ウェルネスツーリズムの市場規模、シェア、成長分析：サービス別、旅行目的別、旅行タイプ別、地域別 - 産業予測 2025～2032年

ウェルネスツーリズム市場規模は2023年に9,157億7,000万米ドルと評価され、2024年の1兆293億3,000万米ドルから2032年には2兆6,223億1,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは12.4％で成長する見通しです。

個人の健康増進を目的とした旅行を特徴とするウェルネスツーリズムは、健康的なライフスタイル、ストレス軽減、本物の体験に対する欲求の高まりに後押しされ、大きな成長を遂げています。消費者は現在、ウェルネス・リゾート、スパ、フィットネス・センターなど、心身の健康ニーズに応える多様な目的地を模索しています。この変化は、ウェルネス志向の旅行が、自己発見や文化的交流の機会を提供するという、より広範な傾向を反映しています。デジタルリテラシーとオンライン予約システムの台頭は、旅行計画をより身近で便利なものにすると同時に、オンライン取引に対する消費者の信頼を高め、業界に変革をもたらしつつあります。その結果、米国のウェルネスツーリズム市場は、今後予想される期間において持続可能なCAGRで成長すると予測され、健康に焦点を当てた旅行体験に対する需要が旺盛であることを示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ウェルネスツーリズム市場規模：サービス別

• 市場概要
• 国内移動
• 宿泊
• 飲食品
• ウェルネスアクティビティ
• 買い物
• その他

ウェルネスツーリズム市場規模：旅行目的別

• 市場概要
• 一次
• 二次

ウェルネスツーリズム市場規模：旅行タイプ別

• 市場概要
• 国内
• 国際

ウェルネスツーリズム市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Marriott International, Inc.（USA）
• Hilton Worldwide Holdings Inc.（USA）
• Hyatt Hotels Corporation（USA）
• Accor S.A.（France）
• InterContinental Hotels Group PLC（UK）
• Wyndham Hotels & Resorts, Inc.（USA）
• Choice Hotels International, Inc.（USA）
• Radisson Hotel Group（USA）
• Four Seasons Hotels and Resorts（Canada）
• Rosewood Hotel Group（Hong Kong）
• Mandarin Oriental Hotel Group（Hong Kong）
• Shangri-La Hotels and Resorts（Hong Kong）
• Minor International PCL（Thailand）
• Melia Hotels International S.A.（Spain）
• NH Hotel Group S.A.（Spain）
• Belmond Ltd.（UK）
• Kerzner International Holdings Limited（UAE）
• Aman Resorts（Singapore）
• Genting Berhad（Malaysia）

結論と推奨事項

Wellness Tourism Market size was valued at USD 915.77 billion in 2023 and is poised to grow from USD 1029.33 billion in 2024 to USD 2622.31 billion by 2032, growing at a CAGR of 12.4% during the forecast period (2025-2032).

Wellness tourism, characterized by travel aimed at enhancing individual well-being, is witnessing significant growth, fueled by an increasing desire for healthy lifestyles, stress reduction, and authentic experiences. Consumers are now exploring diverse destinations, including wellness resorts, spas, and fitness centers, to cater to their mental and physical health needs. This shift reflects a broader trend toward wellness-oriented travel, offering opportunities for self-discovery and cultural engagement. The rise of digital literacy and online booking systems is transforming the industry, making travel planning more accessible and convenient, while bolstering consumer confidence in online transactions. Consequently, the US wellness tourism market is projected to grow at a sustainable CAGR in the coming forecast period, indicating a robust demand for health-focused travel experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Wellness Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Wellness Tourism Market Segments Analysis

Global Wellness Tourism Market is segmented by Service, Travel Purpose, Travel Type and region. Based on Service, the market is segmented into In-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping and Others. Based on Travel Purpose, the market is segmented into Primary and Secondary. Based on Travel Type, the market is segmented into Domestic and International. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Wellness Tourism Market

The global wellness tourism market is experiencing significant growth driven by a heightened awareness of health and wellness among individuals. As more people prioritize their physical and mental well-being, the demand for travel experiences that promote relaxation and rejuvenation has surged. This shift toward a more active and health-focused lifestyle has led to increased interest in wellness retreats, spa treatments, and various wellness activities. Consequently, there is a growing market for wellness-focused accommodations and experiences that cater to travelers seeking to restore their body and mind, fueling the overall expansion of the wellness tourism sector.

Restraints in the Wellness Tourism Market

The global wellness tourism market faces considerable constraints due to economic uncertainty. During times of financial instability, consumers tend to prioritize their spending on essential needs over discretionary expenses like wellness vacations. This shift in spending behavior can lead to a reduced demand for wellness tourism experiences, which negatively impacts revenue growth and investment in related wellness products and services. As a result, the industry's overall expansion may be hindered, emphasizing the importance of economic stability for the wellness travel sector to thrive and attract consumers seeking rejuvenation and relaxation through travel.

Market Trends of the Wellness Tourism Market

The Wellness Tourism market is witnessing a notable trend towards holistic wellness experiences, reflecting a global shift in traveler preferences. Increasingly, tourists are seeking comprehensive well-being packages that integrate physical, mental, and emotional health. This trend encompasses a range of services, including yoga retreats, detox programs, and mindfulness workshops, catering to individuals' desire for rejuvenation and personal growth. As awareness of the importance of overall well-being rises, destinations are adapting to this demand, enhancing their offerings to provide immersive and transformative experiences. Consequently, the wellness tourism sector is poised for robust growth, driven by this holistic approach to health and wellness.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Wellness Tourism Market Size by Service & CAGR (2025-2032)

• Market Overview
• In-country Transport
• Lodging
• Food & Beverage
• Wellness Activities
• Shopping
• Others

Global Wellness Tourism Market Size by Travel Purpose & CAGR (2025-2032)

• Market Overview
• Primary
• Secondary

Global Wellness Tourism Market Size by Travel Type & CAGR (2025-2032)

• Market Overview
• Domestic
• International

Global Wellness Tourism Market Size & CAGR (2025-2032)

• North America (Service, Travel Purpose, Travel Type)
  • US
  • Canada
• Europe (Service, Travel Purpose, Travel Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service, Travel Purpose, Travel Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service, Travel Purpose, Travel Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service, Travel Purpose, Travel Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Marriott International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton Worldwide Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyatt Hotels Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterContinental Hotels Group PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wyndham Hotels & Resorts, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Choice Hotels International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radisson Hotel Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Seasons Hotels and Resorts (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosewood Hotel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandarin Oriental Hotel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shangri-La Hotels and Resorts (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minor International PCL (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melia Hotels International S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NH Hotel Group S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belmond Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerzner International Holdings Limited (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aman Resorts (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genting Berhad (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations