味料市場は、健康意識の高まりと砂糖の過剰摂取に対する懸念から、より健康的な砂糖代替品に対する消費者の需要の高まりに対応するために進化しています。砂糖の大量摂取に関連する健康リスクに対する認識が高まるにつれ、より多くの個人が天然の甘味ソリューションを積極的に求めるようになり、市場の大幅な成長を牽引しています。しかし、規制の監視、厳格な表示要件、製品の完全性の維持といった課題が市場拡大の妨げとなる可能性があります。こうした障害にもかかわらず、市場はクリーンラベル製品に対する需要の高まりや技術の進歩などの機会に支えられています。消費者がウェルネスを優先し続ける中、米国の天然甘味料市場は、今後の予測期間において持続的なCAGRを維持し、イノベーションと成長の有望な展望を示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 原材料の分析
• 特許分析

天然甘味料市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• ステビア
• 羅漢果
• 生はちみつ
• キシリトール
• アガベ
• ソルビトール
• マンニトール
• エリスリトール

天然甘味料市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 乳製品
• ベーカリー
• 菓子類
• 飲料
• スポーツサプリメント
• 冷凍デザート
• 医薬品
• パーソナルケア

天然甘味料市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

天然甘味料市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Tate & Lyle Plc（UK）
• Archer Daniels Midland Company（USA）
• Cargill, Incorporated（USA）
• Ingredion Incorporated（USA）
• Stevia Hub India（India）
• Sunwin Stevia International（China）
• Wilmar International Ltd.（Singapore）
• Foodchem International Corporation（China）
• Pyure Brands LLC（USA）
• Suminter India Organics（India）
• Hearthside Food Solutions LLC（USA）
• GLG Life Tech Corporation（Canada）
• SweeGen（USA）
• Morita Kagaku Kogyo Co., Ltd.（Japan）
• Roquette Freres（France）
• Hermes Sweeteners Ltd.（Switzerland）
• Madhava Natural Sweeteners（USA）

結論と提言

Natural Sweeteners Market size was valued at USD 27.66 billion in 2023 and is poised to grow from USD 29.32 billion in 2024 to USD 46.73 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The natural sweeteners market is evolving to meet the increasing consumer demand for healthier sugar alternatives in light of rising health consciousness and concerns about excessive sugar intake. As awareness of the health risks linked to high sugar consumption grows, more individuals are actively seeking natural sweetening solutions, driving substantial market growth. However, challenges such as regulatory scrutiny, stringent labeling requirements, and maintaining product integrity can hinder expansion. Despite these obstacles, the market is buoyed by opportunities including the rising demand for clean label products and advancements in technology. As consumers continue to prioritize wellness, the US natural sweeteners market is positioned for a sustainable compound annual growth rate (CAGR) over the upcoming forecast period, indicating promising prospects for innovation and growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Natural Sweeteners market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Natural Sweeteners Market Segments Analysis

Global Natural Sweeteners Market is segmented by Type, Application, Distribution Channel and region. Based on Type, the market is segmented into Stevia, Monk Fruit, Raw Honey, Xylitol, Agave, Sorbitol, Mannitol and Erythritol. Based on Application, the market is segmented into Dairy, Bakery, Confectionery, Beverages, Sports Supplements, Frozen Desserts, Pharmaceuticals and Personal Care. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Natural Sweeteners Market

The increasing consumer awareness regarding the health hazards linked to high sugar intake significantly propels the natural sweeteners market. As more people look for healthier options to satisfy their sweet cravings, natural sweeteners are becoming increasingly popular because they offer lower calorie counts and are associated with various health advantages. This shift towards healthier lifestyles and dietary choices has led to a rising demand for products that contain natural sweeteners, positioning them as a preferable substitute for traditional sugars. Thus, the natural sweeteners market is benefiting from this trend as consumers prioritize their health and well-being in their dietary decisions.

Restraints in the Natural Sweeteners Market

One significant restraint facing the natural sweeteners market is the generally higher pricing of these products in comparison to conventional sugar. This cost disparity can deter consumers and manufacturers alike from embracing natural sweeteners, particularly in markets where budget considerations play a crucial role. For price-sensitive consumers, the affordability of sweeteners is a vital determinant influencing their purchasing decisions. As a result, the higher costs associated with natural sweeteners may limit their wider acceptance and utilization, posing a challenge for both market growth and innovation in this sector as businesses strive to meet consumer demands while maintaining profitability.

Market Trends of the Natural Sweeteners Market

The Natural Sweeteners market is experiencing a notable trend toward the expansion of product portfolios, driven by evolving consumer preferences for healthier alternatives to traditional sugars. Market players are investing in research and development to create a diverse array of natural sweeteners, including unique formulations that enhance taste profiles and functionality. Innovations such as blends that combine various sweeteners are gaining traction, catering to consumers seeking tailored options without compromising on flavor. This strategic diversification not only meets the demand for clean-label products but also enhances competitiveness in a rapidly growing sector, positioning brands to capitalize on the health-conscious consumer shift.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Natural Sweeteners Market Size by Type & CAGR (2025-2032)

• Market Overview
• Stevia
• Monk Fruit
• Raw Honey
• Xylitol
• Agave
• Sorbitol
• Mannitol
• Erythritol

Global Natural Sweeteners Market Size by Application & CAGR (2025-2032)

• Market Overview
• Dairy
• Bakery
• Confectionery
• Beverages
• Sports Supplements
• Frozen Desserts
• Pharmaceuticals
• Personal Care

Global Natural Sweeteners Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Natural Sweeteners Market Size & CAGR (2025-2032)

• North America (Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Tate & Lyle Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stevia Hub India (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunwin Stevia International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilmar International Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foodchem International Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pyure Brands LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suminter India Organics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hearthside Food Solutions LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GLG Life Tech Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SweeGen (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morita Kagaku Kogyo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roquette Freres (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hermes Sweeteners Ltd. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Madhava Natural Sweeteners (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations