栄養補助食品市場規模、シェア、成長分析：製品別、消費者グループ別、製剤別、販売チャネル別、用途別、地域別 - 産業予測 2025年～2032年

栄養補助食品の世界市場規模は2023年に4,754億3,000万米ドルとなり、予測期間（2025-2032年）のCAGRは6.3%で、2024年の5,053億8,000万米ドルから2032年には8,239億2,000万米ドルに成長する見通しです。

免疫力増強食品と栄養補助食品の世界市場は、主にCOVID-19パンデミックの中で健康に対する意識が高まり、糖尿病や心血管疾患などの慢性疾患の有病率が上昇したことによって、著しい成長を遂げています。この需要の急増は、開発途上国における栄養不良との闘いを目的とした政府の取り組みによって支えられています。さらに、eコマースプラットフォームの拡大により製品へのアクセスが大幅に改善され、さまざまな属性にわたる多様な消費者層にリーチできるようになった。植物由来の食品や、グミや溶解可能な錠剤のような革新的なフォーマットへの動向は、楽しく効果的なサプリメントを求める消費者の嗜好の変化を反映しています。全体として、健康やウェルネスに対する消費者の関心の高まりに対応するため、各社が技術革新を進め、市場は継続的に成長する態勢を整えています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

栄養補助食品市場規模：製品別& CAGR（2025-2032）

• 市場概要
• スポーツ栄養
  • スポーツサプリメント
  • プロテインサプリメント
  • 卵タンパク質
  • 大豆タンパク質
  • エンドウ豆タンパク質
  • レンズ豆のタンパク質
  • ヘンププロテイン
  • カゼイン
  • キヌアプロテイン
  • ホエイプロテイン
  • ホエイプロテインアイソレート
  • ホエイプロテイン濃縮物
  • ビタミン
  • 鉱物
  • カルシウム
  • カリウム
  • マグネシウム
  • 鉄
  • 亜鉛
  • アミノ酸
  • BCAA
  • アルギニン
  • アスパラギン酸
  • グルタミン
  • ベータアラニン
  • クレアチン
  • L-カルニチン
  • プロバイオティクス
  • オメガ3脂肪酸
  • 炭水化物
  • マルトデキストリン
  • デキストロース
  • ワキシートウモロコシ
  • カルボリン
  • デトックスサプリメント
  • 電解質
  • その他
  • スポーツドリンク
  • アイソトニック
  • 低張性
  • 高張性
  • スポーツフード
  • プロテインバー
  • エネルギーバー
  • プロテインジェル
  • 食事代替品
  • 減量製品
• 脂肪燃焼剤
  • 緑茶
  • ファイバー
  • タンパク質
  • グリーンコーヒー
  • その他
• 栄養補助食品
  • ビタミン
  • マルチビタミン
  • ビタミンA
  • ビタミンB
  • ビタミンC
  • ビタミンD
  • ビタミンE
  • 鉱物
  • 酵素
  • アミノ酸
  • 共役リノール酸
  • その他
• 機能性食品・飲料
  • プロバイオティクス
  • オメガ-3
  • その他

栄養補助食品市場規模：消費者グループ別& CAGR（2025-2032）

• 市場概要
• 乳児
• 子供
• 大人
  • 年齢層 21～30歳
  • 年齢層 31～40歳
  • 年齢層 41～50歳
  • 年齢層 51～65歳
• 妊娠中
• 高齢者

栄養補助食品市場規模：製剤別& CAGR（2025-2032）

• 市場概要
• タブレット
• カプセル
• 粉末
• ソフトジェル
• 液体
• その他

栄養補助食品市場規模：販売チャネル別& CAGR（2025-2032）

• 市場概要
• 店頭販売
  • 直接販売
  • 薬局
  • 健康食品店
  • ハイパーマーケット
  • スーパーマーケット
• eコマース

栄養補助食品市場規模：用途別& CAGR（2025-2032）

• 市場概要
• スポーツと陸上競技
• 一般的な健康
• 骨と関節の健康
• 脳の健康
• 胃腸の健康
• 免疫の健康
• 心臓血管の健康
• 皮膚/髪/爪
• 性的な健康
• 女性の健康
• アンチエイジング
• 体重管理
• その他

栄養補助食品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nestle S.A.（Switzerland）
• Danone S.A.（France）
• BASF SE（Germany）
• Herbalife Nutrition Ltd.（United States）
• Ingredion Incorporated（United States）
• Archer Daniels Midland Company（United States）
• Yakult Honsha Co., Ltd.（Japan）
• Otsuka Holdings Co., Ltd.（Japan）
• Koninklijke DSM N.V.（Netherlands）
• International Flavors & Fragrances Inc.（United States）
• Tate & Lyle PLC（United Kingdom）
• Medifast, Inc.（United States）
• BellRing Brands, Inc.（United States）
• Glanbia plc（Ireland）
• Meiji Holdings Co., Ltd.（Japan）
• USANA Health Sciences, Inc.（United States）
• Jamieson Wellness Inc.（Canada）
• Perrigo Company plc（Ireland）
• Nature's Sunshine Products, Inc.（United States）
• Aker BioMarine ASA（Norway）

結論と推奨事項

Global Nutritional Supplements Market size was valued at USD 475.43 billion in 2023 and is poised to grow from USD 505.38 billion in 2024 to USD 823.92 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The global market for immunity-boosting and dietary supplements has experienced remarkable growth, chiefly driven by heightened awareness of health amid the COVID-19 pandemic and the rising prevalence of chronic diseases such as diabetes and cardiovascular issues. This surge in demand has been supported by government initiatives aimed at combating malnutrition in developing nations. Additionally, the expansion of e-commerce platforms has greatly improved product accessibility, reaching a diverse consumer base across various demographics. The trend towards plant-based foods and innovative formats, like gummies and dissolvable tablets, reflects shifting consumer preferences for enjoyable and effective supplementation. Overall, the market is poised for continued growth as companies innovate and cater to the increasing consumer focus on health and wellness.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Nutritional Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Nutritional Supplements Market Segments Analysis

Global Nutritional Supplements Market is segmented by Product, Consumer Group, Formulation, Sales Channel, Application and region. Based on Product, the market is segmented into Sports Nutrition, Fat Burners, Dietary Supplements and Functional Foods and Beverages. Based on Consumer Group, the market is segmented into Infants, Children, Adults, Pregnant and Geriatric. Based on Formulation, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Others. Based on Sales Channel, the market is segmented into Brick & Mortar and E-commerce. Based on Application, the market is segmented into Sports & Athletics, General Health, Bone & Joint Health, Brain Health, Gastrointestinal Health, Immune Health, Cardiovascular Health, Skin/Hair/Nails, Sexual Health, Women's Health, Anti-aging, Weight Management and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Nutritional Supplements Market

The global nutritional supplements market is experiencing significant growth fueled by increasing consumer awareness about preventive healthcare and a growing demand for products that enhance health, such as food additives. This expansion is also supported by ongoing innovation from both established and emerging companies within the sector. A notable example is the introduction of a new line of vegan nutritives by GHT companies, aimed at addressing the rising interest in plant-based products that assist with weight management. This trend towards developing animal-free options underscores the industry's dedication to adapting to the changing preferences of consumers.

Restraints in the Global Nutritional Supplements Market

The Global Nutritional Supplements market faces several restraints that could impede its growth, such as rising prices for standard supplements and the elevated costs associated with pre-immunized options. Moreover, the restricted availability of organic supplements, coupled with growing consumer preference for organic products, presents additional challenges for market expansion. Nonetheless, supplement manufacturers are striving to leverage technological advancements to lower production costs, ultimately making these products more affordable for consumers. These initiatives are designed to address existing barriers and enhance the accessibility of dietary supplements within the market, fostering potential growth opportunities in the future.

Market Trends of the Global Nutritional Supplements Market

The Global Nutritional Supplements market is experiencing notable trends driven by consumer demands for personalized health solutions and sustainability. A significant rise in personalized nutrition is evident, with consumers opting for customized supplements that align with their unique health objectives and genetic profiles, facilitated by innovations in DNA-based testing. Additionally, there is a growing inclination towards natural and organic supplements, as health-conscious consumers seek clean-label products and prioritize sustainably sourced ingredients. The popularity of plant-based and vegan options is on the rise, while online retail platforms are efficiently providing access to diverse supplement choices, underscoring a shift towards convenience and wellness-centric lifestyles.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Nutritional Supplements Market Size by Product & CAGR (2025-2032)

• Market Overview
• Sports Nutrition
  • Sports Supplements
  • Protein Supplements
  • Egg Protein
  • Soy Protein
  • Pea Protein
  • Lentil Protein
  • Hemp Protein
  • Casein
  • Quinoa Protein
  • Whey Protein
  • Whey Protein Isolate
  • Whey Protein Concentrate
  • Vitamins
  • Minerals
  • Calcium
  • Potassium
  • Magnesium
  • Iron
  • Zinc
  • Amino Acids
  • BCAA
  • Arginine
  • Aspartate
  • Glutamine
  • Beta Alanine
  • Creatine
  • L-carnitine
  • Probiotics
  • Omega -3 Fatty Acids
  • Carbohydrates
  • Maltodextrin
  • Dextrose
  • Waxy Maize
  • Karbolyn
  • Detox Supplements
  • Electrolytes
  • Others
  • Sports Drinks
  • Isotonic
  • Hypotonic
  • Hypertonic
  • Sports Foods
  • Protein Bars
  • Energy Bars
  • Protein Gel
  • Meal Replacement Products
  • Weight Loss Product
• Fat Burners
  • Green Tea
  • Fiber
  • Protein
  • Green Coffee
  • Others
• Dietary Supplements
  • Vitamins
  • Multivitamin
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Minerals
  • Enzymes
  • Amino Acids
  • Conjugated Linoleic Acids
  • Others
• Functional Foods and Beverages
  • Probiotics
  • Omega -3
  • Others

Global Nutritional Supplements Market Size by Consumer Group & CAGR (2025-2032)

• Market Overview
• Infants
• Children
• Adults
  • Age group 21 To 30
  • Age group 31 To 40
  • Age group 41 to 50
  • Age group 51 to 65
• Pregnant
• Geriatric

Global Nutritional Supplements Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Tablets
• Capsules
• Powder
• Softgels
• Liquid
• Others

Global Nutritional Supplements Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Brick & Mortar
  • Direct Selling
  • Chemist/Pharmacies
  • Health Food Shops
  • Hyper Markets
  • Super Markets
• E-commerce

Global Nutritional Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sports & Athletics
• General Health
• Bone & Joint Health
• Brain Health
• Gastrointestinal Health
• Immune Health
• Cardiovascular Health
• Skin/Hair/Nails
• Sexual Health
• Women's Health
• Anti-aging
• Weight Management
• Others

Global Nutritional Supplements Market Size & CAGR (2025-2032)

• North America (Product, Consumer Group, Formulation, Sales Channel, Application)
  • US
  • Canada
• Europe (Product, Consumer Group, Formulation, Sales Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Consumer Group, Formulation, Sales Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Consumer Group, Formulation, Sales Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Consumer Group, Formulation, Sales Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke DSM N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Flavors & Fragrances Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medifast, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BellRing Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrigo Company plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Sunshine Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aker BioMarine ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations