eコマースソフトウェア市場規模、シェア、成長分析：展開別、用途別、地域別 - 産業予測 2025～2032年

eコマースソフトウェアの世界市場規模は2023年に61億米ドルとなり、予測期間（2025-2032年）のCAGRは15.3%で、2024年の70億3,000万米ドルから2032年には219億7,000万米ドルに成長する見通しです。

eコマースソフトウェアの世界市場は急速に拡大している分野であり、オンラインでの情報共有や提示のあり方を根本的に変えつつあります。利便性と多様な商品オプションに後押しされ、オンラインショッピングを利用する消費者が増加しており、顧客体験と業務効率を高めるために堅牢なeコマースソリューションに投資する企業の要となっています。スマートフォンと高速インターネットの普及に後押しされたモバイルコマースの台頭が、この成長をさらに加速させています。自動車やエレクトロニクスなどの主要セクターは、eコマースソフトウェアを活用して在庫管理やロジスティクスを改善しています。さらに、オンライン小売業者やマーケットプレースの急増、デジタルソリューションを採用する小規模企業や新興企業は、eコマースへの大きなシフトを意味し、今後数年間の米国市場の持続可能な成長軌道を約束しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

eコマースソフトウェア市場規模：展開別& CAGR（2025-2032）

• 市場概要
• クラウド
• オンプレミス

eコマースソフトウェア市場規模：用途別& CAGR（2025-2032）

• 市場概要
• アパレル・ファッション
• 飲食品
• 自動車
• 家電製品
• ヘルスケア
• BFSIとテクノロジー
• その他

eコマースソフトウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Commercetools（Germany）
• BigCommerce（United States）
• PrestaShop（France）
• Shopware（Germany）
• Vendasta（Canada）
• Rokt（United States）
• Shopify（Canada）
• Magento（United States）
• Salesforce Commerce Cloud（United States）
• SAP Commerce Cloud（Germany）
• Oracle Commerce Cloud（United States）
• Episerver（Sweden）
• WooCommerce（United States）
• Squarespace（United States）
• Wix eCommerce（Israel）
• Volusion（United States）
• Big Cartel（United States）
• ShopSite（United States）

結論と提言

Global E-commerce Software Market size was valued at USD 6.1 billion in 2023 and is poised to grow from USD 7.03 billion in 2024 to USD 21.97 billion by 2032, growing at a CAGR of 15.3% during the forecast period (2025-2032).

The Global E-commerce Software Market is a rapidly expanding sector that is fundamentally reshaping how information is shared and presented online. Increasing consumer adoption of online shopping, driven by convenience and diverse product options, has became a cornerstone for businesses investing in robust e-commerce solutions to enhance customer experiences and operational efficiency. The rise of mobile commerce, fueled by the proliferation of smartphones and high-speed internet, has further catalyzed this growth. Key sectors such as automotive and electronics have leveraged e-commerce software to improve inventory management and logistics. Additionally, the surge in online retailers and marketplaces, along with small and startup businesses embracing digital solutions, signifies a major shift towards e-commerce, promising a sustainable growth trajectory for the US market in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Software Market Segments Analysis

Global E-commerce Software Market is segmented by Deployment, Application and region. Based on Deployment, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Apparel & fashion, Food & beverage, Automotive, Home & electronics, Healthcare, BFSI & technology and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Commerce Software Market

The Global E-Commerce Software market is primarily driven by the growing accessibility of the internet and the widespread ownership of smartphones, which together enhance the potential customer base for online shopping. As more individuals gain online access, the allure of convenient shopping experiences-allowing purchases to be made anytime and from any location-becomes more appealing. This shift in consumer behavior is reflected in the increasing popularity of e-commerce platforms and mobile shopping applications, leading to a surge in market demand. Consequently, businesses are adapting to this trend, further propelling the growth of the e-commerce software sector.

Restraints in the Global E-Commerce Software Market

The Global E-Commerce Software market faces significant restraints due to the rising volume of online transactions and the corresponding exchange of sensitive personal and financial information. As both consumers and businesses become increasingly wary of potential cybersecurity threats and data breaches, trust has been severely undermined by notable security incidents in the past. These events have heightened concerns regarding the safety of online transactions, compelling businesses to grapple with the necessity of assuring customers that their personal information remains secure and protected. Such apprehensions present a considerable obstacle for the e-commerce sector as it strives to foster confidence among its users.

Market Trends of the Global E-Commerce Software Market

The global e-commerce software market is experiencing significant growth, primarily driven by the surging demand for doorstep services. As consumers navigate increasingly hectic lifestyles, they are prioritizing convenience and efficiency, prompting e-commerce platforms to enhance their service offerings. This trend manifests in the expansion of product ranges-spanning groceries to electronics-that customers can easily access from home. The seamless integration of user-friendly interfaces and logistics solutions not only streamlines the shopping experience but also bolsters customer loyalty. Consequently, businesses are investing in advanced e-commerce software to meet evolving consumer expectations and capitalize on the burgeoning demand for online retail services.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global E-commerce Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premise

Global E-commerce Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Apparel & fashion
• Food & beverage
• Automotive
• Home & electronics
• Healthcare
• BFSI & technology
• Others

Global E-commerce Software Market Size & CAGR (2025-2032)

• North America (Deployment, Application)
  • US
  • Canada
• Europe (Deployment, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Commercetools (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrestaShop (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopware (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vendasta (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rokt (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magento (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce Commerce Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP Commerce Cloud (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Commerce Cloud (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Episerver (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WooCommerce (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Squarespace (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wix eCommerce (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volusion (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Big Cartel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ShopSite (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations