パーソナルケア用ワイプの市場規模、シェア、成長分析：製品タイプ別、性状別、流通チャネル別、地域別 - 産業予測 2025～2032年

パーソナルケア用ワイプ市場規模は2023年に185億米ドルと評価され、2024年の195億2,000万米ドルから2032年には299億5,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.5％で成長する見通しです。

パーソナルケア用ワイプ市場は、衛生意識の高まりと、特に水の乏しい状況での携帯ソリューションの必要性の高まりに後押しされ、活況を呈しています。消費者は、感染予防の特性を持つ使い捨て製品にますます惹かれています。これを受けて主要企業は、多様な肌タイプに合わせた専用ワイプを導入するための技術革新を進めています。COVID-19の大流行により、消費者の衛生に対する警戒心が高まり、消毒用製品、特にウェットティッシュの需要が急増しています。その利便性と使いやすさは、効果的なパーソナルケアと衛生ソリューションを求める消費者の間で、その魅力をさらに高めています。結局のところ、個人が日々の衛生習慣において清潔さと使いやすさを優先しているため、市場は力強い成長を遂げています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 原材料の分析
• スタートアップ分析
• 特許分析

パーソナルケア用ワイプ市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• ベビーワイプ
• フェイシャル＆コスメティックワイプ
• ハンド＆ボディワイプ

パーソナルケア用ワイプ市場規模：性状別& CAGR（2025-2032）

• 市場概要
• 従来型
• オーガニック

パーソナルケア用ワイプ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• スーパーマーケットとハイパーマーケット
• 薬局
• 専門店
• その他

パーソナルケア用ワイプ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble（USA）
• Kimberly-Clark Corporation（USA）
• Johnson & Johnson Services, Inc.（USA）
• Unilever Plc（UK）
• Unicharm Corporation（Japan）
• Edgewell Personal Care（USA）
• Rockline Industries（USA）
• Diamond Wipes International（USA）
• Nice-Pak Products, Inc.（USA）
• Albaad Massuot Yitzhak Ltd.（Israel）
• Essity AB（Sweden）
• The Clorox Company（USA）
• Pigeon Corporation（Japan）
• Hengan International Group Company Limited（China）
• S. C. Johnson & Son, Inc.（USA）
• ITC Limited（India）
• Suominen Corporation（Finland）
• Medline Industries, Inc.（USA）
• Vinda International Holdings Limited（China）

結論と推奨事項

Personal Care Wipes Market size was valued at USD 18.5 billion in 2023 and is poised to grow from USD 19.52 billion in 2024 to USD 29.95 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The personal care wipes market is flourishing, fueled by rising hygiene awareness and the growing necessity for portable solutions, especially in water-scarce situations. Consumers are increasingly drawn to these disposable products for their infection prevention attributes. In response, leading companies are innovating to introduce specialized wipes tailored to diverse skin types. The COVID-19 pandemic has heightened consumer vigilance regarding hygiene, leading to a surge in the demand for disinfecting products, particularly wipes. Their convenience and ease of use further bolster their appeal among consumers seeking effective personal care and hygiene solutions. Ultimately, the market is experiencing robust growth as individuals prioritize cleanliness and accessibility in daily hygiene practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personal Care Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personal Care Wipes Market Segments Analysis

Global Personal Care Wipes Market is segmented by Product Type, Nature, Distribution Channel and region. Based on Product Type, the market is segmented into Baby Wipes, Facial & Cosmetic Wipes and Hand & Body Wipes. Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Online, Supermarket and Hypermarket, Pharmacy, Specialty Store and Other. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personal Care Wipes Market

The demand for personal care wipes, particularly in the category of baby wipes, is anticipated to grow due to their convenient, disposable nature and effectiveness as a cleansing agent for sensitive areas. As birth rates rise, the need for these products throughout an infant's early life is becoming more pronounced. Baby wipes not only offer practicality for daily hygiene routines but also help cater to the growing population of new parents seeking reliable and safe options for their children's care. This trend reinforces the importance of baby wipes in the personal care wipes market and highlights their continued relevance in consumer choices.

Restraints in the Personal Care Wipes Market

The Personal Care Wipes market face significant challenges due to concerns regarding bacterial transfer. When wet wipes are used across various surfaces, there is a risk that bacteria are spread rather than effectively removed. Research from Cardiff University highlights the inconsistency in the ability of wet wipes to eliminate bacteria, indicating that traditional cleaning methods, such as using soap and water, are much more effective. This variability can lead to consumer skepticism about the efficacy of wipes, potentially restraining market growth as individuals may opt for more reliable cleaning solutions to ensure better hygiene and safety.

Market Trends of the Personal Care Wipes Market

The personal care wipes market is experiencing a significant shift driven by a growing consumer preference for eco-friendly products. Leading manufacturers are increasingly focusing on the development of wipes made from plant-based and biodegradable materials, reflecting a broader trend toward sustainability in the personal care sector. This move not only caters to environmentally conscious consumers but also positions brands favorably amidst stringent regulations regarding plastic and waste management. Additionally, companies are actively reducing plastic packaging, contributing to a greener supply chain. As a result, the market is poised for robust growth, driven by innovation and a commitment to sustainability.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis

Global Personal Care Wipes Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Baby Wipes
• Facial & Cosmetic Wipes
• Hand & Body Wipes

Global Personal Care Wipes Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Personal Care Wipes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Supermarket and Hypermarket
• Pharmacy
• Specialty Store
• Other

Global Personal Care Wipes Market Size & CAGR (2025-2032)

• North America (Product Type, Nature, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Nature, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Nature, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Nature, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Nature, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockline Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Wipes International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Albaad Massuot Yitzhak Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suominen Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medline Industries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vinda International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations