建設玩具の市場規模、シェア、成長分析：製品別、素材別、流通チャネル別、地域別 - 産業予測 2025～2032年

建設玩具の世界市場規模は、2023年に136億6,000万米ドルと評価され、2024年の147億5,000万米ドルから2032年には273億1,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは8.0％で成長する見通しです。

建設玩具産業は、特に空間的推理力と創造性を育むという、子供にとっての認知的利点に対する認識の高まりに後押しされ、早期教育において不可欠な存在となっています。親や教育者が玩具に含まれる有毒物質に関連する健康リスクをより意識するようになり、持続可能で安全な選択肢に対する需要が高まっています。この変化は、認知の柔軟性、問題解決能力、チームワークのような社会的能力を高める上で、建設玩具が果たす役割を強調する調査によって、さらに裏付けられています。さらに、二酸化炭素排出量を削減するための世界の取り組みが、メーカーをリサイクル可能な素材へと向かわせています。モノのインターネットと連動したスマート玩具を教育現場に取り入れることも、建設玩具が子供たちの全人的な成長に貢献することを確実にする、進化する動向を反映しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

建設玩具市場規模：製品別

• 市場概要
• レンガとブロック
• ティンカー・トイ
• その他

建設玩具市場規模：素材別

• 市場概要
• 木材
• ポリマー
• 金属
• その他

建設玩具市場規模：流通チャネル別

• 市場概要
• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• オンライン

建設玩具市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• LEGO Group（Denmark）
• Mattel, Inc.（USA）
• Hasbro, Inc.（USA）
• Mega Brands Inc.（Canada）
• Bandai Namco Holdings Inc.（Japan）
• Spin Master Corp.（Canada）
• VTech Holdings Ltd.（Hong Kong）
• Ravensburger AG（Germany）
• Playmobil（Germany）
• Melissa & Doug, LLC（USA）
• Learning Resources Ltd.（UK）
• Gigo Toys（Taiwan）
• Magformers LLC（USA）
• Geomagworld SA（Switzerland）
• Goldlok Toys Holdings Co., Ltd.（China）
• Clics Toys NV（Belgium）
• Brio AB（Sweden）
• Meccano（France）
• Tegu（Honduras）

結論と推奨事項

Global Construction Toys Market size was valued at USD 13.66 billion in 2023 and is poised to grow from USD 14.75 billion in 2024 to USD 27.31 billion by 2032, growing at a CAGR of 8.0% during the forecast period (2025-2032).

The construction toy industry is poised for significant growth, driven by increasing awareness of their cognitive benefits for children, particularly in fostering spatial reasoning and creativity, making them essential in early education. As parents and educators become more aware of the health risks associated with toxic materials in toys, demand for sustainable and safe options rises. This shift is further supported by research emphasizing the role of construction toys in enhancing cognitive flexibility, problem-solving skills, and social competencies like teamwork. Additionally, global efforts to reduce carbon footprints are pushing manufacturers towards recyclable materials. Incorporating smart toys linked to the Internet of Things into educational settings also reflects evolving trends, ensuring that construction toys contribute positively to children's holistic development.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Construction Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Construction Toys Market Segments Analysis

Global Construction Toys Market is segmented by Product, Material, Distribution Channel and region. Based on Product, the market is segmented into Bricks & Blocks, Tinker Toy and Other. Based on Material, the market is segmented into Wood, Polymer, Metal and Other. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Construction Toys Market

A significant factor propelling the expansion of the global construction toys market is the heightened awareness among parents and educational institutions regarding the advantages these toys provide for cognitive development in children. Construction toys are recognized for their ability to enhance problem-solving skills, improve fine motor development, foster spatial reasoning, boost cognitive flexibility, and promote social abilities. As the emphasis on cognitive growth in early childhood continues to rise, both parents and educators are progressively choosing construction toys that seamlessly blend entertainment with educational value. This trend is anticipated to significantly elevate the demand for construction toys in the marketplace in the years ahead.

Restraints in the Global Construction Toys Market

A significant challenge facing the global construction toys market is the health risks associated with plastic materials commonly used in toy manufacturing. Certain plasticizers, such as those containing PVC and Bisphenol A, along with phthalates and adipates, pose serious health threats to children. In response, regulatory bodies in various countries, including Germany, India, and Sweden, have enacted bans on these harmful substances in toys, pushing manufacturers to seek safer, sustainable alternatives. While this shift is essential for safeguarding children's health, it can lead to increased production costs, consequently driving up retail prices and potentially affecting market accessibility for consumers.

Market Trends of the Global Construction Toys Market

The Global Construction Toys market is witnessing a notable trend towards sustainability, driven by increasing consumer awareness regarding environmental issues. Parents and caregivers are prioritizing eco-friendly options, prompting manufacturers to innovate with materials like wood, bamboo, and organic cotton in their construction toy lines. As concerns over plastic waste and toxic materials grow, the appeal of sustainable toys is rising, leading to a shift in product offerings across the industry. This trend not only enhances child safety but also aligns with broader global initiatives aimed at reducing environmental impact, positioning sustainable construction toys as a key growth driver in the market for the foreseeable future.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Construction Toys Market Size by Product & CAGR (2025-2032)

• Market Overview
• Bricks & Blocks
• Tinker Toy
• Other

Global Construction Toys Market Size by Material & CAGR (2025-2032)

• Market Overview
• Wood
• Polymer
• Metal
• Other

Global Construction Toys Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online

Global Construction Toys Market Size & CAGR (2025-2032)

• North America (Product, Material, Distribution Channel)
  • US
  • Canada
• Europe (Product, Material, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Material, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Material, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Material, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LEGO Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mattel, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mega Brands Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandai Namco Holdings Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spin Master Corp. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech Holdings Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ravensburger AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Playmobil (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melissa & Doug, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Learning Resources Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gigo Toys (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magformers LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geomagworld SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goldlok Toys Holdings Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clics Toys NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brio AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meccano (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tegu (Honduras)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations